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Consumer Health in Austria

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    Report

  • 110 Pages
  • September 2025
  • Region: Austria
  • Euromonitor International
  • ID: 2626758
Consumer health in Austria continued to benefit from steadily progressing trends towards self-reliance, proactive behaviour and self-care, particularly in relation to health and wellness. Growing education about health-related topics - supported by information provided by national agencies such as IGEPHA and Pharmig, healthcare providers and manufacturers across print, social media, blogs and websites - enabled consumers to feel more confident in managing their own health.

The Consumer Health in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2024-2025
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources
ANALGESICS IN AUSTRIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Self-care culture and lifestyle factors sustaining demand
  • Established leaders and value-driven challengers defining competition
  • Pharmacies maintaining dominance as e-commerce edges forward
PROSPECTS AND OPPORTUNITIES
  • Self-care habits and demographic change underpinning demand
  • Limited innovation but gradual progress in packaging and product accessibility
  • Regulatory adjustments and supply chain stability shaping the outlook
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN AUSTRIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong self-care habits and a harsh cold season lifting demand
  • Established leaders supported by trust while natural products gain momentum
  • Pharmacies remain central as e-commerce gains gradual acceptance
PROSPECTS AND OPPORTUNITIES
  • Seasonal variability and allergy prevalence sustaining demand
  • Incremental innovation focused on convenience and natural positioning
  • Health literacy and digital engagement creating opportunities
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN AUSTRIA
KEY DATA FINDINGS
  • Stressful lifestyles and ageing population sustaining demand
  • Leading players benefiting from trusted portfolios and innovation
  • Pharmacies retaining dominance while e-commerce edges ahead
PROSPECTS AND OPPORTUNITIES
  • Persistent lifestyle patterns sustaining demand
  • Incremental product development and focus on prevention
  • Health and wellness trends shaping consumer expectations
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN AUSTRIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Everyday lifestyles and health factors sustaining demand
  • Established players strengthened by trusted portfolios
  • Pharmacies dominant while e-commerce expands for discretion
PROSPECTS AND OPPORTUNITIES
  • Demographic and environmental factors to sustain demand
  • Research and technology expanding treatment options
  • Wellness trends and blurred lines with dermo-cosmetics
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN AUSTRIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumer demand for support in quitting sustains steady growth
  • Concentrated competitive landscape led by Nicorette
  • Pharmacies remain dominant despite gradual online growth
PROSPECTS AND OPPORTUNITIES
  • Gradual decline in smoking population to limit growth potential
  • Mature market limits scope for innovation
Broader health and wellness trends reduce reliance on NRT
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN AUSTRIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumer reliance on sleep aids stabilises after pandemic-driven surge
  • Schwabe Austria maintains leadership as herbal brands gain traction
  • Pharmacies dominate distribution, while e-commerce gains traction for repeat purchases
PROSPECTS AND OPPORTUNITIES
  • Gradual growth supported by rising awareness and brand trust
  • Innovation centred on natural formulations and incremental improvements
  • Health and wellness trends create both opportunities and challenges
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2020-2025
  • Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
  • Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN AUSTRIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Allergy season and lifestyle factors continue to support demand
  • Established brands maintain strong positions while Johnson & Johnson drives growth
  • Pharmacies remain dominant as e-commerce expands through repeat purchases
PROSPECTS AND OPPORTUNITIES
  • Ageing, lifestyle and allergy trends to sustain growth
  • Advances in diagnostics and smart technologies to support more personalised eye care
  • Growing health awareness to encourage preventative approaches
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2020-2025
  • Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN AUSTRIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Everyday use and ageing trends sustain demand for wound care
  • Competitive landscape shaped by local trust and international innovation
  • Pharmacies dominate while e-commerce gradually gains ground
PROSPECTS AND OPPORTUNITIES
  • Steady growth supported by demographic and lifestyle factors
  • Product refinements and lifestyle-driven designs to shape innovation
  • Stable regulatory environment with sustainability influencing the future
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2020-2025
  • Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN AUSTRIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Preventative health focus sustains steady demand
  • Perrigo strengthens its leadership position
  • Expanding role of e-commerce in distribution
PROSPECTS AND OPPORTUNITIES
  • Prevention mindset to sustain demand amid a mature landscape
  • Incremental innovation focused on formats, combinations and usability
  • Wellness trade-offs and adjacent solutions shaping the ceiling for growth
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2020-2025
  • Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN AUSTRIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Targeted self-care and broader use cases sustaining demand
  • Perrigo consolidates leadership as specialists and private label gain ground
  • Pharmacies anchor the channel mix while e-commerce widens choice
PROSPECTS AND OPPORTUNITIES
  • Prevention mindset and self-reliance to underpin steady demand
  • Incremental innovation focused on formats, tolerability and targeted blends
  • Wellness trade-offs, regulation and sustainability shaping the ceiling for growth
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN AUSTRIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenience-first weight loss solutions gain traction amid lifestyle pressures
  • Herbalife’s ecosystem sustains leadership while new entrants broaden appeal
  • Direct selling remains central as supermarkets and e-commerce expand access
PROSPECTS AND OPPORTUNITIES
  • Lifestyle pressures and quality-of-life goals to underpin steady demand
  • Practical innovation focused on formats, flavour and easier access
  • Health and wellness momentum balanced by lifestyle change and substitutes
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN AUSTRIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Active lifestyles and mainstream availability widen the user base
  • Tripoint holds the lead while local champions amplify visibility
  • E-commerce anchors distribution as supermarkets and discounters accelerate
PROSPECTS AND OPPORTUNITIES
  • Everyday usage and broader positioning to support steady expansion
  • Practical innovation, personalisation and the blurring line with functional foods
  • Wellness culture, social coaching and disciplined claims shaping the ceiling for growth
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN AUSTRIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Natural preference tempered by stick-with-what-works behaviour
  • Leadership rooted in cough/cold heritage as value-led options gain ground
  • Pharmacies anchor distribution while e-commerce and mass retail broaden access
PROSPECTS AND OPPORTUNITIES
  • Preference for gentle solutions to support steady, selective growth
  • Incremental innovation and food-supplement convergence to shape development
  • Wellness behaviours, responsible claims and sustainability to define the ceiling for growth
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN AUSTRIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Smaller child population but steady self-care keeps demand resilient
  • Local trust gives Apomedica the lead while modernised heritage brands gain pace
  • Pharmacies dominate access as e-commerce expands with parent-friendly services
PROSPECTS AND OPPORTUNITIES
  • Steady demand despite a smaller child population
  • Incremental innovation and digital support rather than breakthroughs
  • Wellness habits, responsible claims and private label to shape the ceiling for growth
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030