+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Organic Beverages in Bulgaria

  • ID: 2646676
  • Report
  • January 2021
  • Region: Bulgaria
  • 25 pages
  • Euromonitor International
While value growth was in the double-digits in 2020, part of this growth was driven by double-digit price rises. All the same, organic beverages benefitted from COVID-19. However certain products are not gaining traction in Bulgaria. For example, organic juices and its concentrate form, are not sought after and people prefer to make freshly squeezed juice at home.

The Organic Beverages in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Organic Hot Drinks, Organic Soft Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Organic Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Boost in organic value sales through e-commerce, due to COVID-19
  • Coffee brands are among top selling brands in 2020
  • Organic coffee continues to do well, but performance will be more muted over forecast period
RECOVERY AND OPPORTUNITIES
  • Muted growth over forecast period, as consumers more price sensitive
  • Store-based retailers use dedicated zones to improve access to organic beverages
  • Organic and local more closely aligned over forecast period
CATEGORY DATA
  • Table 1 Sales of Organic Beverages by Category: Value 2015-2020
  • Table 2 Sales of Organic Beverages by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Organic Beverages: % Value 2016-2020
  • Table 4 LBN Brand Shares of Organic Beverages: % Value 2017-2020
  • Table 5 Distribution of Organic Beverages by Format: % Value 2015-2020
  • Table 6 Forecast Sales of Organic Beverages by Category: Value 2020-2025
  • Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • Foodservice vs retail split
  • What next for health and wellness?
MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 10 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
Adroll
adroll