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Concentrates in Germany

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    Report

  • 34 Pages
  • January 2024
  • Region: Germany
  • Euromonitor International
  • ID: 64242
Concentrates is set to witness a boost to off-trade RTD volume sales in 2023, primarily driven by the increased household penetration of countertop soda-making machines such as SodaStream. More consumers are now choosing to prepare their own drinks at home, including classic carbonates, RTD tea variants, and energy-boosting drinks. The trend of preparing cocktails at home is also contributing to the growing popularity of concentrates.

The Concentrates in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Home mixing trend fuelled by demand for packaging-saving solutions
  • Increasing brand activity and innovation
  • Polarisation: Private label vs premium
PROSPECTS AND OPPORTUNITIES
  • Innovation set to drive success through reducing sugar and packaging
  • Hydration in new formats
  • Inflation: Challenges and opportunities
CATEGORY DATA
  • Concentrates conversions
  • Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 3 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
SOFT DRINKS IN GERMANY
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 26 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
  • Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
  • Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in Germany
  • Trends
DISCLAIMER
SOURCES
  • Summary 2 Research Sources