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Home Care in France

  • ID: 2610254
  • Report
  • February 2021
  • Region: France
  • 76 pages
  • Euromonitor International
In 2020, home care in France largely benefited from the Coronavirus (COVID-19) crisis, with most categories registering improved retail volume and current value sales performances, compared with 2019. The public health emergency heightened consumer awareness of hygiene and sanitisation issues, although the extent of the impact of the pandemic varied according to the category.

The Home Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on home care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for home care?
  • Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
  • Table 1 Households 2015-2020
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2015-2020
  • Table 3 Sales of Home Care by Category: % Value Growth 2015-2020
  • Table 4 NBO Company Shares of Home Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Home Care: % Value 2017-2020
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020
  • Table 7 Distribution of Home Care by Format: % Value 2015-2020
  • Table 8 Distribution of Home Care by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Home Care by Category: Value 2020-2025
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Laundry care is impacted negatively as Coronavirus (COVID-19) lockdown reduces need to change and wash clothes
  • Heightened hygiene and sanitisation and budget concerns amid COVID-19 boost sales of carpet cleaners, laundry sanitisers and versatile bar detergents
  • Liquid detergent tablets fits with the shift to concentrated products to pique the interest of consumers looking for added-value, flexible and easy-to-use options
RECOVERY AND OPPORTUNITIES
  • The performance of laundry care is predicted to stabilise as consumers return to pre-COVID-19 habits and preferences
  • Players set to use price promotions to stimulate demand in a saturated category
  • Growing “green” trend is expected to intensify brand competition and influence company strategies
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2015-2020
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2015-2020
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2015-2020
  • Table 14 Sales of Laundry Aids by Category: Value 2015-2020
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2015-2020
  • Table 16 Sales of Laundry Detergents by Category: Value 2015-2020
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
  • Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2015-2020
  • Table 19 NBO Company Shares of Laundry Care: % Value 2016-2020
  • Table 20 LBN Brand Shares of Laundry Care: % Value 2017-2020
  • Table 21 NBO Company Shares of Laundry Aids: % Value 2016-2020
  • Table 22 LBN Brand Shares of Laundry Aids: % Value 2017-2020
  • Table 23 NBO Company Shares of Laundry Detergents: % Value 2016-2020
  • Table 24 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
  • Table 25 Forecast Sales of Laundry Care by Category: Value 2020-2025
  • Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • The demand for dishwashing products is boosted as Coronavirus (COVID-19) increases at-home cooking and meal consumption occasions
  • Consumers sustain spike in sales by shifting from stockpiling to greater and diverse use of dishwashing products
  • Hand dishwashing posts the fastest growth in 2020 as consumers expand use in line with rising health and budget concerns during COVID-19
RECOVERY AND OPPORTUNITIES
  • Return to hectic lifestyles is expected to see time-poor consumers rely more on dishwashers and automatic dishwashing liquids and tablets
  • Hand dishwashing set to remain popular as the residual threat of COVID-19 sustains usage along economic, environmental and health lines
  • New product development affords growth opportunities as consumers search for convenient, flexible and “green” solutions that offer time-savings and sustainability
CATEGORY INDICATORS
  • Table 27 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
  • Table 28 Sales of Dishwashing by Category: Value 2015-2020
  • Table 29 Sales of Dishwashing by Category: % Value Growth 2015-2020
  • Table 30 NBO Company Shares of Dishwashing: % Value 2016-2020
  • Table 31 LBN Brand Shares of Dishwashing: % Value 2017-2020
  • Table 32 Forecast Sales of Dishwashing by Category: Value 2020-2025
  • Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Surface care sees a spike in use and sales as awareness of the importance of hygiene and sanitisation booms due to Coronavirus (COVID-19)
  • Fast sales growth as lockdown and home seclusion increase wear on and need to clean surfaces
  • Prodef anticipates launch of new “green” brand to tap into burgeoning demand for disinfectants
RECOVERY AND OPPORTUNITIES
  • Surface care set for stabilisation with return to normalcy, although heightened hygiene awareness is expected to sustain healthy demand for disinfectants
  • Convenient and easy-to-use wipes offer further growth potential despite perceived negative environmental impact
  • Development of “green” brands anticipated in line with growing shelf visibility and sustainability concerns
CATEGORY DATA
  • Table 34 Sales of Surface Care by Category: Value 2015-2020
  • Table 35 Sales of Surface Care by Category: % Value Growth 2015-2020
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
  • Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
  • Table 38 NBO Company Shares of Surface Care: % Value 2016-2020
  • Table 39 LBN Brand Shares of Surface Care: % Value 2017-2020
  • Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020
  • Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020
  • Table 42 Forecast Sales of Surface Care by Category: Value 2020-2025
  • Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Coronavirus (COVID-19) arrests decline as bleach is perceived to be an effective virucidal
  • High institutional use has a positive effect on the perceived effectiveness of bleach as an anti-COVID-19 product
  • Manufacturers dramatically increase production to tap into spike in demand for bleach
RECOVERY AND OPPORTUNITIES
  • Bleach set to resume its downward spiral as the key pandemic growth driver fades
  • Bleach is expected to retain a household presence due to COVID-19 stockpiling and usage as a complementary disinfectant
  • Bleach retains traditional image as a public health ally to French consumers to offer some resistance to more natural and safer alternatives
CATEGORY DATA
  • Table 44 Sales of Bleach: Value 2015-2020
  • Table 45 Sales of Bleach: % Value Growth 2015-2020
  • Table 46 NBO Company Shares of Bleach: % Value 2016-2020
  • Table 47 LBN Brand Shares of Bleach: % Value 2017-2020
  • Table 48 Forecast Sales of Bleach: Value 2020-2025
  • Table 49 Forecast Sales of Bleach: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Toilet care returns to growth as Coronavirus (COVID-19) lockdown increases usage and cleaning frequency of household toilets
  • Low innovation or familiarity and the use of substitutes continue to hinder interest in specialist toilet care products
  • Weak presence in dynamic rim blocks limits the development of a “green” category
RECOVERY AND OPPORTUNITIES
  • COVID-19’s impact on toilet care is likely to be short-lived as consumers return to alternatives
  • The development of a wider range of ecological options offers a way to add dynamism to a mature category
  • Rim blocks is expected to drive growth in toilet care through innovation as the interest in other formats shrinks
CATEGORY DATA
  • Table 50 Sales of Toilet Care by Category: Value 2015-2020
  • Table 51 Sales of Toilet Care by Category: % Value Growth 2015-2020
  • Table 52 NBO Company Shares of Toilet Care: % Value 2016-2020
  • Table 53 LBN Brand Shares of Toilet Care: % Value 2017-2020
  • Table 54 Forecast Sales of Toilet Care by Category: Value 2020-2025
  • Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Coronavirus (COVID-19) accelerates decline as heightened hygiene concerns see consumers focus on cleaning and sanitisation over polishing
  • Companies respond to the shift from leather shoes to sneakers with specialist polishes
  • Lockdown fails to stem move away from polishing as consumers continue to value convenience of alternative cleaning methods and products
RECOVERY AND OPPORTUNITIES
  • A slower decline is anticipated as a return to normalcy offers more opportunities to stimulate the use of polishes
  • Athleisure trend and shift to causal workplace attire expected to hamper sales of shoe polish
  • Floor polish and furniture polish players set to tap into the latest interior trends to add some dynamism
CATEGORY DATA
  • Table 56 Sales of Polishes by Category: Value 2015-2020
  • Table 57 Sales of Polishes by Category: % Value Growth 2015-2020
  • Table 58 NBO Company Shares of Polishes: % Value 2016-2020
  • Table 59 LBN Brand Shares of Polishes: % Value 2017-2020
  • Table 60 Forecast Sales of Polishes by Category: Value 2020-2025
  • Table 61 Forecast Sales of Polishes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Coronavirus (COVID-19) lockdown slows decline as some consumers look to air care products to maintain a clean and fresh ambience
  • Lockdown and travel restrictions hamper the use of cars and car air fresheners
  • Candle air fresheners derives some demand as an aesthetically-pleasing option, although consumers look to natural candles and environmentally-friendly alternatives
RECOVERY AND OPPORTUNITIES
  • Short-lived impact of COVID-19 as the return to work, study and social/leisure norms weakens the key home seclusion driver of demand during the pandemic
  • Return to pre-COVID-19 lifestyle and travel habits offers sales potential for car air fresheners
  • Companies set to invest in more natural formulas to improve their health and environmental credentials
CATEGORY DATA
  • Table 62 Sales of Air Care by Category: Value 2015-2020
  • Table 63 Sales of Air Care by Category: % Value Growth 2015-2020
  • Table 64 Sales of Air Care by Fragrance: Value Ranking 2018-2020
  • Table 65 NBO Company Shares of Air Care: % Value 2016-2020
  • Table 66 LBN Brand Shares of Air Care: % Value 2017-2020
  • Table 67 Forecast Sales of Air Care by Category: Value 2020-2025
  • Table 68 Forecast Sales of Air Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Warm spring and summer rather than Coronavirus (COVID-19) dictates faster demand for home insecticides in 2020
  • Change in legislation supports a move towards non-biocide and ecological products by retailers and consumers
  • COVID-19 impacts channel shifts in the distribution of home insecticides as consumers deal with infestations of ants in spring and wasps in summer
RECOVERY AND OPPORTUNITIES
  • Forecast for warmer seasons set to sustain positive sales growth in home insecticides
  • Natural, home-made solutions set to emerge as stronger alternatives to insecticides in retail stores
  • Preventative formats like insecticide baits are projected to post the fastest growth as consumers seek options perceived to be kinder to human and pet health
CATEGORY DATA
  • Table 69 Sales of Home Insecticides by Category: Value 2015-2020
  • Table 70 Sales of Home Insecticides by Category: % Value Growth 2015-2020
  • Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020
  • Table 72 NBO Company Shares of Home Insecticides: % Value 2016-2020
  • Table 73 LBN Brand Shares of Home Insecticides: % Value 2017-2020
  • Table 74 Forecast Sales of Home Insecticides by Category: Value 2020-2025
  • Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025

Note: Product cover images may vary from those shown
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