After a year of slow current value growth due to the COVID-19 pandemic in 2020, beauty and personal care returned to a stronger performance in 2021. However, performances were not equal across categories. For instance, bath and shower, which saw a particularly dynamic increase in 2020 due to the surge in demand for hand sanitisers and other hygiene products in light of COVID-19, turned to decline as panic-buying eased, although sales remained far higher than those seen before the pandemic, in 20...
The Beauty and Personal Care in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Beauty and Personal Care in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
BEAUTY AND PERSONAL CARE IN AUSTRALIAEXECUTIVE SUMMARY
- Beauty and personal care in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
- CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
- Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
- Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
- Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
- Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
- Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
- Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Consumers look for mass products, whether by choice or necessity
- Distribution through supermarkets helps drive growth for brands
- Players pay more attention to environmental and social trends
- Sustainability likely to be an enduring trend
- Challenges and opportunities from the digital world
- Move towards natural, local, sustainable brands offering transparency
- Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
- Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
- Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
- Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
- Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Players offer local consumers experiences to drive sales
- The slow beauty movement resonates with Australian consumers
- Premium launches driven by opportunities in the country and industry
- Slow beauty movement is here to stay
- Sustainable packaging the new field of competition
- Opening of borders to drive growth, but local customers will remain important
- Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
- Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
- Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
- Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
- Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Trends impacting the adult world are also seen in baby and child-specific products
- Dermocosmetics are increasingly popular due to perceived safety and efficacy
- Australian-made niche brands challenge the industry
- Sustainability will further influence the category
- Tween and teen beauty the new way to extend the competitive frontiers
- Targeting the largely untapped consumer base of older children
- Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021
- Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
- Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
- Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
- Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
- Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
- Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
- Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
- Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
- Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
- Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Investment in body wash/shower gel continues
- Sustainability drives sales of bar soap
- Consumers are attracted by products using local ingredients
- Solid growth in the forecast period due to new hygiene routines
- More new players, fun products and collaborations likely to be seen
- Packaging sustainability to be an area of focus for players and consumers
- Table 34 Sales of Bath and Shower by Category: Value 2016-2021
- Table 35 Sales of Bath and Shower by Category: % Value Growth 2016-2021
- Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
- Table 37 NBO Company Shares of Bath and Shower: % Value 2017-2021
- Table 38 LBN Brand Shares of Bath and Shower: % Value 2018-2021
- Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
- Table 40 Forecast Sales of Bath and Shower by Category: Value 2021-2026
- Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
- Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Growth in colour cosmetics is subdued due to COVID-19
- Challenging stereotypes and beauty standards
- Local brand MCo Beauty sees dynamism thanks to pricing and digital strategy
- Bold, creative and maximalist cosmetics
- Move away from beauty stereotypes will continue
- Greater focus on sustainability expected
- Table 43 Sales of Colour Cosmetics by Category: Value 2016-2021
- Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
- Table 45 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
- Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
- Table 47 LBN Brand Shares of Eye Make-up: % Value 2018-2021
- Table 48 LBN Brand Shares of Facial Make-up: % Value 2018-2021
- Table 49 LBN Brand Shares of Lip Products: % Value 2018-2021
- Table 50 LBN Brand Shares of Nail Products: % Value 2018-2021
- Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
- Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
- Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Growth slightly constrained by maturity and less contact with others
- Recall of deodorant sprays could hamper sales of affected brands
- Greater interest in natural products
- Consumers will need to be convinced of the efficacy of natural products
- Greater focus on sustainability due to rising consumer concerns
- Opportunities for brands with clear messaging of values
- Table 54 Sales of Deodorants by Category: Value 2016-2021
- Table 55 Sales of Deodorants by Category: % Value Growth 2016-2021
- Table 56 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
- Table 57 NBO Company Shares of Deodorants: % Value 2017-2021
- Table 58 LBN Brand Shares of Deodorants: % Value 2018-2021
- Table 59 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
- Table 60 Forecast Sales of Deodorants by Category: Value 2021-2026
- Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
- Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Salon closures and new targeted products drive growth
- Extension of product range boosts share of Church & Dwight
- Sustainability starts to be seen in razors and blades
- Growth is limited by permanent hair removal options
- Innovation will be crucial to compete with alternative forms of hair removal
- More players likely to investigate sustainable options
- Table 124 Sales of Depilatories by Category: Value 2016-2021
- Table 125 Sales of Depilatories by Category: % Value Growth 2016-2021
- Table 126 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
- Table 127 NBO Company Shares of Depilatories: % Value 2017-2021
- Table 128 LBN Brand Shares of Depilatories: % Value 2018-2021
- Table 129 Forecast Sales of Depilatories by Category: Value 2021-2026
- Table 130 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Rebound thanks to the slow beauty and self-care trends
- Is digital beauty the next frontier of competition?
- A-Beauty moves into fragrances, with botanicals gaining relevance
- Players will look to innovate to attract consumers
- Slow beauty and the return of tourists to drive strong growth for premium fragrances
- Share growth of e-commerce set to continue in the forecast period
- Table 63 Sales of Fragrances by Category: Value 2016-2021
- Table 64 Sales of Fragrances by Category: % Value Growth 2016-2021
- Table 65 NBO Company Shares of Fragrances: % Value 2017-2021
- Table 66 LBN Brand Shares of Fragrances: % Value 2018-2021
- Table 67 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
- Table 68 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
- Table 69 Forecast Sales of Fragrances by Category: Value 2021-2026
- Table 70 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- New players, products and packaging drive value growth
- Sustainability concerns drive the growth of bar and concentrate formats
- A-Beauty continues to attract investors’ interest
- Increasing competition as B2B players move into the retail space
- Australian brands set to perform well due to trusted natural ingredients and ethos
- Further opportunities in sustainability
- Table 71 Sales of Hair Care by Category: Value 2016-2021
- Table 72 Sales of Hair Care by Category: % Value Growth 2016-2021
- Table 73 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
- Table 74 NBO Company Shares of Hair Care: % Value 2017-2021
- Table 75 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
- Table 76 LBN Brand Shares of Hair Care: % Value 2018-2021
- Table 77 LBN Brand Shares of Colourants: % Value 2018-2021
- Table 78 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
- Table 79 LBN Brand Shares of Styling Agents: % Value 2018-2021
- Table 80 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
- Table 81 Forecast Sales of Hair Care by Category: Value 2021-2026
- Table 82 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
- Table 83 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- An increased focus on men’s grooming in Australia
- Men are increasingly keen to use men’s grooming products
- New brands and brand extensions contribute to growth
- Growth of e-commerce set to continue
- Rising interest and awareness amongst men in personal grooming will drive growth
- Opportunities for growth in the natural space
- Table 84 Sales of Men’s Grooming by Category: Value 2016-2021
- Table 85 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
- Table 86 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
- Table 87 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
- Table 88 NBO Company Shares of Men’s Grooming: % Value 2017-2021
- Table 89 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
- Table 90 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
- Table 91 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
- Table 92 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Consumers look to improve their image with whitening products
- Sustainability is in the spotlight across categories
- The competition increases, with new products, claims and target consumers
- Increasing relevance of environmentally-friendly and sustainable products
- Electric toothbrushes set to drive growth
- Distribution channel competition likely to lead to price promotions
- Table 93 Sales of Oral Care by Category: Value 2016-2021
- Table 94 Sales of Oral Care by Category: % Value Growth 2016-2021
- Table 95 Sales of Toothbrushes by Category: Value 2016-2021
- Table 96 Sales of Toothbrushes by Category: % Value Growth 2016-2021
- Table 97 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
- Table 98 NBO Company Shares of Oral Care: % Value 2017-2021
- Table 99 LBN Brand Shares of Oral Care: % Value 2018-2021
- Table 100 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
- Table 101 LBN Brand Shares of Toothpaste: % Value 2018-2021
- Table 102 Forecast Sales of Oral Care by Category: Value 2021-2026
- Table 103 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
- Table 104 Forecast Sales of Toothbrushes by Category: Value 2021-2026
- Table 105 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- From lipstick effect to skin care
- Hybrid products launched to follow the slow beauty trend
- Business alliances heat up during the year
- Dynamic growth as interest in skin care and slow beauty increase
- Rising environmental concerns will drive players to act
- Competition is anticipated to increase
- Table 106 Sales of Skin Care by Category: Value 2016-2021
- Table 107 Sales of Skin Care by Category: % Value Growth 2016-2021
- Table 108 NBO Company Shares of Skin Care: % Value 2017-2021
- Table 109 LBN Brand Shares of Skin Care: % Value 2018-2021
- Table 110 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
- Table 111 LBN Brand Shares of Anti-agers: % Value 2018-2021
- Table 112 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
- Table 113 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
- Table 114 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
- Table 115 Forecast Sales of Skin Care by Category: Value 2021-2026
- Table 116 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Consumers continue to take a proactive approach to sun protection
- Self-tanning maintains growth for those wanting a tanned look
- The search for natural products accelerates due to product recalls
- Category blurring will become more prevalent
- Innovations needed to maintain the dynamism of baby and child-specific sun care
- High unmet potential due to incorrect application
- Table 117 Sales of Sun Care by Category: Value 2016-2021
- Table 118 Sales of Sun Care by Category: % Value Growth 2016-2021
- Table 119 NBO Company Shares of Sun Care: % Value 2017-2021
- Table 120 LBN Brand Shares of Sun Care: % Value 2018-2021
- Table 121 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
- Table 122 Forecast Sales of Sun Care by Category: Value 2021-2026
- Table 123 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
