In 2025, off-trade RTD volume sales of soft drinks in Germany registered a marginal increase, signalling an industry that remains resilient despite economic headwinds. Marginal growth reflected a balance between health-driven choices and indulgent consumption patterns. Bottled water was the strongest performer in terms of off-trade RTD volume sales, fuelled by a rising consumer focus on hydration and wellness.
This Soft Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Soft Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Health and wellness, price and nostalgia are key factors in consumers’ purchasing decisions
INDUSTRY PERFORMANCE
- Cost-savings without compromising on quality
- Health and wellness increasingly shapes offer and demand
- Changing foodservice consumption supports a demand for soft drinks
WHAT’S NEXT?
- Sober trend to favour soft drinks consumption
- Diversfication to cover consumers’ needs
- Retail to maintain dominance despite recovery of foodservice
COMPETITIVE LANDSCAPE
- Aldi is adding premium value to diversify its offer
- Paulaner Brauerei shows dynamism through a retro and nostalgia appeal
CHANNELS
- Discounters respond to the affordability dynamic while developing higher-quality assortments
- Strategic locations and wide and varied offers support strong position of supermarkets
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
- Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
- Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
- Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
- Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
- Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
- Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
- Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
- Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
- Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
- Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
- Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
- Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
- Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
- Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
- Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
- Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
- Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
- Fountain sales in Germany
SOURCES
- Summary 1 Research Sources
2025 DEVELOPMENTS
- Overall stagnation despite innovation and bright spots
INDUSTRY PERFORMANCE
- Health-centric consumption boosts reduced sugar carbonates
- Mixes add dynamism to the category
WHAT’S NEXT?
- Innovation and nostalgia or retro options to pique the interest of adult consumers
- Functional carbonates feature prebiotics
- Combining fun and indulgence with wellbeing
COMPETITIVE LANDSCAPE
- Coca-Cola’s local emphasis helps to consolidate its leadership of carbonates
- Paulaner Brauerei rides the popularity of spezi in Germany
CHANNELS
- Grocery retailers remain the main shopping destinations
- Retailers upgrade assortments to gain a competitive edge
CATEGORY DATA
- Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
- Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
- Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
- Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
- Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
- Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
- Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
- Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
- Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
- Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
- Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
- Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
- Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
- Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
- Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
- Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
- Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
- Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
- Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
- Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
2025 DEVELOPMENTS
- Juice remains highly popular among German consumers
INDUSTRY PERFORMANCE
- Price increases impact consumer behaviours
- Juice drinks (up to 24% juice) benefits from a price advantage over 100% juice and the nostalgia trend
WHAT’S NEXT?
- Juice to come under pressure amidst price increases
- Juice to see innovation to move out of stagnation
- Juice to travel in a healthy with small indulgence direction
COMPETITIVE LANDSCAPE
- Private label consolidates retail volume dominance amidst price rises
- Capri-Sun piques the interest of the retro crowd
CHANNELS
- Consumers show a preference for the lower prices of discounters
- Large assortments and price promotions spur supermarkets
CATEGORY DATA
- Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
- Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
- Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
- Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
- Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
- Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
- Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
- Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
- Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
- Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
- Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
- Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
2025 DEVELOPMENTS
- Natural mineral bottled water dominates demand
INDUSTRY PERFORMANCE
- Bottled water remains number one for hydration but the competition intensifies
- Functional bottled water benefits from the demand for hydration with specific nutritional value
WHAT’S NEXT?
- Hydration to continue to stimulate the use of natural mineral bottled water
- Bottled water as part of a healthy and sustainable diet
- Hotter summers to increase in consumption
COMPETITIVE LANDSCAPE
- Private label enjoys consumer trust
- Regional brands gain momentum
CHANNELS
- Price and convenience favour discounters
- Supermarkets leverage price promotions, convenient locations and appealing assortments
CATEGORY DATA
- Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
- Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
- Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
- Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
- Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
- Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
- Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
- Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
- Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
- Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
- Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
- Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
2025 DEVELOPMENTS
- Fitness trend underpins the demand for sports drinks
INDUSTRY PERFORMANCE
- Encouraging a more active population offers growth opportunities
- Energy drinks represent strong competition to sports drinks
WHAT’S NEXT?
- Fitness trend and hydration needs to spur category growth
- Sports technology advancements to enhance user experiences
- Rise of new formats
COMPETITIVE LANDSCAPE
- Powerade remains the leading brand but private label and regional alternatives are big hitters
- Strong external challenges to sports drinks offerings
CHANNELS
- Supermarkets drive volume sales
- Young audience and wide offer boost e-commerce
CATEGORY DATA
- Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
- Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
- Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
- Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
- Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
- Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
- Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
- Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
- Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
- Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
- Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
- Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
2025 DEVELOPMENTS
- Energy drinks remains adynamic soft drinks category
INDUSTRY PERFORMANCE
- Energy drinks continue to enjoy rising popularity
- Reduced sugar energy drinks fit with a key general trend in food and beverages
WHAT’S NEXT?
- Consumers seek value for money
- Consumer search for healthier soft drinks could hit energy drinks
- Potential age limit looming alongside health concerns
COMPETITIVE LANDSCAPE
- Red Bull leads but the competition continues to intensify
- Effect represents a significant local brand
CHANNELS
- Availability, price and convenience bring traffic to discounters
- Supermarkets try to lure consumers with new and niche brands
CATEGORY DATA
- Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
- Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
- Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
- Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
- Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
- Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
- Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
- Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
- Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
- Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
- Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
- Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
2025 DEVELOPMENTS
- Consumers seek added value with functional concentrates
INDUSTRY PERFORMANCE
- Mixology and sustainability add dynamism
- Liquid concentrates is the most dynamic type
WHAT’S NEXT?
- Home mixing and sustainability to continue to drive growth
- More innovation to come
- Hydration in innovative formats
COMPETITIVE LANDSCAPE
- Polarisation in terms of economy and premium demand
- SodaStream rides the home-mixing trend
CHANNELS
- Large modern grocery retailers compete on price
- Larger and more diverse assortments support supermarkets’ leadership
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
- Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
- Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
- Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
- Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
- Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
- Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
- Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
- Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
- Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
- Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
- Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
- Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
- Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
- Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
- Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
2025 DEVELOPMENTS
- Shifting consumer preferences in RTD tea
INDUSTRY PERFORMANCE
- Mixed performances within RTD tea
- Sustainability and new flavours gain traction
WHAT’S NEXT?
- Innovation and changing consumer habits set the stage for growth
- Digital and technological advances to enhance production, distribution and consumer engagement
- Targeted media and marketing strategies to drive attention and growth
COMPETITIVE LANDSCAPE
- Established leaders and innovative entrants shape the competitive landscape
- DirTea relaunch adds dynamism to RTD tea
CHANNELS
- Growing emphasis on private label from discounters while supermarkets make gains
- RTD tea coverage continues to expand
CATEGORY DATA
- Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
- Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
- Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
- Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
- Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
- Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
- Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
- Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
- Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
- Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
- Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
- Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
- Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
2025 DEVELOPMENTS
- Convenience trend drives category growth
INDUSTRY PERFORMANCE
- High prices limit the appeal of RTD coffee
- Premiumisation shapes innovation
WHAT’S NEXT?
- Iced coffee trend presents opportunities and challenges
- Innovation as a growth engine for RTD coffee
- Sustainability and transparency to be key factors for both consumers and producers
COMPETITIVE LANDSCAPE
- Private label gains momentum amidst economic pressures
- Starbucks continues to capitalise on unique positioning in RTD coffee
CHANNELS
- Wide choice and proximity favour supermarkets
- On-the-go consumption trend boosts sales through convenience retailers
CATEGORY DATA
- Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
- Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
- Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
- Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
- Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
- Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
- Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
- Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
- Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
- Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
- Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
- Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
2025 DEVELOPMENTS
- Asian speciality drinks see volume sales decline amid shifting consumer priorities and competition
INDUSTRY PERFORMANCE
- Economic factors and limited availability and awareness hinder retail demand
- Asian speciality drinks remain niche in foodservice
WHAT’S NEXT?
- Limited availability and awareness to continue to constrain growth potential
- Digital and technological advancements to drive innovation and efficiencies
- Social media and influencer marketing to gain influence in Asian speciality drinks
COMPETITIVE LANDSCAPE
- Thai Agri Foods leverages a strong brand name and accessibility to consolidate leadership
- Mogu Mogu sees innovation and fosters consumer engagement
CHANNELS
- Regional demographics continue to shape the distribution landscape while large modern grocery retailers emerge in the category
- E-commerce remains significant but cedes ground to small local grocers
CATEGORY DATA
- Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
- Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
- Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
- Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
- Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
- Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
- Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
- Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
- Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
- Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
- Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
- Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030

