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Alcoholic Drinks in Chile

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    Report

  • 64 Pages
  • June 2025
  • Region: Chile
  • Euromonitor International
  • ID: 2610248
Total volume sales of alcoholic drinks in Chile were fairly flat in 2024, following the overall trend of declining alcohol consumption in the country that mainly impacted the main category of beer. This weak performance was largely attributed to decreasing per capita volumes consumed by younger generations and decreasing disposable incomes towards the end of the review period, which impacted consumption despite accessible average prices.

The Alcoholic Drinks in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
  • Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BEER IN CHILEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • On-trade’s performance negatively impacts overall beer sales
  • Local player retains dominance of beer covering wide price range
  • Specialists continue to drive sales, while supermarkets is a convenient channel
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for economy likely to drive up beer sales
  • Malt-based RTDs could introduce younger adults to beer
  • Larger cans to remain popular format due to cost ratio benefits
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 2 Lager by Price Band 2024
CATEGORY DATA
  • Table 16 Sales of Beer by Category: Total Volume 2019-2024
  • Table 17 Sales of Beer by Category: Total Value 2019-2024
  • Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
  • Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
  • Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
  • Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 24 Sales of Beer by Craft vs Standard 2019-2024
  • Table 25 GBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 26 NBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 27 LBN Brand Shares of Beer: % Total Volume 2021-2024
  • Table 28 Forecast Sales of Beer by Category: Total Volume 2024-2029
  • Table 29 Forecast Sales of Beer by Category: Total Value 2024-2029
  • Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
  • Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN CHILEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Wine producers aim to attract younger consumers with education
  • Sweeter wine increasingly gains popularity in Chile
  • Drinks specialists continue to drive off-trade sales of wine
PROSPECTS AND OPPORTUNITIES
  • Off-trade sales set to recover as consumer confidence gradually grows
  • On-trade wine sales will continue to struggle
  • Wine producers to continue educating consumers about mixed varieties
CATEGORY DATA
  • Table 32 Sales of Wine by Category: Total Volume 2019-2024
  • Table 33 Sales of Wine by Category: Total Value 2019-2024
  • Table 34 Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 35 Sales of Wine by Category: % Total Value Growth 2019-2024
  • Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
  • Table 37 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
  • Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 40 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 41 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 42 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 43 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 44 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 45 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 46 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
  • Table 47 GBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 48 NBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 49 LBN Brand Shares of Champagne: % Total Volume 2021-2024
  • Table 50 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 51 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 52 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
  • Table 53 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 54 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 55 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
  • Table 56 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 57 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 58 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
  • Table 59 Forecast Sales of Wine by Category: Total Volume 2024-2029
  • Table 60 Forecast Sales of Wine by Category: Total Value 2024-2029
  • Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
  • Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN CHILEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Pisco continues to drive sales of spirits despite increasing interest in alcohol-free options
  • Pisco brands lead but fernet consumption is increasing
  • Drinks specialists continue to attract consumers with regular price promotions
PROSPECTS AND OPPORTUNITIES
  • Mixology trend set to gain further momentum, driving demand for many spirits
  • Mocktails can appeal to wide audience and encourage players to launch new options
  • Large format set to remain popular for at-home consumption
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 3 Benchmark Brands 2024
CATEGORY DATA
  • Table 63 Sales of Spirits by Category: Total Volume 2019-2024
  • Table 64 Sales of Spirits by Category: Total Value 2019-2024
  • Table 65 Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 66 Sales of Spirits by Category: % Total Value Growth 2019-2024
  • Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
  • Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
  • Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
  • Table 72 Sales of White Rum by Price Platform: % Total Volume 2019-2024
  • Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
  • Table 74 Sales of English Gin by Price Platform: % Total Volume 2019-2024
  • Table 75 Sales of Vodka by Price Platform: % Total Volume 2019-2024
  • Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
  • Table 77 GBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 78 NBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 79 LBN Brand Shares of Spirits: % Total Volume 2021-2024
  • Table 80 Forecast Sales of Spirits by Category: Total Volume 2024-2029
  • Table 81 Forecast Sales of Spirits by Category: Total Value 2024-2029
  • Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
  • Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
CIDER/PERRY IN CHILEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Changing demands and climate change are challenges to cider sales
  • Share movement but Cía Cervecerías Unidas retains leadership overall
  • Grocery retailers continue to dominate distribution of cider in Chile
PROSPECTS AND OPPORTUNITIES
  • Improving sales as cider offers alternative to other traditional drinks
  • Chile offers potential as major cider producer
  • Provenance likely to appeal to Chilean consumers of cider
CATEGORY DATA
  • Table 84 Sales of Cider/Perry: Total Volume 2019-2024
  • Table 85 Sales of Cider/Perry: Total Value 2019-2024
  • Table 86 Sales of Cider/Perry: % Total Volume Growth 2019-2024
  • Table 87 Sales of Cider/Perry: % Total Value Growth 2019-2024
  • Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
  • Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
  • Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 93 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 94 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
  • Table 95 Forecast Sales of Cider/Perry: Total Volume 2024-2029
  • Table 96 Forecast Sales of Cider/Perry: Total Value 2024-2029
  • Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
  • Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
RTDS IN CHILEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Strong growth for wine-based RTDs as wineries look to expand their reach
  • Consolidated landscape driven by pisco-based brands
  • Drinks specialists and grocery retailers dominate distribution
PROSPECTS AND OPPORTUNITIES
  • Despite further growth potential, wine-based RTDs faces challenges
  • Spirit-based RTDs set to remain niche overall due to competition from other drinks
  • Younger consumers’ choices to benefit beverages with lower alcohol content
CATEGORY DATA
  • Table 99 Sales of RTDs by Category: Total Volume 2019-2024
  • Table 100 Sales of RTDs by Category: Total Value 2019-2024
  • Table 101 Sales of RTDs by Category: % Total Volume Growth 2019-2024
  • Table 102 Sales of RTDs by Category: % Total Value Growth 2019-2024
  • Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
  • Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
  • Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 107 GBO Company Shares of RTDs: % Total Volume 2020-2024
  • Table 108 NBO Company Shares of RTDs: % Total Volume 2020-2024
  • Table 109 LBN Brand Shares of RTDs: % Total Volume 2021-2024
  • Table 110 Forecast Sales of RTDs by Category: Total Volume 2024-2029
  • Table 111 Forecast Sales of RTDs by Category: Total Value 2024-2029
  • Table 112 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
  • Table 113 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029