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Health and Wellness in Ukraine

  • ID: 2646734
  • Report
  • February 2020
  • Region: Ukraine
  • 78 pages
  • Euromonitor International
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Health and wellness in Ukraine continued to record strengthening demand in Ukraine, driven by the increasing awareness amongst consumers to follow healthier lifestyles. This is encouraging them to reduce their fat and sugar intake, supporting demand for better for you packaged food and beverages, while the search for more natural products that are free from artificial ingredients supports the ongoing strong demand for naturally healthy within both beverages and packaged food.

The Health and Wellness in Ukraine report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Executive Summary
  • Health And Wellness Continues To Grow In Ukraine, Driven By Increasing Consumer Education Through Marketing And Expansion Efforts By Producers
  • Health And Wellness Can Improve Traditionally Negative Perceptions Of Certain Products
  • Companies' Marketing Activities Determine Success In Health And Wellness
  • Modern Grocery Retailers Continues To Gain Share From Traditional Channels In The Distribution Of Health And Wellness Products
  • Demand For Health And Wellness To Strengthen In Line With Increasing Interest In Healthy Living
  • Market Data
  • Table 1 Sales Of Health And Wellness By Type: Value 2014-2019
  • Table 2 Sales Of Health And Wellness By Type: % Value Growth 2014-2019
  • Table 3 Sales Of Health And Wellness By Category: Value 2014-2019
  • Table 4 Sales Of Health And Wellness By Category: % Value Growth 2014-2019
  • Table 5 Sales Of Health And Wellness By Prime Positioning: Value 2014-2019
  • Table 6 Sales Of Health And Wellness By Prime Positioning: % Value Growth 2014-2019
  • Table 7 Nbo Company Shares Of Health And Wellness: % Value 2015-2019
  • Table 8 Lbn Brand Shares Of Health And Wellness: % Value 2016-2019
  • Table 9 Distribution Of Health And Wellness By Format: % Value 2014-2019
  • Table 10 Distribution Of Health And Wellness By Format And Category: % Value 2019
  • Table 11 Forecast Sales Of Health And Wellness By Type: Value 2019-2024
  • Table 12 Forecast Sales Of Health And Wellness By Type: % Value Growth 2019-2024
  • Table 13 Forecast Sales Of Health And Wellness By Category: Value 2019-2024
  • Table 14 Forecast Sales Of Health And Wellness By Category: % Value Growth 2019-2024
  • Table 15 Forecast Sales Of Health And Wellness By Prime Positioning: Value 2019-2024
  • Table 16 Forecast Sales Of Health And Wellness By Prime Positioning: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Low Consumer Education Calls For Greater Marketing Activity To Drive Stronger Growth In Better For You Beverages
  • Large Offer Of Substitute Products Hampers Development Of Bfy Reduced Caffeine Beverages
  • Bfy Reduced Sugar Soft Drinks Benefits From Strong Consumer Awareness And Availability
  • Competitive Landscape
  • Low Consumer Interest Is Barrier To Stronger Investment And New Brands Entering
  • International Players Dominate Due To Stronger Marketing Capabilities
  • Coca-Cola Retains Dominant Presence With New Flavours And Wide Retail Presence
  • Category Data
  • Table 17 Sales Of Bfy Beverages By Category: Value 2014-2019
  • Table 18 Sales Of Bfy Beverages By Category: % Value Growth 2014-2019
  • Table 19 Nbo Company Shares Of Bfy Beverages: % Value 2015-2019
  • Table 20 Lbn Brand Shares Of Bfy Beverages: % Value 2016-2019
  • Table 21 Distribution Of Bfy Beverages By Format: % Value 2014-2019
  • Table 22 Forecast Sales Of Bfy Beverages By Category: Value 2019-2024
  • Table 23 Forecast Sales Of Bfy Beverages By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Reduced Fat Dairy Remains Most Popular Category Offering Expansive Product Range
  • Ongoing Demand For Reduced Sugar Confectionery, With Strongest Growth Recorded By Expensive Sugar-Free Gum (Non-Ff)
  • Product Development Could See Emergence Of Reduced Fat Chilled Processed Meat And Seafood
  • Competitive Landscape
  • Highly-Priced Sugar-Free Gum Brands Lead Overall Better For You Packaged Food
  • Olkom Looks To Diversify Into Reduced Fat Spreads
  • Nestlé-Ukraine Invests In Reconstructing Manufacturing Facilities To Support Further Product Development
  • Category Data
  • Table 24 Sales Of Bfy Packaged Food By Category: Value 2014-2019
  • Table 25 Sales Of Bfy Packaged Food By Category: % Value Growth 2014-2019
  • Table 26 Nbo Company Shares Of Bfy Packaged Food: % Value 2015-2019
  • Table 27 Lbn Brand Shares Of Bfy Packaged Food: % Value 2016-2019
  • Table 28 Distribution Of Bfy Packaged Food By Format: % Value 2014-2019
  • Table 29 Forecast Sales Of Bfy Packaged Food By Category: Value 2019-2024
  • Table 30 Forecast Sales Of Bfy Packaged Food By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Developing Trend For Healthy Lifestyle Drives Greater Interest In Fortified/Functional Beverages
  • Producers Use Fortified/Functional Beverages To Improve Positioning Of Relatively Unhealthy Categories
  • Fortified/Functional Beverages To Expand Its Presence Over The Forecast Period
  • Competitive Landscape
  • Digital Marketing Is A Primary Tool To Reach Target Audience Of Young Consumers Dictated By Ff Energy Drinks
  • Novi Produkty Retains Leadership With Competitive Price And Creative Marketing
  • Increasing Competition Likely To Slow Average Unit Price Increase
  • Category Data
  • Table 31 Sales Of Fortified/Functional Beverages By Category: Value 2014-2019
  • Table 32 Sales Of Fortified/Functional Beverages By Category: % Value Growth 2014-2019
  • Table 33 Key Functional Ingredients In Fortified/Functional Bottled Water: % Value 2014-2019
  • Table 34 Key Functional Ingredients In Fortified/Functional Nectars (25-99% Juice): % Value 2014-2019
  • Table 35 Nbo Company Shares Of Fortified/Functional Beverages: % Value 2015-2019
  • Table 36 Lbn Brand Shares Of Fortified/Functional Beverages: % Value 2016-2019
  • Table 37 Distribution Of Fortified/Functional Beverages By Format: % Value 2014-2019
  • Table 38 Forecast Sales Of Fortified/Functional Beverages By Category: Value 2019-2024
  • Table 39 Forecast Sales Of Fortified/Functional Beverages By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Ongoing Popularity For Ff Breakfast Cereals And Ff Dairy
  • Increasing Interest In High Protein Content Supports Growth Of Niche Ff Protein/Energy Bars And Ff Yoghurt
  • Ff Baby Food Supports Value Sales Growth Of Fortified/Functional Packaged Food
  • Competitive Landscape
  • Multinationals Present In Strong Growth Categories Continue To Lead
  • Lactalis Improves Performance Within Ff Dairy
  • Launch Of Fortified Sunflower Oil Could Lead To Development Of Ff Edible Oil In Ukraine
  • Category Data
  • Table 40 Sales Of Fortified/Functional Packaged Food By Category: Value 2014-2019
  • Table 41 Sales Of Fortified/Functional Packaged Food By Category: % Value Growth 2014-2019
  • Table 42 Key Functional Ingredients In Fortified/Functional Breakfast Cereals: % Value 2014-2019
  • Table 43 Key Functional Ingredients In Fortified/Functional Bread: % Value 2014-2019
  • Table 44 Key Functional Ingredients In Fortified/Functional Sugar Confectionery: % Value 2014-2019
  • Table 45 Key Functional Ingredients In Fortified/Functional Milk: % Value 2014-2019
  • Table 46 Key Functional Ingredients In Fortified/Functional Sweet Biscuits: % Value 2014-2019
  • Table 47 Sales Of Fortified/Functional Yoghurt By Standard Fat Vs Reduced Fat: % Value 2014-2019
  • Table 48 Nbo Company Shares Of Fortified/Functional Packaged Food: % Value 2015-2019
  • Table 49 Lbn Brand Shares Of Fortified/Functional Packaged Food: % Value 2016-2019
  • Table 50 Lbn Brand Shares Of Fortified/Functional Bread: % Value 2016-2019
  • Table 51 Distribution Of Fortified/Functional Packaged Food By Format: % Value 2014-2019
  • Table 52 Forecast Sales Of Fortified/Functional Packaged Food By Category: Value 2019-2024
  • Table 53 Forecast Sales Of Fortified/Functional Packaged Food By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Increasing Health Awareness Boosts Demand For Free From Dairy And Free From Lactose
  • Free From Meat Is New Niche Category That Is Gaining Interest Amongst Wider Range Of Consumers
  • Ha Milk Formula Remains Most Popular Product In Free From As Greater Education Allows More Rapid Diagnosis Of Various Allergies In Babies
  • Competitive Landscape
  • Nutricia Ukraine Consolidates Leadership Due To Strength In Ha Milk Formula
  • Local Player Continues To Gain Momentum With Investment In Free From Lactose Dairy
  • Domestic Producers Likely To Continue To Develop Within Free From
  • Category Data
  • Table 54 Sales Of Free From By Category: Value 2014-2019
  • Table 55 Sales Of Free From By Category: % Value Growth 2014-2019
  • Table 56 Nbo Company Shares Of Free From: % Value 2015-2019
  • Table 57 Lbn Brand Shares Of Free From: % Value 2016-2019
  • Table 58 Distribution Of Free From By Format: % Value 2014-2019
  • Table 59 Forecast Sales Of Free From By Category: Value 2019-2024
  • Table 60 Forecast Sales Of Free From By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Offer Of Alternative Naturally Healthy Beverages Limits Development Of More Niche Areas
  • Despite Strong Tea-Drinking Tradition In Ukraine, Stronger Development Of Nh Hot Drinks Is Restricted By High Prices
  • Health And Wellness Trend Will Help To Expand Offer Of Naturally Healthy Beverages
  • Competitive Landscape
  • Nh Bottled Water Producers Comprise Main Players Within Competitive Landscape
  • Oscar Morshynsky Drives Interest In Nh Bottled Water With Active Marketing
  • Growing Interest In Health And Wellness Encourages New Brands To Enter Naturally Healthy Beverages
  • Category Data
  • Table 61 Sales Of Nh Beverages By Category: Value 2014-2019
  • Table 62 Sales Of Nh Beverages By Category: % Value Growth 2014-2019
  • Table 63 Nbo Company Shares Of Nh Beverages: % Value 2015-2019
  • Table 64 Lbn Brand Shares Of Nh Beverages: % Value 2016-2019
  • Table 65 Distribution Of Nh Beverages By Format: % Value 2014-2019
  • Table 66 Forecast Sales Of Nh Beverages By Category: Value 2019-2024
  • Table 67 Forecast Sales Of Nh Beverages By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Tradition Of Consuming Sour Milk Products Supports Dominance Within Naturally Healthy Packaged Food
  • Local Brands Hope To Gain Consumer Attention In Expensive Niche Of Nh Fruit And Nut Bars
  • Nh High Fibre Food Could Further Expand With Development Of Biscuits
  • Competitive Landscape
  • High Fragmentation With Local Players Dominating Nh Sour Milk Products
  • Nh Edible Oils Could Develop Beyond Nh Olive Oil With Local Products
  • Development For Nh High Fibre Pasta And Rice
  • Category Data
  • Table 68 Sales Of Nh Packaged Food By Category: Value 2014-2019
  • Table 69 Sales Of Nh Packaged Food By Category: % Value Growth 2014-2019
  • Table 70 Nbo Company Shares Of Nh Packaged Food: % Value 2015-2019
  • Table 71 Lbn Brand Shares Of Nh Packaged Food: % Value 2016-2019
  • Table 72 Distribution Of Nh Packaged Food By Format: % Value 2014-2019
  • Table 73 Forecast Sales Of Nh Packaged Food By Category: Value 2019-2024
  • Table 74 Forecast Sales Of Nh Packaged Food By Category: % Value Growth 2019-2024
  • Prospects
  • Organic Beverages To Remain A Niche Over The Forecast Period Due To Lack Of Awareness Amongst Consumers In Addition To High Unit Prices
  • Headlines
  • Prospects
  • Organic Packaged Food Likely To Remain Expensive Niche, Although Organic Milk Offers More Accessible Prices
  • Modern Grocery Retailers Continues To Gain Share, While New Regulations Regarding The Production Of Organic Production Could Impact Smaller Players
  • Smaller Product Areas Within Organic Baby Food Offer Greater Potential For Growth
  • Competitive Landscape
  • Competitive Landscape Is Influenced By Organic Baby Food And Organic Dairy Players
  • Italian Brand Launches First Organic Pasta In Ukraine
  • Gerber Organic Pouches Could Offer Competition To Hipp
  • Category Data
  • Table 75 Sales Of Organic Packaged Food By Category: Value 2014-2019
  • Table 76 Sales Of Organic Packaged Food By Category: % Value Growth 2014-2019
  • Table 77 Nbo Company Shares Of Organic Packaged Food: % Value 2015-2019
  • Table 78 Lbn Brand Shares Of Organic Packaged Food: % Value 2016-2019
  • Table 79 Distribution Of Organic Packaged Food By Format: % Value 2014-2019
  • Table 80 Forecast Sales Of Organic Packaged Food By Category: Value 2019-2024
  • Table 81 Forecast Sales Of Organic Packaged Food By Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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