Home and Garden in the Netherlands

  • ID: 2639144
  • Report
  • Region: Netherlands, Holland
  • 37 pages
  • Euromonitor International
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Ongoing solid economic growth in the Netherlands in 2017, coupled with a vibrant housing market, continued to drive home and garden sales. The Dutch economy grew at an unexpected average rate of 3%, while unemployment continued to fall. Although the rate of inflation increased, this did not deter consumers from spending on home and garden products.

The Home and Garden in Netherlands report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
Get a detailed picture of the Home and Garden market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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HOME AND GARDEN IN THE NETHERLANDS

May 2018

Executive Summary
Another Positive Year for Home and Garden
Do-it-for-me (difm) Trend Strengthens Thanks To the Strongly Performing Dutch Economy
Ikea Leads A Heavily Fragmented Home and Garden Market
Internet Retailing Is Growing Quickly But Retailers Are Also Investing in New Store Concepts
Home and Garden Expected To Post Further Positive Growth Over the Forecast Period

Market Data
Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
New Housing Stock Drives Growth of Horticulture and Pots and Planters
Falling Interest in Gardening Threatens To Limit Category Growth
Convenience and Comfort Remain Important Trends in Gardening
Competitive Landscape
Intratuin Nederland Strengthens Its Leading Position
Private Label Leads Gardening
Brands Remain Relevant in Gardening Equipment and Lawn Mowers

Category Data
Table 8 Sales of Gardening by Category: Value 2012-2017
Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Gardening: % Value 2013-2017
Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
Table 12 Distribution of Gardening by Format: % Value 2012-2017
Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Headlines
Prospects
Sustained Economic Growth Supports Sales of Home Furnishings
Led Lamps Benefiting From the Ban on Halogen and Incandescent Lamps
Internet Retailing of Home Furnishings Grows As Consumers Given A Wider Choice of Products
Competitive Landscape
Ikea Remains A Favourite Among Dutch Consumers
Mid-priced Retailers and Brands Lose Share To Low- and Premium-priced Players
Koninklijke Philips Electronics Faces Competition From Other Brands and Private Label Players

Category Data
Table 15 Sales of Home Furnishings by Category: Value 2012-2017
Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022
Headlines
Prospects
Vibrant Housing Market Supports Home Improvement Sales
Consumers Value Convenience in Power Tools
Retailers Experiment With City Centre Stores As They Aim To Bring Products Closer To Consumers
Competitive Landscape
Ppg Coatings Nederland Leads A Fragmented Category
Bathroom and Sanitaryware Companies Record Steady Growth in 2017
Mohawk Industries One of the Best Performing Companies in Home Improvement

Category Data
Table 23 Sales of Home Improvement by Category: Value 2012-2017
Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022
Headlines
Prospects
Positive Economic and Demographic Conditions Help Homewares To Maintain Healthy Growth
Loyalty Programmes Help To Boost Value Sales As Consumers Opt for Premium Brands
Internet Retailing Continues To Gain Ground in Homewares
Competitive Landscape
Ikea Continues To Lead Homewares
Villeroy & Boch Benefits From A Partnership With Albert Heijn
Private Label Gains Ground in Homewares But Premium Products Remain Relevant

Category Data
Table 30 Sales of Homewares by Category: Value 2012-2017
Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022
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