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Consumer Health in Japan

  • ID: 2598291
  • Report
  • September 2021
  • Region: Japan
  • 119 Pages
  • Euromonitor International
Stagnation is expected in OTC products in 2021, due to lifestyle changes caused by the prolonged COVID-19 pandemic. However, rising health-consciousness is contributing to growth in vitamins and dietary supplements, weight management and wellbeing and sports nutrition.

The publisher's Consumer Health in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:


Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:


Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?


  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Consumer health in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2016-2021
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
  • Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX
OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2020-2021

DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources

ANALGESICS IN JAPANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Topical analgesics/anaesthetic struggles due to the loss of demand from inbound tourists and fewer sporting events
  • High fever and headaches after COVID-19 vaccination support the recovery of analgesics
  • Popularity of rival treatments for frequent migraines and headaches becoming a threat to analgesics

PROSPECTS AND OPPORTUNITIES
  • Topical analgesics/anaesthetic to recover due to revival of inbound and domestic demand
  • Changes in the risk classification of OTC drugs to contribute to sales increase
  • Innovations in product packaging to attract consumers and new products to appeal to new customer segments

CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2016-2021
  • Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
  • Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
  • Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
  • Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN JAPANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Measures to prevent COVID-19 have a negative impact on cough, cold and allergy remedies
  • Fewer people suffer from hay fever, contributing to decline for antihistamines
  • Pharyngeal preparations declines after exceptional demand in 2020

PROSPECTS AND OPPORTUNITIES
  • Mask wearing and telecommuting settle into consumers’ lives and will impact cough, cold and allergy (hay fever) remedies
  • Antihistamines brands take various approaches to reach consumers suffering from hay fever
  • Pharyngeal preparations to stagnate due to decline after exceptional demand in the initial stages of COVID-19

CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

DIGESTIVE REMEDIES IN JAPANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Motion sickness remedies fails to achieve growth due to fewer opportunities for long-distance travel
  • Digestive remedies loses demand from inbound tourists and eating and drinking outside the home
  • Ingredients diverted to clinical trials for treatment of COVID-19 attract attention to laxatives
  • Reorganisation of company landscape through mergers and acquisitions

PROSPECTS AND OPPORTUNITIES
  • Lifting of ban on medium- and long-distance travel is key for recovery of motion sickness remedies
  • Growing preference for healthy eating to reduce demand for digestive remedies
  • Increasing demand for digestive remedies which are taken habitually and long-term as daily care

CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

DERMATOLOGICALS IN JAPANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • COVID-19 preventative measures support demand for dermatologicals
  • Vaginal antifungals sees rising demand as femtech/delicate zone care attracts attention
  • Topical germicidals/antiseptics declines as fewer consumers suffer from injuries

PROSPECTS AND OPPORTUNITIES
  • Inbound tourists seeking safe products set to contribute to recovery
  • Hair loss treatments to expand by attracting new consumers and advancing product development
  • Continued wearing of masks and increasing skin problems draw attention to skin care products developed by OTC brands

CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2016-2021
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

NRT SMOKING CESSATION AIDS IN JAPANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Unstoppable decline in the number of smokers means fewer potential customers
  • As the concept of protecting people from second-hand smoke spreads, more companies encourage employees to quit smoking

CBD products starting to gain popularity as alternatives to smoking
PROSPECTS AND OPPORTUNITIES
  • Professional clinics/prescription treatments become a threat to OTC sales
  • Fewer smokers due to increasing tobacco taxes set to cause sales to decline in the long term
  • Utilisation of internet and social networking to promote NRT smoking cessation aids

CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2016-2021

CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026

SLEEP AIDS IN JAPANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Changing environment during the COVID-19 pandemic supports consumer demand for sleep aids
  • Popularity of other products that improve sleep quality becoming a threat to OTC products
  • Promising benefits of CBD oil for sleeping, a potential alternative to sleep aids

PROSPECTS AND OPPORTUNITIES
  • Sleep aids brands enter the non-OTC space with derivative products
  • Persistent concerns about side-effects will lead to stagnant demand for sleep aids
  • High-tech companies enter the category, and a digital approach to sleep may become a threat to OTC sales

CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2016-2021
  • Table 45 Sales of Sleep Aids: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2017-2021
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2018-2021
  • Table 48 Forecast Sales of Sleep Aids: Value 2021-2026
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2021-2026

EYE CARE IN JAPANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • More consumers suffer from eye problems due to telecommuting
  • Less tourist demand and less exposure to allergens
  • Reaching consumers with eye problems through a digital approach

PROSPECTS AND OPPORTUNITIES
  • More opportunities for exposure to hay fever, wearing of contact lenses, and return of inbound tourists set to contribute to recovery
  • Use of digital devices will remain a habit, supporting domestic demand for eye care
  • Alternatives for eye health to hinder the growth of eye care in the long term

CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2016-2021
  • Table 51 Sales of Eye Care by Category: % Value Growth 2016-2021
  • Table 52 NBO Company Shares of Eye Care: % Value 2017-2021
  • Table 53 LBN Brand Shares of Eye Care: % Value 2018-2021
  • Table 54 Forecast Sales of Eye Care by Category: Value 2021-2026
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026

WOUND CARE IN JAPANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Recovery of wound care remains slow due to continued home seclusion
  • Problems caused by COVID-19 hygiene measures lead to increasing demand for products specifically for the hands
  • In the anniversary year of the Great East Japan Earthquake, products for emergency preparation increase as awareness of disaster prevention rises

PROSPECTS AND OPPORTUNITIES
  • Return of opportunities to go outside and continued popularity of outdoor leisure activities to grow wound care
  • Highly functional products that do not leave scars after healing to support the growth of wound care
  • Demand for stopping bleeding after vaccination will also be a tailwind for wound care products

CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2016-2021
  • Table 57 Sales of Wound Care by Category: % Value Growth 2016-2021
  • Table 58 NBO Company Shares of Wound Care: % Value 2017-2021
  • Table 59 LBN Brand Shares of Wound Care: % Value 2018-2021
  • Table 60 Forecast Sales of Wound Care by Category: Value 2021-2026
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026

VITAMINS IN JAPANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Consumers’ interest in improving health and immunity is a tailwind for vitamins
  • Demand for vitamin C increases as more consumers suffer from mental stress due to new lifestyles during COVID-19
  • Less inbound demand, fewer opportunities to go out, and competition from energy drinks negatively impact vitamins B and tonics
  • Tonics actively use athletes and sports for promotion due to interest in the Tokyo Olympics and Japan’s medal rush
  • Accelerating the personalisation of supplements

PROSPECTS AND OPPORTUNITIES
  • Growing health-consciousness leads more people to take supplements
  • Brands and retailers continue to focus on shift to e-commerce

CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2016-2021
  • Table 63 Sales of Vitamins by Category: % Value Growth 2016-2021
  • Table 64 Sales of Multivitamins by Positioning: % Value 2016-2021
  • Table 65 NBO Company Shares of Vitamins: % Value 2017-2021
  • Table 66 LBN Brand Shares of Vitamins: % Value 2018-2021
  • Table 67 Forecast Sales of Vitamins by Category: Value 2021-2026
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

DIETARY SUPPLEMENTS IN JAPANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Lactobacilli becomes well-known for health benefits, growth seen in probiotic supplements due to high interest in improving immunity
  • Ageing population and proliferation of digital devices drive demand for eye health supplements
  • Stable consumer demand for supplements to improve basic health

PROSPECTS AND OPPORTUNITIES
  • Emerging products for osteoporosis prevention and locomotive syndrome intensify the competition with supplements
  • Various health problems caused by eye problems will provide opportunities for eye health supplements to effectively appeal to consumers
  • Diversifying types of supplement tablets
  • Shopping experience when purchasing supplements becomes seamless online and offline
  • Demand for products targeting the elderly to remain stable due to population ageing

CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2016-2021
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2016-2021
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2017-2021
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

WEIGHT MANAGEMENT AND WELLBEING IN JAPANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Weight management and wellbeing to benefit from rising health-consciousness amongst consumers
  • Concerns about excessive calorie intake during COVID-19 and demand for healthy breakfasts and snacks drive growth in meal replacement
  • Increasing consumer problems with e-commerce purchases

PROSPECTS AND OPPORTUNITIES
  • Supplement nutrition drinks to expand even after COVID-19 settles down, as the ageing of society will continue
  • Demand for nutritional balance
  • Expansion of alternative foods threatens meal replacement

CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

SPORTS NUTRITION IN JAPANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sports nutrition grows due to increasing health-awareness and better-known benefits of protein consumption
  • Sports protein expands by attracting light users who consume protein for health maintenance and body shaping
  • Postponement or cancellation of sporting events affects sports non-protein
  • Emerging vegetarian, vegan and gluten-free protein products appeal to natural-oriented consumers

PROSPECTS AND OPPORTUNITIES
  • Sports nutrition to expand due to increasing sports opportunities and consumers’ desire for lifestyle improvements
  • Growing health-consciousness supports demand for protein products, however, competition from food, beverages and dietary supplements to intensify
  • Consumers can access foreign brands thanks to e-commerce, which is a threat to domestic brands

CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2016-2021
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2017-2021
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

HERBAL/TRADITIONAL PRODUCTS IN JAPANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Aojiru shows stable demand as a replacement for vegetables and due to expectations of improving immunity
  • Late marriages and infertility support consumers using Kampo to improve physical condition
  • Kampo is a persistently popular remedy for cold fatigue

PROSPECTS AND OPPORTUNITIES
  • Ingredients and efficacy of Kampo attract attention as a home treatment for COVID-19
  • Increasing online services support consumers’ desire for convenience and personalisation
  • Kampo will continue to attract attention as an approach to improve health and prevent symptoms

CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2016-2021
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026

PAEDIATRIC CONSUMER HEALTH IN JAPANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Paediatric dermatologicals grows similarly to adult products, while paediatric analgesics does not benefit from COVID-19 vaccination
  • Increasing attention to paediatric vitamins and dietary supplements that support specific purposes, such as sports, learning and physical growth
  • More paediatric vitamins and dietary supplements voluntarily obtain third-party certification to appeal to parents

PROSPECTS AND OPPORTUNITIES
  • Paediatric OTC products lose their target audience due to the ageing population and declining birth rate
  • Vitamins and dietary supplements that can be taken by both parents and children are becoming popular
  • Protein products targeting juniors pose a threat to paediatric vitamins and dietary supplements

CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2016-2021
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
  • Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
  • Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
  • Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
  • Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown