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Consumer Health in Morocco

  • ID: 2639102
  • Report
  • Region: Morocco
  • 78 pages
  • Euromonitor International
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Consumer health in Morocco is growing at a moderate pace. Households’ awareness regarding the use of medicinal drugs, sports nutrition as well as traditional products has risen in Morocco. Consumers research products and have become increasingly knowledgeable, yet the desire to check with experts prior to making any purchases remains persistent. Households believe in all doctors’ recommendations and buy products upon recommendation. Local production of consumer health is progressing steadily.

The Consumer Health in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER HEALTH IN MOROCCO

List of Contents and Tables
Executive Summary
Consumer Health Records Stable Growth
Consumer Health Grows Despite Local Production Not Meeting Demand
Expanding Competitive Landscape Across Consumer Health
Performance of Distribution Channels Differs Between the Categories
Consumer Health Will Continue To Grow Over the Forecast Period Following Increase in Foreign Investments
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches
Sources
Summary 2 Research Sources
Headlines
Prospects
Increasing Health Awareness Contributes To Growth of Analgesics in Morocco
Moroccan Government Strives To Combat Smuggling and Trafficking of Analgesics
Self-medication and Pharmacists' Advice Followed by Customers To Treat Minor Illness
Competitive Landscape
Competition Is Omnipresent, Yet Some Medicinal Drugs Enjoy Huge Popularity
Generics Compete Against Brands
Some Consumers Prefer To Use Herbal/traditional Products To OTC
Category Data
Table 3 Sales of Analgesics by Category: Value 2013-2018
Table 4 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 5 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 6 NBO Company Shares of Analgesics: % Value 2014-2018
Table 7 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 8 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 9 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Strains of Modern Lifestyles Drive Sales of Sleep Aids in Morocco
Doctors Are Effective Marketing Tool To Propel the Sales of Sleep Aids
Performance of Sleep Aids Improves During Certain Periods of the Year
Competitive Landscape
Laboratoires Sothema Retains Leadership of Sleep Aids in Morocco
Sport Is An Alternative To Sleep Aids
Herbal Tea Commonly Used To Treat Insomnia
Category Data
Table 10 Sales of Sleep Aids: Value 2013-2018
Table 11 Sales of Sleep Aids: % Value Growth 2013-2018
Table 12 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 13 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 14 Forecast Sales of Sleep Aids: Value 2018-2023
Table 15 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Headlines
Prospects
Hectic Lifestyles and Pollution Drive Sales for Cough, Cold and Allergy (hay Fever) Remedies
Consumers Adopt Self-medication To Treat Their Illness
Generics Are Gaining Value Share
Competitive Landscape
Galenica Laboratoires Retains Leadership, Yet May Face Competition From Generics
Flu Vaccine Is An Indirect Competitor To Major Leading Brands
Consumers Tend To Use Herbal/traditional Products To Treat Their Illnesses
Category Data
Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 18 Sales of Decongestants by Category: Value 2013-2018
Table 19 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Dermatologicals Progresses Steadily Due To Changing Lifestyles of Moroccans
Sales Through Parapharmacies and Internet Retailing Increase To the Detriment of Pharmacies
Consumers Confident About Dermatologists' Recommendations for Certain Brands
Competitive Landscape
Laboratoires Laprophan Maintains Leadership of Dermatologicals
International Products Compete With Local Brands
Natural and Herbal Remedies Are A Direct Substitute To Dermatologicals
Category Data
Table 24 Sales of Dermatologicals by Category: Value 2013-2018
Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 29 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Digestive Remedies in Morocco Continues To Register Solid Growth
Development of Fast Food Propels Widespread Use of Digestive Problems
Health Awareness Is Rising, Driving Some Households To Reconsider Their Eating Habits
Competitive Landscape
Maphar Laboratoires Retains Leadership of Digestive Remedies in Morocco
Herbal/traditional Products Are Indirect Competitor To OTC Digestive Remedies
Foreign OTC Remedies Seen As Indirect Competitor To Local Digestive Remedies
Category Data
Table 31 Sales of Digestive Remedies by Category: Value 2013-2018
Table 32 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 34 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 35 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 36 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Eye Care in Morocco Is Performing Well
Excessive Use of Electronic Devices Leads To Development of Eye Problems
Medical Caravans in Morocco Increase Brand Awareness in Eye Care
Competitive Landscape
Laboratoires Sothema Continues To Lead Eye Care in Morocco
Aureomycine Is Widely Used and Appreciated by Moroccans
Category Data
Table 37 Sales of Eye Care by Category: Value 2013-2018
Table 38 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 39 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 40 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 41 NBO Company Shares of Eye Care: % Value 2014-2018
Table 42 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 43 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 44 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Nrt Smoking Cessation Aids Is Not Fully Developed in Morocco
Low Purchasing Behaviour Does Not Encourage Use of Nrt Smoking Cessation Aids
Rising Smoking Tobacco Rate in Morocco Does Not Help Category Sales
Competitive Landscape
Laboratoires Pierre Fabre Maintains Dominance
E-cigarettes Are Indirect Competitor To Nrt Smoking Cessation Aids
Dried Fruits and Sweets Are Other Smoking Cessation Aids Adopted by Some Smokers
Category Indicators
Table 45 Number of Smokers by Gender 2013-2018
Category Data
Table 46 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 47 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 48 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 49 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 50 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 51 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Headlines
Prospects
Wound Care Is Evolving in Morocco
Sport Is Propelling the Sales of Wound Care in Morocco
Internet Retailing Boosts Sales Performance of Wound Care
Competitive Landscape
Providence Continues To Lead Wound Care in Morocco
Traditional Home Aids Are An Indirect Competitor To Some Wound Care Products
Category Data
Table 52 Sales of Wound Care by Category: Value 2013-2018
Table 53 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 54 NBO Company Shares of Wound Care: % Value 2014-2018
Table 55 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 56 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 57 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Are Interested in Sports Nutrition and Exercise More Regularly
Growth of Online Retailing Stores for Sports Nutrition Is Appreciated by Consumers
Consumers Turn To Black Market Regardless of Likely Health Issues
Competitive Landscape
Weider Global Nutrition Llc Retains Leadership of Sports Nutrition in Morocco
Sports Nutrition Brands Compete by Investing in Marketing
Media Influencers and Fitness Centres Utilised by Sports Nutrition Brands To Gain Share
Category Data
Table 58 Sales of Sports Nutrition by Category: Value 2013-2018
Table 59 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 61 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 62 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 63 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales of Dietary Supplements Rise Due To Diversified Product Range
International Products Are Popular Among Moroccan Consumers
Companies Focus on New Product Development To Boost Their Sales
Competitive Landscape
Gsk Consumer Healthcare Retains Leadership
Natural Products Are Indirect Competitor To Dietary Supplements
Social Media Sellers Accounts Are Rising and Competing Against Established Brands
Category Data
Table 64 Sales of Dietary Supplements by Category: Value 2013-2018
Table 65 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 66 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 67 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 68 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 69 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 70 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 71 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Vitamins Registers High Value Growth
Internet Retailing Increases Consumers' Awareness and Boosts Sales of Vitamins
Doctors Influence the Growth of Vitamins
Competitive Landscape
Vitamin C Is the Leading Single Vitamin
Changing Eating Habits of Some Consumers May Impact Growth of Vitamins
Purchasing Power of Consumers Is Increasing
Category Data
Table 72 Sales of Vitamins by Category: Value 2013-2018
Table 73 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 74 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 75 NBO Company Shares of Vitamins: % Value 2014-2018
Table 76 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 77 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 78 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Customer and Health Awareness Trigger Strong Demand
Black Market Affects Sales of Some Brands
Expansion of Gyms and Fitness Centres Propel Weight Management and Wellbeing
Competitive Landscape
Leader Laboratoires Forté Pharma Registers Stable Growth
Natural Products Are Direct Substitutes That Will Impact Sales in This Category
Fitness Technologies and Weight Loss Machines May Influence Sales
Category Data
Table 79 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 80 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 81 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 82 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 83 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 84 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand for Herbal/traditional Products Grows Along With Health Awareness
Online Stores Leads To Growth of Herbal/traditional Products in Morocco
Brands Start Incorporating Herbal and Natural Ingredients Into Their Products
Competitive Landscape
Mondelez Maroc Retains Leadership of Herbal/traditional Products
Traditional Souks Constitute Direct Competitors To Established Herbal Brands
Sales Through Social Media Are Increasing
Category Data
Table 85 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 86 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 87 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 88 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 89 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 90 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Parents' Health Awareness Is Increasing in Paediatric Consumer Health
Social Media and the Internet Influence Sales of Certain Brands
Competitive Landscape
Maphar Laboratoires Retains Leadership of Paediatric Consumer Health
Seminars and Forums Increase Brand Awareness and Sales
Natural Remedies Are A Direct Substitute To Influence Sales of Paediatric Products
Category Data
Table 91 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 92 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 93 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 94 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 95 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 96 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 97 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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