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Although home and garden continued to record a positive current value performance in 2019, it was the slowest growth seen in the review period. This was due to the reluctance to spend on non-essential projects, along with low consumer confidence, the uncertain economic outlook and stronger competition. There was also a slowdown in the premiumisation trend in many categories.
The Home and Garden in United Kingdom report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Home and Garden in United Kingdom report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Home and Garden in the United Kingdom
List of Contents and Tables
EXECUTIVE SUMMARY
SOURCES
PROSPECTS
PROSPECTS
PROSPECTS
PROSPECTS
List of Contents and Tables
EXECUTIVE SUMMARY
- Growth continues in home and garden, but sees a further slowdown
- Smart products are taking time to catch on but sustainability is important
- A fragmented competitive environment, but Ikea extends its lead
- E-commerce maintains rapid growth
- Return to higher value for home and garden
- Table 1 Sales of Home and Garden by Category: Value 2014-2019
- Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
- Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
- Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
- Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
- Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
- Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
- Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
- Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
SOURCES
- Summary 1 Research Sources
PROSPECTS
- Value growth remains robust
- Discounters and e-commerce put pressure on specialist retailers
- New lifestyles and ecological trends shape gardening
- Westland Horticulture takes the lead due to its strength in garden care
- Voice assistants enter the fastest growth gardening category
- Sustainability and smart indoor gardens
- Table 10 Sales of Gardening by Category: Value 2014-2019
- Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
- Table 12 NBO Company Shares of Gardening: % Value 2015-2019
- Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
- Table 14 Distribution of Gardening by Format: % Value 2014-2019
- Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
- Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
PROSPECTS
- Slight decline due to economic uncertainty, but recovery expected
- Outdoor living fares well thanks mainly to barbecues
- Strong move to LED lamps as other formats are phased out
- Ikea maintains its lead in home furnishings
- The boom in mattresses is over
- In-store experience remains important despite growth in e-commerce
- Table 17 Sales of Home Furnishings by Category: Value 2014-2019
- Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
- Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
- Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
- Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
- Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
- Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
- Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024
PROSPECTS
- Uncertainty boosts spending on home improvement
- Growth seen in floor covering, but consumer preferences shift
- Rising unit prices fuel the search for better value
- The competition leads important manufacturers to struggle
- Private label has a significant share, but not in all categories
- Distribution moves towards e-commerce
- Table 25 Sales of Home Improvement by Category: Value 2014-2019
- Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
- Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
- Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
- Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
- Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
- Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024
PROSPECTS
- Homewares benefits from increased interest in cooking
- Kitchenware drives value growth in homewares
- Food storage records the highest current value growth
- Tesco maintains its lead due to convenience and quality
- Ikea continues to record share growth, moving up to second place
- The rise of e-commerce helps smaller players
- Table 32 Sales of Homewares by Category: Value 2014-2019
- Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
- Table 34 Sales of Homewares by Material: % Value 2014-2019
- Table 35 NBO Company Shares of Homewares: % Value 2015-2019
- Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
- Table 37 Distribution of Homewares by Format: % Value 2014-2019
- Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
- Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown