Consumer Health in Bulgaria

  • ID: 2622104
  • Report
  • Region: Bulgaria
  • 95 pages
  • Euromonitor International
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The stable performance of consumer health in Bulgaria in 2017 was driven by preventive products – vitamins and dietary supplements, sports nutrition, weight management and wellbeing. The prevention of chronic diseases associated with obesity, stress and pollution, as well as healthy ageing continue to foster demand for consumer health remedies. 2017 proved stronger for OTC compared to 2016 due to a combination of factors.

The Consumer Health in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CONSUMER HEALTH IN BULGARIA

List of Contents and Tables
  • Executive Summary
  • h'ealthy Year 'for Consumer Health
  • Public Health Challenges Posed by Environmental and Socio Demographic Factors Support Lasting Demand for Preventive Medication
  • Consumer Health Remains Concentrated in A Few Urban Centres
  • Pharmacy Consolidation Continues
  • Gearing Up for Smart Growth
  • Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 2 Life Expectancy at Birth 2012-2017
  • Market Data
  • Table 3 Sales of Consumer Health by Category: Value 2012-2017
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Appendix
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine
  • Switches
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Urban Lifestyles Give Rise To Combination Analgesics and Topical Analgesics
  • Widespread Cardiovascular Issues Stimulate Demand for Adult Acetaminophen
  • Deeper Penetration of Generics
  • Competitive Landscape
  • Actavis' Lead Strengthens Following Acquisition by Teva
  • New Product Developments Focused on Brand Extensions and Innovative Delivery Formats
  • Category Data
  • Table 11 Sales of Analgesics by Category: Value 2012-2017
  • Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
  • Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
  • Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
  • Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
  • Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Urbanisation, Stressful Environments and Insecurity Drives Demand for Sleep Aids
  • Rise in Sleep Issues Among the Younger Population
  • Herbal/traditional Sleep Aids and Dietary Supplements Preferred Over Standard Sleep Aids
  • Competitive Landscape
  • Local Companies Have A Significant Presence in Sleep Aids
  • Brand Owners Maintain An Active Online Presence To Engage With Consumers
  • Category Data
  • Table 18 Sales of Sleep Aids: Value 2012-2017
  • Table 19 Sales of Sleep Aids: % Value Growth 2012-2017
  • Table 20 NBO Company Shares of Sleep Aids: % Value 2013-2017
  • Table 21 LBN Brand Shares of Sleep Aids: % Value 2014-2017
  • Table 22 Forecast Sales of Sleep Aids: Value 2017-2022
  • Table 23 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Strong Year for Cough, Cold and Allergy (hay Fever) Remedies
  • Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Outperform Standard Products
  • Allergies on the Rise
  • Competitive Landscape
  • Sanofi-aventis Bulgaria Eood Heading Towards the Top
  • Multinational Companies Continue To Dominate the Category
  • Category Data
  • Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  • Table 26 Sales of Decongestants by Category: Value 2012-2017
  • Table 27 Sales of Decongestants by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  • Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  • Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Internet Retailing Boosts Consumption of Dermatologicals
  • Niche Category of Hair Loss Treatments Is the Best Performer
  • Strong Premiumisation Trend Will Drive Category Growth in the Long Term
  • Competitive Landscape
  • Gsk Consumer Healthcare Remains the Leader in Dermatologicals
  • Dermatologists Help Drive Sales
  • Naturprodukt Eood With New Product Line in Hair Loss Treatment
  • Category Data
  • Table 32 Sales of Dermatologicals by Category: Value 2012-2017
  • Table 33 Sales of Dermatologicals by Category: % Value Growth 2012-2017
  • Table 34 NBO Company Shares of Dermatologicals: % Value 2013-2017
  • Table 35 LBN Brand Shares of Dermatologicals: % Value 2014-2017
  • Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
  • Table 37 Forecast Sales of Dermatologicals by Category: Value 2017-2022
  • Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Lifestyle Factors Determine Sustainable Growth in Digestive Remedies
  • Proton Pump Inhibitors Remains the Most Dynamic Category
  • Rising Presence of Generics in Proton Pump Inhibitors
  • Competitive Landscape
  • Sanofi-aventis Bulgaria Eood Is the Most Dynamic Company in Digestive Remedies
  • Acquisition of Buscopan Secures Sanofi-aventis Bulgaria Eood's Lead in Ibs Treatments
  • Actavis Ead Expected To Challenge the Leading Position in Proton Pump Inhibitors
  • Category Data
  • Table 39 Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 40 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
  • Table 41 NBO Company Shares of Digestive Remedies: % Value 2013-2017
  • Table 42 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
  • Table 43 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Eye Care Sees Stable Performance in 2017
  • Popularity of Contact Lenses Boosts Demand for Eye Care Products
  • Ophthalmological Centres and Opticians Raise Eye Care Awareness
  • Competitive Landscape
  • Eye Care Almost Entirely Dominated by Multinational Players
  • Producers of Eye Health Dietary Supplements Build on the Growing Demand for Eye Care
  • Category Data
  • Table 45 Sales of Eye Care by Category: Value 2012-2017
  • Table 46 Sales of Eye Care by Category: % Value Growth 2012-2017
  • Table 47 Sales of Standard Eye Care by Format: % Value 2012-2017
  • Table 48 Sales of Standard Eye Care by Positioning: % Value 2012-2017
  • Table 49 NBO Company Shares of Eye Care: % Value 2013-2017
  • Table 50 LBN Brand Shares of Eye Care: % Value 2014-2017
  • Table 51 Forecast Sales of Eye Care by Category: Value 2017-2022
  • Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Bulgaria Remains A Strong Smoking Country Despite Global Anti-smoking Wave
  • Rise of E-cigarettes and Vapour Devices Not A Threat To Category Development
  • the Wide Popularity of the Local Non-nicotine Brand Tabex Limits the Growth Potential of Nrt Cessation Aids
  • Competitive Landscape
  • Johnson & Johnson Bulgaria Eood Dominates Nrt Smoking Cessation Aids
  • Focus on Female Consumers As Growth Opportunity for Nrt Smoking Cessation Aids
  • Category Indicators
  • Table 53 Number of Smokers by Gender 2012-2017
  • Category Data
  • Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
  • Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
  • Table 56 Sales of NRT Gum by Flavour: % Value 2012-2017
  • Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
  • Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
  • Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Premiumisation Trend Stimulates Sustainable Value Growth Despite High Level of Maturity
  • Innovation Key in Wound Care
  • Busy Lifestyles and Outdoor Activities Foster Demand in the Long Term
  • Competitive Landscape
  • Local Leader Medica Ad Maintains Its Stable Growth
  • Multinational Brand Owners Develop Paediatric Wound Care
  • Unit Prices Being Driven by Premiumisation and Individualisation
  • Category Data
  • Table 61 Sales of Wound Care by Category: Value 2012-2017
  • Table 62 Sales of Wound Care by Category: % Value Growth 2012-2017
  • Table 63 NBO Company Shares of Wound Care: % Value 2013-2017
  • Table 64 LBN Brand Shares of Wound Care: % Value 2014-2017
  • Table 65 Forecast Sales of Wound Care by Category: Value 2017-2022
  • Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growing Sports Culture in Urban Centres Stimulates Demand for Sports Nutrition
  • Rise in Sporting Activity As A Way To Improve Health and Deal With Stress
  • Sports Protein Bars Achieves Increased Visibility and Accessibility in 2017
  • Competitive Landscape
  • Sports Nutrition Companies Expand in Pharmacy Retail Channel
  • Sales Through Internet Retailers on the Rise
  • Category Data
  • Table 67 Sales of Sports Nutrition by Category: Value 2012-2017
  • Table 68 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
  • Table 69 NBO Company Shares of Sports Nutrition: % Value 2013-2017
  • Table 70 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
  • Table 71 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Consolidation of Pharmacies Stimulates Sustainable Growth of Dietary Supplements
  • Probiotics Experiences Narrow Customisation
  • Niche Consumer Groups on the Radar of Pharma Companies
  • Competitive Landscape
  • Queisser Pharma Is the Most Dynamic of the Leading Companies in Dietary Supplements in 2017
  • Lilly Drogerie Enters Dietary Supplements With Its Own Private Label Range
  • Category Data
  • Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
  • Table 73 Sales of Dietary Supplements by Category: Value 2012-2017
  • Table 74 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
  • Table 75 Sales of Dietary Supplements by Positioning: % Value 2012-2017
  • Table 76 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
  • Table 77 NBO Company Shares of Dietary Supplements: % Value 2013-2017
  • Table 78 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
  • Table 79 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 80 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Widespread Availability of Vitamins Drives Demand Despite High Maturity Level
  • Vitamins Merge With Minerals To Deliver More Complex Health Benefits
  • Companies Will Look for Growth Through Differentiation
  • Competitive Landscape
  • Fortex Nutraceuticals Ood Is the Most Dynamic Local Company in Vitamins
  • Actavis Ead and Sopharma Ad Switch Places in 2017
  • Category Data
  • Summary 3 Multivitamins: Brand Ranking by Positioning 2017
  • Table 81 Sales of Vitamins by Category: Value 2012-2017
  • Table 82 Sales of Vitamins by Category: % Value Growth 2012-2017
  • Table 83 Sales of Multivitamins by Positioning: % Value 2012-2017
  • Table 84 NBO Company Shares of Vitamins: % Value 2013-2017
  • Table 85 LBN Brand Shares of Vitamins: % Value 2014-2017
  • Table 86 Forecast Sales of Vitamins by Category: Value 2017-2022
  • Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Obesity in Men Increases Over the Review Period
  • Focus on Age, Gender and Individualisation
  • Weight Management As A Long-term Process Rather Than A Short-term Goal
  • Competitive Landscape
  • Direct Sellers Like Oriflame Benefit From Growing Health and Wellness Trends
  • Smart Distribution Viewed As An Efficient Way To Raise Brand Awareness in This Highly Competitive Environment
  • Category Data
  • Table 88 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
  • Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
  • Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
  • Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
  • Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Benefits From the "green Wave"
  • Organic Products Are in Demand
  • Growth of Herbal/traditional Digestive Remedies Limited by Medicated Teas and OTC Medicines
  • Competitive Landscape
  • Local Companies Build on the Herbal Legacy
  • Growing Popularity of Ayurveda Practices Boosts Sales of Himalaya Brands
  • Category Data
  • Table 94 Sales of Herbal/Traditional Products by Category: Value 2012-2017
  • Table 95 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
  • Table 96 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  • Table 97 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  • Table 98 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 99 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Preventative Medication Is Stronger in Paediatric Categories Compared To Adult Ones
  • Flu and Measles Outbreaks Create Stable Demand for Paediatric Analgesics
  • Paediatric Digestive Remedies Has Strong Growth Potential for the Forecast Period
  • Competitive Landscape
  • GlaxoSmithKline Plc and Alliance Boots Plc Remain the Strong Leaders in Paediatric Analgesics
  • Generics Has Potential for Growth
  • Premium Brands of Paediatric Dermatologicals Benefit From the Expansion of Pharma Chains in Urban Centres
  • Category Data
  • Table 100 Sales of Paediatric Consumer Health by Category: Value 2012-2017
  • Table 101 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
  • Table 102 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
  • Table 103 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
  • Table 104 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
  • Table 105 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 106 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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