Concentrates in Germany

Off-trade RTD volume sales of concentrates in Germany rose in 2025, albeit significantly slower than in the previous years of the review period. Moreover, growth was due solely to the liquid format, with powder concentrates remaining on a downward trajectory in terms of off-trade RTD volume sales. Some formats performed well, such as functional syrups, while mixology was a key driver. In 2025, many consumers looked for added value via functionality, variety and sustainability.

This Concentrates in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Concentrates market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.