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Health and Wellness in Ukraine

  • ID: 2646734
  • Report
  • Region: Ukraine
  • 78 pages
  • Euromonitor International
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Health and wellness in Ukraine recorded another dynamic performance in 2018, with overall current value sales growing at a double-digit rate. This performance was underpinned by rising health awareness among Ukrainians, particularly those living in big cities. Influenced by global trends, consumers showed growing interest in a wide variety of packaged food and beverages with a health and wellness positioning.

The Health and Wellness in Ukraine report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Health and Wellness in Ukraine

List of Contents and Tables
Executive Summary
Health and Wellness Current Value Sales Continue To Grow Strongly
Influence of On-the-go Consumption Trend Increasingly Evident in 2018
International Players Continue To Lead Many Categories
Modern Grocery Retailers Expand Their Health and Wellness Assortments
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Concerns Over Obesity and Diabetes Drive Demand for Reduced Sugar Products
Consumers Show Growing Interest in Reduced Caffeine Coffee
More Players Expected To Launch Reduced Sugar Beverages Sweetened With Stevia
Competitive Landscape
Coca-Cola Maintains Its Dominance in Bfy Beverages
Bfy Beverages Face Growing Competition From Ff Products
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Reduced Fat Yoghurt Set To Remain Most Dynamic Category in Value Growth Terms
Demand for Reduced Sugar Confectionery Expected To Improve
Reduced Fat Mayonnaise Gains Popularity Among Ukrainians
Competitive Landscape
Nestlé-ukraine Maintains Its Lead in Reduced Fat Sauces, Dressings and Condiments
Danone Remains the Overall Leader in Reduced Fat Dairy
Wrigley Faces Growing Threat From Mondelez in Sugar-free Gum (non-ff)
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Ff Beverages Claiming To Boost Immunity and Energy Levels Gain Popularity
Strong Prospects for New Product Development in Ff Juice
New Launches Should Help To Broaden Consumer Base for Ff Beverages
Competitive Landscape
Novi Produkty Group Continues To Lead Ff Beverages
Price Competition in Ff Energy Drinks Set To Increase
Advertising Gains Importance As Competition Intensifies
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 35 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 36 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 37 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand for Ff Shelf Stable Milk Products Expected To Increase
Ff Products Set To Gain Ground in Baby Food Categories Other Than Milk Formula
Outlook for Ff Yoghurt Remains Positive
Competitive Landscape
More Milk Producers Expected To Launch Ff Shelf Stable Products
Terra Supports Bila Liniya Bifidus Launch With Creative TV Campaign
Shostkynsky Miskmolkombinat Enters Ff Cheese
Category Data
Table 40 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 41 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 42 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 43 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 45 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 46 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 47 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 48 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 49 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 50 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
More Local Companies Expected To Enter Free From Lactose Dairy
Consumer Awareness of Free From Meat Substitutes Increases
Demand for Ha Liquid Milk Formula Products Set To Continue Rising
Competitive Landscape
Nestlé-ukraine Enters Free From Gluten Breakfast Cereals
Domestic Producers Show Little Interest in Chilled Meat Substitutes
More Local Companies Likely To Follow Lustdorf Into Free From Dairy Milk Alternatives
Category Data
Table 53 Sales of Free From by Category: Value 2013-2018
Table 54 Sales of Free From by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Free From: % Value 2014-2018
Table 56 LBN Brand Shares of Free From: % Value 2015-2018
Table 57 Distribution of Free From by Format: % Value 2013-2018
Table 58 Forecast Sales of Free From by Category: Value 2018-2023
Table 59 Forecast Sales of Free From by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth in Bottled Water Consumption Underpins Expansion of Nh Beverages
Nh Superfruit Juice Faces Growing Challenge From Nh 100% Juice
Ukrainians Show Growing Interest in Nh Other Tea and Nh Fruit/herbal Tea
Competitive Landscape
Oskar Morshynsky Remains the Overall Leader in Nh Beverages
Domestic Players Expected To Gain Ground in Nh Natural Mineral Water
Manufacturers Focus on Targeting Children and Young Adults
Category Data
Table 60 Sales of NH Beverages by Category: Value 2013-2018
Table 61 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 63 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 64 Distribution of NH Beverages by Format: % Value 2013-2018
Table 65 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 66 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Nh Sour Milk Products Set To Remain the Largest Category in Volume Terms
Rising Health-consciousness and New Entries Will Strengthen Interest in Nh Olive Oil
Nh Cereal Bars Records the Highest Current Value Growth Rate in 2018
Competitive Landscape
Danone Launches New Nh Yoghurt and Sour Milk Products
Competition From Unpackaged Varieties Will Limit Expansion of Nh Honey
Nh Fruits Snacks Brand Frutalina Gains Popularity in Ukraine
Category Data
Table 67 Sales of NH Packaged Food by Category: Value 2013-2018
Table 68 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 70 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 71 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 72 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Prospects
Premium Prices Continue To Limit Appeal of Organic Beverages
Headlines
Prospects
Organic Products Expected To Become More Widely Available Via Traditional Channels
Organic Milk Formula Retains Potential for Expansion
Outlook for Organic Confectionery Remains Poor
Competitive Landscape
Local Companies Etnoprodukt and Organic Milk Gain Ground in 2018
Auchan Is the Only Retailer To Offer Private Label Organic Products
Hipp Consolidates Its Lead in Organic Baby Food
Category Data
Table 74 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 75 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 76 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 77 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 78 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 79 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 80 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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