Health and Wellness in the US

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While innovation and myriad functional ingredients had a significant impact on health and wellness in 2017, the biggest story was continued public concern over sugar content. This concern permeates nearly every drink category and did so with increasing influence in 2017. Beverage producers are reacting to this concern in new ways.

The publisher's Health and Wellness in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HEALTH AND WELLNESS IN THE US

Executive Summary
Health-conscious Consumers Avoid Sugar and Seek Out New Ingredients
Reformulating for A Cleaner Tomorrow
Aggressive Mergers Materialise As the Path To Growth in the Increasingly Competitive Health and Wellness Environment
Farmers' Markets Reach To Keep Up With the Digital Age
Clean Label Trends To Drive Forecast Growth

Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Make Way for Stevia, Monk Fruit and Coffee Fruit
Sugar Bans May Snuff Out Remaining Artificial Sweeteners
Reduced Caffeine Vs Reduced Sugar
Competitive Landscape
Coke "zero Sugar" Strives To Win Back Anti-diet Consumers
Reduced Fat Hot Chocolate Remains Unappealing

Category Data
Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Evolving Consumer Health Perceptions
the War Against Sugar Is Set To Continue
Natural Foods Reduce the Attraction of Bfy Packaged Food
Competitive Landscape
Pursuing Sugar Reduction, Ice Cream Is Upended
Lean Cuisine Finds Growth by Changing Its Image
Full Fat Dairy Products Spur Growth in Adjacent Categories

Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Added-caffeine Products Jolt Ff Beverages
Protein Provides Another Approach To Energy
Sports Drinks Sees A Challenge To the Old Order
Competitive Landscape
PepsiCo Loses Share As Gatorade Struggles
Monster Benefits From the Continued Focus on Energy
Talking Rain Makes Big Gain

Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2012-2017
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 38 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2012-2017
Table 39 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 40 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 41 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 43 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
the Dim Prospects for Milk Limit the Potential of Ff Packaged Food
Breakfast Cereals Drags Growth As Consumer Interest Wanes
Drinking Yoghurt To Emerge As A Bright Spot
Competitive Landscape
Cereal Leaders Continue To Slip in the Rankings
Energy Bar Specialists Gain Share
New Launches Feature Caffeine To Target Millennials

Category Data
Table 44 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 45 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 47 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 48 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 49 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 50 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 51 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 52 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 53 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 54 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Free From Gluten Continues To Offer Growth Opportunities
Rising Demand for Dairy Alternatives Threatens the Dairy Industry
Meat Substitutes Continues To Challenge the Meat Industry
Competitive Landscape
Non-dairy Ice Cream Alternatives Proliferate
Infighting Begins Amongst Producers of Milk Alternatives
Meat Substitutes Embraced by Some Meat Manufacturers

Category Data
Table 57 Sales of Free From by Category: Value 2012-2017
Table 58 Sales of Free From by Category: % Value Growth 2012-2017
Table 59 NBO Company Shares of Free From: % Value 2013-2017
Table 60 LBN Brand Shares of Free From: % Value 2014-2017
Table 61 Distribution of Free From by Format: % Value 2012-2017
Table 62 Forecast Sales of Free From by Category: Value 2017-2022
Table 63 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
Not So Sweet for Nh Fruit/vegetable Juice
As Pure As Water
Making Natural Health More Affordable
Competitive Landscape
Simply Leads
Being Natural Through and Through
Making Juice Low in Sugar

Category Data
Table 64 Sales of NH Beverages by Category: Value 2012-2017
Table 65 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 67 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 68 Distribution of NH Beverages by Format: % Value 2012-2017
Table 69 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 70 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Continued Regulatory Activity Expected
Competition From Organic and Free-from Packaged Food
Nuts, Seeds and Honey Expected To Drive Growth
Competitive Landscape
Less Processing Drives Fragmentation
Fruit and Nut Bar Brands Challenge Cereal Bars
Further Acquisition of Niche Brands by "big Food" Companies Is Expected

Category Data
Table 71 Sales of NH Packaged Food by Category: Value 2012-2017
Table 72 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 73 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 74 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 75 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 76 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Organic Brewed Teas Show the Way Forward
Banner Year for Organic Rtd Tea
Organic Messaging Takes A Back Seat
Competitive Landscape
Craft Soda
Organic Herbal and Green Teas Steal Share From Their Traditional Counterparts
100% Juice

Category Data
Table 78 Sales of Organic Beverages by Category: Value 2012-2017
Table 79 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 80 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 81 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 82 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 83 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 84 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Organic Milk Sees Saturation, Leading To Uncertainty
Organic Continues To Be A Driver of Growth Within Struggling Categories
Organic Bread Charts A Path for the Future
Competitive Landscape
the Giants Continue To Look To Organic for Growth
Nut Milk Producers Seek To Erode the Prospects for Organic Milk
No Limits To the Reach of Organic, With the Launch of Lunchables Organic

Category Data
Table 85 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 87 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 89 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022
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