Health and Wellness in Bulgaria

  • ID: 2646733
  • Report
  • Region: Bulgaria
  • 89 pages
  • Euromonitor International
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Health and wellness in Bulgaria is growing in a stable and sustainable manner, with growth driven mainly by an active urban population with higher living standards and who are more conscious about their quality of life, longevity and wellbeing.

The Health and Wellness in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HEALTH AND WELLNESS IN BULGARIA

May 2017

List of Contents and Tables:

Executive Summary
Health and Wellness Continues To Grow in Bulgaria
High Obesity Levels Fuel Growing Public Concern About Healthy Diets and Lifestyles
Outdoor Farmers' Markets and Bio Markets Are Booming
Petrol Stations Increase the Retail Area Focused on Health and Wellness Offerings
Health and Wellness Is An Increasingly Competitive and Sophisticated Market
Key Trends and Developments
the Availability of Health and Wellness Products Expands in Modern Grocery Retailers
Beverages As Nutraceuticals
Health and Wellness Coffee and Tea Have A More Positive Outlook
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2011-2016
Table 2 Sales of Health and Wellness by Type: % Value Growth 2011-2016
Table 3 Sales of Health and Wellness by Category: Value 2011-2016
Table 4 Sales of Health and Wellness by Category: % Value Growth 2011-2016
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2011-2016
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2011-2016
Table 7 NBO Company Shares of Health and Wellness: % Value 2012-2016
Table 8 LBN Brand Shares of Health and Wellness: % Value 2013-2016
Table 9 Distribution of Health and Wellness by Format: % Value 2011-2016
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2016
Table 11 Forecast Sales of Health and Wellness by Type: Value 2016-2021
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 13 Forecast Sales of Health and Wellness by Category: Value 2016-2021
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Appendix
National Legislation
Sources
Summary 1 Research Sources
Bio Bulgaria Ood in Health and Wellness (bulgaria)
Strategic Direction
Key Facts
Summary 2 Bio Bulgaria OOD: Key Facts
Competitive Positioning
Summary 3 Bio Bulgaria OOD: Competitive Position 2016
Tpk Mihalkovo in Health and Wellness (bulgaria)
Strategic Direction
Key Facts
Summary 4 TPK Mihalkovo: Key Facts
Summary 5 TPK Mihalkovo: Operational Indicators
Competitive Positioning
Summary 6 TPK Mihalkovo: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2011-2016
Table 18 Sales of BFY Beverages by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of BFY Beverages: % Value 2012-2016
Table 20 LBN Brand Shares of BFY Beverages: % Value 2013-2016
Table 21 Distribution of BFY Beverages by Format: % Value 2011-2016
Table 22 Forecast Sales of BFY Beverages by Category: Value 2016-2021
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2011-2016
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2011-2016
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2012-2016
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2013-2016
Table 28 Distribution of BFY Packaged Food by Format: % Value 2011-2016
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2016-2021
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2011-2016
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2011-2016
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2011-2016
Table 34 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2011-2016
Table 35 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2011-2016
Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2012-2016
Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2013-2016
Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2011-2016
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2011-2016
Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2011-2016
Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2011-2016
Table 44 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2011-2016
Table 45 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2011-2016
Table 46 Key Functional Ingredients in Fortified/Functional Milk: % Value 2011-2016
Table 47 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2011-2016
Table 48 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2012-2016
Table 49 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2013-2016
Table 50 Distribution of Fortified/Functional Packaged Food by Format: % Value 2011-2016
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 53 Sales of Free From by Category: Value 2011-2016
Table 54 Sales of Free From by Category: % Value Growth 2011-2016
Table 55 Free From Lactose Dairy by Type: % Value 2011-2016
Table 56 NBO Company Shares of Free From: % Value 2012-2016
Table 57 LBN Brand Shares of Free From: % Value 2013-2016
Table 58 Distribution of Free From by Format: % Value 2011-2016
Table 59 Forecast Sales of Free From by Category: Value 2016-2021
Table 60 Forecast Sales of Free From by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of NH Beverages by Category: Value 2011-2016
Table 62 Sales of NH Beverages by Category: % Value Growth 2011-2016
Table 63 NBO Company Shares of NH Beverages: % Value 2012-2016
Table 64 LBN Brand Shares of NH Beverages: % Value 2013-2016
Table 65 Distribution of NH Beverages by Format: % Value 2011-2016
Table 66 Forecast Sales of NH Beverages by Category: Value 2016-2021
Table 67 Forecast Sales of NH Beverages by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 68 Sales of NH Packaged Food by Category: Value 2011-2016
Table 69 Sales of NH Packaged Food by Category: % Value Growth 2011-2016
Table 70 NBO Company Shares of NH Packaged Food: % Value 2012-2016
Table 71 LBN Brand Shares of NH Packaged Food: % Value 2013-2016
Table 72 Distribution of NH Packaged Food by Format: % Value 2011-2016
Table 73 Forecast Sales of NH Packaged Food by Category: Value 2016-2021
Table 74 Forecast Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 75 Sales of Organic Packaged Food by Category: Value 2011-2016
Table 76 Sales of Organic Packaged Food by Category: % Value Growth 2011-2016
Table 77 NBO Company Shares of Organic Packaged Food: % Value 2012-2016
Table 78 LBN Brand Shares of Organic Packaged Food: % Value 2013-2016
Table 79 Distribution of Organic Packaged Food by Format: % Value 2011-2016
Table 80 Forecast Sales of Organic Packaged Food by Category: Value 2016-2021
Table 81 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
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