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Sportswear in Thailand

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    Report

  • 21 Pages
  • February 2026
  • Region: Thailand
  • Euromonitor International
  • ID: 2622202
The sportswear market in Thailand demonstrated robust growth in 2025, driven by the demand for adaptable fashion and increased wellness awareness, with a 7% growth rate. This positive performance is expected to continue, with a forecast CAGR of 6% to 2030. The market is becoming increasingly competitive, with challenger brands gaining share at a faster rate than established incumbents.

This Sportswear in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Competition in sportswear fuels product innovation and shifting omnichannel approaches
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Challengers gain market share with innovative strategies
  • AI and tech innovation influencing product design
  • CHART 2 Mynds UltraCool Designs Blends Functionality and Comfort
  • Blended athletic and casual wear continues to be a major market driver
WHAT’S NEXT?
  • Sportswear growth expected to remain steady as versatility and performance drive demand
COMPETITIVE LANDSCAPE
  • Challenger brands slowly gain share alongside key sportswear brands
  • Competition amongst established brands and new players expected to accelerate
  • CHART 3 Footwear Competition Expected to Grow Through Focused Innovation and Targeted Marketing
CHANNELS
  • Offline retail dominance continues with e-commerce growth
  • Omnichannel strategies and digital engagement expected for personalised experiences
  • CHART 4 Analyst Insight
PRODUCTS
  • Skechers use running workshops to build buzz and market new products
COUNTRY REPORTS
  • CHART 5 Key Trends 2025
  • CHART 6 High End Brands take Advantage of Limited-Edition Collaboration as Polarisation Drives Growth
  • CHART 7 Hoka Community Running Featuring Thai Trail Runners Competing at UTMB Mont-Blanc 2025
  • CHART 8 Ragtag Thailand Capitalises on Pre-Owned Designer Fashion
  • CHART 9 Analyst Insight
  • CHART 10 Real GDP Growth and Inflation 2020-2030
  • CHART 11 PEST Analysis in Thailand 2025
  • CHART 12 Key Insights on Consumers in Thailand 2025
  • CHART 13 Consumer Landscape in Thailand 2025
APPAREL AND FOOTWEAR IN THAILAND
EXECUTIVE SUMMARY
  • Polarisation, sustainability and growing e-commerce define Thailand's evolving apparel landscape
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Market polarisation and competition amongst brands fuel market growth
  • Diversifing consumer preferences polarises segmented premium, mass market and sustainability markets
  • Challenger brands emphasise niche positioning, incumbents rely on grand collaborations
WHAT’S NEXT?
  • Consumers to drive demand for functional and sustainable apparel and footwear
  • Market polarisation expected to continue as innovation and sustainable grows in importance
COMPETITIVE LANDSCAPE
  • Uniqlo and Roadget lead apparel and footwear market through innovation and marketing
  • Emerging resale market poses risk to traditional retail as consumer behaviour shifts
CHANNELS
  • Social commerce and experiential retail drives sales through live streaming and influencers
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources