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Paediatric Consumer Health in Kenya

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    Report

  • 21 Pages
  • October 2022
  • Region: Kenya
  • Euromonitor International
  • ID: 4752992
While paediatric consumer health is expected to register healthy current value growth in 2022, constant value growth is expected to fall slightly. The war in Ukraine had led to an energy crisis, which in return is leading to high inflation. Added to that, a drought in Kenya is having a further effect on food security and livelihoods. However, the full impact of the global oil price rises and other commodity price rises on domestic prices has been cushioned by government subsidies.

The Paediatric Consumer Health in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Paediatric Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Return of flu and intestinal viruses supports recovery
  • Paediatric vitamins and dietary supplements remain popular
  • Paediatric analgesics remains the most important category
PROSPECTS AND OPPORTUNITIES
  • A positive outlook for paediatric consumer health as life gradually returns to normal
  • Paediatric vitamins and dietary supplements set to benefit from new product launches
  • Sales of paediatric consumer health likely to suffer due to falling birth rates
CATEGORY DATA
  • Table 1 Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
  • Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
  • Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
  • Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
  • Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
  • Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 9 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2017-2022
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
  • Table 15 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2022-2027
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DEFINITIONS
SOURCES
  • Summary 1 Research Sources