Beauty and Personal Care in Israel

Report
119 Pages
May 2023
Region: Israel
Euromonitor International
ID: 2638984

Beauty and personal care was plagued by significant price increases in 2022, and Unilever Israel Ltd played a significant role in this. In August 2022, the player stopped offering discounts on their beauty and personal care products, leading to a rise in their prices. As a result, Osher Ad, a major supermarket chain, stopped selling Unilever products due to their increased prices. In November 2022, Unilever announced a price increase of 6-20% on their beauty and personal care products, including...

The Beauty and Personal Care in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

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BEAUTY AND PERSONAL CARE IN ISRAEL

EXECUTIVE SUMMARY

Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 8 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN ISRAEL

KEY DATA FINDINGS

2022 DEVELOPMENTS
Increase in prices drives demand for mass beauty and personal care during 2022
Locals increasingly using mass products during 2022, despite uncertainty of quality
Retail e-commerce drives demand for mass products in 2022

PROSPECTS AND OPPORTUNITIES

Sales of mass beauty and personal care set to rise as cost of living increases
Mass products sales may grow at the expense of premium products over the forecast period
More brands with natural positioning to launch during the forecast period

CATEGORY DATA

Table 70 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 71 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 72 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 73 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 74 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 75 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027

PREMIUM BEAUTY AND PERSONAL CARE IN ISRAEL

KEY DATA FINDINGS

2022 DEVELOPMENTS
Unit price rises impacts volume sales growth negatively in 2022
S Schestowitz Ltd continues to lead premium products during 2022
Fusion of beauty and health stimulates interest in dermocosmetics

PROSPECTS AND OPPORTUNITIES

Price increases to continue over the forecast period but sales still likely to grow
Shift to mass alternatives could hurt sales of premium products over the forecast period
Innovative launches to regain value share likely during the forecast period

CATEGORY DATA

Table 76 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 77 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 79 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 80 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 81 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027

BABY AND CHILD-SPECIFIC PRODUCTS IN ISRAEL

KEY DATA FINDINGS

2022 DEVELOPMENTS
Price increases boost value sales growth in 2022
Sun care is dynamic and continues to see strong growth during 2022
Dr Fischer remains a popular choice among parents in 2022 despite higher price

PROSPECTS AND OPPORTUNITIES

Demand for baby and child-specific products set to stabilise during the forecast period
Sales of sun care to be stimulated by awareness of skin health during the forecast period
Parents willing to pay more for trusted products, and thus a rise in product launches over the forecast period

CATEGORY DATA

Table 82 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 83 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 84 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 85 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 86 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 87 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 88 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 89 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 90 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 91 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 92 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027

BATH AND SHOWER IN ISRAEL

KEY DATA FINDINGS

2022 DEVELOPMENTS
Unilever price increases lead to out of stock products in shops at the end of 2022
Demand for hand sanitisers weaken and number of brands decline in 2022
More consumers use bath additives as self-care trend, boosting sales in 2022

PROSPECTS AND OPPORTUNITIES

Price increases set to continue in 2023 as Unilever likely to come to agreement with supermarkets
Johnson & Johnson Inc to stop selling body powder, leading to a decline in sales over the forecast period
Liquid soap sales set to continue growing during the forecast period as handwashing became a habit during the pandemic

CATEGORY DATA

Table 93 Sales of Bath and Shower by Category: Value 2017-2022
Table 94 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 95 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 96 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 97 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 98 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 99 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 100 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 101 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027

COLOUR COSMETICS IN ISRAEL

KEY DATA FINDINGS

2022 DEVELOPMENTS
Mask mandate continues boosting sales of eye make-up in 2022
Retail e-commerce of colour cosmetics continues to expand in Israel during 2022
Super-Pharm decreases shelf space for colour cosmetics at the end of the review period

PROSPECTS AND OPPORTUNITIES

L’Oréal Israel set to continue leading colour cosmetics during the forecast period despite factory closure
Super-Pharm to increase exclusively sold brands over the forecast period
Sales of lip products to stabilise over the forecast period

CATEGORY DATA

Table 102 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 103 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 104 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 105 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 106 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 107 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 108 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 109 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 110 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 111 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 112 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027

DEODORANTS IN ISRAEL

KEY DATA FINDINGS

2022 DEVELOPMENTS
Unilever increases prices in 2022 but some supermarkets refuse to stock these deodorants
Deodorant creams remain niche and demand continues to decline in 2022
Unilever stops all imports of deodorant sprays from Russia in 2022

PROSPECTS AND OPPORTUNITIES

Prices set to continue increasing but will decline as forecast period progresses
Effect and implementation of imports reform is uncertain
Retail e-commerce set to continue growing value share during the forecast period

CATEGORY DATA

Table 113 Sales of Deodorants by Category: Value 2017-2022
Table 114 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 115 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 116 NBO Company Shares of Deodorants: % Value 2018-2022
Table 117 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 118 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 119 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 120 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 121 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027

DEPILATORIES IN ISRAEL

KEY DATA FINDINGS

2022 DEVELOPMENTS
While Diplomat raises prices for Gillette in 2022, major supermarkets reject these price increases
Permanent hair loss solutions increasing in popularity during 2022, impacting depilatories negatively
Procter & Gamble Israel continues to lead the competition in 2022 with few viable alternatives available

PROSPECTS AND OPPORTUNITIES

Unit prices of depilatories set to increase in the short term
Discounter sales set to rise as consumers seek lower prices during the forecast period
Demand for depilatories likely to decline over the forecast period as consumers seek more permanent solutions

CATEGORY DATA

Table 9 Sales of Depilatories by Category: Value 2017-2022
Table 10 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 11 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 12 NBO Company Shares of Depilatories: % Value 2018-2022
Table 13 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 14 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 15 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027

FRAGRANCES IN ISRAEL

KEY DATA FINDINGS

2022 DEVELOPMENTS
Retailers are diversifying, with more retailers selling fragrances in 2022
Retail e-commerce continues to increase value share during 2022
Growing demand for luxury brands as consumers prefer unique and distinctive fragrances in 2022

PROSPECTS AND OPPORTUNITIES

Prices of fragrances set to rise in the short term
Super-Pharm planning to increase exclusively sold brands during the forecast period
Lilit Cosmetics to open a chain of stores over the forecast period

CATEGORY DATA

Table 16 Sales of Fragrances by Category: Value 2017-2022
Table 17 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Fragrances: % Value 2018-2022
Table 19 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 20 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 21 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 22 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 23 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027

HAIR CARE IN ISRAEL

KEY DATA FINDINGS

2022 DEVELOPMENTS
Some brands increase unit prices in 2022 while others downsize packaging to maintain consumers
2-1 Products continues to decline as consumers shift to premium hair care in 2022
Super-Pharm launches salon professional hair care brand during 2022

PROSPECTS AND OPPORTUNITIES

Unit prices set to increase, boosting value sales in the short term
Demand for colourants likely to rise as consumers return to cost effective solutions over the forecast period
Super-Pharm to open hair salon, set to boost sales of salon professional hair care during the forecast period

CATEGORY DATA

Table 24 Sales of Hair Care by Category: Value 2017-2022
Table 25 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 26 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 27 NBO Company Shares of Hair Care: % Value 2018-2022
Table 28 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 29 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 30 LBN Brand Shares of Colourants: % Value 2019-2022
Table 31 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 32 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 33 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 34 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 35 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 36 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027

MEN'S GROOMING IN ISRAEL

KEY DATA FINDINGS

2022 DEVELOPMENTS
Distributor Diplomat’s price increases rejected by many retailers in 2022
Value sales of mass men’s grooming increases due to high prices in 2022
Unilever Sales Drop in 2022

PROSPECTS AND OPPORTUNITIES

Unit prices of men’s grooming set to increase in the short term as Shufersal may have to accept price increases
Impact and implementation of Imports Reform over the forecast period unclear
More product launches expected over the forecast period as awareness rises

CATEGORY DATA

Table 37 Sales of Men’s Grooming by Category: Value 2017-2022
Table 38 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 39 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 40 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 41 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 42 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 43 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 44 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 45 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027

ORAL CARE IN ISRAEL

KEY DATA FINDINGS

2022 DEVELOPMENTS
Schestowitz waits to see other players’ pricing strategy in 2022, while oral care sales remain healthy due to high prices
Health and wellness trend boosts demand for oral care in 2022
Innovation and new trends prevalent in oral care during 2022

PROSPECTS AND OPPORTUNITIES

Unit prices of oral care expected to increase in the short term before stabilising
Import reforms likely to boost demand for oral care as prices will decline over the forecast period
Premiumisation to focus on health-orientated claims during the forecast period

CATEGORY DATA

Table 46 Sales of Oral Care by Category: Value 2017-2022
Table 47 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 48 Sales of Toothbrushes by Category: Value 2017-2022
Table 49 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 50 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 51 NBO Company Shares of Oral Care: % Value 2018-2022
Table 52 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 53 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 54 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 55 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 56 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 57 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 58 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027

SKIN CARE IN ISRAEL

KEY DATA FINDINGS

2022 DEVELOPMENTS
Skin specific face masks launched in 2022 as consumers pamper more at home
Dermocosmetics records robust sales growth in 2022, due to demand for natural and healthier products
L’Oréal continues leading skin care in 2022 thanks to strong marketing abilities

PROSPECTS AND OPPORTUNITIES

Price increases expected in the short term due to few prices rises in 2022
Skin whitening likely to continue declining over the forecast period, due to shifts in societal attitudes
At-home technology may threaten body and facial care over the forecast period

CATEGORY DATA

Table 59 Sales of Skin Care by Category: Value 2017-2022
Table 60 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 61 NBO Company Shares of Skin Care: % Value 2018-2022
Table 62 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 63 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 64 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 65 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 66 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 67 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 68 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 69 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027

SUN CARE IN ISRAEL

KEY DATA FINDINGS

2022 DEVELOPMENTS
Increasing awareness of sun protection boosts sales of sun care in 2022
Aloe vera as an aftersun product increasingly popular during 2022
Health and wellness trend boosts innovation in sun protection in 2022

PROSPECTS AND OPPORTUNITIES

Awareness of sun exposure set to boost sun care sales during the forecast period
Self-tanning likely to grow in demand over the forecast period, due to being a safer way of attaining a tan
More innovative sun care products to be launched during the forecast period

CATEGORY DATA

Table 122 Sales of Sun Care by Category: Value 2017-2022
Table 123 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 124 NBO Company Shares of Sun Care: % Value 2018-2022
Table 125 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 126 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 127 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 128 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027

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