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Paediatric Consumer Health in Kenya

  • ID: 4752992
  • Report
  • October 2021
  • Region: Kenya
  • 22 Pages
  • Euromonitor International
School closures during the time of the pandemic have significantly reduced ailments passed between children.

The publisher's Paediatric Consumer Health in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments , Paediatric Analgesics , Paediatric Cough, Cold and Allergy Remedies , Paediatric Dermatologicals , Paediatric Digestive Remedies , Paediatric Vitamins and Dietary Supplements .

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Paediatric Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pandemic-time school closures significantly reduce the spread of ailments between children, thus affecting demand
  • Growing population, children’s susceptibility to ailments, and approved quality products all help stimulate growth
  • Brands utilise social media and influencers to promote their products

PROSPECTS AND OPPORTUNITIES
  • Leading players maintain statuses thanks to high levels of consumer trust
  • Generic medicines grow in demand from cost-sensitive consumers
  • Self-medication remains popular, due to fears of COVID-19 contamination in health centres and limited finances

CATEGORY DATA
  • Table 1 Sales of Paediatric Consumer Health by Category: Value 2016-2021
  • Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
  • Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
  • Table 4 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
  • Table 5 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026

CONSUMER HEALTH IN KENYA
EXECUTIVE SUMMARY
  • Consumer health in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS
  • Table 6 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 7 Life Expectancy at Birth 2016-2021

MARKET DATA
  • Table 8 Sales of Consumer Health by Category: Value 2016-2021
  • Table 9 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 10 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 11 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 12 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 13 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 14 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 15 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX
OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown