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Home and Garden in Poland

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    Report

  • 47 Pages
  • June 2025
  • Region: Poland
  • Euromonitor International
  • ID: 2622123
Performance was muted for home garden in Poland in 2024, with both current and constant value sales falling. Though inflation eased, it was still an issue, and the war in neighbouring Ukraine also continued to have a destabilising impact. That being said, certain segments proved resilient and innovation and shifting consumer preferences helped boost growth.

The Home and Garden in Poland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home and garden in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2019-2024
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
  • Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GARDENING IN POLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Gardening equipment accounts for most value sales, but garden care strongest performer
  • Evergreen holds on to top spot, by prioritising affordability, accessibility, and environmental responsibility
  • Home improvement and gardening stores dominate, though e-commerce gains most value share
PROSPECTS AND OPPORTUNITIES
  • Steady growth, though profit margins tight
  • Consumer demand for eco-friendly and automated gardening tools set to rise
  • Climate change to transform home gardening in Poland by 2035
CATEGORY DATA
  • Table 33 Sales of Gardening by Category: Value 2019-2024
  • Table 34 Sales of Gardening by Category: % Value Growth 2019-2024
  • Table 35 NBO Company Shares of Gardening: % Value 2020-2024
  • Table 36 LBN Brand Shares of Gardening: % Value 2021-2024
  • Table 37 Distribution of Gardening by Format: % Value 2019-2024
  • Table 38 Forecast Sales of Gardening by Category: Value 2024-2029
  • Table 39 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN POLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Paint and wall coverings lead amid shifting consumer priorities and design trends
  • Akzo Nobel gains top spot in 2024
  • Grocery retailers steal some value share
PROSPECTS AND OPPORTUNITIES
  • Power tools set to drive growth over forecast period
  • Tech innovations transform home improvement
  • Affordable prices remain key to attracting price sensitive consumers
CATEGORY DATA
  • Table 10 Sales of Home Improvement by Category: Value 2019-2024
  • Table 11 Sales of Home Improvement by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Home Improvement: % Value 2020-2024
  • Table 13 LBN Brand Shares of Home Improvement: % Value 2021-2024
  • Table 14 Distribution of Home Improvement by Format: % Value 2019-2024
  • Table 15 Forecast Sales of Home Improvement by Category: Value 2024-2029
  • Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN POLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Homewares best peformer in 2024
  • Ikea continues to lead, and Le Creuset gains most value share
  • Supermarkets steal significant value share
PROSPECTS AND OPPORTUNITIES
  • Positive growth over forecast
  • Smart and hygienic innovations set to reshape homewares in Poland
  • Sustainable and biodegradable homewares poised for strong growth
CATEGORY DATA
  • Table 17 Sales of Homewares by Category: Value 2019-2024
  • Table 18 Sales of Homewares by Category: % Value Growth 2019-2024
  • Table 19 Sales of Homewares by Material: % Value 2019-2024
  • Table 20 NBO Company Shares of Homewares: % Value 2020-2024
  • Table 21 LBN Brand Shares of Homewares: % Value 2021-2024
  • Table 22 Distribution of Homewares by Format: % Value 2019-2024
  • Table 23 Forecast Sales of Homewares by Category: Value 2024-2029
  • Table 24 Forecast Sales of Homewares by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN POLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fall in current value sales in 2024
  • Ikea remains on top and gains further value share
  • E-commerce performs strongly
PROSPECTS AND OPPORTUNITIES
  • Saturation and economic uncertainty dampens value sales
  • AI and automation in furniture design and production set to revolutionise home furnishings
  • Consumera highly price sensitive over forecast period
CATEGORY DATA
  • Table 25 Sales of Home Furnishings by Category: Value 2019-2024
  • Table 26 Sales of Home Furnishings by Category: % Value Growth 2019-2024
  • Table 27 NBO Company Shares of Home Furnishings: % Value 2020-2024
  • Table 28 LBN Brand Shares of Home Furnishings: % Value 2021-2024
  • Table 29 LBN Brand Shares of Light Sources: % Value 2021-2024
  • Table 30 Distribution of Home Furnishings by Format: % Value 2019-2024
  • Table 31 Forecast Sales of Home Furnishings by Category: Value 2024-2029
  • Table 32 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029