Soft Drinks in Vietnam

Soft drinks in Vietnam experienced positive value growth, fuelled by product innovation, dynamic marketing, e-commerce expansion, and increased tourism, particularly boosting on-trade sales. However, an economic slowdown led to decelerated off-trade volume growth as consumers prioritised essential spending. Companies adapted by offering affordable multi-packs and larger bottle sizes. A premiumisation trend also emerged, with functional and wellness-focused drinks like Cela gaining popularity.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.