Home and Garden in Poland - Research and Markets

Home and garden was heavily impacted by the state of the property and housing market in 2021. High demand for property was triggered by very low interest rates, with consumers looking for both old and new flats. Poles were seen to be shifting their savings into more stable and profitable investments, with property seen as good option. Due to the high demand for property, prices went up significantly, although demand still remained strong.

The Home and Garden in Poland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home and Garden market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

List of Contents and Tables

Home and Garden in Poland
Executive Summary
Home and Garden in 2021: the Big Picture
2021 Key Trends
Competitive Landscape
Retailing Developments
What Next for Home and Garden?
Market Data
Table 1 Sales of Home and Garden by Category: Value 2016-2021
Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021
Table 3 Nbo Company Shares of Home and Garden: % Value 2017-2021
Table 4 Lbn Brand Shares of Home and Garden: % Value 2018-2021
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2016-2021
Table 6 Distribution of Home and Garden by Format: % Value 2016-2021
Table 7 Distribution of Home and Garden by Format and Category: % Value 2021
Table 8 Forecast Sales of Home and Garden by Category: Value 2021-2026
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026
Disclaimer
Sources
Summary 1 Research Sources
Gardening in Poland
Key Data Findings
2021 Developments
Gardening Thriving Thanks to the Impact of Home Seclusion
Indoor Plants Sees Dynamic Growth as Consumers Look for New Ways to Brighten Up the Home
E-Commerce Sees Slower Growth as Consumers Return to Shopping in Store
Prospects and Opportunities
Gardening Set to Benefit from Health and Wellness Benefits
the Rise of the Robotic Lawn Mowers
Economic Pressures Could Threaten Volume Sales
Category Data
Table 10 Sales of Gardening by Category: Value 2016-2021
Table 11 Sales of Gardening by Category: % Value Growth 2016-2021
Table 12 Nbo Company Shares of Gardening: % Value 2017-2021
Table 13 Lbn Brand Shares of Gardening: % Value 2018-2021
Table 14 Distribution of Gardening by Format: % Value 2016-2021
Table 15 Forecast Sales of Gardening by Category: Value 2021-2026
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2021-2026
Home Furnishings in Poland
Key Data Findings
2021 Developments
Home Seclusion and An Increase in New Homes Benefits Sales
Cooking on Gas: Gas Barbecues the Standout Performer
Remote Learning and Working Arrangements Boost Sales of Office Furniture
Prospects and Opportunities
New Homeowners Key to the Growth of Home Furnishings
Some Consumers Expected to Look for Higher Quality Products while Others May be Forced to Economise
E-Commerce Still Full of Potential as Trust Grows in Shopping Online
Category Data
Table 17 Sales of Home Furnishings by Category: Value 2016-2021
Table 18 Sales of Home Furnishings by Category: % Value Growth 2016-2021
Table 19 Nbo Company Shares of Home Furnishings: % Value 2017-2021
Table 20 Lbn Brand Shares of Home Furnishings: % Value 2018-2021
Table 21 Lbn Brand Shares of Light Sources: % Value 2018-2021
Table 22 Distribution of Home Furnishings by Format: % Value 2016-2021
Table 23 Forecast Sales of Home Furnishings by Category: Value 2021-2026
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026
Home Improvement in Poland
Key Data Findings
2021 Developments
New Properties Fuel Demand, while Home Seclusion Encourages Consumers to Redecorate
Wooden Flooring Feels the Strain Due to Supply Shortages while Kitchen Sinks Flourish
Cersanit Sa Extends Its Lead Thanks to Popular Range of Tiles
Prospects and Opportunities
New Property and Diy Trend Set to Fuel Growth
Uncertain Economic Situation Could Dictate Demand
E-Commerce Still Full of Potential with New Services Likely to Win Over Shoppers
Category Data
Table 25 Sales of Home Improvement by Category: Value 2016-2021
Table 26 Sales of Home Improvement by Category: % Value Growth 2016-2021
Table 27 Nbo Company Shares of Home Improvement: % Value 2017-2021
Table 28 Lbn Brand Shares of Home Improvement: % Value 2018-2021
Table 29 Distribution of Home Improvement by Format: % Value 2016-2021
Table 30 Forecast Sales of Home Improvement by Category: Value 2021-2026
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026
Homewares in Poland
Key Data Findings
2021 Developments
Home Cooking Trend Fuels Demand for Homewares
Consumers Aspire to Own Premium Products
Despite Slower Growth in 2021 E-Commerce Remains a Key Distribution Channel for Homewares
Prospects and Opportunities
Healthy Growth Projected But Sustainability is a Growing Concern
More Active Social Lives Expected to Fuel Demand for Dinnerware
E-Commerce Expected to Benefit from Convenience Factor
Category Data
Table 32 Sales of Homewares by Category: Value 2016-2021
Table 33 Sales of Homewares by Category: % Value Growth 2016-2021
Table 34 Sales of Homewares by Material: % Value 2016-2021
Table 35 Nbo Company Shares of Homewares: % Value 2017-2021
Table 36 Lbn Brand Shares of Homewares: % Value 2018-2021
Table 37 Distribution of Homewares by Format: % Value 2016-2021
Table 38 Forecast Sales of Homewares by Category: Value 2021-2026
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2021-2026