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Consumer Health in Japan

  • ID: 2598291
  • Report
  • Region: Japan
  • 100 pages
  • Euromonitor International
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Growth patterns in the Japanese consumer health market reflected changing consumer attitudes and lifestyles in 2019. Eye care was amongst the most dynamic categories at the end of the review period, as the increasingly central role of electronic devices with screens in consumers’ everyday working and social lives contributed to an increase in the prevalence of eye problems.

The author's Consumer Health in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Consumer Health in Japan

List of Contents and Tables
Executive Summary
Shift in Consumer Attitudes Having A Variable Impact Across Consumer Health
Growing Focus on Personalisation
Changing Demand Trends Complicating the Competitive Environment
Drugstores/parapharmacies and Internet Retailing Register Increasing Share of Sales
Healthy Living Trends Set To Drive Growth
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Segmenting the Offer To Cater To Demand for More Personalised Care
Modern Living Causes Headaches, But Rival Treatments Emerging
Topical Analgesics/anaesthetic Benefits From Growing Interest in Exercise
Competitive Landscape
Hisamitsu's Strong Marketing Activity Supports Market Lead
Bayer Withdraws From Aspirin
Voltaren Differentiates Its Positioning From Salonpas
Category Data
Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Sleep Aids Struggles To Compete With Alternative Products
Improving Sleep Hygiene Threatens Development of OTC Sleep Aids
Professional Treatment Options Expanding
Competitive Landscape
Ssp Retains Clear Lead, But Faces Competition From Supplements
Kobayashi's Change of Direction Highlights Problems Facing Sleep Aids
Diversification of Competition Set To Continue in the Forecast Period
Category Data
Table 18 Sales of Sleep Aids: Value 2014-2019
Table 19 Sales of Sleep Aids: % Value Growth 2014-2019
Table 20 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 21 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 22 Forecast Sales of Sleep Aids: Value 2019-2024
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Hay Fever Remedies Face Expanding Range of Competition
Codeine Banned for Children in 2019
Self-medication Deduction Tax System Yet To Have Desired Effect
Competitive Landscape
Taisho Maintains Lead But Growing Competition in Hay Fever Remedies
Brands Need To Work To Stand Out in Increasingly Crowded Environment
Flonase Switched To OTC Status
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Hot Summers Weakening Demand
Oral Systemic Products Pose Threat To Dermatological Haemorrhoid Treatments
Professional Hair Loss Treatments Pose A Growing Threat
Competitive Landscape
Growing Range of Hair Loss Treatments Targeting Younger Consumers Intensifies Competition
Growing Demand for Products Treating Age-related Conditions
Potential Diversification of the Threat From Professional Treatments
Category Data
Table 30 Sales of Dermatologicals by Category: Value 2014-2019
Table 31 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 33 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 35 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Changing Consumer Behaviour Undermining Demand
Holistic Approaches Reduce Demand for Digestive Remedies
Targeting Non-japanese Consumers
Competitive Landscape
Taisho Retains Lead Despite Falling Sales
Seirogan Benefits From Long-standing Presence and Promotional Activity
Modest Growth for Motion Sickness Players
Category Data
Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Increasing Inbound Tourism Supports Growth
Consumers Turn To Eye Care Rather Than Reduce Screen Usage
Product Offer Becoming Increasingly Segmented
Competitive Landscape
Rohto Pharmaceutical Works To Reinforce Lead Through Innovation
Wakamoto Pharmaceutical Promotes Year-round Allergy Care
Growing Focus on Dry Eye Syndrome
Category Data
Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Nrt Smoking Cessation Aids Hit by Competition From Alternatives
New Generation Smoking Products Have Potential To Undermine Demand
Japan Becoming Increasingly Unfavourable for Smokers
Competitive Landscape
Nicorette Supported by Strong Marketing Activity
Employing Social Media
Concerns About "smell Harassment" Could Encourage People To Quit
Category Data
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Leader's New Campaign Targets New Job Seekers
Wound Care Gains Prominence in Context of Natural Disasters
Category Seeing Functionality Move Beyond Simply Treating Wounds
Competitive Landscape
Johnson & Johnson Seeks To Bring Band-aid Out Into the Open
Bandai Uses Technology To Appeal To Children
Potential Threat From Blister Prevention Products
Category Data
Table 55 Sales of Wound Care by Category: Value 2014-2019
Table 56 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Wound Care: % Value 2015-2019
Table 58 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 59 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Increasing Engagement in Sport and Exercise Driving Growth
Expanding Distribution Supporting Growth
Protein Content Becoming Increasingly Important
Competitive Landscape
Meiji Continues To Gain Ground on Otsuka
Growing Interest From Overseas Could Threaten Domestic Companies
Celebrity-endorsed Products Entering the Market
Category Data
Table 61 Sales of Sports Nutrition by Category: Value 2014-2019
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Looking for Precise Functionality
Tourism Plays Key Role in Dietary Supplements
Personalisation Services Emerging
Competitive Landscape
Suntory Leads A Category Whose Boundaries Are Becoming Increasingly Blurred
Smaller Players Innovating in Terms of Products, Formats and Services
Threat From Functional Foods
Category Data
Table 67 Sales of Dietary Supplements by Category: Value 2014-2019
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 69 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 70 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Vitamin C Benefits From Skin Care Association, But Trend Expected To Be Short-lived
Multivitamins' Range of Benefits Helps It To Outperform Single Vitamins
Private Labels Gaining Share in Vitamins
Competitive Landscape
Amway Retains the Lead, While Takeda's OTC Presence Proves Disadvantageous
Functional Foods Represent A Growing Threat
Gummy Formats Help To Differentiate Vitamins From Medication
Category Data
Table 74 Sales of Vitamins by Category: Value 2014-2019
Table 75 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 76 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 77 NBO Company Shares of Vitamins: % Value 2015-2019
Table 78 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 79 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Changing Attitudes Lead To Decline in Meal Replacement
Evolving Meaning of "weight Management" Helps To Extend the Consumer Base
Supplement Nutrition Drinks Used in Care for the Elderly
Competitive Landscape
Fancl Closes the Gap on Dhc Corp
Strict Regulatory Environment Presents A Barrier To Meeting Demand for Precise Functional Claims
Mei Balance Benefits From Mass Store-based Distribution
Category Data
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Inbound Tourists Bolster Demand in Herbal/traditional Products
Herbal/traditional Dietary Supplements Compatible With Evolving Demand Trends
Kampo-focused Stores Target New Consumer Attitudes To Traditional Medicine
Competitive Landscape
Leading Player Experiences Ongoing Share Erosion
Cosmetics Company Launches Kampo Line
Yomeishu Siezo Targets Younger Consumers
Category Data
Table 87 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Paediatric Consumer Health Suffering From A Declining Consumer Base
Ban on Codeine
Paediatric Vds Needs To Overcome Parental Scepticism
Competitive Landscape
Taisho Pharmaceutical's Lead Founded on Strength in Cough/cold Remedies
Strong Competition From Prescribed Medicines
New Supplements Highlight Opportunities
Category Data
Table 93 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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