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Consumer Health in Austria

  • ID: 2626758
  • Report
  • Region: Austria
  • 97 pages
  • Euromonitor International
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In spite of the rather restrictive attitude of the Austrian government towards the distribution of OTC products as well as towards switches, consumer health posted a good overall performance in terms of value growth in 2018. Strong growth was registered in digestive remedies, eye care, emergency contraception, adult mouth care and sports nutrition

The Consumer Health in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER HEALTH IN AUSTRIA
February 2019

List of Contents and Tables
Executive Summary
Good Overall Performance From Consumer Health in 2018
the Health and Wellness Trend and Higher Stress Levels Among the Key Drivers of Value Growth
International Manufacturers Lead Sales, Closely Followed by Domestic Players
Chemists/pharmacies Remains the Leading Distribution Channel
Further Growth Anticipated But Slower Than in 2018
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches
Sources
Summary 2 Research Sources
Headlines
Prospects
Stress-related Pain Becoming A Serious Ailment Among Austrians
Paediatric Analgesics To Remain A Negligible Category
Consumer Attitudes Towards Analgesics Expected To Remain Conservative
Competitive Landscape
International Manufacturers Remain Dominant
No Changes Expected When It Comes To Attitudes Towards Switches
Domestic Producers To Remain Niche Players in Analgesics
Category Data
Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Austrians Finding It Increasingly Difficult To Fall Asleep
Herbal/traditional Products Perceived As Less Harmful To Health
Potential Increase in Demand for A Natural Approach To Treating Insomnia
Competitive Landscape
Manufacturers Set To Continue To Focus on Herbal Ingredients
Importance of Vegan/vegetarian Certification Expected To Increase
"aids for Sleeping" As Opposed To "aids for Calming Down"
Category Data
Table 19 Sales of Sleep Aids: Value 2013-2018
Table 20 Sales of Sleep Aids: % Value Growth 2013-2018
Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 23 Forecast Sales of Sleep Aids: Value 2018-2023
Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Headlines
Prospects
Austrian Healthcare System Set To Keep Consumers Away From OTC Products
Allergies Estimated To Affect Around 20% of the Population
Paediatric Products Set To Post A Decline Due To Parental Concerns
Competitive Landscape
Cough, Cold and Allergy (hay Fever) Remedies Characterised by Intense Competition
Domestic Producers Continue To Focus Mainly on Traditional Consumers
Vegan/vegetarian Products Offer A Potential Growth Opportunity
Category Data
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 27 Sales of Decongestants by Category: Value 2013-2018
Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Austrians Increasingly Focusing on Beauty and Personal Appearance
More Open-minded Attitudes Expected Towards Intimate Hygiene Products
Austrians Remain Cautious When Purchasing OTC Dermatologicals
Competitive Landscape
Strong Consumer Trust in the Quality of International Brands
Domestic Manufacturers Set To Retain A Marginal Presence
Strong Growth Potential for More Natural Products
Category Data
Table 33 Sales of Dermatologicals by Category: Value 2013-2018
Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 38 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Stress Levels Lead To An Increase in Digestive Problems
Unhealthy and Unbalanced Diets Due To Busy Lifestyles Another Important Factor
Demand for Herbal/traditional Products Expected To Increase
Competitive Landscape
Competition Between International Producers Expected To Remain Intense
Sales of Private Label Products Set To Remain Negligible in Digestive Remedies
Strong Focus Anticipated on New Product Development
Category Data
Table 40 Sales of Digestive Remedies by Category: Value 2013-2018
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Daily Exposure To Smartphone Screens Set To Continue To Rise
More Time Spent in the Office Due To Longer Working Hours
Competition From Rx Products and Other Categories
Competitive Landscape
International Companies Continue To Profit From Strong Consumer Trust in Their Brands
Producer Focus on Dry Eye Care and A Shift Away From Ointments Expected
Potential Change To Distribution Regulations Could Lead To the Entry of New Players and Brands
Category Data
Table 46 Sales of Eye Care by Category: Value 2013-2018
Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 50 NBO Company Shares of Eye Care: % Value 2014-2018
Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Percentage of Smokers Among the Adult Population Expected To Remain High
Consumers Continue To Demand Convenience and Discretion
Potential Threat To Growth From E-cigarettes
Competitive Landscape
Nicorette and Nicotinell To Continue To Dominate Nrt Smoking Cessation Aids
Potential Changes in the Distribution of Nrt Smoking Cessation Aids
Growth Potential Exists for Start-ups Offering Genuine Innovations
Category Indicators
Table 54 Number of Smokers by Gender 2013-2018
Category Data
Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 57 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Headlines
Prospects
Wound Care A Must-have Product in All Households
Category Benefits From Widespread Availability and An Ageing Population
A Greater Focus on Product Design
Competitive Landscape
International Manufacturers Continue To Dominate Wound Care
Potential Room for the Growth of Private Label
Greater Focus on Positioning Wound Care As Lifestyle Products
Category Data
Table 62 Sales of Wound Care by Category: Value 2013-2018
Table 63 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 64 NBO Company Shares of Wound Care: % Value 2014-2018
Table 65 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 66 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Greater Understanding of Healthy Living To Drive Sales
Specialist Retailers Seeking To Secure A Wider Consumer Base Over the Long Term
Demand for Convenience Set To Remain Strong
Competitive Landscape
Fierce Competition Between Domestic and International Producers
Producers To Focus on Added Value
Sports Nutrition Offers Opportunities for Start-ups
Category Data
Table 68 Sales of Sports Nutrition by Category: Value 2013-2018
Table 69 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 70 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 71 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 72 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Health Awareness Supports Sales of Dietary Supplements
Elderly Population Set To Account for A Larger Share of the Category's Consumer Base
Demand for Ecological and Ethical Products Expected To Increase
Competitive Landscape
Segmentation in Terms of Distribution To Remain Visible
Domestic Producers To Focus More on Ecological Products
Private Label Players Likely To Invest in Improving Product Quality
Category Data
Table 74 Sales of Dietary Supplements by Category: Value 2013-2018
Table 75 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 76 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 78 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 79 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 80 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Expected To Increasingly Focus on Achieving the Right Vitamin Intake Through Food Rather Than Pills
Low Intake of Vitamins E, B1 and D Among Austrian Adults
Vitamins To Potentially Benefit From the Ageing Population and Pregnant Women
Competitive Landscape
Vitamins Characterised by A Strong Level of Competition
Potential Strategies of Domestic Manufacturers
New Product Development To Focus on Vitamin D and Convenient Delivery Formats
Category Data
Table 82 Sales of Vitamins by Category: Value 2013-2018
Table 83 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 84 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 85 NBO Company Shares of Vitamins: % Value 2014-2018
Table 86 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 87 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Category Benefiting From the Health and Wellness and Selfie Trends
Number of Overweight and Obese Austrians Continues To Rise
Focus on Less Sugar and More Balanced Meals
Competitive Landscape
Herbalife's Well-established Concept Continues To Bear Fruit
Increasing Producer Focus on Weight Loss Supplements
Potential Development of Private Label
Category Data
Table 89 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Focus on Healthier, Ethical and More Natural Products
Austrians Perceive Herbal/traditional Products As Less Harmful To Health
Austrian Consumers Remain Generally Very Cautious and Conservative When It Comes To Self-medication
Competitive Landscape
Strong Competition Between Domestic and International Manufacturers Expected To Continue
Consumers Expected To Seek Additional Quality Reassurance
Potential Expansion of Private Label
Category Data
Table 95 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Parents Remain Very Cautious With Regard To Giving OTC Products To Their Children
Limited Distribution and Availability
Stable Birth Rate To Impact the Future Performance of Paediatric Consumer Health
Competitive Landscape
International Manufacturers Continue To Dominate Paediatric Consumer Health
Domestic Manufacturers Likely To Refrain From Significant Future Investment
Producers To Focus on Quality Assurance and the Relaxation of Distribution Restrictions
Category Data
Table 101 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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