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Beauty and Personal Care in Uruguay

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    Report

  • 97 Pages
  • May 2023
  • Region: Uruguay
  • Euromonitor International
  • ID: 2620011
In 2022, beauty and personal care saw a decline in retail volume sales as demand waned in some product categories, although current value growth remained robust. The most critical factor in 2022 has been the exchange rate between Argentina and Uruguay, which has made some beauty and personal care products dramatically cheaper in Argentina. Retail prices have been up to 400% less in Argentina compared to Uruguay, which encouraged consumers (at least from towns near the border) to cross into Argen...

The Beauty and Personal Care in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

BEAUTY AND PERSONAL CARE IN URUGUAY
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN URUGUAY
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Retailers use discounts and promotions to attract consumers amid rising inflation and competition from parallel imports
  • Colour cosmetics enjoy recovery in mass segment
  • Sun care mass dermo products witness strong performance
PROSPECTS AND OPPORTUNITIES
  • Opportunity for emerging brands to offer competitively priced products
  • E-commerce consolidates its position as a key channel in mass segment
  • Innovative and sustainable products will enable mature categories to thrive
CATEGORY DATA
  • Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
  • Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
  • Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN URUGUAY
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Premium colour cosmetics witnessed a strong rebound after the pandemic
  • Premium adult sun care expands retail sales in 2022
  • L´Oréal Uruguay SA leads in premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
  • E-commerce faces further growth opportunities
  • Premium brands develop omnichannel strategies
  • Companies continue to focus on quality and service
CATEGORY DATA
  • Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
  • Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
  • Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN URUGUAY
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Category performance is dampened by supply issues and competition
  • Sun care and skin care are strong growth areas
  • Pharmacies remain the most important distribution channel
PROSPECTS AND OPPORTUNITIES
  • Domestic players expected to gain retail share with more competitive prices
  • New opportunities as e-commerce gains momentum
  • Growth potential in dermocosmetics
CATEGORY DATA
  • Table 22 Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
  • Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
  • Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
  • Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
  • Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
  • Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
  • Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN URUGUAY
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Bath and shower witnesses slowdown in 2022
  • Natural and sustainable trend is now mainstream
  • Unilever del Uruguay retains its supremacy in bath and shower
PROSPECTS AND OPPORTUNITIES
  • Bath and shower faces volume decline
  • Supermarkets continue as important distribution channel
  • Environmental consciousness will continue shaping purchasing decisions
CATEGORY DATA
  • Table 31 Sales of Bath and Shower by Category: Value 2017-2022
  • Table 32 Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
  • Table 34 NBO Company Shares of Bath and Shower: % Value 2018-2022
  • Table 35 LBN Brand Shares of Bath and Shower: % Value 2019-2022
  • Table 36 Forecast Sales of Bath and Shower by Category: Value 2022-2027
  • Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
  • Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN URUGUAY
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Colour cosmetics enjoys strong year of growth supported by social activity
  • Direct sellers continue to lose share of sales in colour cosmetics
  • Lips products stand out in 2022
PROSPECTS AND OPPORTUNITIES
  • Strong growth expected as recovery continues in colour cosmetics
  • Companies to continue with innovative and added-value products
  • Pharmacies displace direct selling as main distribution channel
CATEGORY DATA
  • Table 39 Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
  • Table 42 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
  • Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
  • Table 44 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
  • Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
  • Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
  • Table 47 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN URUGUAY
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Volume sales decline as consumption is impacted by cross-border purchases
  • Unilever del Uruguay comfortably retains its leadership in deodorants category
  • Supermarkets continue to dominate in deodorants
PROSPECTS AND OPPORTUNITIES
  • Price and promotional strategies will be key in years to come
  • Sustainable products face strong growth potential
  • Innovative products required to avoid sales stagnating
CATEGORY DATA
  • Table 48 Sales of Deodorants by Category: Value 2017-2022
  • Table 49 Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 50 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
  • Table 51 NBO Company Shares of Deodorants: % Value 2018-2022
  • Table 52 LBN Brand Shares of Deodorants: % Value 2019-2022
  • Table 53 Forecast Sales of Deodorants by Category: Value 2022-2027
  • Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
  • Table 55 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN URUGUAY
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Sharp decline as cross-border sales pick up
  • New omnichannel sales structures embraced by major players
  • Sebamar SA leads in depilatories followed by Carrau & Cia
PROSPECTS AND OPPORTUNITIES
  • Growing interest in hair removers/bleaches with skin care benefits
  • E-commerce presents opportunity to expand category
  • Category growth to be driven by product development
CATEGORY DATA
  • Table 56 Sales of Depilatories by Category: Value 2017-2022
  • Table 57 Sales of Depilatories by Category: % Value Growth 2017-2022
  • Table 58 NBO Company Shares of Depilatories: % Value 2018-2022
  • Table 59 LBN Brand Shares of Depilatories: % Value 2019-2022
  • Table 60 Forecast Sales of Depilatories by Category: Value 2022-2027
  • Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN URUGUAY
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Fragrances category is driven by premiumisation trend
  • Premium brands attract customers with bigger focus on promotions and appeal of unisex offerings
  • L'Oréal Uruguay leads the category followed by Natura (Avon)
PROSPECTS AND OPPORTUNITIES
  • E-commerce to gain importance in sale of fragrances
  • More aggressive promotional strategies anticipated
  • Direct sellers must adopt a multi-channel strategy to reverse lost retail share
CATEGORY DATA
  • Table 62 Sales of Fragrances by Category: Value 2017-2022
  • Table 63 Sales of Fragrances by Category: % Value Growth 2017-2022
  • Table 64 NBO Company Shares of Fragrances: % Value 2018-2022
  • Table 65 LBN Brand Shares of Fragrances: % Value 2019-2022
  • Table 66 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
  • Table 67 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
  • Table 68 Forecast Sales of Fragrances by Category: Value 2022-2027
  • Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN URUGUAY
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Hair care faces tough competition from cross-border sales
  • Natural ingredients gain further ground in hair care
  • L'Oréal Uruguay leads in hair care
PROSPECTS AND OPPORTUNITIES
  • New opportunities with the rise of e-commerce
  • Price and promotional strategies will remain key in forthcoming period
  • Premiumisation will result in emergence of more niches
CATEGORY DATA
  • Table 70 Sales of Hair Care by Category: Value 2017-2022
  • Table 71 Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 72 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
  • Table 73 NBO Company Shares of Hair Care: % Value 2018-2022
  • Table 74 LBN Brand Shares of Hair Care: % Value 2019-2022
  • Table 75 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
  • Table 76 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
  • Table 77 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
  • Table 78 Forecast Sales of Hair Care by Category: Value 2022-2027
  • Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
  • Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN URUGUAY
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Premium men’s fragrances achieve robust growth in 2022
  • Men are increasingly interested in men's grooming products
  • Sebamar comfortably retains leadership in men´s grooming
PROSPECTS AND OPPORTUNITIES
  • Cultural shifts encourage men towards grooming products
  • Companies continue to focus on quality
  • E-commerce is a key channel for attracting men
CATEGORY DATA
  • Table 81 Sales of Men’s Grooming by Category: Value 2017-2022
  • Table 82 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
  • Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
  • Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
  • Table 85 NBO Company Shares of Men’s Grooming: % Value 2018-2022
  • Table 86 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
  • Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
  • Table 88 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
  • Table 89 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN URUGUAY
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Oral care category suffers contraction in volume and value in 2022
  • Colgate-Palmolive launches first toothpaste with 100% recyclable packaging
  • Colgate-Palmolive maintains its lead in 2022 thanks to its wide range of products and extensive distribution network
PROSPECTS AND OPPORTUNITIES
  • Natural trend to expand with growing array of niche-products in oral care
  • Promotions, discounts and innovations will drive growth in oral care
  • Modern channel to lead in oral care
CATEGORY DATA
  • Table 90 Sales of Oral Care by Category: Value 2017-2022
  • Table 91 Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 92 Sales of Toothbrushes by Category: Value 2017-2022
  • Table 93 Sales of Toothbrushes by Category: % Value Growth 2017-2022
  • Table 94 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
  • Table 95 NBO Company Shares of Oral Care: % Value 2018-2022
  • Table 96 LBN Brand Shares of Oral Care: % Value 2019-2022
  • Table 97 Forecast Sales of Oral Care by Category: Value 2022-2027
  • Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
  • Table 99 Forecast Sales of Toothbrushes by Category: Value 2022-2027
  • Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN URUGUAY
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Skin care enjoys solid growth driven by premium categories
  • Dermocosmetic skin care products perform well in 2022 offering superior results
  • L'Oréal Uruguay SA continues to lead comfortably in skin care
PROSPECTS AND OPPORTUNITIES
  • Pharmacies to increase importance in skin care
  • E-commerce to become a key channel skin care
  • Innovation focuses on sustainability with price promotions also key to future growth
CATEGORY DATA
  • Table 101 Sales of Skin Care by Category: Value 2017-2022
  • Table 102 Sales of Skin Care by Category: % Value Growth 2017-2022
  • Table 103 NBO Company Shares of Skin Care: % Value 2018-2022
  • Table 104 LBN Brand Shares of Skin Care: % Value 2019-2022
  • Table 105 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
  • Table 106 Forecast Sales of Skin Care by Category: Value 2022-2027
  • Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN URUGUAY
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Sun care achieves significant growth in 2022
  • Dermocosmetic sun care products record strong growth
  • Urufarma leads the category followed by L'Oréal Groupe and Beiersdorf SA
PROSPECTS AND OPPORTUNITIES
  • Increasingly sophisticated consumers rely on the online channel to inform product choices
  • Stronger digital presence offers future growth potential
  • Pharmacies will continue as important distribution channel
CATEGORY DATA
  • Table 108 Sales of Sun Care by Category: Value 2017-2022
  • Table 109 Sales of Sun Care by Category: % Value Growth 2017-2022
  • Table 110 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
  • Table 111 NBO Company Shares of Sun Care: % Value 2018-2022
  • Table 112 LBN Brand Shares of Sun Care: % Value 2019-2022
  • Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
  • Table 114 Forecast Sales of Sun Care by Category: Value 2022-2027
  • Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027