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Beauty and Personal Care in Australia

  • ID: 2640639
  • Report
  • Region: Australia
  • 122 pages
  • Euromonitor International
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The continued growth of beauty and personal care in Australia in 2018 was driven by various factors. The expansion of beauty specialist retailers Mecca and Sephora (premium beauty) and parapharmacies Priceline and Chemist Warehouse (mass beauty) have given major support to the growth of beauty and personal care. The premium segment continues to grow due to consumers’ willingness to trade up to products which offer natural and organic claims.

The Beauty and Personal Care in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Beauty and Personal Care in Australia

List of Contents and Tables
Executive Summary
Beauty and Personal Care Registers A Stronger Performance in 2018
Experiential Beauty and Personal Care Retail Is A Key Trend
Australian Beauty and Personal Care Is Attractive To International Industry Players
A-beauty and Health-aligned Products Support Growth
Beauty and Personal Care Is Expected To See Moderate Growth
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Natural and Organic Baby and Child-specific Products Have A Promising Future
Premiumisation Continues
Supermarkets Compete With Natural Or Organic Baby and Child-specific Products
Competitive Landscape
Kimberly-Clark Australia Remains the Leading Player
International Brand Childs Farm Enters the Intense Competition
Church & Dwight Launches Nappy (diaper) Rash Treatment in A New Format
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Sustainability Initiatives Grow
Competition Is Intense in Liquid Soap
Demand Continues for Products Inspired by the Natural Trend
Competitive Landscape
Johnson & Johnson Continues To Achieve Sales Growth Despite Reputational Issues
Colgate-Palmolive Pty Ltd Retains Its Lead in Bath and Shower
Category Data
Table 22 Sales of Bath and Shower by Category: Value 2013-2018
Table 23 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 25 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 26 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 28 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Social Media and Influencers Continue To Support the Growth of Colour Cosmetics
Australia Passes Bill To End Animal Testing
Despite Their Natural Look, Australians Spend Significantly on Colour Cosmetics
Competitive Landscape
Beauty Specialist Retailers Support the Growth of Colour Cosmetics
Napoleon Perdis Goes Into Voluntary Administration
New Brands Enter Colour Cosmetics in Australia
Category Data
Table 31 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 35 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 36 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 37 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 38 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales of Deodorants Are Mature
Deodorants With A Natural Positioning Are Projected To See Strong Growth
Product Claims Are Varied
Competitive Landscape
Unilever Australia Ltd Continues To Dominate Sales of Deodorants
International Players Dominate Sales of Deodorants
Natural Deodorant Brands Receive Good Reviews
Category Data
Table 42 Sales of Deodorants by Category: Value 2013-2018
Table 43 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 45 NBO Company Shares of Deodorants: % Value 2014-2018
Table 46 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 48 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
Headlines
Prospects
Depilatories Suffers From Maturity
Convenience Supports the Growth of Alternative Hair Removal Methods
Women's Pre-shave Still Sees the Strongest Decline
Competitive Landscape
Procter & Gamble Continues To Rank First in Depilatories
Natural Ingredients Expected To Feature in New Product Developments
Category Data
Table 51 Sales of Depilatories by Category: Value 2013-2018
Table 52 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 54 NBO Company Shares of Depilatories: % Value 2014-2018
Table 55 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 56 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Premium Fragrances Drives Overall Growth
Niche Fragrances Continue To Gain Relevance Creating Opportunities for New Players
Celebrity Collaborations Remain Common in Fragrances
Competitive Landscape
Coty Australia Still Ranks First in Fragrances
L'oréal Australia Holds Second Place in Fragrances
Tous Enters Australia Through Exclusive Distribution With Core Metrics
Category Data
Table 58 Sales of Fragrances by Category: Value 2013-2018
Table 59 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of Fragrances: % Value 2014-2018
Table 61 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 64 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Demand for Natural Beauty Products Influences Hair Care in Australia
Hair Care Set To See Slower Volume Growth Over the Forecast Period
Competitive Landscape
L'oréal Australia Continues To Lead in Hair Care
Procter & Gamble Rises To Second Place in Hair Care
Innovative and Ethical Products Are Launched in Australia
Category Data
Table 66 Sales of Hair Care by Category: Value 2013-2018
Table 67 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 69 NBO Company Shares of Hair Care: % Value 2014-2018
Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 71 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 72 LBN Brand Shares of Colourants: % Value 2015-2018
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 74 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 76 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
More Men Integrate Skin Care Into Their Grooming Routines and Embrace Facial Hair
Fragrances Sales Continue To Grow
Natural, Organic and Local Brands Gain Traction
Competitive Landscape
Unilever Australia Continues To Lead
Procter & Gamble Australia Continues To Rank Second in Men's Grooming
New Product Launches Reflect the Potential of Men's Grooming
Category Data
Table 79 Sales of Men's Grooming by Category: Value 2013-2018
Table 80 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 83 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 84 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 86 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 87 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumer Awareness of the Need for A Strong Oral Care Routine Supports Growth
Despite the Maturity of Oral Care, Potential Exists for New Products
Electric Toothbrushes Continues To See the Strongest Sales Growth
Competitive Landscape
Colgate-Palmolive Remains the Leading Player
Procter & Gamble Australia Ranks Second in Oral Care
Category Data
Table 88 Sales of Oral Care by Category: Value 2013-2018
Table 89 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 90 Sales of Toothbrushes by Category: Value 2013-2018
Table 91 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 93 NBO Company Shares of Oral Care: % Value 2014-2018
Table 94 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 96 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 97 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 99 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Skin Care Is Booming
Retailers' Expansion Continues To Drive Growth
Demand for Natural Skin Care and Australian Ingredients Continues To Gain Relevance Amid Transparency and Sustainability Concerns
Competitive Landscape
L'oréal Australia Remains the Leading Company in Skin Care
Face Masks and Patches Are A Popular Trend
K-beauty Versus A-beauty
Category Data
Table 101 Sales of Skin Care by Category: Value 2013-2018
Table 102 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 103 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 104 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 105 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 106 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 107 NBO Company Shares of Skin Care: % Value 2014-2018
Table 108 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 109 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 110 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 111 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 112 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 113 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 114 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 115 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand for Sunscreens With Additional Benefits Increases
Health Bodies Push To Increase the Use of Sunscreen on A Regular Basis
Environmental Concerns About Use of Sunscreen May Impact Sun Care
Competitive Landscape
Edgewell Personal Care Australia Continues To Lead Sun Care Sales Despite Reputational Issues
Local Partnership Supports Brand Awareness for La Roche-posay
Category Data
Table 116 Sales of Sun Care by Category: Value 2013-2018
Table 117 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 118 NBO Company Shares of Sun Care: % Value 2014-2018
Table 119 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 120 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 121 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 122 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Beauty Specialist Retailers Continue To Expand
Beauty and Personal Care Experiences Strong Demand From Chinese Consumers
Products With A Natural Positioning Continue To Have Strong Growth Prospects
Competitive Landscape
Estée Lauder Takes the Lead in Premium Beauty and Personal Care
"experience More" Megatrend Influences Premium Beauty and Personal Care
Amazon Expands Its Premium Range in Australia
Category Data
Table 123 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 124 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 125 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 126 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 127 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 128 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Positive Growth To Continue for Mass Beauty and Personal Care Due To the Expansion of Drugstores/parapharmacies
Demand for Natural and Organic Products Grows
Internet Promotion Continues To Engage Consumers
Competitive Landscape
L'oréal Australia's Extensive Product Portfolio Secures the Company's Lead
Price Promotions and Discounting Support Growth
Category Data
Table 129 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 130 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 131 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 132 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 133 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 134 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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