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Consumer Health in Japan

  • ID: 2598291
  • Report
  • November 2020
  • Region: Japan
  • 113 pages
  • Euromonitor International
To mitigate the risk of contracting COVID-19 consumers in Japan have been confining themselves to their homes on a more regular basis, while they are also taking a more proactive approach to their health, focusing on prevention over treatment. This has resulted in contrasting fortunes for the various product categories within consumer health. For example, with consumers eating out less and taking fewer trips the demand for digestive remedies has dropped in 2020.

The Consumer Health in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Misleading reports have negative impact on sales of ibuprofen
  • Postponement of Olympics and Paralympics limits growth of topical analgesics/anaesthetic
  • Hisamitsu shows support for medical workers with its Light it Blue campaign
RECOVERY AND OPPORTUNITIES
  • Modern living causes headaches, but rival treatments emerging
  • Rearranged Olympics and an ageing population set to drive demand for topical analgesics/anaesthetic
  • Innovation could be needed to overcome demographic challenges
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2015-2020
  • Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Home seclusion provides some relief for allergy sufferers
  • Sales boosted by consumers preparing for COVID-19
  • Self-medication deduction tax system yet to have desired effect
RECOVERY AND OPPORTUNITIES
  • Rx products could threaten future sales of antihistamines/allergy remedies (systemic)
  • New innovations could help sustain interest in antihistamines/allergy remedies (systemic)
  • Growing focus on ingredients and their side effects threatens sales of combination products
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Fewer digestive complaints in 2020 as consumers eat more home cooked meals
  • Disruption to travel and tourism has negative impact on sales
  • Taisho’s Seirogan benefits from strong promotion, including physical exercise videos
RECOVERY AND OPPORTUNITIES
2021 Tokyo Olympics and Paralympics set to provide temporary boost to sales
  • Repositioning of motion sickness remedies offers new growth opportunities
  • Holistic approach to digestive health reducing demand for digestive remedies
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Home seclusion limits demand for topical allergy remedies/antihistamines
  • COVID-19 having mixed impact on products that target children
  • Hair loss treatments provides growth opportunities
RECOVERY AND OPPORTUNITIES
  • New product launches should support further growth for hair loss treatments
  • Face masks could lead to rise in skin complaints
  • Alternative products threaten sales of dermatologicals
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Decline in smoking prevalence spurred on in 2020 by the outbreak of COVID-19
  • New tobacco laws likely to encourage more smokers to quit
  • Alternative options proving popular with consumers looking to quit
RECOVERY AND OPPORTUNITIES
  • More smokers set to quit following indoor smoking ban, but sales still set to struggle
  • Strong marketing support should ensure Nicorette’s dominance
  • Concerns about “smell harassment” could encourage people to quit
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2015-2020
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Drop in tourism impedes sales of eye care
  • Sales suffer as consumers stay at home
  • Rohto Pharmaceutical enters prescription eye care but retains focus on OTC products
RECOVERY AND OPPORTUNITIES
  • Increasing exposure to electronic screens set to drive demand for eye care
  • Product offer becoming increasingly segmented
  • Tourism retains potential for the future growth of eye care
CATEGORY DATA
  • Table 44 Sales of Eye Care by Category: Value 2015-2020
  • Table 45 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 46 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 47 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 48 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 impacting sleeping patterns due to stress and anxiety
‘Sleep hygiene’ trend suppressing demand for sleep aids
  • SSP retains clear lead, but faces competition from supplements
RECOVERY AND OPPORTUNITIES
  • New alternative products appearing in the market threaten sales of sleep aids
  • Professional treatment options expanding
  • Consumers turning to Rx drugs for more serious complaints
CATEGORY DATA
  • Table 50 Sales of Sleep Aids: Value 2015-2020
  • Table 51 Sales of Sleep Aids: % Value Growth 2015-2020
  • Table 52 NBO Company Shares of Sleep Aids: % Value 2016-2020
  • Table 53 LBN Brand Shares of Sleep Aids: % Value 2017-2020
  • Table 54 Forecast Sales of Sleep Aids: Value 2020-2025
  • Table 55 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Home seclusion and the postponement of the Olympics and Paralympics bad news for wound care
  • Consumers use gauze for home-made face masks
  • Band-Aid retains lead despite difficult year
RECOVERY AND OPPORTUNITIES
  • Preparation for natural disasters offers opportunities for growth
  • Johnson & Johnson continues to invest in the future
  • Potential threat from blister prevention products
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2015-2020
  • Table 57 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 58 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 59 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 60 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Consumers invest in vitamins to help fight off COVID-19
  • Some single vitamins suffer as consumers focus on immediate concerns
  • Gummy formats help to differentiate vitamins from medication
RECOVERY AND OPPORTUNITIES
  • Vitamin C expected to benefit from beauty positioning
  • Functional foods represent a growing threat
  • Multivitamins key to success
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2015-2020
  • Table 63 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 64 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 65 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 66 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 67 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 related health issues stimulates demand for some dietary supplements
  • Lack of tourists a barrier to stronger growth
  • E-commerce thriving thanks to home seclusion
RECOVERY AND OPPORTUNITIES
  • Consumers looking for precise functionality
  • Personalisation set to continue over the forecast period as companies look to add value
  • New product development and an ageing population point towards growth
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 puts a dampener on growth as gyms close and consumers stay at home
  • Meiji sustains lead in part thanks to online expansion
  • Sports protein RTD sees introduction of new flavours as Meiji looks to attract new consumers
RECOVERY AND OPPORTUNITIES
  • Sports nutrition set to benefit from growing health awareness and the hosting of the Tokyo Olympics and Paralympics in 2021
  • E-commerce opens up the market to foreign brands
  • Changing perceptions of body image generating demand for high protein products
CATEGORY DATA
  • Table 76 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 77 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 78 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 79 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 80 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Loss of tourism due to COVID-19 hits sales of herbal/traditional products
  • Herbal/traditional dietary supplements compatible with evolving demand trends
  • Online consultations on the rise with sales boosted by COVID-19
RECOVERY AND OPPORTUNITIES
  • Sales set for growth over the forecast period providing tourism returns
  • Online consultations on the rise with sales boosted by COVID-19
  • New brands target younger generation offering hope for the future
CATEGORY DATA
  • Table 82 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Prevention over cure the main growth driver in 2020
  • Fewer trips due to COVID-19 means fewer sales opportunities for digestive remedies
  • New product development and innovation remains rife in paediatric consumer health
RECOVERY AND OPPORTUNITIES
  • Declining birth rate threatens growth of paediatric consumer health
  • Changing parental perceptions of vitamins and dietary supplements key to growth
  • Easy access to prescribed medicines a significant barrier to growth
CATEGORY DATA
  • Table 88 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 90 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 91 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 92 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 93 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 94 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Home seclusion due to COVID-19 sees consumers putting on weight
  • Supplement nutrition drinks remain popular among the sick and elderly
  • Meiji continues to thrive thanks to strong distribution
RECOVERY AND OPPORTUNITIES
  • Low carb/high protein diets threaten the growth prospects of weight management and wellbeing
  • Competitive landscape set to become more fragmented thanks to e-commerce
  • Differentiation offers potential for brands to add value and stand out from the crowd
CATEGORY DATA
  • Table 95 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 96 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 97 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 98 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 99 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 100 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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