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Home Care in Georgia

  • ID: 2626612
  • Report
  • Region: Georgia
  • 48 pages
  • Euromonitor International
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The improving economy and recovering consumer purchasing power contributed to substantial current value growth within home care in Georgia in 2018. Changing consumer habits due to the continued shift in retail landscape indicate wider channel coverage for home care products.

The Home Care in Georgia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN GEORGIA

List of Contents and Tables
Executive Summary
Continued Development Within Home Care
Shift in Consumer Interest
International Brands Dominate
Modern Grocery Retailing Steadily Taking Over Home Care Distribution
Positive Outlook for Home Care
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Distribution of Home Care by Format: % Value 2013-2018
Table 7 Distribution of Home Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Home Care by Category: Value 2018-2023
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Air Care Sees Healthy Growth, Boosted by Car Air Fresheners
Health Impact Concerns Not Yet A Major Factor
Expansion of Modern Grocers Supports Format Variety
Competitive Landscape
SC Johnson & Son Brands Remain Popular Among Consumers
Shift Towards New Alternatives
Top Brands Competing for Control Within Spray/aerosol Area
Category Data
Table 10 Sales of Air Care by Category: Value 2013-2018
Table 11 Sales of Air Care by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Air Care: % Value 2014-2018
Table 13 LBN Brand Shares of Air Care: % Value 2015-2018
Table 14 Forecast Sales of Air Care by Category: Value 2018-2023
Table 15 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Bleach Records Growth Despite High Maturity
Developing Tourism To Continue Supporting Bleach Growth
Potential Obstacles for Future Growth
Competitive Landscape
Procter & Gamble Continues To Dominate
Wide Product Offering and Strong Reputation Key To Success
Small Players Operating Mainly in Traditional Retail
Category Data
Table 16 Sales of Bleach: Value 2013-2018
Table 17 Sales of Bleach: % Value Growth 2013-2018
Table 18 NBO Company Shares of Bleach: % Value 2014-2018
Table 19 LBN Brand Shares of Bleach: % Value 2015-2018
Table 20 Forecast Sales of Bleach: Value 2018-2023
Table 21 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Likely Increase in Penetration of Dishwashers To Boost Automatic Dishwashing
Hand Dishwashing Prevails
Modern Retailing Gaining Sales Share at Expense of Traditional Channels
Competitive Landscape
Fairy Continues To Lead Dishwashing
High Level of Consolidation
Arrival of Carrefour Could Impact Competitive Landscape
Category Indicators
Table 22 Household Possession of Dishwashers 2013-2018
Category Data
Table 23 Sales of Dishwashing by Category: Value 2013-2018
Table 24 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 25 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 26 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 27 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Value Sales Boosted by Rising Prices
Seasonality and Tourism Characterise Home Insecticides
Electric Insecticides Growing in Popularity
Competitive Landscape
Home Insecticides Dominated by Imports
Spray/aerosol Remains Most Popular Format
Shift Towards New Alternatives
Category Data
Table 29 Sales of Home Insecticides by Category: Value 2013-2018
Table 30 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 32 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 33 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Modern Grocery Retailing Drives Growth
Imminent Consolidation
Competition To Pressure Unit Prices
Competitive Landscape
Procter & Gamble Remains on Top
No Threat From Local Production
Uncovered Potential in Mature Area
Category Indicators
Table 35 Household Possession of Washing Machines 2013-2018
Category Data
Table 36 Sales of Laundry Care by Category: Value 2013-2018
Table 37 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 38 Sales of Laundry Aids by Category: Value 2013-2018
Table 39 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 40 Sales of Laundry Detergents by Category: Value 2013-2018
Table 41 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 42 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 43 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 44 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 45 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 46 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 47 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 48 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 49 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Development of Polishes in Georgia Linked To Currency Fluctuation
Smaller Areas Showing Positive Signs
Gradual Shift in Distribution of Polishes
Competitive Landscape
Polishes Dominated by Imports
No Likelihood for Entrance of New Domestic Players
Pronto Continues To Lead Brand Sales
Category Data
Table 50 Sales of Polishes by Category: Value 2013-2018
Table 51 Sales of Polishes by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Polishes: % Value 2014-2018
Table 53 LBN Brand Shares of Polishes: % Value 2015-2018
Table 54 Forecast Sales of Polishes by Category: Value 2018-2023
Table 55 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Improving Economy and Product Awareness Support Growth
Gradual Change in Distribution and Consumer Habits
Positive Outlook for Surface Care
Competitive Landscape
Unilever Leads Surface Care in 2018
SC Johnson & Son Not Far Behind
Competitiveness To Increase in Line With Consumer Brand Awareness
Category Data
Table 56 Sales of Surface Care by Category: Value 2013-2018
Table 57 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 58 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of Surface Care: % Value 2014-2018
Table 61 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 62 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 63 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Retail Modernisation Boosting Awareness of Product Variety
Diverse Performance Between Urban and Rural Areas
Toilet Care Product Diversification
Competitive Landscape
SC Johnson & Son Leads Toilet Care
Emerging Private Label
Trust in Private Label Ranges Remains Limited
Category Data
Table 64 Sales of Toilet Care by Category: Value 2013-2018
Table 65 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 67 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 68 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 69 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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