+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Consumer Health in Kenya

  • ID: 2626762
  • Report
  • Region: Kenya
  • 68 pages
  • Euromonitor International
1 of 2
Consumer health in Kenya recorded stable growth in 2018, driven by the Pharmacy and Poisons Board’s efforts to educate the public on identifying counterfeit drugs, and the broad strengthening of its approval guidelines. Furthermore, the government encouraged the importation of parallel imports in order to provide safe and affordable drugs to all Kenyan consumers.

The Consumer Health in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
CONSUMER HEALTH IN KENYA

List of Contents and Tables
Executive Summary
Consumer Health Witnesses Stable Growth in 2018
Potential Taxes on Parallel Imports Expected To Boost Local Manufacturing
Consumers Educated on Identifying Legitimate Pharmacies Through Sms
Technology To Be A Major Disruptor in the Supply Chain
Value Growth Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Government Aims To Educate and Warn Consumers Against Self-medication
Counterfeit Drugs Expected To Remain A Challenge
Adult Aspirin Expected To Drive Growth
Competitive Landscape
Ppb Restricts the Sale of Medicines Containing Codeine
Parallel Importation of Drugs To Lower Cost of Medication
International Manufacturers Maintain Lead
Category Data
Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Government Aims To Educate and Warn Consumers Against Self-medication
Generic Variants To Gain in Popularity
Counterfeit Drugs Remain A Challenge
Competitive Landscape
Ppb Restricts the Sale of Medicines Containing Codeine
GlaxoSmithKline Maintains Leadership
Decongestant Rubs To Record Stable Growth
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Generics Through Parallel Imports To Drive Growth
Nappy (diaper) Rash Treatments Also Compete in the Mass Channels
Self-medication To Drive Growth
Competitive Landscape
New Packaging and Marketing Initiatives Underway
Chemists/pharmacies Remains Dominant
Counterfeit Drugs Expected To Remain A Challenge
Category Data
Table 24 Sales of Dermatologicals by Category: Value 2013-2018
Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 28 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Manufacturers Continue To Increase Marketing Spend
Prepared Meals Through Fast Food and Supermarkets Drive Category Growth
Motion Sickness Remedies Records Stable Growth
Competitive Landscape
Manufacturers of Antacids Continue To Innovate
Multinationals Dominate the Landscape
Counterfeits To Dampen Growth
Category Data
Table 30 Sales of Digestive Remedies by Category: Value 2013-2018
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Gauze, Tape and Other Wound Care To Record Growth
Sticking Plasters/adhesive Bandages To Continue Growing.
Education on Households Having First Aid Kits Expected To Increase
Competitive Landscape
Product Affordability To Drive Growth
Innovation Expected To Remain Relatively Low
Manufacturers To Rely on Adverting To Attract Volume Sales
Category Data
Table 36 Sales of Wound Care by Category: Value 2013-2018
Table 37 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Wound Care: % Value 2014-2018
Table 39 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 40 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Young Urbanised Consumers To Product Awareness
Product Formulation To Tend To Growing Health Concerns
Busy Lifestyles To Influence Packaging
Competitive Landscape
International Manufacturers Expected To Maintain Leadership
Perceptions of Target Group Expected To Evolve
Manufacturers Expected To Remove Gender Bias When Advertising
Category Data
Table 42 Sales of Sports Nutrition by Category: Value 2013-2018
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Mid-income Consumers Expected To Drive Growth
International Manufacturers Expected To Maintain Leadership
Distribution To Remain Primarily Though Chemists/pharmacies
Competitive Landscape
Manufacturers To Dedicate A Higher Marketing Spend on Advertising
Consumers To Drive Growth Through Self-medication
Growth Expected To Lead To Emergence of Counterfeit Products
Category Data
Table 48 Sales of Dietary Supplements by Category: Value 2013-2018
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 50 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 51 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 52 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Changing Consumer Health Awareness To Drive Sales
Manufacturers Expected To Innovate To Interactive Delivery Formats
Doctors Recommending Multivitamins
Competitive Landscape
Consumers Seeking Tailored Vitamins
Paediatric Vitamins To Continue Driving Growth
Vitamins Expected To Be More Readily Available Across Higher Number of Channels
Category Data
Table 56 Sales of Vitamins by Category: Value 2013-2018
Table 57 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 58 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 59 NBO Company Shares of Vitamins: % Value 2014-2018
Table 60 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 61 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Ageing Population and Changing Lifestyle Trends To Favour Growth
Coaching-related Programmes To Drive Sales
Well-connected Mid-income Consumers To Drive Growth
Competitive Landscape
Consumers To Expect Innovation From Manufacturers
Multinationals Expected To Dominate
Chemists/pharmacies To Remain Key Distributors
Category Data
Table 63 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Global Health Concerns To Benefit Herbal/traditional Products
Consumers' Changing Perceptions Regarding Herbal/traditional Products
Regulation by the Board To Pose Potential Hindrance To Growth
Competitive Landscape
Self-medication To Drive Growth
International Players To Compete With Local Players
Category Data
Table 69 Sales of Herbal/Traditional Products: Value 2013-2018
Table 70 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 73 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 74 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Headlines
Prospects
Self-medication Expected To Continue Being Discouraged
Specialist Retailers Remain Dominant
Counterfeit Drugs Expected To Remain A Challenge
Competitive Landscape
Multinationals Expected To Dominate
Manufacturers To Innovate Their Flavours
Generics Through Parallel Imports To Drive Growth
Category Data
Table 75 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 77 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
3 of 2

Loading
LOADING...

Adroll
adroll