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Sportswear in India

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    Report

  • 22 Pages
  • January 2026
  • Region: India
  • Euromonitor International
  • ID: 2626628
Sportswear demonstrated robust current value growth in India in 2025, with an 11% increase in sales to INR824.1 billion, driven by rising disposable incomes and an expanding urban middle-class population. This growth is expected to continue, with a forecast CAGR of 10% to reach INR1.30 trillion by 2030.

This Sportswear in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand for comfort and versatility drives market expansion
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Fitness awareness and athleisure drive growth
  • Value fashion brands intensify market competition
  • Brands accelerate local production to mitigate barriers
  • CHART 2 Regulatory and supply chain pressures transform sportswear in India in 2025
WHAT’S NEXT?
  • Omnichannel retail drives engagement across digital and physical touchpoints
  • Rise in health consciousness drives Gen Z demand for sportswear
  • Inclusive design and digital influence set to redefine sportswear in India
  • CHART 3 Analyst Insight
COMPETITIVE LANDSCAPE
  • Puma maintains lead through consistent product innovation
  • lululemon partners with Tata CLiQ for strategic market entry
  • CHART 4 lululemon to enter India in 2026 through a franchise partnership with Tata CLiQ
  • BlissClub challenges incumbents with inclusive activewear for Indian women
  • CHART 5 BlissClub challenges global sportswear giants with inclusive women's activewear
CHANNELS
  • Offline retail remains dominant owing to experiential shopping preference
  • Apparel and footwear specialists dominates offline retail through value expansion
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Mass Affordability and Premium Innovation Both Contribute to Value Growth in 2025
  • CHART 8 Bangladesh Ban Spurs Shift to Domestic Sourcing in Indian Apparel Supply Chain
  • CHART 9 Analyst Insight
  • CHART 10 NewMe’s Digital-First Fashion and Celebrity Tie-Ups Fuel Generation Z Engagement
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in India 2025
  • CHART 13 Key Insights on Consumers in India 2025
  • CHART 14 Consumer Landscape in India 2025
APPAREL AND FOOTWEAR IN INDIA
EXECUTIVE SUMMARY
  • Apparel and footwear sees growth, with polarisation and the rise of digital channels evident
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Polarisation drives dual strategies in apparel and footwear
  • Tariffs and supply chain disruptions challenge retailers
  • Apparel maintains the highest sales, but sportswear sees the fastest growth
WHAT’S NEXT?
  • Rising incomes, digital transformation, and localisation set to contribute to growth
  • Growth in sportswear to be supported by the health and comfort trends and local production
  • Fast fashion, premiumisation, and sustainability expected to shape the future
COMPETITIVE LANDSCAPE
  • Incumbents maintain their leading positions while D2C brands reshape the dynamics
  • Innovative product launches and strategic partnerships
  • New entrants and strategic partnerships expected to impact the competitive landscape
CHANNELS
  • Offline retail remains dominant despite e-commerce growth
  • Retail e-commerce drives growth, with this trend set to continue
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources