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Beauty and Personal Care in Russia

  • ID: 2626626
  • Report
  • Region: Russia
  • 127 pages
  • Euromonitor International
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Beauty and personal care recorded modest current value growth in 2018 when compared to the previous year. This can be attributed to extensive price discounting and promotions and an ongoing fall in consumers’ disposable incomes. The majority of Russian consumers have been keen to trade down or seek promotions and discounts, which are being increasingly offered by retailers and manufacturers as a means to retain their share of sales.

The Beauty and Personal Care in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Beauty and Personal Care in Russia

List of Contents and Tables
Executive Summary
Modest Growth for Beauty and Personal Care in 2018
Ongoing Heavy Discounting Puts Pressure on Value Sales
L'Oréal Russia Leads Beauty and Personal Care and Further Increases Its Value Share
New Product Development Driven by Various Trends
Beauty and Personal Care Set To Post A Moderate Performance
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Unfavourable Demographic Trends Pose A Threat To the Development of Baby and Child-specific Products
Declining Birth Rate Encourages Companies To Seek New Target Audiences
Promising Future for Natural and Organic Baby and Child-specific Products
Competitive Landscape
Companies Seek To Tap Into the Growing Natural Trend
Private Label Ranges Continue To Expand
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Trading Down and Discounting Adversely Affect Sales in Bath and Shower
Large Pack Sizes in Strong Demand
Growing Demand for Products With A Natural Positioning
Competitive Landscape
Direct Sellers Face A Steep Decline in Sales
Companies Actively Launching Bath and Shower Products With A Natural Positioning
Category Data
Table 22 Sales of Bath and Shower by Category: Value 2013-2018
Table 23 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 25 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 26 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 28 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Growing Discounting in Colour Cosmetics Leads To A Decline in Sales
the Boundary Between Premium and Mass Colour Cosmetics Is Becoming Blurred
Added-value Features on the Rise in Colour Cosmetics
Competitive Landscape
L'Oréal Russia Leads Colour Cosmetics
Direct Sellers Lose Value Share
High Number of New Launches in Premium Lipstick
Category Data
Table 31 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 35 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 36 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 37 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 38 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Headlines
Prospects
Heavy Discounting in Deodorants Hampers Stronger Value Growth
Deodorants With A Natural Positioning Continue To Gain Ground
Competitive Landscape
Unilever Rus Maintains Its Leading Position in Deodorants
Celebrities Used To Advertise Deodorants
New Launches Seen in Men's Deodorants
Category Data
Table 42 Sales of Deodorants by Category: Value 2013-2018
Table 43 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 45 NBO Company Shares of Deodorants: % Value 2014-2018
Table 46 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 48 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
Headlines
Prospects
Category Suffering From A Shift To Alternative Hair Removal Methods
Economic Difficulties Affect Value Growth
Women's Pre-shave Continues To Suffer the Most
Competitive Landscape
Competitive Landscape Remains Concentrated
Online and Social Media Marketing on the Rise
Category Data
Table 51 Sales of Depilatories by Category: Value 2013-2018
Table 52 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 54 NBO Company Shares of Depilatories: % Value 2014-2018
Table 55 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 56 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Premium Fragrances Drive Sales
Category Supported by Heavy Promotional Activities
Niche Fragrances Continue To Grow in Popularity
Competitive Landscape
Launch of Flankers A Noticeable Trend in 2018
International Companies Dominate Fragrances
Category Data
Table 58 Sales of Fragrances by Category: Value 2013-2018
Table 59 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of Fragrances: % Value 2014-2018
Table 61 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 64 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
Health and Wellness An Evident Trend in Hair Care
Perms and Relaxants Projected To See the Heaviest Decline in Value Sales
Salon Professional Hair Care Posts the Best Performance
Competitive Landscape
Henkel Rus Maintains Its Leading Position in Hair Care
Natural Product Launches
Celebrities Used To Advertise and Promote Hair Care
Category Data
Table 66 Sales of Hair Care by Category: Value 2013-2018
Table 67 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 69 NBO Company Shares of Hair Care: % Value 2014-2018
Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 71 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 72 LBN Brand Shares of Colourants: % Value 2015-2018
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 74 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 76 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Men's Post-shave Suffers A Further Decline in Value Sales
Trading Down and A Fashion for Beards Contribute To A Slowdown in Growth for Men's Razors and Blades
Growing Consumer Interest in Men's Toiletries
Competitive Landscape
Gillette Group Leads Men's Grooming
Beiersdorf Ranks Second in Men's Grooming
Category Data
Table 79 Sales of Men's Grooming by Category: Value 2013-2018
Table 80 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 83 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 84 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 86 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 87 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
Oral Care Growth Slows in 2018
Natural Ingredients Gaining Momentum in Oral Care
Mouthwashes/dental Rinses the Best Performing Category
Competitive Landscape
Colgate-Palmolive (russia) Leads Oral Care But Loses Share
Manufacturers Incorporate Natural Ingredients in New Product Launches
Category Data
Table 88 Sales of Oral Care by Category: Value 2013-2018
Table 89 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 90 Sales of Toothbrushes by Category: Value 2013-2018
Table 91 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 93 NBO Company Shares of Oral Care: % Value 2014-2018
Table 94 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 96 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 97 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 99 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Modest Value Growth Expected in Skin Care
Expansion of Skin Care Properties and Growing Segmentation
Natural and Organic Skin Care Products Step Into Spotlight
Competitive Landscape
L'Oréal Russia Leads Skin Care
Smart Ingredients Become More Prominent in Skin Care
Growing Demand for Dermocosmetics
Category Data
Table 101 Sales of Skin Care by Category: Value 2013-2018
Table 102 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 103 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 104 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 105 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 106 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 107 NBO Company Shares of Skin Care: % Value 2014-2018
Table 108 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 109 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 110 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 111 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 112 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 113 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 114 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 115 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Sun Care Benefits From Russia Hosting the 2018 Fifa World Cup
Baby and Child-specific Sun Care To See Slow Growth
Sun Protection Remains the Most Established Product Type
Competitive Landscape
Dermocosmetic Or Pharma Brands Outperforming Conventional Alternatives
Sun Care Benefits From New Products From Dermocosmetic Brands
Category Data
Table 116 Sales of Sun Care by Category: Value 2013-2018
Table 117 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 118 NBO Company Shares of Sun Care: % Value 2014-2018
Table 119 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 120 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 121 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 122 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Premium Brands Outperform Mass Ranges
Fragrances Account for the Majority of Premium Sales
Pharma Brands Gaining Momentum
Competitive Landscape
L'Oréal Russia Continues To Lead Sales
Premium Pharma Brands Post Strong Growth
Customisation Seen As A Way To Stand Out From the Crowd
Category Data
Table 123 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 124 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 125 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 126 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 127 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 128 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Rational Consumers and Discounting Hamper the Growth of Mass Beauty and Personal Care
Growing Natural Trend Becoming Prominent in Mass Beauty and Personal Care
Competitive Landscape
L'Oréal Russia Leads Mass Beauty and Personal Care
New Product Launches Aim To Tap Into the Natural and Organic Trends
Category Data
Table 129 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 130 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 131 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 132 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 133 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 134 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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