Consumer Health in Kenya

  • ID: 2626762
  • Report
  • Region: Kenya
  • 70 pages
  • Euromonitor International
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The Kenyan economy continued to grow in 2017, backed by growing foreign investment and infrastructure development, stable political leadership, as well as a growing focus on youth entrepreneurship and infrastructure development. Regardless of prolonged drought and rising living costs, consumer health sales also continued to rise.

The Consumer Health in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CONSUMER HEALTH IN KENYA

List of Contents and Tables
  • Executive Summary
  • Consumer Health Sales Continue To Grow in 2017
  • Changing Consumer Lifestyles Influencing Consumer Health
  • GlaxoSmithKline East Africa Continues To Lead Market in 2017
  • Chemists/pharmacies Continue To Dominate Distribution
  • Positive Growth Expected for Consumer Health in Kenya
  • Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 2 Life Expectancy at Birth 2012-2017
  • Market Data
  • Table 3 Sales of Consumer Health by Category: Value 2012-2017
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Appendix
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine
  • Switches
  • Definitions
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Advertising Promotes Analgesic Sales
  • Counterfeiting Affects Category Growth
  • Expansion of Modern Retailers Boosts Sales
  • Competitive Landscape
  • Analgesics Continues To Be Led by International Players
  • Kenyan Players Increasing Distribution
  • Players Invest in Marketing in Bid To Maintain Sales Share
  • Category Data
  • Table 11 Sales of Analgesics by Category: Value 2012-2017
  • Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
  • Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
  • Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
  • Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
  • Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Urbanisation and Infrastructure Development Fuels Sales
  • Growing Popularity of Herbal Products
  • Withdrawal of Some Cough, Cold and Allergy Remedies for Children
  • Competitive Landscape
  • International Brands Remain Popular
  • Affordable Generic Products Continue To Grow
  • Strong Movement Towards Herbal Variants
  • Category Data
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growing Availability of Asian Products
  • Rising Awareness of Treatment Options
  • Doctors' Recommendations Remain Key
  • Competitive Landscape
  • Local Firms Remain Important Players in Dermatologicals
  • Growing Focus on Herbal Products
  • Expansion of Chemists and Pharmacists
  • Category Data
  • Table 24 Sales of Dermatologicals by Category: Value 2012-2017
  • Table 25 Sales of Dermatologicals by Category: % Value Growth 2012-2017
  • Table 26 NBO Company Shares of Dermatologicals: % Value 2013-2017
  • Table 27 LBN Brand Shares of Dermatologicals: % Value 2014-2017
  • Table 28 Forecast Sales of Dermatologicals by Category: Value 2017-2022
  • Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Changing Consumer Lifestyles Promote Growth
  • Demand Boosted by Street and Fast Food Consumption
  • Impact of Urbanisation and Rising Incomes
  • Competitive Landscape
  • Strong Brand Image Ensures International Players' Leadership
  • Investment in Distribution To Fuel Sales
  • Healthier Lifestyles and Counterfeit Products To Affect Future Growth
  • Category Data
  • Table 30 Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 31 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
  • Table 32 NBO Company Shares of Digestive Remedies: % Value 2013-2017
  • Table 33 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
  • Table 34 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Rising Awareness Among Urban Consumers Fuels Sales
  • Retail Expansion Fuelling Outreach
  • Product Affordability and Ease of Access Promotes Usage
  • Competitive Landscape
  • Strong Focus on Distribution
  • Offering of New Innovative Products To Boost Sales
  • Investment in Sponsorship and Promotional Campaigns
  • Category Data
  • Table 36 Sales of Wound Care by Category: Value 2012-2017
  • Table 37 Sales of Wound Care by Category: % Value Growth 2012-2017
  • Table 38 NBO Company Shares of Wound Care: % Value 2013-2017
  • Table 39 LBN Brand Shares of Wound Care: % Value 2014-2017
  • Table 40 Forecast Sales of Wound Care by Category: Value 2017-2022
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Healthier Urban Lifestyles and Growing Awareness Drive Sales
  • Kenya's Sporting Prowess Boosting Sales
  • Sales Limited by Expensive Prices
  • Competitive Landscape
  • International Players Dominate Sports Nutrition
  • Bodybuilding Products Continue To Lead Sales
  • Investment in Increased Multi-channel Distribution
  • Category Data
  • Table 42 Sales of Sports Nutrition by Category: Value 2012-2017
  • Table 43 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
  • Table 44 NBO Company Shares of Sports Nutrition: % Value 2013-2017
  • Table 45 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
  • Table 46 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growing Population and Wider Product Variety Boosts Development
  • Minerals Continue To Lead Sales
  • Growing Availability of Tonics and Nutritive Beverages
  • Competitive Landscape
  • International Players Dominate Sales
  • Doctors' Recommendations Remain Important
  • Appealing Product Packaging Boosts Sales
  • Category Data
  • Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
  • Table 48 Sales of Dietary Supplements by Category: Value 2012-2017
  • Table 49 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
  • Table 50 Sales of Dietary Supplements by Positioning: % Value 2012-2017
  • Table 51 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2013-2017
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Sales Mainly Fuelled by Changing Consumer Lifestyles
  • Most Sales for Preventive Health Reasons
  • Government Intervention Via Fortification Boosts Consumer Awareness
  • Competitive Landscape
  • Growing Target Market and Distribution Outlets Promote Growth
  • Companies Targeting Vulnerable Population Segments
  • Chemists/pharmacies Continue To Dominate Distribution
  • Category Data
  • Summary 3 Multivitamins: Brand Ranking by Positioning 2017
  • Table 56 Sales of Vitamins by Category: Value 2012-2017
  • Table 57 Sales of Vitamins by Category: % Value Growth 2012-2017
  • Table 58 Sales of Multivitamins by Positioning: % Value 2012-2017
  • Table 59 NBO Company Shares of Vitamins: % Value 2013-2017
  • Table 60 LBN Brand Shares of Vitamins: % Value 2014-2017
  • Table 61 Forecast Sales of Vitamins by Category: Value 2017-2022
  • Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Internet Boosts Weight Management and Wellbeing Sales Growth
  • Increased Awareness and Growing Middle Class Set To Push Future Sales
  • Increasing Incomes and Health Consciousness To Boost Demand
  • Competitive Landscape
  • Widening Product Distribution Key To Sales Growth
  • International Brands Dominate the Category
  • Importance of Positive Media Coverage
  • Category Data
  • Table 63 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
  • Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
  • Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
  • Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
  • Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Product Awareness and Improved Packaging Promotes Local Herbal Products
  • Direct Selling Leads Distribution of International Brands
  • Doubts Over Herbal Ingredients Limiting Sales
  • Competitive Landscape
  • Well-packaged Herbal Products Continue To Flood the Market
  • Category Data
  • Table 69 Sales of Herbal/Traditional Products: Value 2012-2017
  • Table 70 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
  • Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  • Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  • Table 73 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
  • Table 74 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growing Target Market Promotes Growth
  • Withdrawal of Some Children's Products
  • Sales Boosted by Recommendations From Doctors
  • Competitive Landscape
  • International Firms Dominate Paediatric Consumer Health
  • Growing Availability of Cheaper Foreign Products
  • Focus on New Innovative Products To Attract Consumers
  • Category Data
  • Table 75 Sales of Paediatric Consumer Health by Category: Value 2012-2017
  • Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
  • Table 77 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
  • Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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