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Home Care in France

  • ID: 2610254
  • Report
  • February 2022
  • Region: France
  • 71 Pages
  • Euromonitor International
Although consumers’ cleaning routines tended to become more intense when the pandemic hit the country in 2020, and they partly remained in place in 2021, there was nevertheless a relaxation in terms of cleaning regimes as the vaccination roll-out gathered pace in France and many people started to go back to work in the office, at least for a few days each week, as well as returning to more normalised social and leisure routines.

The Home Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown

HOME CARE IN FRANCE
EXECUTIVE SUMMARY
  • Home care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
  • CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
  • Table 1 Households 2016-2021
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2016-2021
  • Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
  • Table 4 NBO Company Shares of Home Care: % Value 2017-2021
  • Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021
  • Table 7 Distribution of Home Care by Format: % Value 2016-2021
  • Table 8 Distribution of Home Care by Format and Category: % Value 2021
  • Table 9 Forecast Sales of Home Care by Category: Value 2021-2026
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN FRANCEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Improved performance in 2021 as vaccination programme rolls out across France
  • Bar detergents sees strong growth during the pandemic
  • Ariel’s Every Degree Counts campaign highlights the green side of its cold-washing pods
PROSPECTS AND OPPORTUNITIES
  • Positive growth expected in laundry care over the forecast period
  • Bar detergents will return to declining sales after the mini-boom seen during the pandemic
  • Green brands will increase competition in laundry care
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2016-2021
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021
  • Table 14 Sales of Laundry Aids by Category: Value 2016-2021
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021
  • Table 16 Sales of Laundry Detergents by Category: Value 2016-2021
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
  • Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2016-2021
  • Table 19 NBO Company Shares of Laundry Care: % Value 2017-2021
  • Table 20 LBN Brand Shares of Laundry Care: % Value 2018-2021
  • Table 21 NBO Company Shares of Laundry Aids: % Value 2017-2021
  • Table 22 LBN Brand Shares of Laundry Aids: % Value 2018-2021
  • Table 23 NBO Company Shares of Laundry Detergents: % Value 2017-2021
  • Table 24 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
  • Table 25 Forecast Sales of Laundry Care by Category: Value 2021-2026
  • Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN FRANCEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Performance slows down in 2021 but sales remain well above pre-pandemic levels
  • New players offering consumers DIY dishwashing products
  • Maison Verte launches green dishwashing capsules
PROSPECTS AND OPPORTUNITIES
  • Marginal volume declines but positive current value growth expected
  • Green products expected to increase their presence in dishwashing
CATEGORY INDICATORS
  • Table 27 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
  • Table 28 Sales of Dishwashing by Category: Value 2016-2021
  • Table 29 Sales of Dishwashing by Category: % Value Growth 2016-2021
  • Table 30 NBO Company Shares of Dishwashing: % Value 2017-2021
  • Table 31 LBN Brand Shares of Dishwashing: % Value 2018-2021
  • Table 32 Forecast Sales of Dishwashing by Category: Value 2021-2026
  • Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN FRANCEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Much slower growth in 2021 after the big sales spike seen in 2020
  • Home care disinfectants still seeing strong growth in 2021
  • Prodef brings forward its Assainol launch as consumers look to maintain hygiene standards in the pandemic
PROSPECTS AND OPPORTUNITIES
  • Volume sales are expected to stagnate year on year over the forecast period
  • Multipurpose products will continue to gain ground in France
  • Further development of green brands expected in the coming years
CATEGORY DATA
  • Table 34 Sales of Surface Care by Category: Value 2016-2021
  • Table 35 Sales of Surface Care by Category: % Value Growth 2016-2021
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
  • Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
  • Table 38 NBO Company Shares of Surface Care: % Value 2017-2021
  • Table 39 LBN Brand Shares of Surface Care: % Value 2018-2021
  • Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021
  • Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021
  • Table 42 Forecast Sales of Surface Care by Category: Value 2021-2026
  • Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN FRANCEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Much slower performance seen in 2021 after the major growth spike in 2020
  • Sales through e-commerce boom during the pandemic
  • Etablissements Pintaud gains share during the pandemic
PROSPECTS AND OPPORTUNITIES
  • Bleach will return to seeing declining sales after 2020’s pandemic-induced growth spike
  • Home care disinfectants will continue to represent a threat to bleach
  • Products with natural ingredients another competitor for bleach
CATEGORY DATA
  • Table 44 Sales of Bleach: Value 2016-2021
  • Table 45 Sales of Bleach: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Bleach: % Value 2017-2021
  • Table 47 LBN Brand Shares of Bleach: % Value 2018-2021
  • Table 48 Forecast Sales of Bleach: Value 2021-2026
  • Table 49 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN FRANCEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Toilet care sales declining again in 2021 after the growth spike seen in 2020
  • Rim blocks the most dynamic product in toilet care
  • Toilet liquids/foam the main area for green brands
PROSPECTS AND OPPORTUNITIES
  • Volume sales are expected to decline in what is a relatively mature category
  • Rim blocks will be driving the overall toilet care category’s positive current value growth
  • Green brands will need to expand into rim blocks to unlock the full potential of toilet care
CATEGORY DATA
  • Table 50 Sales of Toilet Care by Category: Value 2016-2021
  • Table 51 Sales of Toilet Care by Category: % Value Growth 2016-2021
  • Table 52 NBO Company Shares of Toilet Care: % Value 2017-2021
  • Table 53 LBN Brand Shares of Toilet Care: % Value 2018-2021
  • Table 54 Forecast Sales of Toilet Care by Category: Value 2021-2026
  • Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN FRANCEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Polishes continues declining during the pandemic
  • Shoe polish suffering from consumers wearing formal shoes less
  • E-commerce makes share gains during the pandemic
PROSPECTS AND OPPORTUNITIES
  • Declining sales expected over the forecast period
  • Players try to expand shoe polish ranges with products for sneakers/trainers
  • Could trend for wooden flooring help floor polish sales?
CATEGORY DATA
  • Table 56 Sales of Polishes by Category: Value 2016-2021
  • Table 57 Sales of Polishes by Category: % Value Growth 2016-2021
  • Table 58 NBO Company Shares of Polishes: % Value 2017-2021
  • Table 59 LBN Brand Shares of Polishes: % Value 2018-2021
  • Table 60 Forecast Sales of Polishes by Category: Value 2021-2026
  • Table 61 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN FRANCEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Air care performance worsens again in 2021 after improving during 2020
  • Car air fresheners performance picks up a little in 2021 after steeper decline in 2020
  • Candle air fresheners benefits from consumers looking to create a pleasant home environment
PROSPECTS AND OPPORTUNITIES
  • Air care to see declining sales over the forecast period
  • Car air fresheners should benefit from a “normalisation” of society post-pandemic
  • More natural ingredients to be favoured in a move away from chemical-based products
CATEGORY DATA
  • Table 62 Sales of Air Care by Category: Value 2016-2021
  • Table 63 Sales of Air Care by Category: % Value Growth 2016-2021
  • Table 64 Sales of Air Care by Fragrance: Value Ranking 2019-2021
  • Table 65 NBO Company Shares of Air Care: % Value 2017-2021
  • Table 66 LBN Brand Shares of Air Care: % Value 2018-2021
  • Table 67 Forecast Sales of Air Care by Category: Value 2021-2026
  • Table 68 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN FRANCEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Growth slows again in 2021 after the sales spike seen in 2020
  • New EGAlim law likely to result in product modifications
  • Natural and green products an expanding presence in home insecticides
PROSPECTS AND OPPORTUNITIES
  • The weather will continue to play a major role in sales of home insecticides
  • Electric and spray/aerosol products will continue to be most dynamic
  • Home-made solutions could affect retail sales of home insecticides
CATEGORY DATA
  • Table 69 Sales of Home Insecticides by Category: Value 2016-2021
  • Table 70 Sales of Home Insecticides by Category: % Value Growth 2016-2021
  • Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021
  • Table 72 NBO Company Shares of Home Insecticides: % Value 2017-2021
  • Table 73 LBN Brand Shares of Home Insecticides: % Value 2018-2021
  • Table 74 Forecast Sales of Home Insecticides by Category: Value 2021-2026
  • Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown