The soft drinks industry in Germany was particularly shaped by the pandemic during 2020 and 2021 due to related restrictions and limited mobility, which favoured home consumption and off-trade sales for some categories. On the other hand, on-trade was particularly hit hard by a number of lockdowns, closures and consumers avoiding crowds.
The Soft Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SOFT DRINKS IN GERMANYEXECUTIVE SUMMARY
- Soft drinks in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
- Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2018-2022
- Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2019-2022
- Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2018-2022
- Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2019-2022
- Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
- Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
- Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
- Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
- Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
- Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
- Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
- Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
- Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
- Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
- Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
- Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
- Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
- Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
- Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
- Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
- Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
- Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
- Fountain sales in Germany
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Reduced sugar variants continue to drive category’s growth but health concerns remain
- On-trade sales continue to recover in 2022
- Retailing environment becomes increasingly challenging for brands
- Competing product categories
- Taste, innovation and transparency
- Inflation hinders early recovery of on-trade carbonate sales
- Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
- Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
- Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
- Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
- Table 41 Off-trade Sales of Carbonates by Category: Volume 2017-2022
- Table 42 Off-trade Sales of Carbonates by Category: Value 2017-2022
- Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
- Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
- Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
- Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
- Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
- Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
- Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
- Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
- Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
- Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
- Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
- Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
- Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
- Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Sugar concerns hamper category’s growth
- Slow recovery for on-trade juice sales
- Rising inflation pushes up unit price of juice in 2022
- Juice as a popular ingredient for at-home mixology trend
- Functional juice with additional vitamins to support better immune system and beyond
- Inflation could hinder full recovery of on-trade juice sales
- Table 57 Off-trade Sales of Juice by Category: Volume 2017-2022
- Table 58 Off-trade Sales of Juice by Category: Value 2017-2022
- Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
- Table 60 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
- Table 61 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
- Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
- Table 63 NBO Company Shares of Off-trade Juice: % Value 2018-2022
- Table 64 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
- Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
- Table 66 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
- Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
- Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Bottled water continues to lose ground to tap water in Germany
- Brands withdraw from the local market as Vittel is discontinued
- Climate change and droughts threaten production
- Private label to benefit from inflationary pressures heading into 2023
- Challenges from competing soft drinks categories
- Inflation to hinder recovery of on-trade volume sales
- Table 69 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
- Table 70 Off-trade Sales of Bottled Water by Category: Value 2017-2022
- Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
- Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
- Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
- Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
- Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
- Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
- Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
- Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
- Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
- Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Endurance sports enjoy increasing popularity in Germany
- Competition encourages innovation within sports drinks
- Rising inflation places consumers under increasing financial pressure
- Increasing competition from other soft drinks
- More sustainable formats can be explored by sports drinks players
- Local players to expand their portfolios
- Table 81 Off-trade Sales of Sports Drinks: Volume 2017-2022
- Table 82 Off-trade Sales of Sports Drinks: Value 2017-2022
- Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
- Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
- Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
- Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
- Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
- Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
- Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
- Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
- Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
- Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- On-trade starts to recover in 2022, while off-trade demand remains stable
- RTD tea with additional energy boost
- Red Bull remains leading energy drink brand in Germany
- Inflation could drive up demand for bigger pack sizes and private label
- Energy drinks come under increasing scrutiny
- Competition from perceived healthier soft drinks, while reduced sugar variants will remain more dynamic
- Table 93 Off-trade Sales of Energy Drinks: Volume 2017-2022
- Table 94 Off-trade Sales of Energy Drinks: Value 2017-2022
- Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
- Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
- Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
- Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
- Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
- Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
- Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
- Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
- Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
- Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Countertop soda machines boost off-trade volume sales of liquid concentrates
- Increasing brand activity and innovation
- Polarisation: Private label versus premium brands
- Innovation will be key to driving success
- Hydration in new formats
- Inflation: Risks and opportunities
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
- Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
- Table 107 Off-trade Sales of Concentrates by Category: Value 2017-2022
- Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
- Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
- Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
- Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
- Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
- Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
- Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
- Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
- Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
- Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
- Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
- Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Demand for RTD tea in Germany is booming
- On-trade sales well on the way to recovery
- Health concerns drive demand for reduced sugar variants
- Do-it-yourself iced tea
- Hot summers will continue to drive demand for RTD tea in Germany
- Sustainability concerns expected to increase and drive innovation
- Table 120 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
- Table 121 Off-trade Sales of RTD Tea by Category: Value 2017-2022
- Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
- Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
- Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
- Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
- Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
- Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
- Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
- Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
- Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
- Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
- Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Category slowly recovers as it returns to growth
- Inflation places brands under pressure
- Taste is key for RTD coffee consumers
- Do-it-yourself iced coffee competes with RTD options
- Sustainability will remain important for Germans
- Innovation will be key to future success
- Table 133 Off-trade Sales of RTD Coffee: Volume 2017-2022
- Table 134 Off-trade Sales of RTD Coffee: Value 2017-2022
- Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
- Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
- Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
- Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
- Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
- Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
- Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
- Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
- Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
- Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Supermarkets raise awareness of Asian speciality drinks, with off-trade driving demand
- On-trade recovers slowly as restrictions end
- The rise of K-pop increases consumer awareness in Germany
- Demand for healthier beverages presents an opportunity
- Limited consumer base in Germany
- Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
- Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
- Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
- Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022
- Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2018-2022
- Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2022
- Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2018-2022
- Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2019-2022
- Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2022-2027
- Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2022-2027
- Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2022-2027
- Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2022-2027