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Consumer Health in Bulgaria

  • ID: 2622104
  • Report
  • Region: Bulgaria
  • 94 pages
  • Euromonitor International
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Economic development in Bulgaria combined with a record high employment rate had a positive effect on consumer health sales in 2018. The overall impact of negative demographics and declining birth rates were balanced by increasing migration of the active population to the largest cities and the rise in the average and minimal salary.

The Consumer Health in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER HEALTH IN BULGARIA

List of Contents and Tables
Executive Summary
Sustainable Growth of Consumer Health
Value and Affordability Shape Demand for Consumer Health
Wholesalers and Distributors Offer Additional Services
Consumer-centricity Powered by Digitalisation
Modernisation Efforts in Bulgaria Promise Stable Growth for Consumer Health
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Topical Analgesics/anaesthetic's Outstanding Performance
Quest for Deals and Value Shape Demand for Analgesics
Female Consumers Are Targeted
Competitive Landscape
GlaxoSmithKline Is the Fastest Growing Top-10 Player
Local Companies Excel in Systemic Analgesics
Category Data
Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Merging Between Stress Relief and Sleep Management Opens Niche for Innovation
Value and Affordability Are Essential To Sustain Growth in Highly Competitive Category
More Targeted Focus on Generation Z As High Potential Segment
Competitive Landscape
Local Producer Panacea 2001 Expands in Delivery Format
Innovative Magne B6 Good Night Challenges Share of OTC Sleep Aids
Category Data
Table 18 Sales of Sleep Aids: Value 2013-2018
Table 19 Sales of Sleep Aids: % Value Growth 2013-2018
Table 20 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 21 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 22 Forecast Sales of Sleep Aids: Value 2018-2023
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Headlines
Prospects
Paediatric Remedies on the Rise
Combination Products Struggle Despite Cold and Flu Season
Dynamic Nasal Sprays
Competitive Landscape
Teva Pharmaceuticals Expands Further in Category
Herbal/traditional Players Benefit From Premiumisation Trends
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 26 Sales of Decongestants by Category: Value 2013-2018
Table 27 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Paediatric Dermatologicals Sustains Demand Despite Negative Demographic Trends
Online Sales of Large Chained Pharmacies As Main Driver in the Category
Vaginal Antifungals on the Rise
Competitive Landscape
Gsk Consumer Healthcare Leads Topical Antifungals
Ceumed Ltd Successful in Targeting Teenagers
Category Data
Table 32 Sales of Dermatologicals by Category: Value 2013-2018
Table 33 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 35 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 37 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Urban Lifestyle Dynamics Drive Continuous Growth in Digestive Remedies
Proton Pump Inhibitors' Outstanding Performance
Vitamins and Dietary Supplements' Popularity A Limiting Factor for Digestive Remedies
Competitive Landscape
Sanofi-aventis Bulgaria Strengthens Leadership
Balanced Portfolio for Actavis Ensures Sustainable Growth Despite Strong Competition
Category Data
Table 39 Sales of Digestive Remedies by Category: Value 2013-2018
Table 40 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 41 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 42 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 43 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Awareness Amongst Consumers Regarding Prevention in Eye Care
Urban Pollution and High Employment Rate Fostered Demand for Eye Care
Growing Significance of Female Consumers in Eye Care
Competitive Landscape
Ophthalmo-septonex Is A Strong Performer
Eye Care Dominated by Multinational Players
Category Data
Table 45 Sales of Eye Care by Category: Value 2013-2018
Table 46 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 47 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 48 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 49 NBO Company Shares of Eye Care: % Value 2014-2018
Table 50 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 51 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Bulgarians Amongst the Least Willing To Quit Smoking
New Generation Products Such As Heated Tobacco Launched in Bulgaria
Competitive Landscape
Johnson & Johnson Remains Undisputed Leader of Category
Local Brand Tabex Continues To Pose A Challenge To Category's Growth Potential
Category Indicators
Table 53 Number of Smokers by Gender 2013-2018
Category Data
Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 56 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Headlines
Prospects
Customisation Trends Intensify
Wound Care Increasingly Focuses on Protection and Prevention
Category on the Move
Competitive Landscape
Hansaplast Is Strong in Children's Wound Care
the Premium Niche for Urgo Is Growing
Medica's Outstanding Performance
Category Data
Table 61 Sales of Wound Care by Category: Value 2013-2018
Table 62 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Wound Care: % Value 2014-2018
Table 64 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 65 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Sports Nutrition Shaped by Urban Consumers' Evolving Lifestyles
Protein Bars Extremely Fashionable
Digitalisation Trends To Sustain Growth in the Long Term
Competitive Landscape
Large Chained Pharmacies Leverage Loyalty Programmes To Boost Consumer Loyalty
Pure Nutrition Technology's Innovative Approach To Sports Nutrition
Category Data
Table 67 Sales of Sports Nutrition by Category: Value 2013-2018
Table 68 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 70 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 71 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Outstanding Growth for Probiotic Supplements
Niche Dietary Supplements Gain Attention of Players
Maturity Expected To Bring Slowdown in Growth for Dietary Supplements
Competitive Landscape
Smaller Players Develop With Confidence in Dietary Supplements
Private Label Negligible in Dietary Supplements
Category Data
Table 73 Sales of Dietary Supplements by Category: Value 2013-2018
Table 74 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 75 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 76 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 77 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 78 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 79 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 80 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Multivitamins' Outstanding Performance Driven by Customisation Trends
Vitamin B's Strong Performance in Single Vitamins
Prevention and Urban Lifestyle To Sustain Demand Over the Forecast Period
Competitive Landscape
Players Focus on Boosting Natural Sourcing of Vitamin C
Sopharma's Growth Due To Convenient Pricing and Consolidation
Private Label's Expansion in Vitamins
Category Data
Table 81 Sales of Vitamins by Category: Value 2013-2018
Table 82 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 83 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 84 NBO Company Shares of Vitamins: % Value 2014-2018
Table 85 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 86 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Liquid Drainers Trending Over the Review Period
Rising Wellness in Bulgaria Fosters Long-term Approach To Weight Management
Digitalisation Trends Shape Attitudes Towards Weight Management
Competitive Landscape
Direct Sellers Intensively Compete
Vitaslim Bulgaria Leveraging Innovation Trends in Weight Management
Category Data
Table 88 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Outperforms Standard Category
Herbal/traditional Dietary Supplements More Popular Amongst Elderly Consumers
Herbal/traditional Paediatric Dietary Supplements Holds Greatest Growth Potential
Competitive Landscape
Engelhard Arzneimittel GmbH & Co Kg Benefits From Strong Cold and Flu Season
Alternative Medicine Local Producers With Growing Significance
Category Data
Table 94 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 95 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 96 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 97 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 98 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 99 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Focus on Baby and Infants in Paediatric Vitamins and Dietary Supplements
Glucan Popularity in Immune Support Combinations
Digital Technology To Support More Efficient Targeting of Younger Consumers
Competitive Landscape
Immune Support Brand Owners Excel
Heavy Measles Outbreak Stimulates Consumption of Leading Paediatric Analgesics
Category Data
Table 100 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 101 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 102 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 103 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 104 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 105 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 106 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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