Home care is seeing overall sluggish volume growth in 2022, with value faring slightly better. Whilst different subcategories are performing to greater or lesser degrees depending on their individual dynamics, the overall trend is a movement back to normal sales patterns after the atypical spikes seen in sales during the height of the pandemic lockdowns in 2020.
The publisher's Home Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The publisher's Home Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
HOME CARE IN FRANCEEXECUTIVE SUMMARY
- Home care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- Table 1 Households 2017-2022
- Table 2 Sales of Home Care by Category: Value 2017-2022
- Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
- Table 4 NBO Company Shares of Home Care: % Value 2018-2022
- Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
- Table 7 Distribution of Home Care by Format: % Value 2017-2022
- Table 8 Distribution of Home Care by Format and Category: % Value 2022
- Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Laundry care sees a rebound in 2022 following weak performance during the lockdown era
- Exclusive Euromonitor survey confirms sustainability as a key innovation driver, while P&G forges the way in new eco developments
- Players leverage the premiumisation niche in order to boost sales
- Laundry care likely to see a positive performance during the forecast period, despite relatively mature position
- Innovation in sustainability and efficiency will continue to drive value
- Liquid tablet detergents will maintain robust growth thanks to ongoing innovations
- CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2017-2022
- Table 12 Sales of Laundry Care by Category: Value 2017-2022
- Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
- Table 14 Sales of Laundry Aids by Category: Value 2017-2022
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
- Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
- Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2017-2022
- Table 19 NBO Company Shares of Laundry Care: % Value 2018-2022
- Table 20 LBN Brand Shares of Laundry Care: % Value 2019-2022
- Table 21 NBO Company Shares of Laundry Aids: % Value 2018-2022
- Table 22 LBN Brand Shares of Laundry Aids: % Value 2019-2022
- Table 23 NBO Company Shares of Laundry Detergents: % Value 2018-2022
- Table 24 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
- Table 25 Forecast Sales of Laundry Care by Category: Value 2022-2027
- Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Return to out-of-home lifestyles leads to expected decline in dishwashing products in 2022
- Sustainable products continue to win shares in hand dishwashing
- Fairy launches improved formula of its successful Fairy Platinum dishwashing tablets, as the top three Sun, Finish and Paic brands maintain their places
- Dishwashing products expected to see declining growth as an aftermath of the pandemic
- Sustainability will be an ongoing trend, with more eco-friendly products set to be launched
- Automatic dishwashing tablets will grow at the expense of alternative dishwashing products
- CATEGORY INDICATORS
- Table 69 Household Possession of Dishwashers 2017-2022
- Table 70 Sales of Dishwashing by Category: Value 2017-2022
- Table 71 Sales of Dishwashing by Category: % Value Growth 2017-2022
- Table 72 NBO Company Shares of Dishwashing: % Value 2018-2022
- Table 73 LBN Brand Shares of Dishwashing: % Value 2019-2022
- Table 74 Forecast Sales of Dishwashing by Category: Value 2022-2027
- Table 75 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Volume declines in 2022 following strong growth in 2020 and moderate growth in 2021
- Private label gains shares in surface care, as consumers are less attentive to the added value of many generic products in the category
- Le Briochin expands its “green” product offering with the launch of multi-surface powder cleaners
- Surface care likely to experience a decline over the next five years, as sales patterns continue to normalise following the atypical pandemic period
- Multifunctionality, affordability and convenience will remain top of consumers’ expectations
- The penetration of sustainable products will increase over the forecast period
- Table 59 Sales of Surface Care by Category: Value 2017-2022
- Table 60 Sales of Surface Care by Category: % Value Growth 2017-2022
- Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
- Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
- Table 63 NBO Company Shares of Surface Care: % Value 2018-2022
- Table 64 LBN Brand Shares of Surface Care: % Value 2019-2022
- Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
- Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
- Table 67 Forecast Sales of Surface Care by Category: Value 2022-2027
- Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Cost of living crisis inspires low-income consumers to use cheap and effective bleach, thus slowing the rate of volume decline
- Health and sustainability concerns continue to push both manufacturers and consumers away from bleach
- Colgate-Palmolive’s La Croix brand remains unchallenged in bleach
- The negative perception of bleach will drive value and volume declines
- Competition from alternative surface care products will pose a challenge to bleach sales
- Leading players are slowly phasing out bleach from their formulas
- Table 27 Sales of Bleach: Value 2017-2022
- Table 28 Sales of Bleach: % Value Growth 2017-2022
- Table 29 NBO Company Shares of Bleach: % Value 2018-2022
- Table 30 LBN Brand Shares of Bleach: % Value 2019-2022
- Table 31 Forecast Sales of Bleach: Value 2022-2027
- Table 32 Forecast Sales of Bleach: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Toilet care slumps after the pandemic boost, with no signs of a stronger performance over the forecast period
- Slow penetration of “green” products in toilet care hampers growth
- Convenience, efficacy, and functionalities remain key purchasing determinants
- Toilet care to see slumping volume and value sales over the forecast period
- Sustainability to become increasingly important for players and consumers alike
- Potential for growth will come primarily from rim blocks
- Table 33 Sales of Toilet Care by Category: Value 2017-2022
- Table 34 Sales of Toilet Care by Category: % Value Growth 2017-2022
- Table 35 NBO Company Shares of Toilet Care: % Value 2018-2022
- Table 36 LBN Brand Shares of Toilet Care: % Value 2019-2022
- Table 37 Forecast Sales of Toilet Care by Category: Value 2022-2027
- Table 38 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Polishes continues its ongoing decline as sales revert back to normal patterns
- Shoe polishes sees positive growth in 2022 as people try to save money
- Distribution channels on the decline further contributes to slumping sales
- Polishes expected to remain sluggish over the forecast period
- Branded and multifunctional products expected to outperform private label basics
- Limited distribution channels will also contribute to the decline of this category
- Table 39 Sales of Polishes by Category: Value 2017-2022
- Table 40 Sales of Polishes by Category: % Value Growth 2017-2022
- Table 41 NBO Company Shares of Polishes: % Value 2018-2022
- Table 42 LBN Brand Shares of Polishes: % Value 2019-2022
- Table 43 Forecast Sales of Polishes by Category: Value 2022-2027
- Table 44 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Hybrid working and more time spent at home compared to pre-pandemic days maintain demand for air care products
- Innovation and wellness trends continue to attract consumers, despite declining purchasing power
- Car air fresheners is the winner in 2022, thanks to resumed mobility following the pandemic restrictions
- Health and wellness trends will maintain niche demand for air care products
- Sustainability and natural ingredients will grow in air care
- Innovation and premiumisation will drive value sales during the forecast period
- Table 45 Sales of Air Care by Category: Value 2017-2022
- Table 46 Sales of Air Care by Category: % Value Growth 2017-2022
- Table 47 Sales of Air Care by Fragrance: Value Ranking 2020-2022
- Table 48 NBO Company Shares of Air Care: % Value 2018-2022
- Table 49 LBN Brand Shares of Air Care: % Value 2019-2022
- Table 50 Forecast Sales of Air Care by Category: Value 2022-2027
- Table 51 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
- HOME INSECTICIDES IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Strong growth of home insecticides in 2022 thanks to warm weather temperatures
- Further impacts from the EGAlim law lead to product reformulations
- SC Johnson remains key player in home insecticides, holding the top three brands
- Home insecticides will see volume and value sales decline over the next five years
- Warmer temperatures due to climate change will help to support demand
- Ongoing rise in sustainability concerns alongside the reformulation of products
- Table 52 Sales of Home Insecticides by Category: Value 2017-2022
- Table 53 Sales of Home Insecticides by Category: % Value Growth 2017-2022
- Table 54 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
- Table 55 NBO Company Shares of Home Insecticides: % Value 2018-2022
- Table 56 LBN Brand Shares of Home Insecticides: % Value 2019-2022
- Table 57 Forecast Sales of Home Insecticides by Category: Value 2022-2027
- Table 58 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
