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Consumer Health in Austria

  • ID: 2626758
  • Report
  • October 2019
  • Region: Austria
  • 106 pages
  • Euromonitor International
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In spite of the rather restrictive attitude of the Austrian government towards the distribution of OTC products, as well as towards switches, consumer health achieved another good overall performance in terms of value growth in 2019.

The author's Consumer Health in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Consumer Health in Austria

List of Contents and Tables
Executive Summary
Another Good Overall Performance From Consumer Health in 2019
the Health and Wellness Trend and Higher Stress Levels Drive Growth
International Manufacturers Lead Sales, Closely Followed by Domestic Players
Chemists/pharmacies Remains the Leading Distribution Channel
Further, If More Moderate Growth, Anticipated
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Busy and Unhealthy Lifestyles Lead To Increasing Consumption of Analgesics
Delivery Bottlenecks Limit Volume Growth of Some Categories
Consumer Attitudes Towards Analgesics Expected To Remain Conservative
Competitive Landscape
Austria Bayer Maintains Its Lead Despite Supply Issues
Consumer Loyalty Supports Stable Brand Shares, Although Players Still Carry Out Portfolio Reviews
A Number of High Barriers for New Brands and Players
Category Data
Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Stress-related Sleep Issues Lead To Ongoing Growth in Demand
Potential Increase in Demand for A Natural Approach To Treating Insomnia
Herbal/traditional Products Perceived As Less Harmful To Health
Competitive Landscape
Manufacturers Set To Continue To Focus on Herbal Ingredients
Importance of Vegan/vegetarian Certification Expected To Increase
Competition From Vitamins and Dietary Supplements
Category Data
Table 18 Sales of Sleep Aids: Value 2014-2019
Table 19 Sales of Sleep Aids: % Value Growth 2014-2019
Table 20 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 21 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 22 Forecast Sales of Sleep Aids: Value 2019-2024
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Early High Pollen Season Supports Growth of Antihistamines/allergy Remedies (systemic)
Air Pollution Also A Driver of Growth
Paediatric Products To Record Limited Sales Due To Parental Concerns
Competitive Landscape
Cough, Cold and Allergy (hay Fever) Remedies Characterised by Intense Competition
Domestic Producers Continue To Focus on Traditional Consumers
Vegan/vegetarian Products Offer A Potential Growth Opportunity
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Austrians Increasingly Focusing on Beauty and Personal Appearance
Increasing Stress Levels and Pollution Support Growth
Austrians Remain Cautious When Purchasing OTC Dermatologicals for Their Children
Competitive Landscape
Strong Consumer Trust in the Quality of International Brands
Intense Competition Leads To Product Withdrawals
Domestic Manufacturers Set To Retain A Marginal Presence
Category Data
Table 30 Sales of Dermatologicals by Category: Value 2014-2019
Table 31 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 33 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 35 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Rising Stress Levels Lead To An Increase in Digestive Problems
Unhealthy and Unbalanced Diets Due To Busy Lifestyles Also Important Factors
Digestive Issues Are Increasingly Evident Among Younger Groups, Supporting Growth of Paediatric Digestive Remedies
Competitive Landscape
Competition Between International Producers Expected To Remain Intense
Sales of Private Label Products Set To Remain Negligible in Digestive Remedies
Herbal/traditional Digestive Remedies Remain A Niche, But With Potential
Category Data
Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Daily Exposure To Screens Set To Continue To Rise
Ageing Population More Prone To Irritated Eyes Contributes To Growth
Increases in the Number of Consumers Suffering Allergies Also Supports Growth of Eye Care
Competitive Landscape
International Companies Continue To Profit From Strong Consumer Trust in Their Brands
Added Value Set To Be Increasingly Important
No Major Changes in Distribution Expected
Category Data
Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Increase in the Minimum Smoking Age May Lead To Weaker Demand Over the Long Term
More Smokers Trying To Quit, Despite the Lack of A General Smoking Ban
Stubborn Smoking Habits Lead To Relatively Low Growth
Competitive Landscape
Nicorette and Nicotinell To Continue To Dominate Nrt Smoking Cessation Aids
Potential Changes in the Distribution of Nrt Smoking Cessation Aids
Growth Potential Exists for Start-ups Offering Genuine Innovations
Category Data
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Wound Care A Staple Product in All Households, Leading To Steady Growth
A Greater Focus on Added Design
Wound Care Benefits From Widespread Availability and An Ageing Population
Competitive Landscape
International Manufacturers Continue To Dominate Wound Care
Specialist and Individual Products Perform Well
Private Label Continues To Grow
Category Data
Table 55 Sales of Wound Care by Category: Value 2014-2019
Table 56 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Wound Care: % Value 2015-2019
Table 58 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 59 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Greater Emphasis on Fitness Activities Drives Growth
Greater Diversity in Distribution Supports Growth
Demand for Convenience Set To Remain Strong
Competitive Landscape
Fierce Competition Between Domestic and International Producers
Producers To Focus on Added Value
the Strong Growth of Sports Nutrition May Attract New Entrants
Category Data
Table 61 Sales of Sports Nutrition by Category: Value 2014-2019
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
the Targeted Nature of Dietary Supplements, Offering Specific Benefits, Supports Growth
Dietary Supplements To Combat the Effects of Ageing Are in Demand
Demand for Ecological and Ethical Products Expected To Increase
Competitive Landscape
A Fragmented Competitive Environment
Companies Focused on Probiotic Supplements Perform Well
Domestic Producers To Focus More on Ecological Products
Category Data
Table 67 Sales of Dietary Supplements by Category: Value 2014-2019
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 69 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 70 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Expected To Increasingly Focus on Achieving the Correct Vitamin Intake Through Food Rather Than Pills
Low Intake of Vitamins E, B1 and D Among Austrian Adults
Increasing Focus on Health Supports Sales of Multivitamins Aimed at Men
Competitive Landscape
Vitamins Characterised by A Strong Level of Competition
Potential Strategies of Domestic Manufacturers
New Product Development To Focus on Vitamin D and Convenient Delivery Formats
Category Data
Table 74 Sales of Vitamins by Category: Value 2014-2019
Table 75 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 76 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 77 NBO Company Shares of Vitamins: % Value 2015-2019
Table 78 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 79 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
the Health and Wellness and Selfie Trends Benefit Weight Management and Wellbeing
the Number of Overweight and Obese Austrians Continues To Rise
Meal Replacement and Slimming Teas the Most Popular Formats As They Are Regarded As Healthier
Competitive Landscape
Herbalife Extends Its Lead
New, Modern Meal Replacement Products Expected To Perform Well
Private Label Keeps Pace
Category Data
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Austrians Perceive Herbal/traditional Products As Less Harmful To Health
Strong Growth Expected for Herbal/traditional Digestive Remedies, Although Not Without Competition From Alternatives
Herbal/traditional Dermatologicals Less Popular
Competitive Landscape
Savona Pharma Maintains Its Lead
Domestic Players Benefit From Their Strong Focus on Herbal/traditional Products
Consumers Expected To Seek Additional Quality Reassurance
Category Data
Table 87 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Parents Remain Cautious Around Giving OTC Products To Their Children
Easy Access To Paediatricians and Limited Retail Distribution Also Limit Sales
Stable Birth Rate To Negatively Impact the Future Performance of Paediatric Consumer Health
Competitive Landscape
International Manufacturers Continue To Characterise Paediatric Consumer Health
Domestic Player Maintains Second Place
Producers To Focus on Quality Assurance and the Relaxation of Distribution Restrictions
Category Data
Table 93 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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