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Health and Wellness in Bulgaria

  • ID: 2646733
  • Report
  • Region: Bulgaria
  • 81 pages
  • Euromonitor International
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In 2018, stable economic growth and increased migration of the active population in urban areas benefitted health and wellness in Bulgaria. The urban population tried to lead healthier lifestyles, offsetting the negative impact of air pollution, noise, and exposure to viruses; all external factors that are difficult to change.

The Health and Wellness in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Health and Wellness in Bulgaria

List of Contents and Tables
Executive Summary
Stable Economic Growth and Increasing Urban Population Drive Demand for Health and Wellness
Health and Wellness Trends in Soft Drinks Impacted by High Price Sensitivity
Health and Wellness Attractive for Innovative Start-ups
Modern Grocery Retailers Key Distribution Channel for Popular Products
Stable Growth Predicted for Forecast Period
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Consumers Increasingly Mindful of Calorie Intake and Sugar Reduction
Revival for Reduced Sugar Liquid Concentrates
Large Potential Consumer Base for Bfy Reduced Caffeine Beverages
Competitive Landscape
Coca-cola's Strong Commitment To Sugar Reduction
Local Companies' Growth in Liquid Concentrates Driven by Healthy Trends
Lavazza Decaffeinato and Nescafé Lead Bfy Reduced Caffeine Beverages
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Bulgarian Consumers Become Increasingly Cautious Regarding Fat Intake
Reduced Sugar Retains Highest Share Within Better for You Packaged Food
Hazards of Salt in the Diet Remains Underestimated by Bulgarians
Competitive Landscape
Wrigley Bulgaria Retains Leadership
Pobeda Ad Leads Reduced Sugar Sweet Biscuits
Bfy Reduced Fat Packaged Food Led by Krasi But Remains Highly Fragmented
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Positive Development for Ff Juice Drinks (up To 24% Juice)
Search for Fusion Experience in Beverages
Ff Hot Drinks Struggles Due To Focus on Children and Breakfast
Competitive Landscape
Hell Energy Drink Leverages Health and Wellness Trends To Boost Value Growth
Nestlé Dominates Ff Hot Drinks
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Healthier Living and Convenience Trend Allow Ff Snack Bars To Flourish
Increasing Awareness of Healthier Breakfast Choices Influences Ff Breakfast Cereals
Ff Milk Formula Maintains Healthy Growth
Competitive Landscape
Nestlé Strengthens Lead of Fortified/functional Packaged Food in 2018
Korona M Records Most Dynamic Growth in 2018
Unilever Bulgaria Suffers Highest Decline
Category Data
Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2013-2018
Table 45 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 47 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 48 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 49 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 50 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Number of Vegetarians Positively Impact Free From
Rising Lactose Intolerance Awareness Boosts Free From Lactose
Growing Awareness of Gluten-free Diet To Help Free From Gluten Sales
Competitive Landscape
Category Remains Highly Fragmented
Alpro Is Strong Performer
Bomaks Leads Free From Dairy Milk in 2018
Category Data
Table 53 Sales of Free From by Category: Value 2013-2018
Table 54 Sales of Free From by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Free From: % Value 2014-2018
Table 56 LBN Brand Shares of Free From: % Value 2015-2018
Table 57 Distribution of Free From by Format: % Value 2013-2018
Table 58 Forecast Sales of Free From by Category: Value 2018-2023
Table 59 Forecast Sales of Free From by Category: % Value Growth 2018-2023
Headlines
Prospects
Lower Mineralised Bottled Water - the Healthiest Choice
Nh Superfruit Juice As A Healthy Snack
Obesity and Rising Health Awareness Drive Growth in Nh Tea
Competitive Landscape
Bottled Water Companies Focus on Lower Mineralised Brand Extensions
Rauch Fruchtsäfte GmbH & Co Og Leverages Health and Wellness Trends To Drive High Value Sales
Domestic Companies and Brands Dominate Nh Tea
Category Data
Table 60 Sales of NH Beverages by Category: Value 2013-2018
Table 61 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 63 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 64 Distribution of NH Beverages by Format: % Value 2013-2018
Table 65 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 66 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Nh Fruit and Nut Bars Records Highest Current Value Growth
High Fibre Diet Continues To Positively Impact Category
Nh Olive Oil Holds Largest Value Share
Competitive Landscape
Dobrudzhanski Hlyab Ad and Brand Vita Lead Nh High Fibre Bread
Costa D'oro Continues To Retain Lead Brands of Nh Olive Oil
Private Label Holds Strong Value Share in Naturally Healthy Packaged Food
Category Data
Table 67 Sales of NH Packaged Food by Category: Value 2013-2018
Table 68 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 70 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 71 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 72 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Notable Premiumisation Trends Create Appetite for Organic Soft Drinks
Strong Results for Organic Fresh Coffee
Organic Coffee Likely To Remain Niche Over Forecast Period
Competitive Landscape
Organic Coffee Likely To Remain Highly Fragmented Over Forecast Period
Uninspiring Offer in Major Grocery Retailers Opens Opportunity for Other Retailers
Category Data
Table 74 Sales of Organic Beverages by Category: Value 2014-2018
Table 75 Sales of Organic Beverages by Category: % Value Growth 2014-2018
Table 76 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 77 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 78 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 79 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 80 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Popularity of Organic Food and Its Healthier Properties To Boost Sales
Organic Baby Food Continues To Play Important Role in Organic Packaged Food
Organic Butter and Spreads Records Highest Current Value Growth in 2018
Competitive Landscape
Hipp Retains Lead of Organic Packaged Food in 2018
Bio Bulgaria Retains Second Position
Private Label Experiences Strong Increase in Value Sales in 2018
Category Data
Table 81 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 83 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 85 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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