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Soft Drinks in Hong Kong, China

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    Report

  • 95 Pages
  • November 2022
  • Region: China, Hong Kong
  • Euromonitor International
  • ID: 2610218
2022 has been a challenging year for soft drinks players in Hong Kong due to the emergence of the fifth wave of COVID-19 in the first half of the year, reducing footfall outside of the home. Large-scale exhibitions and sporting events were also cancelled, limiting potential consumption opportunities.

The Soft Drinks in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SOFT DRINKS IN HONG KONG, CHINA

EXECUTIVE SUMMARY
  • Soft drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?

MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027

APPENDIX
  • Fountain sales in Hong Kong, China

DISCLAIMER

SOURCES
  • Summary 1 Research Sources

CARBONATES IN HONG KONG, CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Subdued performance for carbonates, while players adapt to “new normal”
  • Reduced sugar and functional carbonates gain traction in Hong Kong
  • Carbonates continues to see new launches, including from outside of category

PROSPECTS AND OPPORTUNITIES
  • Falling demand for carbonates in Hong Kong over forecast period
  • Building brand equity will be key for players to maintain share
  • Increasing coverage offline expected to remain key to visibility

CATEGORY DATA
  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
  • Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
  • Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
  • Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027

JUICE IN HONG KONG, CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Juice returns to declining trend following 2021’s increase
  • Premiumisation of juice as consumers search for better quality options
  • New flavour development to respond to wanderlust locals by providing novelty and excitement

PROSPECTS AND OPPORTUNITIES
  • Continuous consumer education on health benefits and functionality will remain key for growth
  • Greater diversification from players expected over forecast period
  • Private label expected to gain traction in coconut and other plant waters

CATEGORY DATA
  • Table 53 Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 54 Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2018-2022
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027

BOTTLED WATER IN HONG KONG, CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Demand for bottled water stabilises, with some consolidation in competitive landscape
  • Sustainability remains key focus area for players to build brand equity
  • Functional bottled water, especially alkaline options, gains momentum

PROSPECTS AND OPPORTUNITIES
  • Dynamic growth set for sparkling flavoured bottled water
  • Brand building for carbonated bottled water players will be key to competing with food preparation appliances
  • Functional bottled water offers further development potential

CATEGORY DATA
  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027

SPORTS DRINKS IN HONG KONG, CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Further off-trade demand for sports drinks driven by heightened health awareness in Hong Kong
  • Pocari Sweat focuses on localisation to build brand equity
  • Players actively develop reduced sugar options to widen target audience and appeal to health-conscious consumers

PROSPECTS AND OPPORTUNITIES
  • Stronger demand predicted for sports drinks over forecast period
  • Potential competition for sports drinks from functional bottled water
  • Players expected to focus on developing reduced sugar variants

CATEGORY DATA
  • Table 77 Off-trade Sales of Sports Drinks: Volume 2017-2022
  • Table 78 Off-trade Sales of Sports Drinks: Value 2017-2022
  • Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
  • Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
  • Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
  • Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
  • Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
  • Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
  • Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
  • Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027

ENERGY DRINKS IN HONG KONG, CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Reduced sugar energy drinks outperforms regular variants in 2022 due to heightened health awareness
  • Localised marketing focuses on enhancing brand awareness amongst target audience
  • New flavour development to attract non-core consumers

PROSPECTS AND OPPORTUNITIES
  • Stable growth expected over the forecast period
  • Players to further promote and educate consumers on specific benefits and functionality of energy drinks
  • Building brand equity essential to gaining share

CATEGORY DATA
  • Table 89 Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 90 Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
  • Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
  • Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
  • Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
  • Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
  • Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
  • Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

CONCENTRATES IN HONG KONG, CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Concentrates remains stagnant with limited new product development
  • Liquid concentrates continues to drive value sales
  • Consumers increasingly move away from concentrates as they value convenience

PROSPECTS AND OPPORTUNITIES
  • Demand for concentrates expected to remain sluggish
  • Low consumer appetite for concentrates
  • Minimal new product development likely over forecast period

CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 103 Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
  • Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
  • Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
  • Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
  • Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
  • Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
  • Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
  • Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
  • Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
  • Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
  • Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027

RTD TEA IN HONG KONG, CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Resilient category as a strong driver for overall soft drinks in 2022
  • Continuous fragmentation within RTD tea in Hong Kong
  • Premiumisation of RTD tea driven by increasingly sophisticated consumers

PROSPECTS AND OPPORTUNITIES
  • Further growth expected, with carbonated RTD tea and kombucha as key driver
  • New product development providing novelty expected to be key
  • Decaffeinated RTD tea set to gain traction

CATEGORY DATA
  • Table 116 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 117 Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
  • Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
  • Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
  • Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
  • Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027

RTD COFFEE IN HONG KONG, CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Sustained growth momentum with greater focus on reduced sugar variants
  • Increasingly sophisticated consumers drive gradual premiumisation of RTD coffee
  • Family-sized packs gain traction due to more flexible working arrangements

PROSPECTS AND OPPORTUNITIES
  • RTD coffee’s growth momentum to remain strong over forecast period
  • White space to further develop RTD coffee as an option for alternative diets
  • Building brand equity becomes increasingly important going forward

CATEGORY DATA
  • Table 129 Off-trade Sales of RTD Coffee: Volume 2017-2022
  • Table 130 Off-trade Sales of RTD Coffee: Value 2017-2022
  • Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
  • Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
  • Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
  • Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
  • Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
  • Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
  • Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
  • Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
  • Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
  • Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027

ASIAN SPECIALITY DRINKS IN HONG KONG, CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Stable demand with increasing number of options on offer
  • Herbal remedies gain further traction as key player expands local offline presence
  • Fragmentation with increasing number of local players

PROSPECTS AND OPPORTUNITIES
  • Sustained growth to be driven by new product development with flavours and sugar content the main focus areas
  • Key players to rejuvenate image to expand consumer base and maintain relevance
  • Greater premiumisation expected over forecast period

CATEGORY DATA
  • Table 141 Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
  • Table 142 Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
  • Table 143 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
  • Table 144 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022
  • Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2018-2022
  • Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2022
  • Table 147 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2018-2022
  • Table 148 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2019-2022
  • Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2022-2027
  • Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2022-2027
  • Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2022-2027
  • Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2022-2027