Soft Drinks in Germany

  • ID: 2619915
  • Report
  • Region: Germany
  • 88 pages
  • Euromonitor International
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The soft drinks industry in Germany faced several challenges and opportunities in 2017 which will influence the path of the market in the coming years. Off-trade volume sales remained flat while value sales growth in current terms was much more positive. The challenges and opportunities facing the industry include a European-wide objective of introducing a sugar tax on soft drinks which exceed a certain percentage of sugar.

The Soft Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN GERMANY

List of Contents and Tables
  • Executive Summary
  • Health and Wellness Trend Continues To Grow
  • Naturalness and Energy the Main Drivers of Soft Drinks Value Sales
  • Coca-Cola Remains the Leading Player
  • Unique Taste Now More Important To Consumers
  • Smaller Categories Promise Further Growth
  • Market Data
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  • Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Appendix
  • Fountain Sales in Germany
  • Definitions
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Naturalness of Mineral Water Appeals To Health-conscious Consumers
  • Functionality and Flavour Offer Potential for Future Growth
  • Quality Perceptions Support the Standing of Established Brands
  • Competitive Landscape
  • Domestic Manufacturer Sees An Increase in Volume Sales Despite Category Decline
  • Hansa Heemann's Acquisition of Regional Water Brand To Reshape the Category
  • On-the-go Consumption Trend To Offer Established Bottled Water Brands New Opportunities
  • Category Data
  • Table 34 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 35 Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 36 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 37 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
  • Table 38 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
  • Table 39 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
  • Table 40 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
  • Table 41 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
  • Table 42 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 43 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Wide Range of Products Enables the Category To Grow Despite Ongoing Sugar Tax Debate
  • Regionalism and Quality To Assume Greater Importance
  • Strong Competition and Low Price Elasticity Leave Little Room for Unit Price Growth
  • Competitive Landscape
  • Established Carbonates Manufacturers Remain the Leading Players
  • Premiumisation Opens the Door for Smaller Carbonates Players To Establish A Presence
  • Traditional Carbonate Variants Losing Share To On-trend Beverages
  • Category Data
  • Table 46 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
  • Table 47 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
  • Table 48 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
  • Table 49 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
  • Table 50 Off-trade Sales of Carbonates by Category: Volume 2012-2017
  • Table 51 Off-trade Sales of Carbonates by Category: Value 2012-2017
  • Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
  • Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
  • Table 54 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
  • Table 55 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
  • Table 56 Leading Flavours for Non-cola Carbonates: % Volume 2012-2017
  • Table 57 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
  • Table 58 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
  • Table 59 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
  • Table 60 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
  • Table 61 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 62 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 63 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 64 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
  • Table 66 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
  • Headlines
  • Prospects
  • Liquid Concentrates the Main Driver of Growth Due To Being Seen As Healthier Than Powdered Formats
  • Static Consumer Base Poses A Challenge To the Category
  • Powder Concentrates Faces the Biggest Challenge
  • Competitive Landscape
  • Domestic Manufacturer Remains Unchallenged
  • Consumers of Powder Concentrates Attracted To Other Categories
  • Private Label Dominates Powder Concentrates
  • Category Data
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 67 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
  • Table 68 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
  • Table 69 Off-trade Sales of Concentrates by Category: Value 2012-2017
  • Table 70 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
  • Table 71 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2012-2017
  • Table 72 Leading Flavours for Off-trade Powder Concentrates: % Volume 2012-2017
  • Table 73 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
  • Table 74 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
  • Table 75 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
  • Table 76 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
  • Table 77 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
  • Table 78 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
  • Table 79 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
  • Table 80 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
  • Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 82 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 83 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 84 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • German Consumers Increasingly Demanding Naturalness From Their Soft Drinks
  • Convenience A Potential Category Driver
  • On-trend Juice Drinks To Bring New Consumers To the Category
  • Competitive Landscape
  • Domestic Manufacturer Remains Unchallenged at the Top
  • Coconut and Cashew Nut-based Smoothies Lure Consumers Away From Coconut and Other Plant Waters
  • Growing Split Between Premium and Economy Products
  • Category Data
  • Table 85 Off-trade Sales of Juice by Category: Volume 2012-2017
  • Table 86 Off-trade Sales of Juice by Category: Value 2012-2017
  • Table 87 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
  • Table 88 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
  • Table 89 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
  • Table 90 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
  • Table 91 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
  • Table 92 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
  • Table 93 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
  • Table 94 NBO Company Shares of Off-trade Juice: % Value 2013-2017
  • Table 95 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
  • Table 96 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 97 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 98 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 99 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Convenience Remains the Key Driver of Category Growth
  • High Sugar Content To Limit Future Growth
  • Lack of New Product Development Remains A Challenge for Rtd Coffee
  • Competitive Landscape
  • Nestlé Deutschland Remains the Leading Player
  • Cold Brew Coffee Fails To Appeal To German Consumers
  • Cross-category Competition
  • Category Data
  • Table 100 Off-trade Sales of RTD Coffee: Volume 2012-2017
  • Table 101 Off-trade Sales of RTD Coffee: Value 2012-2017
  • Table 102 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
  • Table 103 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
  • Table 104 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
  • Table 105 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
  • Table 106 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
  • Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
  • Table 108 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
  • Table 109 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
  • Table 110 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
  • Table 111 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Strong Performance in 2017 Down To New Innovations in Carbonated Rtd Tea
  • Demand for Naturalness Another Driver of Growth
  • Uniformity Across Still Rtd Tea Could Stop the Category From Fulfilling Its Potential
  • Competitive Landscape
  • Private Label Leads the Category
  • Nationwide Multimedia Campaign Helps Strengthen the Position of Lipton Ice Tea
  • Carbonated Rtd Tea Brands Face Domestic Competition
  • Category Data
  • Table 112 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  • Table 113 Off-trade Sales of RTD Tea by Category: Value 2012-2017
  • Table 114 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  • Table 115 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
  • Table 116 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
  • Table 117 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
  • Table 118 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
  • Table 119 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
  • Table 120 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
  • Table 121 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 122 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Desire for Energising Drinks To Benefit the Category Despite Ongoing Healthy Lifestyle Trend
  • Naturalness Trend Also Impacts Energy Drinks
  • Availability in Discounters Benefits the Leading Energy Drinks Brands
  • Competitive Landscape
  • Rockstar and Monster Take Share From Red Bull
  • Manufacturers Expanding Their Energy Drinks Portfolios With Reduced- Sugar Variants
  • Strong Performance of Energy Drinks Driven by Marketing Activities
  • Category Data
  • Table 125 Off-trade Sales of Energy Drinks: Volume 2012-2017
  • Table 126 Off-trade Sales of Energy Drinks: Value 2012-2017
  • Table 127 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
  • Table 128 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
  • Table 129 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
  • Table 130 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
  • Table 131 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
  • Table 132 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
  • Table 133 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 134 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 135 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 136 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Consumer Behaviour To Remain Unchanged When It Comes To Sports Drinks
  • Wide Variety of Functional, Energising and Performance-boosting Drinks Poses A Challenge To the Category
  • Competitive Landscape
  • Coca-Cola Remains the Leading Brand Manufacturer
  • Competition Increases From Other Non-alcoholic Beverages
  • Category Data
  • Table 137 Off-trade Sales of Sports Drinks: Volume 2012-2017
  • Table 138 Off-trade Sales of Sports Drinks: Value 2012-2017
  • Table 139 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
  • Table 140 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
  • Table 141 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
  • Table 142 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
  • Table 143 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
  • Table 144 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
  • Table 145 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
  • Table 146 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
  • Table 147 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
  • Table 148 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Lack of Awareness the Biggest Challenge To Category Growth
  • On-trade Continues To Outperform the Off-trade
  • Demand for Plant Waters Could Positively Impact Asian Speciality Drinks
  • Competitive Landscape
  • Thai Agri Foods Remains the Leading Player
  • Other Non-alcoholic Drinks Pose A Challenge To the Growth of Asian Speciality Drinks
  • Category Data
  • Table 149 Off-trade Sales of Asian Speciality Drinks: Volume 2012-2017
  • Table 150 Off-trade Sales of Asian Speciality Drinks: Value 2012-2017
  • Table 151 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2012-2017
  • Table 152 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2012-2017
  • Table 153 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2013-2017
  • Table 154 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2017
  • Table 155 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2013-2017
  • Table 156 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2014-2017
  • Table 157 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
  • Table 158 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
  • Table 159 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
  • Table 160 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022
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