+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Carbonates in Vietnam

  • PDF Icon

    Report

  • 35 Pages
  • November 2025
  • Region: Vietnam
  • Euromonitor International
  • ID: 63856
Carbonates in Vietnam saw rising on-trade demand in 2025, driven by inbound tourism, while off-trade volumes declined amid economic uncertainty and growing health awareness. Manufacturers responded with affordability strategies, such as larger 600ml bottles, exemplified by 7-Up’s launch early in the year. Reduced sugar carbonates emerged as the strongest performer, supported by government campaigns on sugar-related health risks and wider availability across urban and rural channels.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates, Reduced Sugar Carbonates, Regular Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Carbonates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Mixed performance as economy and health concerns influence purchases
INDUSTRY PERFORMANCE
  • Affordability is reshaping competitive dynamics within carbonates
  • Rising health awareness helps drive sales of reduced sugar carbonates
WHAT’S NEXT?
  • Further pressures will likely drive stronger performance of reduced sugar variants
  • Innovation to include limited editions and health-positioned ingredients
  • Sugar tax regulation to potentially impact demand for carbonates
COMPETITIVE LANDSCAPE
  • Suntory PepsiCo retains dominance of carbonates in 2025
  • Coca-Cola Beverages emerges as most dynamic player
CHANNELS
  • Small local grocers continues to dominate the distribution of carbonates
  • Retail e-commerce makes further gains in 2025 by offering convenience and discounts
CATEGORY DATA
  • Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
  • Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
  • Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
  • Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
  • Table 5 Off-trade Sales of Carbonates by Category: Volume 2020-2025
  • Table 6 Off-trade Sales of Carbonates by Category: Value 2020-2025
  • Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
  • Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
  • Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
  • Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
  • Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
  • Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
  • Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
  • Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
  • Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
  • Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
  • Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
  • Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
  • Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
  • Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN VIETNAM
EXECUTIVE SUMMARY
  • Innovating for growth amidst economic caution and health trends
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Resilience for soft drinks despite economic pressures
  • Multi-packs and larger bottles favoured for greater savings
  • Premium-positioned carbonated soft drink Cela focuses on functionality
  • Rising health concerns drive up sales of reduced sugar options
WHAT’S NEXT?
  • On-trade to remain dynamic channel, while sugar tax is likely to marginally impact pricing and consumers’ decisions
  • Sustainability efforts to increasingly shape future development
COMPETITIVE LANDSCAPE
  • Suntory PepsiCo retains leadership with wide portfolio and marketing efforts
  • Masan Group benefits from partnership with major football club
CHANNELS
  • Proximity to neighbourhoods drives popularity of small local grocers
  • Retail e-commerce makes further share gains in 2025
  • Foodservice vs retail split
MARKET DATA
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 31 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 37 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 38 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 39 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 40 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 41 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 42 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 43 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 44 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 45 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 52 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 53 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 54 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 55 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 56 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Vietnam
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources