+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Consumer Health in Japan

  • ID: 2598291
  • Report
  • October 2019
  • Region: Japan
  • 10 pages
  • Euromonitor International
1 of 2
Growth patterns in the Japanese consumer health market reflected changing consumer attitudes and lifestyles in 2019. Eye care was amongst the most dynamic categories at the end of the review period, as the increasingly central role of electronic devices with screens in consumers’ everyday working and social lives contributed to an increase in the prevalence of eye problems.

The Consumer Health in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
  • Consumer Health in Japan
  • February 2020
List of Contents and Tables
  • Executive Summary
  • Shift in consumer attitudes having a variable impact across consumer health
  • Growing focus on personalisation
  • Changing demand trends complicating the competitive environment
  • Drugstores/parapharmacies and internet retailing register increasing share of sales
  • Healthy living trends set to drive growth
  • Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
  • Table 2 Life Expectancy at Birth 2014-2019
  • Market Data
  • Table 3 Sales of Consumer Health by Category: Value 2014-2019
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
  • Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
  • APPENDIX
  • OTC registration and classification
  • VitAM Ins and dietary supplements registration and classification
  • Self-medication/self-care and preventative medicine
  • Switches
  • Summary 1 OTC: Switches 2018-2019
  • Definitions
  • Sources
  • Summary 2 Research Sources
  • Headlines
  • Prospects
  • Segmenting the offer to cater to demand for more personalised care
  • Modern living causes headaches, but rival treatments emerging
  • Topical analgesics/anaesthetic benefits from growing interest in exercise
  • Competitive Landscape
  • Hisamitsu’s strong marketing activity supports market lead
  • Bayer withdraws from aspirin
  • Voltaren differentiates its positioning from Salonpas
  • Category Data
  • Table 12 Sales of Analgesics by Category: Value 2014-2019
  • Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
  • Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
  • Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
  • Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Hay fever remedies face expanding range of competition
  • Codeine banned for children in 2019
  • Self-medication deduction tax system yet to have desired effect
  • Competitive Landscape
  • Taisho maintains lead but growing competition in hay fever remedies
  • Brands need to work to stand out in increasingly crowded environment
  • Flonase switched to OTC status
  • Category Data
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Hot summers weakening demand
  • Oral systemic products pose threat to dermatological haemorrhoid treatments
  • Professional hair loss treatments pose a growing threat
  • Competitive Landscape
  • Growing range of hair loss treatments targeting younger consumers intensifies competition
  • Growing demand for products treating age-related conditions
  • Potential diversification of the threat from professional treatments
  • Category Data
  • Table 24 Sales of Dermatologicals by Category: Value 2014-2019
  • Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
  • Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
  • Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
  • Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
  • Table 29 Forecast Sales of Dermatologicals by Category: Value 2019-2024
  • Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Consumers looking for precise functionality
  • Tourism plays key role in dietary supplements
  • Personalisation services emerging
  • Competitive Landscape
  • Suntory leads a category whose boundaries are becoming increasingly blurred
  • Smaller players innovating in terms of products, formats and services
  • Threat from functional foods
  • Category Data
  • Table 31 Sales of Dietary Supplements by Category: Value 2014-2019
  • Table 32 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
  • Table 33 Sales of Dietary Supplements by Positioning: % Value 2014-2019
  • Table 34 NBO Company Shares of Dietary Supplements: % Value 2015-2019
  • Table 35 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
  • Table 36 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Changing consumer behaviour undermining demand
  • Holistic approaches reduce demand for digestive remedies
  • Targeting non-Japanese consumers
  • Competitive Landscape
  • Taisho retains lead despite falling sales
  • Seirogan benefits from long-standing presence and promotional activity
  • Modest growth for motion sickness players
  • Category Data
  • Table 38 Sales of Digestive Remedies by Category: Value 2014-2019
  • Table 39 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
  • Table 40 NBO Company Shares of Digestive Remedies: % Value 2015-2019
  • Table 41 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
  • Table 42 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Increasing inbound tourism supports growth
  • Consumers turn to eye care rather than reduce screen usage
  • Product offer becoming increasingly segmented
  • Competitive Landscape
  • Rohto Pharmaceutical works to reinforce lead through innovation
  • Wakamoto Pharmaceutical promotes year-round allergy care
  • Growing focus on dry eye syndrome
  • Category Data
  • Table 44 Sales of Eye Care by Category: Value 2014-2019
  • Table 45 Sales of Eye Care by Category: % Value Growth 2014-2019
  • Table 46 NBO Company Shares of Eye Care: % Value 2015-2019
  • Table 47 LBN Brand Shares of Eye Care: % Value 2016-2019
  • Table 48 Forecast Sales of Eye Care by Category: Value 2019-2024
  • Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Inbound tourists bolster demand in herbal/traditional products
  • Herbal/traditional dietary supplements compatible with evolving demand trends
  • Kampo-focused stores target new consumer attitudes to traditional medicine
  • Competitive Landscape
  • Leading player experiences ongoing share erosion
  • Cosmetics company launches Kampo line
  • Yomeishu Siezo targets younger consumers
  • Category Data
  • Table 50 Sales of Herbal/Traditional Products by Category: Value 2014-2019
  • Table 51 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
  • Table 52 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
  • Table 53 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
  • Table 54 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 55 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Paediatric consumer health suffering from a declining consumer base
  • Ban on codeine
  • Paediatric VDS needs to overcome parental scepticism
  • Competitive Landscape
  • Taisho Pharmaceutical’s lead founded on strength in cough/cold remedies
  • Strong competition from prescribed medicines
  • New supplements highlight opportunities
  • Category Data
  • Table 56 Sales of Paediatric Consumer Health by Category: Value 2014-2019
  • Table 57 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
  • Table 58 Sales of Paediatric VitAM Ins and Dietary Supplements by Type: % Value 2016-2019
  • Table 59 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
  • Table 60 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
  • Table 61 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 62 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Sleep aids struggles to compete with alternative products
  • Improving sleep hygiene threatens development of OTC sleep aids
  • Professional treatment options expanding
  • Competitive Landscape
  • SSP retains clear lead, but faces competition from supplements
  • Kobayashi’s change of direction highlights problems facing sleep aids
  • Diversification of competition set to continue in the forecast period
  • Category Data
  • Table 63 Sales of Sleep Aids: Value 2014-2019
  • Table 64 Sales of Sleep Aids: % Value Growth 2014-2019
  • Table 65 NBO Company Shares of Sleep Aids: % Value 2015-2019
  • Table 66 LBN Brand Shares of Sleep Aids: % Value 2016-2019
  • Table 67 Forecast Sales of Sleep Aids: Value 2019-2024
  • Table 68 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Increasing engagement in sport and exercise driving growth
  • Expanding distribution supporting growth
  • Protein content becoming increasingly important
  • Competitive Landscape
  • Meiji continues to gain ground on Otsuka
  • Growing interest from overseas could threaten domestic companies
  • Celebrity-endorsed products entering the market
  • Category Data
  • Table 69 Sales of Sports Nutrition by Category: Value 2014-2019
  • Table 70 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
  • Table 71 NBO Company Shares of Sports Nutrition: % Value 2015-2019
  • Table 72 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
  • Table 73 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 74 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • VitAM In C benefits from skin care association, but trend expected to be short-lived
  • MultivitAM Ins’ range of benefits helps it to outperform single vitAM Ins
  • Private labels gaining share in vitAM Ins
  • Competitive Landscape
  • Amway retains the lead, while Takeda’s OTC presence proves disadvantageous
  • Functional foods represent a growing threat
  • Gummy formats help to differentiate vitAM Ins from medication
  • Category Data
  • Table 75 Sales of VitAM Ins by Category: Value 2014-2019
  • Table 76 Sales of VitAM Ins by Category: % Value Growth 2014-2019
  • Table 77 Sales of MultivitAM Ins by Positioning: % Value 2014-2019
  • Table 78 NBO Company Shares of VitAM Ins: % Value 2015-2019
  • Table 79 LBN Brand Shares of VitAM Ins: % Value 2016-2019
  • Table 80 Forecast Sales of VitAM Ins by Category: Value 2019-2024
  • Table 81 Forecast Sales of VitAM Ins by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Changing attitudes lead to decline in meal replacement
  • Evolving meaning of “weight management” helps to extend the consumer base
  • Supplement nutrition drinks used in care for the elderly
  • Competitive Landscape
  • Fancl closes the gap on DHC Corp
  • Strict regulatory environment presents a barrier to meeting demand for precise functional claims
  • Mei Balance benefits from mass store-based distribution
  • Category Data
  • Table 82 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
  • Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
  • Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
  • Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
  • Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Leader’s new campaign targets new job seekers
  • Wound care gains prominence in context of natural disasters
  • Category seeing functionality move beyond simply treating wounds
  • Competitive Landscape
  • Johnson & Johnson seeks to bring Band-Aid out into the open
  • Bandai uses technology to appeal to children
  • Potential threat from blister prevention products
  • Category Data
  • Table 88 Sales of Wound Care by Category: Value 2014-2019
  • Table 89 Sales of Wound Care by Category: % Value Growth 2014-2019
  • Table 90 NBO Company Shares of Wound Care: % Value 2015-2019
  • Table 91 LBN Brand Shares of Wound Care: % Value 2016-2019
  • Table 92 Forecast Sales of Wound Care by Category: Value 2019-2024
  • Table 93 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • NRT smoking cessation aids hit by competition from alternatives
  • New generation smoking products have potential to undermine demand
  • Japan becoming increasingly unfavourable for smokers
  • Competitive Landscape
  • Nicorette supported by strong marketing activity
  • Employing social media
  • Concerns about “smell harassment” could encourage people to quit
  • CATEGORY INDICATORS
  • Table 94 Number of Smokers by Gender 2014-2019
  • Category Data
  • Table 95 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
  • Table 96 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
  • Table 97 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
  • Table 98 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
  • Table 99 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 100 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
3 of 2

Loading
LOADING...

Adroll
adroll