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Soft Drinks in Vietnam

  • ID: 2639149
  • Report
  • Region: Vietnam
  • 78 pages
  • Euromonitor International
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In 2018, soft drinks continued to record good growth in both volume and value sales in Vietnam. Bottled water, sports drinks and juice were among the categories that registered strong growth in 2018. However, sales of soft drinks are not consistent throughout the year. For example, the sales of soft drinks are particularly strong during the first quarter of the year, thanks to the Tet holiday in Vietnam.

The Soft Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN VIETNAM

List of Contents and Tables
Executive Summary
Soft Drinks Continues To Record A Strong Performance in Vietnam
Health and Wellness Trend Shapes Soft Drinks Growth Movements
Suntory PepsiCo Vietnam Beverage Co Ltd Strengthens Its Leading Position
Active Year for New Product Development
Positive Outlook for the Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023
Appendix
Fountain Sales in Vietnam
Sources
Summary 1 Research Sources
Headlines
Prospects
Bottled Water Continues To Record Double-digit Growth
Players Focus on Stimulating Demand for Bottled Water
Competitive Landscape
Suntory PepsiCo Vietnam Beverage Co Ltd Continues To Lead
International Companies Continue To Dominate Bottled Water
Category Data
Table 32 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 33 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Headlines
Prospects
Carbonates Registers A Slowdown in Growth Due To Various Challenges
Key Players Put Their Efforts Into Various Marketing and Advertising Tools
Competitive Landscape
Suntory PepsiCo Vietnam Beverage Co Ltd Continues To Lead
Local Players Mostly Focus on Suburban and Rural Areas
Category Data
Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 48 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 49 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Headlines
Prospects
Liquid Concentrates Continues To Be A Niche Area
Powder Concentrates Has Greater Sales
Competitive Landscape
Nestlé Vietnam Ltd Continues To Lead Concentrates
International Companies Continue To Dominate
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 66 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 68 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 78 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 79 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Headlines
Prospects
Juice Sees Strong Growth Thanks To Rising Health and Wellness Awareness
Key Players Consistently Boosting Sales of Juice in Modern Retail Channels
Competitive Landscape
Suntory PepsiCo Vietnam Beverage Co Ltd Continues To Lead
No Significant Changes Seen in Juice Competitive Landscape
Category Data
Table 81 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 82 Off-trade Sales of Juice by Category: Value 2013-2018
Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 84 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 85 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 86 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 87 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 88 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 89 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 90 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 91 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 92 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 93 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 94 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 95 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Headlines
Prospects
Rtd Coffee Enjoys Rising Popularity
New Product Development Attracts Consumer Attention
Competitive Landscape
Ajinomoto Co Inc Continues To Hold the Leading Position
No Significant Changes Seen in Rtd Coffee
Category Data
Table 96 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 97 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 98 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 99 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 100 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 101 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 102 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 103 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 104 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 105 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 106 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 107 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Headlines
Prospects
Rtd Tea Recovering From the Crisis
Rtd Tea Faces Stronger Competition From Bottled Water
Competitive Landscape
Tan Hiep Phat Group Continues To Hold the Leading Position
Rtd Tea Continues To Become More Competitive
Category Data
Table 108 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 109 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 110 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 111 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 112 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 113 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 114 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 115 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 116 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 117 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 118 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Headlines
Prospects
Active Advertising Boosts the Performance of Energy Drinks
Players Gradually Expand Their Consumer Base
Competitive Landscape
Suntory PepsiCo Vietnam Beverage Co Ltd Remains the Leader
Strong Performance of Energy Drinks Attracts New Players
Category Data
Table 121 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 122 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 123 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 124 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 125 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 126 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 127 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 128 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 129 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 130 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 131 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 132 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Headlines
Prospects
Health and Wellness Trend Boosts Demand for Sports Drinks
Players Are Active in Promoting the Benefits of Sports Drinks
Competitive Landscape
Suntory PepsiCo Vietnam Beverage Co Ltd Continues To Lead
International Companies Continue To Dominate Sports Drinks
Category Data
Table 133 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 134 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 135 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 136 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 137 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 139 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 140 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 141 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 142 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 143 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 144 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Headlines
Prospects
Health and Wellness Trend Supports the Healthy Growth of Asian Speciality Drinks
Players Try To Push Sales in Modern Retail Channels
Competitive Landscape
Dona New Tower Natural Drink & Food Jsc Continues To Lead
Asian Speciality Drinks Is Consolidated With Only A Few Players Present
Category Data
Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2013-2018
Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2013-2018
Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2013-2018
Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2013-2018
Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2018
Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2018
Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2014-2018
Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2015-2018
Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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