Table of Contents
ALCOHOLIC DRINKS IN VENEZUELA
Executive Summary
Total Volume Losses Decelerate in 2017
A Fundamental Change in Consumer Preferences Produces Positive Performances in Some Categories
Brewers Remain at the Top of Alcoholic Drinks in 2017
Lower On-trade Sales and Store Closings Mark A Dismal Performance in 2017
High Costs of Production and Impoverished Consumers Will Limit Growth
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Summary 1 Key New Product Developments 2017
Market Indicators
Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 14 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Inadequate Supply Causes A Negative Performance in 2017
Domestic Lager Is the Most Affordable Alcoholic Drink in Venezuela
Although Beer Drinkers, Venezuelans Are Switching To Drinks With Higher Alcohol Content
Competitive Landscape
the Polar Umbrella Brand Dominates Beer in 2017
A Segmented Market To Satisfy Each Type of Consumer
Craft Beer Remains A Niche Market
Category Background
Lager Price Band Methodology
Summary 3 Lager by Price Band 2017
Table 19 Number of Breweries 2012-2017
Category Data
Table 20 Sales of Beer by Category: Total Volume 2012-2017
Table 21 Sales of Beer by Category: Total Value 2012-2017
Table 22 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 23 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 27 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 28 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 30 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 31 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 32 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Large Volume Decrease of Cider/perry Sales for the Second Year in A Row
Although More Affordable Than Close Substitutes, the Supply of Cider Is Extremely Limited
Seasonality and Ageing Consumers Limit Growth for Cider/perry
Competitive Landscape
A Domestic Brand of Cider Continues To Dominate in 2017
Erratic Supply of Imported Brands Hampers Dynamism
Low Levels of Innovation Prevail in 2017
Category Data
Table 35 Sales of Cider/Perry: Total Volume 2012-2017
Table 36 Sales of Cider/Perry: Total Value 2012-2017
Table 37 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 38 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 42 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 43 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 44 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 45 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 46 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 47 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 48 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 49 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022
Headlines
Prospects
Wine-based Rtds Strongly Appeal To Impoverished Venezuelans
Higher Alcohol Content and Affordability Support the Volume Growth of Rtds
Consumers Continue To Choose Off-trade Purchases
Competitive Landscape
Domestic Sangria Retains A Strong Hold of Rtds
Unstable Presence Limits Growth of Spirit-based Rtds in 2017
Category Data
Table 50 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 51 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 52 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 53 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 54 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 55 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 56 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 57 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 58 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 59 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 60 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 61 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 62 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 63 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 64 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Volume Sales Rebound Thanks To Migration From More Expensive Categories
Relative Prices Play A Key Role in the Growth of Spirits
Premium Segments Fall in Favour of Economy Brands
Competitive Landscape
Destilerías Unidas Takes the Leading Position in 2017
Dry Spirits Becomes the Best Seller Thanks To Its Competitive Pricing
A Specific Spirit for Each Venezuelan Drinker
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 4 Benchmark Brands 2017
Category Data
Table 65 Sales of Spirits by Category: Total Volume 2012-2017
Table 66 Sales of Spirits by Category: Total Value 2012-2017
Table 67 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 68 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 73 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 74 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 75 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 76 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 77 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 78 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 79 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Negative Trend Continues in 2017
Uneven Performances Can Be Tied To Relative Prices
Red Wine Still Venezuelans' Favourite in Spite of Higher Prices
Competitive Landscape
Bodegas Pomar Takes the Leadership in 2017
Chilean and Argentinian Products Continue To Dominate Wine in Venezuela
Widely-available Pomar Brut and Freixenet Lead Other Sparkling Wine
Category Data
Table 80 Sales of Wine by Category: Total Volume 2012-2017
Table 81 Sales of Wine by Category: Total Value 2012-2017
Table 82 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 83 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 84 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 85 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 86 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 87 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 88 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 89 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 90 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 91 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022
