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Home and Garden in China

  • ID: 2622121
  • Report
  • Region: China
  • 39 pages
  • Euromonitor International
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The Chinese home and garden market continued to grow in 2018. However, growth slowed slightly, as a sluggish housing market and furnished housing policies began to have a conspicuous impact on some categories, particularly home improvement. Gardening, homewares and home furnishings proved more resilient, seeing strong growth on the back of an upmarket shift in demand, which was boosted by product innovation targeting prevailing consumer trends.

The author's Home and Garden in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Home and Garden in China

List of Contents and Tables
Executive Summary
Home and Garden Sees Slower Growth
Demand for Smarter and Greener Homes Offers Potential
Home and Garden Is Fragmented But Sees Ongoing Consolidation
Multi-channel A Strategic Focus for Manufacturers
Home and Garden Set To See Stable Growth
Market Data
Table 1 Sales of Home and Garden by Category: Value 2013-2018
Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 5 Distribution of Home and Garden by Format: % Value 2013-2018
Table 6 Distribution of Home and Garden by Format and Category: % Value 2018
Table 7 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Influences From the Housing Market Become Conspicuous in Retail
Demand for Green Products Influencing Home Improvement
Government Promotes Development of Green Products
Competitive Landscape
D&o Home Collection Enters Floor Covering and Wall Covering Through Acquisition
Smaller Players Suffer
Home Improvement Sees Some Consolidation
Category Data
Table 9 Sales of Home Improvement by Category: Value 2013-2018
Table 10 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 12 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 13 Distribution of Home Improvement by Format: % Value 2013-2018
Table 14 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 15 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023
Headlines
Prospects
Gardening in An Emergent Phase in China
Gardening Benefits From Awareness of Health and Aesthetics
E-commerce Becoming A Major Channel
Competitive Landscape
Very Fragmented Market
Local Brands and International Brands Compete in Different Price Bands
Zhejiang Hongyue Horticultural Corp Remains the Top Player
Category Data
Table 16 Sales of Gardening by Category: Value 2013-2018
Table 17 Sales of Gardening by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Gardening: % Value 2014-2018
Table 19 LBN Brand Shares of Gardening: % Value 2015-2018
Table 20 Distribution of Gardening by Format: % Value 2013-2018
Table 21 Forecast Sales of Gardening by Category: Value 2018-2023
Table 22 Forecast Sales of Gardening by Category: % Value Growth 2018-2023
Headlines
Prospects
Homewares Sees Growth
Dining Out/food Delivery Trend Presents A Threat
Growing Emphasis on Product Differentiation
Competitive Landscape
A Fragmented Market
Mid-range Brands Performing Well
Online Strategies Increase in Importance
Category Data
Table 23 Sales of Homewares by Category: Value 2013-2018
Table 24 Sales of Homewares by Category: % Value Growth 2013-2018
Table 25 Sales of Homewares by Material: % Value 2013-2018
Table 26 NBO Company Shares of Homewares: % Value 2014-2018
Table 27 LBN Brand Shares of Homewares: % Value 2015-2018
Table 28 Distribution of Homewares by Format: % Value 2013-2018
Table 29 Forecast Sales of Homewares by Category: Value 2018-2023
Table 30 Forecast Sales of Homewares by Category: % Value Growth 2018-2023
Headlines
Prospects
Manufacturers Cross Over Into Adjacent Ctaegories
Traditional Lighting Manufacturers Join Hands With Tech and Iot Firms To Develop Smart Lighting
Multi-channel Strategies Blur the Lines Between Online and Offline Retailing
Competitive Landscape
Ikea (china) Investment Retains the Lead in Home Furnishings
Targeting Key Trends
Jason Furniture (hangzhou) Co Ltd Grows Robustly
Category Data
Table 31 Sales of Home Furnishings by Category: Value 2013-2018
Table 32 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 34 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 35 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 36 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 37 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 38 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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