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Home and Garden in China

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    Report

  • 43 Pages
  • July 2022
  • Region: China
  • Euromonitor International
  • ID: 2622121
After a gloomy year hampered by the pandemic, home and garden in China recovered with dynamic current value growth in 2021. Part of home improvement and decoration demands impeded in 2020 were released in 2021. The reopening of bricks-and-mortar stores, increased consumer confidence in the economy and incomes, as well as growing awareness of the “home as a shelter” all contributed to Chinese consumers’ investment in home and garden products.

The Home and Garden in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-termProduct coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME AND GARDEN IN CHINA

EXECUTIVE SUMMARY
  • Home and garden in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2016-2021
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021
  • Table 5 Distribution of Home and Garden by Format: % Value 2016-2021
  • Table 6 Distribution of Home and Garden by Format and Category: % Value 2021
  • Table 7 Forecast Sales of Home and Garden by Category: Value 2021-2026
  • Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026
DISCLAIMER

SOURCES
  • Summary 1 Research Sources
GARDENING IN CHINA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Robust growth for gardening as consumers’ fondness for nature persists
  • Demand for vegetable and fruit seeds in the spotlight but outlook remains unclear
PROSPECTS AND OPPORTUNITIES
  • Growing awareness of gardening to drive dynamic forecast growth
  • Understanding young consumers’ interest and demands key to innovation
CATEGORY DATA
  • Table 9 Sales of Gardening by Category: Value 2016-2021
  • Table 10 Sales of Gardening by Category: % Value Growth 2016-2021
  • Table 11 NBO Company Shares of Gardening: % Value 2017-2021
  • Table 12 LBN Brand Shares of Gardening: % Value 2018-2021
  • Table 13 Distribution of Gardening by Format: % Value 2016-2021
  • Table 14 Forecast Sales of Gardening by Category: Value 2021-2026
  • Table 15 Forecast Sales of Gardening by Category: % Value Growth 2021-2026
HOME FURNISHINGS IN CHINA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Robust recovery for home furnishings in 2021
  • The rise of smart mattresses
  • Guangzhou Shangpin Home Collection Co Ltd further spearheads digitalisation, collaborating with leading e-commerce retailer JD.com
PROSPECTS AND OPPORTUNITIES
  • Positive outlook fuelled by consumers’ aspirations to improve their homes
  • Smart features, comfort, and innovation offer future opportunities for home furnishings
  • Holistic furnishings and improvement solutions paramount
CATEGORY DATA
  • Table 16 Sales of Home Furnishings by Category: Value 2016-2021
  • Table 17 Sales of Home Furnishings by Category: % Value Growth 2016-2021
  • Table 18 NBO Company Shares of Home Furnishings: % Value 2017-2021
  • Table 19 LBN Brand Shares of Home Furnishings: % Value 2018-2021
  • Table 20 LBN Brand Shares of Light Sources: % Value 2018-2021
  • Table 21 Distribution of Home Furnishings by Format: % Value 2016-2021
  • Table 22 Forecast Sales of Home Furnishings by Category: Value 2021-2026
  • Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026
HOME IMPROVEMENT IN CHINA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Notable resurgence due to recovering offline sales and renovation activities
  • Antibacterial positioning remains relevant in new product launches
  • Holistic solutions become leading manufacturers’ key strategy
PROSPECTS AND OPPORTUNITIES
  • Safety and eco-friendliness as important purchase drivers
  • Bricks-and-mortar stores to remain crucial to sales while evolving to become experiential hubs
CATEGORY DATA
  • Table 24 Sales of Home Improvement by Category: Value 2016-2021
  • Table 25 Sales of Home Improvement by Category: % Value Growth 2016-2021
  • Table 26 NBO Company Shares of Home Improvement: % Value 2017-2021
  • Table 27 LBN Brand Shares of Home Improvement: % Value 2018-2021
  • Table 28 Distribution of Home Improvement by Format: % Value 2016-2021
  • Table 29 Forecast Sales of Home Improvement by Category: Value 2021-2026
  • Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026
HOMEWARES IN CHINA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Moderate growth for homewares due to fewer home activities and high penetration level
  • Highly fragmented landscape but leader Zhejiang Supor regains lost share
  • Sales grow via e-commerce but decline through store-based retailing
PROSPECTS AND OPPORTUNITIES
  • Awareness of hygiene likely to further influence new product development and offer further potential for homewares
  • Diversification in product development as a result of increasingly varied needs
  • Co-branding to have further positive impact on sales growth
CATEGORY DATA
  • Table 31 Sales of Homewares by Category: Value 2016-2021
  • Table 32 Sales of Homewares by Category: % Value Growth 2016-2021
  • Table 33 Sales of Homewares by Material: % Value 2016-2021
  • Table 34 NBO Company Shares of Homewares: % Value 2017-2021
  • Table 35 LBN Brand Shares of Homewares: % Value 2018-2021
  • Table 36 Distribution of Homewares by Format: % Value 2016-2021
  • Table 37 Forecast Sales of Homewares by Category: Value 2021-2026
  • Table 38 Forecast Sales of Homewares by Category: % Value Growth 2021-2026