Beauty and Personal Care in Russia

  • ID: 2626626
  • Report
  • Region: Russia
  • 128 pages
  • Euromonitor International
1 of 3
The value performance of Russian beauty and personal care slowed down in 2017 compared to the previous year, due to many factors. In 2017, consumers’ disposable incomes continued to decline for the fourth consecutive year since the Russian economic crisis emerged in 2014, which negatively affected local purchasing power. Price-sensitivity forced some Russians to trade down and eliminate any purchases deemed as unnecessary.

The publisher's Beauty and Personal Care in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 3
BEAUTY AND PERSONAL CARE IN RUSSIA

Executive Summary
Beauty and Personal Care Slows Down Amidst Ongoing Economic Hardship
Personalisation, Digitalisation and Naturalness Trends Are Among the Most Apparent
Fragmented Competitive Landscape Is Enriched With New Brands
Brands Seek To Meet Growing Consumer Desire for Natural Products and Multitasking
Beauty and Personal Care Is Expected To Continue With Stagnant Performance

Market Data

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Falling Birth Rates Can Threaten Performance of Baby and Child-specific Products
Government Support of Birth Rates Can Have Positive Impact on Baby and Child-specific Products
Popularity of Child-specific Products Among Adults Support Category's Growth
Competitive Landscape
Svoboda Active in Launching Baby and Child-specific Products With Natural Ingredients
Belita-vitex Launches Multi-segmented Natural Product
Promotion Using Popular Cartoon Characters Is Gaining Momentum

Category Data

Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Growing Health Awareness Trend Encourages Companies To Focus on Natural and Organic Ingredients
Segmentation in Bath and Shower To Attract New Consumers
Personalisation Another Important Way To Attract Consumers
Competitive Landscape
Competitive Landscape Remains Fragmented in Bath and Shower in 2017
Product Diversification Winning Strategy for Faberlic
Television Promotion Remains Popular Within Bath and Shower

Category Data

Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Consumers' Economisation Among Outstanding Trends
Economisation Drives Innovations
Social Media Influences Colour Cosmetics in Different Ways
Competitive Landscape
No Significant Shifts Amongst Leading Players in 2017
New Brands Enter Russia
Social Media Actively Used for Brand Advertising

Category Data

Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 35 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 36 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 38 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Headlines
Prospects
Natural Trend Penetrates Deodorants
Specific Features Attract Consumers
Competitive Landscape
International Brands Dominate Deodorants in Russia in 2017
Private Label's Value Share Remains Insignificant Within Deodorants
Major Deodorants Players Continue To Rely on Television Advertising

Category Data

Table 42 Sales of Deodorants by Category: Value 2012-2017
Table 43 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 45 NBO Company Shares of Deodorants: % Value 2013-2017
Table 46 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 48 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Headlines
Prospects
Popularity of Advanced At-home Hair Removal Devices/technologies May Threaten Depilatories
Women's Pre-shave Suffers the Most
Competitive Landscape
Private Label Gains Share Within Women's Razors and Blades
Competitive Landscape Remains Highly Consolidated
Trend for Healthier Products Motivates Companies To Launch Depilatories With More Natural Ingredients

Category Data

Table 51 Sales of Depilatories by Category: Value 2012-2017
Table 52 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Depilatories: % Value 2013-2017
Table 54 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 55 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Premium Unisex Fragrances Fuelled by Consumers' Interest in Niche Brands
Trading Down Supports Mass Fragrances With Switching From Premium
Large Discounting by Major Retailers As Attempt To Revive Sales of Premium Fragrances
Competitive Landscape
Inspired by Growing Popularity of Niche Fragrances, Companies Enter New Brands
Companies Significantly Rely on Television Promotions

Category Data

Table 57 Sales of Fragrances by Category: Value 2012-2017
Table 58 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 59 NBO Company Shares of Fragrances: % Value 2013-2017
Table 60 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 63 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Further Segmentation Gains in Prominence in Hair Care
Natural and Organic Hair Care Witness Notable Growth
Competitive Landscape
Competitive Landscape in Hair Care Seeks To Consolidate
Players Invest in Natural Trend
Private Label Is Too Weak To Hold Significant Share

Category Data

Table 65 Sales of Hair Care by Category: Value 2012-2017
Table 66 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 67 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 68 NBO Company Shares of Hair Care: % Value 2013-2017
Table 69 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 70 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 71 LBN Brand Shares of Colourants: % Value 2014-2017
Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 73 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 74 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 75 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Trend for Growing A Beard Leads To Appearance of New Grooming Products
Development of Premium Men's Grooming Is Undermined Due To Unfavourable Economic Circumstances
Competitive Landscape
International Players Dominate Men's Grooming
Retailers Are Active in Bringing New Brands To Russia
Specific Features To Attract New Consumers

Category Data

Table 78 Sales of Men's Grooming by Category: Value 2012-2017
Table 79 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 82 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 83 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 85 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 86 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Customisation and Further Segmentation Increase in Prominence
Naturalness Trend Gains Momentum in Oral Care
Competitive Landscape
Competitive Landscape in Oral Care Remains Consolidated
Oral Care Operators Use Growing Digitalisation of Society for Promotion

Category Data

Table 87 Sales of Oral Care by Category: Value 2012-2017
Table 88 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 89 Sales of Toothbrushes by Category: Value 2012-2017
Table 90 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 91 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 92 NBO Company Shares of Oral Care: % Value 2013-2017
Table 93 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 95 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 96 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 98 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Fashion for Asian Products Supports Consumer Interest in Facial Care
Facial Cleansers Positively Affected by Consumer Interest in Micellar Products
Personalisation, Customisation and Segmentation Increase in Visibility in Skin Care
Competitive Landscape
Skin Care in Russia Remains Fragmented
in Pursuit of Uniqueness, Retailers Bring New Brands To Russia

Category Data

Table 100 Sales of Skin Care by Category: Value 2012-2017
Table 101 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 102 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 103 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 104 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 105 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 106 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 107 NBO Company Shares of Skin Care: % Value 2013-2017
Table 108 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 109 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 110 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 111 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 112 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 113 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 114 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 115 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumer Awareness of Sunscreen Types Grows
Segmentation and Customisation Trends Are Evident in Sun Care
Competitive Landscape
Sun Care Remains Consolidated in 2017
Multinationals Dominate Sun Care

Category Data

Table 116 Sales of Sun Care by Category: Value 2012-2017
Table 117 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 118 NBO Company Shares of Sun Care: % Value 2013-2017
Table 119 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 120 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 121 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 122 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Premium Beauty and Personal Care Suffers From Consumers Trading Down
Growing Economic Polarisation of Russian Society Supports Premium Beauty and Personal Care
Competitive Landscape
Multinationals Continue To Dominate Consolidated Premium Beauty and Personal Care
Major Beauty Specialist Retailers Establish Substantial Discounts

Category Data

Table 123 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 124 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 125 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 126 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 127 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 128 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Mass Beauty and Personal Care Benefits From Low Disposable Incomes
Natural Trend Deeply Penetrates Mass Beauty and Personal Care
Competitive Landscape
Competitive Landscape in Mass Beauty and Personal Care Remains Fragmented
Private Label Remains Low in Mass Beauty and Personal Care

Category Data

Table 129 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 130 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 131 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 132 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 133 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 134 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Note: Product cover images may vary from those shown
3 of 3

Loading
LOADING...

4 of 3
Note: Product cover images may vary from those shown
Adroll
adroll