Home and Garden in China - Research and Markets

After a gloomy year hampered by the pandemic, home and garden in China recovered with dynamic current value growth in 2021. Part of home improvement and decoration demands impeded in 2020 were released in 2021. The reopening of bricks-and-mortar stores, increased consumer confidence in the economy and incomes, as well as growing awareness of the “home as a shelter” all contributed to Chinese consumers’ investment in home and garden products.

The Home and Garden in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-termProduct coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home and Garden market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

HOME AND GARDEN IN CHINA

EXECUTIVE SUMMARY

Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2016-2021
Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021
Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021
Table 5 Distribution of Home and Garden by Format: % Value 2016-2021
Table 6 Distribution of Home and Garden by Format and Category: % Value 2021
Table 7 Forecast Sales of Home and Garden by Category: Value 2021-2026
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

GARDENING IN CHINA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Robust growth for gardening as consumers’ fondness for nature persists
Demand for vegetable and fruit seeds in the spotlight but outlook remains unclear

PROSPECTS AND OPPORTUNITIES

Growing awareness of gardening to drive dynamic forecast growth
Understanding young consumers’ interest and demands key to innovation

CATEGORY DATA

Table 9 Sales of Gardening by Category: Value 2016-2021
Table 10 Sales of Gardening by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Gardening: % Value 2017-2021
Table 12 LBN Brand Shares of Gardening: % Value 2018-2021
Table 13 Distribution of Gardening by Format: % Value 2016-2021
Table 14 Forecast Sales of Gardening by Category: Value 2021-2026
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2021-2026

HOME FURNISHINGS IN CHINA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Robust recovery for home furnishings in 2021
The rise of smart mattresses
Guangzhou Shangpin Home Collection Co Ltd further spearheads digitalisation, collaborating with leading e-commerce retailer JD.com

PROSPECTS AND OPPORTUNITIES

Positive outlook fuelled by consumers’ aspirations to improve their homes
Smart features, comfort, and innovation offer future opportunities for home furnishings
Holistic furnishings and improvement solutions paramount

CATEGORY DATA

Table 16 Sales of Home Furnishings by Category: Value 2016-2021
Table 17 Sales of Home Furnishings by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Home Furnishings: % Value 2017-2021
Table 19 LBN Brand Shares of Home Furnishings: % Value 2018-2021
Table 20 LBN Brand Shares of Light Sources: % Value 2018-2021
Table 21 Distribution of Home Furnishings by Format: % Value 2016-2021
Table 22 Forecast Sales of Home Furnishings by Category: Value 2021-2026
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026

HOME IMPROVEMENT IN CHINA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Notable resurgence due to recovering offline sales and renovation activities
Antibacterial positioning remains relevant in new product launches
Holistic solutions become leading manufacturers’ key strategy

PROSPECTS AND OPPORTUNITIES

Safety and eco-friendliness as important purchase drivers
Bricks-and-mortar stores to remain crucial to sales while evolving to become experiential hubs

CATEGORY DATA

Table 24 Sales of Home Improvement by Category: Value 2016-2021
Table 25 Sales of Home Improvement by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Home Improvement: % Value 2017-2021
Table 27 LBN Brand Shares of Home Improvement: % Value 2018-2021
Table 28 Distribution of Home Improvement by Format: % Value 2016-2021
Table 29 Forecast Sales of Home Improvement by Category: Value 2021-2026
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026

HOMEWARES IN CHINA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Moderate growth for homewares due to fewer home activities and high penetration level
Highly fragmented landscape but leader Zhejiang Supor regains lost share
Sales grow via e-commerce but decline through store-based retailing

PROSPECTS AND OPPORTUNITIES

Awareness of hygiene likely to further influence new product development and offer further potential for homewares
Diversification in product development as a result of increasingly varied needs
Co-branding to have further positive impact on sales growth

CATEGORY DATA