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Consumer Health in Nigeria

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    Report

  • 95 Pages
  • November 2025
  • Region: Nigeria
  • Euromonitor International
  • ID: 2598292
Value sales of consumer health are rising in Nigeria in 2025. The industry continues to be shaped by a challenging economic environment, with high inflation driven by the depreciation of the naira and persistent foreign exchange shortages. These conditions have weakened consumer purchasing power and increased production and import costs for manufacturers and distributors, pushing up unit prices.

This Consumer Health in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN NIGERIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Economic stabilisation supports recovery in volume sales
  • Local manufacturers maintain strong competitive edge
  • Pharmacies dominates distribution, while e-commerce gains momentum
PROSPECTS AND OPPORTUNITIES
  • Improved economy expected to lift demand and spending power
  • Innovation and product diversification to drive category expansion
  • Government policy to strengthen local manufacturing and innovation
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NIGERIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Price stabilisation supports volume recovery
  • Affordable local brands intensify competition
  • Pharmacies retains dominance, while small local grocers remains significant
PROSPECTS AND OPPORTUNITIES
  • Economic recovery and demographic growth to sustain demand
  • Innovation focused on combination and herbal formulations
  • Shift towards preventive and holistic health may moderate growth
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN NIGERIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stabilising prices and ongoing urbanisation support recovery
  • Local and regional players strengthen foothold
  • Pharmacies retains leadership as small grocers expand presence
PROSPECTS AND OPPORTUNITIES
  • Economic recovery and lifestyle trends to boost demand
  • Opportunities for diversification and premiumisation
  • Preventive health trends may moderate growth
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN NIGERIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Price stabilisation and rising skin health awareness support growth
  • Neimeth leads thanks to NCP brand
  • Pharmacies dominates distribution as small grocers gain ground
PROSPECTS AND OPPORTUNITIES
  • Economic recovery and population growth to sustain demand
  • Innovation and influencer marketing shape category development
  • Wellness awareness will moderate growth but drive product reformulation
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN NIGERIA2025 DEVELOPMENTSSLEEP AIDS IN NIGERIA
2025 DEVELOPMENTS
  • High stress levels support demand for sleep aids, but sales remain insignificant
PROSPECTS AND OPPORTUNITIES
  • Acceptance of sleep aids may lead to value growth though natural alternatives pose competition
CATEGORY DATA
  • Table 37 Sales of Sleep Aids: Value 2020-2025
  • Table 38 Sales of Sleep Aids: % Value Growth 2020-2025
  • Table 39 NBO Company Shares of Sleep Aids: % Value 2021-2025
  • Table 40 LBN Brand Shares of Sleep Aids: % Value 2022-2025
  • Table 41 Forecast Sales of Sleep Aids: Value 2025-2030
  • Table 42 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN NIGERIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising awareness and digital lifestyles boost demand
  • Local manufacturers strengthen position amid import challenges
  • Pharmacies dominates distribution; e-commerce presence expanding
PROSPECTS AND OPPORTUNITIES
  • Rising awareness and economic recovery to expand penetration
  • Marketing, accessibility and lifestyle positioning to drive growth
  • Policy initiatives should reinforce long-term category expansion
CATEGORY DATA
  • Table 43 Sales of Eye Care by Category: Value 2020-2025
  • Table 44 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 45 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 46 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 47 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN NIGERIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Price stabilisation supports moderate volume recovery
  • Beiersdorf maintains leadership amid growing fragmentation
  • Pharmacies dominates distribution while local grocers gain ground
PROSPECTS AND OPPORTUNITIES
  • Economic improvement and population growth to support expansion
  • Innovation and natural formulations broaden appeal
  • Rising health awareness drives category formalisation
CATEGORY DATA
  • Table 49 Sales of Wound Care by Category: Value 2020-2025
  • Table 50 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 51 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 52 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 53 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN NIGERIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising health awareness and demographic growth support demand
  • Local manufacturers expand share through affordability and reach
  • Pharmacies remains dominant as grocery and e-commerce channels expand
PROSPECTS AND OPPORTUNITIES
  • Economic recovery and preventive health focus to drive category growth
  • New formats and natural formulations increase appeal
  • Professional recommendation and wellness trends shape growth trajectory
CATEGORY DATA
  • Table 55 Sales of Vitamins by Category: Value 2020-2025
  • Table 56 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 57 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 58 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 59 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 60 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN NIGERIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stabilising prices and preventive health awareness support growth
  • Vitabiotics leads while local manufacturers gain share
  • Pharmacies remains key channel while e-commerce broadens access
PROSPECTS AND OPPORTUNITIES
  • Economic recovery and rising health consciousness to drive demand
  • Innovation and localisation expand market reach
  • Preventive health culture to sustain long-term growth
CATEGORY DATA
  • Table 62 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 63 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 64 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 65 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 66 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 67 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN NIGERIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Category recovery supported by rising health awareness
  • Complan leads a fragmented competitive landscape
  • Direct selling retains lead but pharmacies and e-commerce gain ground
PROSPECTS AND OPPORTUNITIES
  • Rising incomes and growing obesity awareness to boost demand
  • Innovation and affordability expand consumer base
  • Holistic wellness and digital engagement will drive long-term growth
CATEGORY DATA
  • Table 69 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN NIGERIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising interest in sporting activities expands the consumer base for sports nutrition
  • High price points lead sport nutrition to be popular among affluent consumers
  • International players drive sales as the landscape lacks local options
PROSPECTS AND OPPORTUNITIES
  • Rising interest in health and wellness drives sales across the forecast period
  • Consumer awareness campaigns to fuel significant sales
  • E-commerce drives sales as social media plays an increasing role
CATEGORY DATA
  • Table 75 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 76 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 77 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 78 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 79 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN NIGERIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stable economy and renewed interest in natural health boost demand
  • Vicks and Aboniki maintain leadership amid local innovation
  • Pharmacies leads distribution while grocers and supermarkets expand reach
PROSPECTS AND OPPORTUNITIES
  • Natural positioning and affordability to drive future growth
  • Product innovation expands presence across categories
  • Holistic health trends should strengthen consumer trust and premiumisation
CATEGORY DATA
  • Table 81 Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
  • Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
  • Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN NIGERIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Essentiality of category drives recovery amid stabilising economy
  • Emzor leads through breadth of portfolio and pricing strategy
  • Pharmacies dominates as distribution modernises
PROSPECTS AND OPPORTUNITIES
  • Expanding child population and health awareness to sustain growth
  • Product innovation and diversification boost appeal
  • Health and wellness trends shape product positioning
CATEGORY DATA
  • Table 87 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030