Beauty and Personal Care in Argentina

  • ID: 2626643
  • Report
  • Region: Argentina
  • 112 pages
  • Euromonitor International
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In 2017 and for the third year in a row, sales of beauty and person care registered a fall in retail volume terms. The adverse effects of inflation persist and Argentina once again has one of the highest inflation rates in the world, which negatively affects real wages. 2017 was another year of transition for the Argentinian economy; despite registering GDP growth after the contraction verified in 2016, investment took precedence over consumption.

The publisher's Beauty and Personal Care in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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BEAUTY AND PERSONAL CARE IN ARGENTINA

Executive Summary
Volume Sales of Beauty and Personal Care Fall for the Third Year in A Row
A Change in Consumer Behaviour Favours the Other Grocery Retailers Channel
Direct Selling Companies Become Multichannel
Launching Products With Natural Ingredients Is Key To Attracting Consumers
Very Favourable Outlook for Beauty and Personal Care

Market Data

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Parents Replace Baby and Child-specific Products With Cheaper Alternatives
Some Categories Are Able To Avoid the Economic Crisis by Being Practically Irreplaceable
Unilever De Argentina SA Tries To Gain Ground With the Launch of Baby Dove
Competitive Landscape
Johnson & Johnson Comfortably Leads the Category
There Is Little Space for National Companies
the Outlook for the Forecast Period Is Encouraging and Different

Category Data

Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Wholesale Supermarkets Grow Due To Changes in Buying Habits
Liquid Soap Sales Cannibalise Bar Soap Sales
Anmat Prohibits the Use of Antibacterials in Bath and Shower Products
Competitive Landscape
Santiago Sáenz SA Becomes A New and Important Player
Unilever De Argentina Remains the Leader, Selling Several Big Brands
Important Changes Are Likely in the Short Term

Category Data

Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Colour Cosmetics Records the Best Performance in Beauty and Personal Care
Lip Products Leads the Growth of Colour Cosmetics
An Increasingly Demanding Public Wants Additional Benefits
Competitive Landscape
Direct Selling Companies Lead Sales
Direct Selling Companies Become Multichannel
Internet Retailing and A Promising Future

Category Data

Table 30 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 35 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 36 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 38 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 42 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Argentinians Prefer Deodorant Sprays But Deodorant Roll-ons and Deodorant Pumps Grow Through Direct Selling
Wholesale Supermarkets Gain Ground As Consumer Habits Change
Ecological Packaging Is Already Available in the Gondolas
Competitive Landscape
Santiago Sáenz SA Acquires La Fármaco Argentina SA
Private Label Producer Dia Could Become An Important Player
Additional Benefits Are Offered To Attract Consumers

Category Data

Table 43 Sales of Deodorants by Category: Value 2012-2017
Table 44 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 45 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 46 NBO Company Shares of Deodorants: % Value 2013-2017
Table 47 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 48 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Headlines
Prospects
Attractive Prices and New Players Boost Sales of Depilatories
Aesthetic Centres That Eliminate Hair Permanently Compete With Depilatories
Drugstores/parapharmacies Expands Thanks To Private Label
Competitive Landscape
Sales Are Concentrated Among Multinational Companies
Reckitt Benckiser Modifies Its Product Strategy in the Category
New Players and Products Are Expected

Category Data

Table 51 Sales of Depilatories by Category: Value 2012-2017
Table 52 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 54 NBO Company Shares of Depilatories: % Value 2013-2017
Table 55 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 56 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
More Variety and Promotions Boost Sales
Multichannel Is A Strategy To Adapt To Consumers
A Greater Variety of Aromas Combats Seasonality
Competitive Landscape
Direct Selling Companies Dominate Mass Fragrances
Private Label Has Significant Potential
Different Strategies Are Deployed To Attract Consumers

Category Data

Table 58 Sales of Fragrances by Category: Value 2012-2017
Table 59 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of Fragrances: % Value 2013-2017
Table 61 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 64 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Hair Care Recovers From the Economic Crisis in 2017
New Launches Have Natural Ingredients To Attract Consumers
the Other Grocery Retailers Channel Grows Above Average Thanks To Changes From Major Players
Competitive Landscape
L'Oréal Argentina SA Launches the Fructis Brand in 2017
Strong Advertising Investment Is Made To Emphasise Product Qualities
Alberto V05 Has A New Owner

Category Data

Table 66 Sales of Hair Care by Category: Value 2012-2017
Table 67 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 69 NBO Company Shares of Hair Care: % Value 2013-2017
Table 70 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 71 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 72 LBN Brand Shares of Colourants: % Value 2014-2017
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 74 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 76 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
A Category With Few Products and With Low Publicity
Men's Grooming Contracts But Several Categories Avoid the Economic Crisis
Men's Skin Care Is A Category With High Potential But Still Insignificant
Competitive Landscape
Direct Selling Companies Are Not Just for Women
New Products Are Focused on Innovation
the Category Has A Promising Future

Category Data

Table 79 Sales of Men's Grooming by Category: Value 2012-2017
Table 80 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 82 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 83 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 85 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 86 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Oral Care Decreases for the Third Year in A Raw Because of Falling Wages
the Other Grocery Retailers Channel Gains Ground Thanks To the Reconversion of Wholesale Supermarkets
Whitening Is An Increasingly Popular Type of Toothpaste
Competitive Landscape
Colgate-Palmolive Argentina Is the Absolute Leader in Sales of Oral Care
Unilever De Argentina SA Renews Its Close-up Brand
Constant Advertising Is Used To Encourage Sales

Category Data

Table 87 Sales of Oral Care by Category: Value 2012-2017
Table 88 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 89 Sales of Toothbrushes by Category: Value 2012-2017
Table 90 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 91 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 92 NBO Company Shares of Oral Care: % Value 2013-2017
Table 93 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 95 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 96 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 98 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Sales Regress Owing To Price Increases
Natural and Organic Products Are Introduced To Attract Millennials
Premium Skin Care Recovers Thanks To A Greater Offering and A Richer Variety of Products
Competitive Landscape
the Large Number of Companies Fragments the Category
Direct Selling Companies Reinvent Themselves So As Not To Lose Share
Great Changes and A Sales Recovery Are Predicted

Category Data

Table 100 Sales of Skin Care by Category: Value 2012-2017
Table 101 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 102 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 103 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 104 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 105 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 106 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 107 NBO Company Shares of Skin Care: % Value 2013-2017
Table 108 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 109 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 110 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 111 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 112 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 113 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 114 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 115 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Sun Care Becomes An Essential Category and Avoids the Economic Crisis
Greater Awareness of Sun-exposure Risks Boosts Sales in the Less Warm Months
the Review Period Is Marked by A Large Number of Innovations
Competitive Landscape
Players Invest Highly in Advertising To Promote the Use of Sun Care at All Times
Laboratorios Andrómaco Leads Sales of Sun Care
Imported Brands Expand Strongly

Category Data

Table 116 Sales of Sun Care by Category: Value 2012-2017
Table 117 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 118 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 119 NBO Company Shares of Sun Care: % Value 2013-2017
Table 120 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 121 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 122 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 123 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 124 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Demand for Premium Products Grows at A Faster Rate Than Demand for Mass Ones
Premium Fragrances Dominates Sales
Beauty Specialist Retailers Is the Most Popular Channel
Competitive Landscape
L'Oréal Argentina SA Leads Sales
Internet Retailing Is A Key Channel in the Short Term
Easier Trading Conditions Attract New Companies and A Greater Variety of Brands

Category Data

Table 125 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 126 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 127 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 128 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 129 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 130 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Other Grocery Retailers Gains Ground Thanks To Changes in Buying Habits
Direct Selling Companies Reinvent Themselves To Attract Consumers
the Preference for Products With Natural Ingredients Grows
Competitive Landscape
Private Label Has the Potential To Play A More Important Role
Santiago Sáenz SA Becomes A New Player in the Category
Multinational Companies Dominate the Category

Category Data

Table 131 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 132 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 133 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 134 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 135 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 136 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
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