Asia Pacific Swimwear Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The Asia Pacific swimwear market size reached around USD 7.29 Billion in 2024. The market is projected to grow at a CAGR of 7.10% between 2025 and 2034 to reach nearly USD 14.48 Billion by 2034. The market growth can be attributed to the expansion of the e-commerce sector, rising consumer disposable incomes, and the growth of tourism and coastal culture.

Asia Pacific Swimwear Market Summary

Market Size 2024

• USD Billion 7.29

Market Size 2034

• USD Billion 14.48
• CAGR 2025-2034
• 7.10%

CAGR 2025-2034 - Market by Country

• India
• 7.6%

CAGR 2025-2034 - Market by Country

• China
• 6.9%

CAGR 2025-2034 - Market by Type

• Women’s Swimwear
• 7.7%

CAGR 2025-2034 - Market by Distribution Channel

• Online
• 9.9%

Market Share by Country 2024

• India
• 13.2%

Asia Pacific Swimwear Market Growth

International visitor arrivals (IVAs) to the Asia Pacific region are projected to rise from 619 million in 2024 to 762 million by 2026, achieving a recovery rate of 111.6% in comparison to the levels recorded in 2019. Asia is anticipated to spearhead this recovery, with visitor numbers expected to reach 564.0 million, while the Pacific region is forecasted to welcome 30.4 million visitors by 2026. This trend underscores the region's resilience and its increasing appeal as a travel destination. The expanding travel sector in the Asia Pacific has played a crucial role in fostering a swimming culture, which is propelling the Asia Pacific swimwear market development.

As tourism flourishes in coastal areas, resorts, and tropical locales, a growing number of travellers are participating in water-related activities such as swimming, surfing, and snorkelling. This increase in leisure travel has elevated swimming's status as a favoured recreational pursuit among diverse age groups. Consequently, there has been a notable rise in demand for swimwear, with travellers seeking both stylish and functional options for their vacations, thereby further integrating swimming into the regional culture as both a sport and a leisure activity. This is creating a favourable Asia Pacific swimwear market outlook.

The integration of sustainability into swimwear has accelerated as consumers place greater emphasis on environmentally friendly options. As public awareness of environmental challenges expands, consumers are more likely to endorse brands that prioritise sustainability, fostering a transition towards eco-conscious swimwear alternatives in the marketplace.

Key Trends and Developments

The Asia Pacific swimwear market expansion is being driven by increasing consumer disposable income; the expanding e-commerce sector; the proliferation of tourism and coastal culture; and rising health and fitness trends.

December 2024

St. Agni debuted a new swimwear collection, creating versatile and timeless pieces, in Australia. The swim capsule, featuring minimalist-leaning maillots and bikinis in recycled nylon and spandex, is priced at AUD 85 to AUD 195.

April 2023

Footmark Corp., a manufacturer and retailer of swimming equipment located in Tokyo, commenced the sale of gender-neutral swimsuits. These swimsuits consist of a long-sleeved top and shorts specifically designed for use in school swimming lessons. Over 200 schools across the country have considered the implementation of these swimsuits.

September 2022

The swimwear brand WomanLikeU, based in India, introduced a swimwear new collection focusing on body positivity and inclusivity. This collection featured a variety of bikinis and one-piece bathing suits available in sizes ranging from 2XS to 5XL. The brand aimed to strengthen its collaboration to confront stereotypes linked to wearing bikinis, regardless of body type, and to promote body positivity.

May 2021

Speedo, a distributor of swimwear and swim-related accessories with Australian British origins, inaugurated the Tokyo 2020 Olympic and Paralympic Games with a champions' parade at the Sydney Olympic Park Aquatic Centre. The Fastskin Pure Valor represented Speedo's lightest technical swimsuit, designed with moderate compression and bonded seams to enhance both comfort and speed. This is expected to increase the Asia Pacific swimwear market revenue in the long run.

Increasing disposable income

The rise in consumer disposable incomes, particularly in rapidly developing nations such as China, India, and other Southeast Asian countries, is significantly impacting consumer spending patterns. As these economies continue to grow and evolve, the financial well-being of individuals in these regions is improving.

Expansion of the e-commerce sector

The growth of e-commerce platforms has greatly improved the availability of swimwear for consumers. The high penetration rate indicates that a significant portion of the population is engaging with e-commerce platforms, further driving the demand for swimwear and other apparel. With the advent of online shopping, customers can now effortlessly explore an extensive array of swimwear options, ranging from different styles, colours, and sizes to various brands, all from the comfort of their own homes.

Rising tourism and coastal culture

The coastal tourism sector is witnessing remarkable expansion in the region, particularly in renowned destinations such as Thailand, Bali, and the Philippines. This surge in tourism can be attributed to a multitude of factors that collectively enhance the appeal of these locales to both domestic and international travellers, boasting breathtaking beaches with crystal-clear waters, lush tropical forests, and picturesque islands. This is surging the demand for swimwear.

Rising health and fitness trends

The increasing awareness and emphasis on fitness, wellness, and sports among individuals of all ages is driving a significant surge in the demand for high-performance swimwear. This trend is particularly pronounced within the swimming community, where a diverse range of participants, from casual swimmers to elite competitive athletes, are actively seeking swimwear that meets their specific needs. As more people recognise the importance of physical activity for overall health and well-being, swimming has emerged as a popular choice due to its low-impact nature and full-body workout benefits.

Asia Pacific Swimwear Market Trends

The market in the Asia Pacific is currently witnessing several prominent trends. There is a notable shift towards sustainability, as consumers increasingly favour eco-conscious materials such as recycled fabrics, while brands are switching towards the adoption of ethical production practices. The impact of athleisure is also considerable, as swimwear designs merge functionality with style, catering to both recreational and athletic needs. This is leading to bolstering the Asia Pacific swimwear market size.

Inclusive sizing is becoming more prevalent, with brands broadening their size offerings to accommodate a wider range of customers. The growth of digital shopping and e-commerce platforms is revolutionising the market and enhancing the accessibility of swimwear throughout the region. Additionally, there is a rising interest in modest swimwear options, which reflects the cultural values of various countries within the Asia Pacific. These trends are significantly transforming the Asia Pacific swimwear market dynamics, with a strong focus on sustainability and inclusivity.

Asia Pacific Swimwear Industry Segmentation

The report titled “Asia Pacific Swimwear Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Type

• Women's Swimwear
• Men's Swimwear
• Goggles and Swim Caps

Breakup by Material

• Polyester/ Nylon
• Spandex

Breakup by Distribution Channel

• Offline
• Online

Breakup by Country

• China
• Japan
• India
• ASEAN
• Australia
• Others

Asia Pacific Swimwear Market Share

Based on the distribution channels, the market is segmented into online and offline. The online segment is projected to grow at a CAGR of 9.9% during the forecast period of 2025-2034. The growth of online platforms has significantly heightened the demand for swimwear, presenting consumers with an extensive array of styles, sizes, and brands. This is one of the key Asia Pacific swimwear market trends. Online sites enhance convenience, provide global reach, and enable targeted marketing, thereby increasing the accessibility of swimwear and contributing to elevated sales figures.

Meanwhile, demand for swimwear through offline platforms continues to be robust, as brick-and-mortar stores allow customers to try on items, receive personalised service, and take advantage of seasonal promotions, thereby ensuring a hands-on shopping experience.

CAGR 2025-2034 - Market by

• Distribution Channel
• Online
• 9.9%
• Offline

Leading Companies in the Asia Pacific Swimwear Market

Market players are focusing on the adoption of sustainable manufacturing practices to gain a competitive edge in the Asia Pacific swimwear market. They are also increasingly using sustainable raw materials in swimwear, including recycled polyester, nylon, and organic fabrics, fostering a greater sense of environmental responsibility. These materials are crucial in reducing waste, conserving resources, and advancing eco-friendly fashion practices.

Arena S.p.A

Established in 1973, Arena S.p.A is an Italian swimwear brand headquartered in Tolentino. The company is recognised for its high-performance swimwear, catering to both professional athletes and swimming enthusiasts, with a strong emphasis on innovation and technology tailored for competitive swimming.

Puma SE

Founded in 1948, Puma SE is a German multinational corporation located in Herzogenaurach. The company specialises in the design and production of sports apparel, footwear, and accessories, maintaining a prominent position in the athletic wear sector, which includes collaborations in swimwear.

Jockey International Inc.

Founded in 1876, Jockey International Inc. is an American brand with its headquarters in Wisconsin. It is well-known for its undergarments and clothing, providing a diverse selection of swimwear and activewear that emphasises comfort, style, and practicality.

Speedo International Limited

Founded in 1914, Speedo International Limited is a swimwear brand with its headquarters in Nottingham, United Kingdom. Renowned for its advancements in competitive swimwear, Speedo stands as a leading name in both the professional and recreational swimwear markets globally.

Other major players in the Asia Pacific swimwear market are Pentland Group PLC, LVMH Moet Hennessy Louis Vuitton, Gap Inc., Perry Ellis International, Inc., and Nike, Inc., among others.