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Fortified/Functional Packaged Food in Bulgaria

  • ID: 2646794
  • Report
  • Region: Bulgaria
  • 22 pages
  • Euromonitor International
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The flourishing economic environment in Bulgaria has had a positive impact on consumers’ budgets, a proportion of which they want to allocate to food. The accumulating healthier lifestyle trend combined with the busier lifestyles of Bulgarians has had a favourable influence on FF snack bars, with FF cereal bars and FF energy bars recording the strongest current value growth rates in 2018.

The Fortified/Functional Packaged Food in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Fortified/functional Packaged Food in Bulgaria

List of Contents and Tables
Headlines
Prospects
Healthier Living and Convenience Trend Allow Ff Snack Bars To Flourish
Increasing Awareness of Healthier Breakfast Choices Influences Ff Breakfast Cereals
Ff Milk Formula Maintains Healthy Growth
Competitive Landscape
Nestlé Strengthens Lead of Fortified/functional Packaged Food in 2018
Korona M Records Most Dynamic Growth in 2018
Unilever Bulgaria Suffers Highest Decline
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 7 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 10 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Executive Summary
Stable Economic Growth and Increasing Urban Population Drive Demand for Health and Wellness
Health and Wellness Trends in Soft Drinks Impacted by High Price Sensitivity
Health and Wellness Attractive for Innovative Start-ups
Modern Grocery Retailers Key Distribution Channel for Popular Products
Stable Growth Predicted for Forecast Period
Market Data
Table 13 Sales of Health and Wellness by Type: Value 2013-2018
Table 14 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 15 Sales of Health and Wellness by Category: Value 2013-2018
Table 16 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 17 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 19 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 20 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 21 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 22 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 23 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 25 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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