Paediatric Consumer Health in Japan

Report
27 Pages
October 2023
Region: Japan
Euromonitor International
ID: 4750530

Overall, sales of paediatric consumer health are in decline in current value terms in Japan in 2023. Nonetheless, the performances vary by product category with some benefiting from a post-pandemic recovery while others are facing headwinds. For instance, paediatric acetaminophen and paediatric cough/cold remedies saw demand increase in 2022 as the ban on the immunisation of children aged 5-11 against COVID-19 was lifted.

The Paediatric Consumer Health in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Paediatric Consumer Health market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

PAEDIATRIC CONSUMER HEALTH IN JAPANKEY DATA FINDINGS

2023 DEVELOPMENTS

Mixed performances seen within paediatric consumer health in 2023
Players explore new opportunities as competition intensifies
Players focusing on offering products that are suitable for the whole family

PROSPECTS AND OPPORTUNITIES

Declining birth rate set to remain a significant obstacle to growth
Economic pressures expected to help sustain demand for paediatric vitamins and dietary supplements
Players could look to try and help address declining birth rate with new products and marketing

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 4 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 5 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 6 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

CONSUMER HEALTH IN JAPAN

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 8 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2018-2023
Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

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