Soft Drinks in Vietnam

  • ID: 2639149
  • Report
  • Region: Vietnam
  • 75 pages
  • Euromonitor International
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All soft drinks categories recorded positive performances in 2017, with some seeing strong double-digit growth in total volume terms. These included sports drinks, juice drinks, still bottled water and 100% juice, amongst others. Both the on-trade and off-trade channels recorded robust volume growth rates, which was mainly due to the rising urban population.

The Soft Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN VIETNAM

List of Contents and Tables
  • Executive Summary
  • Soft Drinks Continues To Record Healthy Growth
  • Rising Health Awareness Affects Consumers' Choice of Soft Drinks
  • Suntory PepsiCo Maintains Its Leadership
  • Notable New Products Bring Better Health Benefits
  • Strong Forecast for Soft Drinks
  • Market Data
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  • Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  • Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
  • Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
  • Appendix
  • Fountain Sales in Vietnam
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Robust Growth for Bottled Water
  • On-trade Volume Sales Are Higher, But Are Seeing Slower Growth
  • Forecast Period Trends
  • Competitive Landscape
  • PepsiCo Maintains Its Lead
  • International Players Dominate
  • Forecast Period Trends
  • Category Data
  • Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
  • Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
  • Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
  • Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
  • Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
  • Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Positive Performance Despite Rising Health Awareness
  • Localised Marketing Activities Are Key To Success
  • Forecast Period Trends
  • Competitive Landscape
  • PepsiCo and Coca-Cola Dominate Carbonates
  • Different Marketing Tactics Are Used To Capture the Younger Audience
  • Forecast Period Trends
  • Category Data
  • Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
  • Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
  • Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
  • Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
  • Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
  • Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
  • Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
  • Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
  • Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
  • Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
  • Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
  • Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
  • Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
  • Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
  • Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
  • Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
  • Headlines
  • Prospects
  • Growth Continues To Slow Due To Maturity
  • Powder Concentrates Are More Popular Than Liquid Concentrates
  • Forecast Period Trends
  • Competitive Landscape
  • International Players Dominate Concentrates
  • Some Marketing Continues
  • Forecast Period Trends
  • Category Data
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
  • Table 63 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
  • Table 64 Off-trade Sales of Concentrates by Category: Value 2012-2017
  • Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
  • Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
  • Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
  • Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
  • Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
  • Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
  • Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
  • Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
  • Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
  • Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 76 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Strong Growth As Customers Seek Healthier Choices
  • Naturally Healthy Is A Rising Niche
  • Forecast Period Trends
  • Competitive Landscape
  • PepsiCo Maintains Its Lead
  • International Players Account for the Highest Share
  • Forecast Period Trends
  • Category Data
  • Table 78 Off-trade Sales of Juice by Category: Volume 2012-2017
  • Table 79 Off-trade Sales of Juice by Category: Value 2012-2017
  • Table 80 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
  • Table 81 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
  • Table 82 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
  • Table 83 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
  • Table 84 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
  • Table 85 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
  • Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
  • Table 87 NBO Company Shares of Off-trade Juice: % Value 2013-2017
  • Table 88 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
  • Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 90 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Rtd Coffee Remains A Niche Category
  • Forecast Period Trends
  • Competitive Landscape
  • International and Local Players Have Balanced Shares
  • Birdy and Highlands Maintain Their Leading Positions
  • Forecast Period Trends
  • Category Data
  • Table 93 Off-trade Sales of RTD Coffee: Volume 2012-2017
  • Table 94 Off-trade Sales of RTD Coffee: Value 2012-2017
  • Table 95 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
  • Table 96 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
  • Table 97 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
  • Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
  • Table 99 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
  • Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
  • Table 101 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
  • Table 102 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
  • Table 103 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
  • Table 104 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Rtd Tea Rebounds in 2017, After Declining the Previous Year
  • Oolong Flavour Is on the Rise
  • Forecast Period Trends
  • Competitive Landscape
  • International Players See Strong Growth
  • New Product Developments Aim To Provide Better Health Benefits
  • Forecast Period Trends
  • Category Data
  • Table 105 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  • Table 106 Off-trade Sales of RTD Tea by Category: Value 2012-2017
  • Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  • Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
  • Table 109 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
  • Table 110 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
  • Table 111 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
  • Table 112 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
  • Table 113 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
  • Table 114 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 115 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Energy Drinks Are Consumed by A Wide Range of Consumers
  • the On-trade Channel Has Strong Potential
  • Forecast Period Trends
  • Competitive Landscape
  • PepsiCo Maintains Its Lead
  • New Products Bring New Target Segments
  • Forecast Period Trends
  • Category Data
  • Table 118 Off-trade Sales of Energy Drinks: Volume 2012-2017
  • Table 119 Off-trade Sales of Energy Drinks: Value 2012-2017
  • Table 120 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
  • Table 121 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
  • Table 122 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
  • Table 123 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
  • Table 124 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
  • Table 125 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
  • Table 126 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 127 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 128 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 129 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Sports Drinks Records Outstanding Growth in 2017
  • Competition From Other Soft Drinks Is A Posing Challenge
  • Forecast Period Trends
  • Competitive Landscape
  • PepsiCo Dominates Sports Drinks With 7-up Revive
  • International Players Dominate Sports Drinks
  • Forecast Period Trends
  • Category Data
  • Table 130 Off-trade Sales of Sports Drinks: Volume 2012-2017
  • Table 131 Off-trade Sales of Sports Drinks: Value 2012-2017
  • Table 132 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
  • Table 133 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
  • Table 134 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
  • Table 135 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
  • Table 136 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
  • Table 137 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
  • Table 138 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
  • Table 139 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
  • Table 140 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
  • Table 141 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Asian Speciality Drinks Remains A Niche Category
  • Forecast Period Trends
  • Competitive Landscape
  • Asian Speciality Drinks Is Consolidated, With Just A Few Major Players
  • Health Is the Main Marketing Message
  • Forecast Period Trends
  • Category Data
  • Table 142 Off-trade Sales of Asian Speciality Drinks: Volume 2012-2017
  • Table 143 Off-trade Sales of Asian Speciality Drinks: Value 2012-2017
  • Table 144 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2012-2017
  • Table 145 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2012-2017
  • Table 146 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2013-2017
  • Table 147 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2017
  • Table 148 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2013-2017
  • Table 149 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2014-2017
  • Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
  • Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
  • Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
  • Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022
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