Vietnam is predicted to see GDP growth of 4.5% by the end of 2023, compared to the initial forecast of 6.5% at the beginning of the year, as per the General Statistical Office study. Soft labour markets and concerns about an impending global recession have led to a more conservative consumer behaviour in 2023, with increased savings and decreased spending on non-essential items such as soft drinks.
The Soft Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SOFT DRINKS IN VIETNAMDISCLAIMERCARBONATES IN VIETNAMKEY DATA FINDINGSJUICE IN VIETNAMKEY DATA FINDINGSBOTTLED WATER IN VIETNAMKEY DATA FINDINGSSPORTS DRINKS IN VIETNAMKEY DATA FINDINGSENERGY DRINKS IN VIETNAMKEY DATA FINDINGSCONCENTRATES IN VIETNAMKEY DATA FINDINGSRTD TEA IN VIETNAMKEY DATA FINDINGSRTD COFFEE IN VIETNAMKEY DATA FINDINGSASIAN SPECIALITY DRINKS IN VIETNAMKEY DATA FINDINGS
EXECUTIVE SUMMARY
- Soft drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
- Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
- Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
- Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
- Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
- Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
- Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
- Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
- Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
- Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
- Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
- Fountain sales in Vietnam
SOURCES
- Summary 1 Research Sources
2023 DEVELOPMENTS
- Health and financial issues put the brakes on the growth of carbonates in 2023
- 7-Up Soda Chanh looking to target younger and more health conscious consumers
- Players continue to focus on sustainable packaging
PROSPECTS AND OPPORTUNITIES
- Carbonates predicted to see steady growth over the forecast period backed by foreign investment in the economy
- Reduced sugar carbonates are expected to grow well due to the rise of health and wellness.
- Manufacturers are expected to continue focusing on sustainable packaging
CATEGORY DATA
- Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
- Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
- Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
- Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
- Table 35 Off-trade Sales of Carbonates by Category: Volume 2018-2023
- Table 36 Off-trade Sales of Carbonates by Category: Value 2018-2023
- Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
- Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
- Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
- Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
- Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
- Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
- Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
- Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
- Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
- Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
- Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
- Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
- Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
- Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
2023 DEVELOPMENTS
- Inflation and a gloomy economy limit the growth of juice in 2023, but the category’s healthy image remains a big plus point
- Smaller pack sizes gaining traction among price-sensitive consumers
- E-commerce thriving as players increasingly focus on increasing their online presence
PROSPECTS AND OPPORTUNITIES
- Juice is expected to benefit from its healthy image and an improving economy
- Players are expected to focus on promoting the health claims of their products while packaging will focus on convenience and sustainability
- Coconut and other plant waters is set to be the most dynamic category thanks to healthy image
CATEGORY DATA
- Table 51 Off-trade Sales of Juice by Category: Volume 2018-2023
- Table 52 Off-trade Sales of Juice by Category: Value 2018-2023
- Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
- Table 54 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
- Table 55 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
- Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
- Table 57 NBO Company Shares of Off-trade Juice: % Value 2019-2023
- Table 58 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
- Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
- Table 60 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
- Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
- Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Bottled water benefits from healthy image and affordability
- Sustainable development is the focus of players in bottled water
- Ionised alkaline bottled water catching the attention of health conscious locals
PROSPECTS AND OPPORTUNITIES
- Bottled water seen as healthy, convenient and affordable
- Retail e-commerce set to increase its share within bottled water
- Bottled water players expected to continue focusing on the development of innovative packaging
CATEGORY DATA
- Table 63 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
- Table 64 Off-trade Sales of Bottled Water by Category: Value 2018-2023
- Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
- Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
- Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
- Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
- Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
- Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
- Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
- Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
- Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
- Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Sport events help boost the demand for sports drinks in 2023
- Suntory PepsiCo Vietnam Beverage Co Ltd retains the market leader in sports drinks
- Retail e-commerce is gaining its share.
PROSPECTS AND OPPORTUNITIES
- Sports drinks expected to benefit from improving economy and an increasing focus on health and fitness
- Distribution of sport drinks set to expand into more channels and more areas of the country
- Players will continue to cooperate and sponsor sport events to gain attention from consumers.
CATEGORY DATA
- Table 75 Off-trade Sales of Sports Drinks: Volume 2018-2023
- Table 76 Off-trade Sales of Sports Drinks: Value 2018-2023
- Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
- Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
- Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
- Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
- Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
- Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
- Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
- Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
- Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
- Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Energy drink still records positive performance with slower growth rate
- Marketing and new product development a key focus of energy drinks players
- Red Bull (Vietnam) Co Ltd retains its market leader in energy drink market
PROSPECTS AND OPPORTUNITIES
- Energy drinks is expected to become more mature with less room for development
- Developing health and wellness trend likely to restrain the growth of energy drinks
- Product innovation likely to be needed to stimulate stronger sales
CATEGORY DATA
- Table 87 Off-trade Sales of Energy Drinks: Volume 2018-2023
- Table 88 Off-trade Sales of Energy Drinks: Value 2018-2023
- Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
- Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
- Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
- Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
- Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
- Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
- Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
- Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
- Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
- Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Concentrates sees steady growth in 2023 but challenges remain
- Nestlé Vietnam continues to lead concentrates thanks to ongoing investment in new product development and marketing
- Ajinomoto Vietnam enters powder concentrates with its Blendy brand
PROSPECTS AND OPPORTUNITIES
- Concentrates will remain a niche market
- Health and wellness trend likely to influence market demand with international players set to retain their dominant position
- Retail E-commerce expected to boost sales of concentrates
CATEGORY DATA
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
- Table 100 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
- Table 101 Off-trade Sales of Concentrates by Category: Value 2018-2023
- Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
- Table 103 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
- Table 104 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
- Table 105 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
- Table 106 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
- Table 107 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
- Table 108 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
- Table 109 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
- Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
- Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
- Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
- Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- RTD tea continues to see healthy growth in 2023
- Rising popularity of milk tea flavour while kombucha remains a new concept
- Health and wellness trend supports the growth of reduced sugar RTD tea
PROSPECTS AND OPPORTUNITIES
- RTD tea expected to continue recording strong and steady growth over the forecast period
- Increasing demand for smaller pack sizes as consumers go in search of convenience and value
- Players likely to focus on innovation to stimulate consumer demand for RTD tea
CATEGORY DATA
- Table 114 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
- Table 115 Off-trade Sales of RTD Tea by Category: Value 2018-2023
- Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
- Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
- Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
- Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
- Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
- Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
- Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
- Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
- Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
- Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
- Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- RTD Coffee still has potential for growth in 2023
- RTD coffee continues to face still competition fresh coffee
- Birdy tops the rankings while e-commerce has to bring RTD coffee to a wider audience
PROSPECTS AND OPPORTUNITIES
- A positive outlook for RTD coffee
- Health and wellness expected to have a growing influence on new product development
- Key players focus on product innovation to attract consumers’ interest
CATEGORY DATA
- Table 127 Off-trade Sales of RTD Coffee: Volume 2018-2023
- Table 128 Off-trade Sales of RTD Coffee: Value 2018-2023
- Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
- Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
- Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
- Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
- Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
- Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
- Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
- Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
- Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
- Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Asian speciality drinks witness slower growth in volume
- Bird’s nest remains the most attractive product in Asian speciality drinks
- Competition remains limited with little incentive for new players to invest
PROSPECTS AND OPPORTUNITIES
- Asian speciality drinks looks set to record stable growth thanks to healthy image
- Distribution could be key to the growth and development of Asian speciality drinks
- Players expected to focus on product innovation to stimulate demand
CATEGORY DATA
- Table 139 Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
- Table 140 Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
- Table 141 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
- Table 142 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
- Table 143 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2023
- Table 144 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2023
- Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2019-2023
- Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2020-2023
- Table 147 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2023-2028
- Table 148 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2023-2028
- Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2023-2028
- Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2023-2028