Brain Health Functional Food and Beverage Market Report 2025

This Brain Health Functional Food and Beverage market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The brain health functional food and beverage market size has grown rapidly in recent years. It will grow from $20.7 billion in 2024 to $23.02 billion in 2025 at a compound annual growth rate (CAGR) of 11.2%. The growth in the historic period can be attributed to rising awareness of cognitive health, increasing prevalence of neurological disorders, growing demand for preventive healthcare, expansion of the aging population, and heightening interest in natural and organic ingredients.

The brain health functional food and beverage market size is expected to see rapid growth in the next few years. It will grow to $34.83 billion in 2029 at a compound annual growth rate (CAGR) of 10.9%. The growth in the forecast period can be attributed to growing consumer focus on mental wellness, expansion of product offerings targeting specific cognitive functions, increasing prevalence of stress and mental fatigue, rising disposable incomes supporting premium products, and greater availability of brain-boosting supplements in mainstream retail channels. Major trends in the forecast period include diverse ingredient innovations, innovating nootropic products, focusing on clean-label and natural ingredients, innovations in delivery formats, and incorporating traditional products.

The growing demand for functional foods is projected to drive the expansion of the brain health functional food and beverage market. Functional foods offer health benefits beyond basic nutrition, thanks to bioactive compounds that can help maintain or improve overall health, reduce disease risk, and enhance specific physiological functions. The surge in demand for these foods is fueled by increased consumer awareness about health and wellness, the rising prevalence of chronic diseases, and a greater focus on preventive healthcare. Products targeting brain health are particularly sought after for their potential to enhance cognitive function and mental clarity. For example, the Plant Based Foods Association (PBFA), a US-based nonprofit, reported in March 2022 that U.S. retail sales of plant-based foods grew by 6.2% in 2021, reaching a record market value of $7.4 billion. This trend underscores the growing interest in functional foods, including those aimed at brain health.

Leading companies in the brain health functional food and beverage sector are investing in innovative products such as brain-supporting botanical extracts. These natural compounds derived from plants are designed to enhance cognitive function, improve memory, support mental clarity, and protect against cognitive decline. For instance, in September 2023, Biotropics Malaysia Berhad, a Malaysia-based natural health products company, introduced BioKesum leaf extract. This extract contains clinically validated brain-nourishing flavonoids that boost memory, executive function, and levels of brain-derived neurotrophic factor (BDNF). It offers a unique, natural ingredient with demonstrated cognitive benefits, aligning with the increasing consumer demand for effective brain health supplements.

In May 2023, Koninklijke DSM N.V., a Netherlands-based company specializing in health, nutrition, and materials, merged with Firmenich for an undisclosed amount. This merger resulted in the formation of DSM-Firmenich AG, which focuses on nutrition, health, and beauty by leveraging the strengths of both organizations to innovate and create sustainable products. Firmenich is a Switzerland-based company that offers functional food and beverages.

Major companies operating in the brain health functional food and beverage market are Archer Daniels Midland Company (ADM), PepsiCo Inc., Unilever PLC, Abbott Laboratories, Danone SA, General Mills Inc., Amway Corp., Herbalife Nutrition Ltd., Perrigo Company Plc, Yakult Honsha Co Ltd., Thorne HealthTech, Garden of Life, Jarrow Formulas, Vital Proteins, Solgar Inc., Advanced Orthomolecular Research Inc., Elysium Health, Zhou Nutrition, Mind Lab Pro, BrainMD Health, Cerebelly, Koios Beverage Corp.

North America was the largest region in the brain health functional food and beverage market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the brain health functional food and beverage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the brain health functional food and beverage market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Brain health functional foods and beverages are specially created to boost cognitive function, mental clarity, and overall brain health. They offer benefits that go beyond basic nutrition, aiming to enhance mental performance and well-being.

Key products in this category include bakery items, dairy products, cereals and grains, baby food, nutritional bars and supplements, among others. Bakery items, such as fortified breads, pastries, and snacks, are enriched with brain-boosting components such as omega-3, vitamins, and antioxidants to support cognitive function, enhance memory, and promote mental health. These products often contain ingredients such as anthocyanins, choline, resveratrol, ashwagandha, ginkgo biloba, omega-3, vitamins and minerals, L-theanine, and curcumin. They address various health issues, including cognitive function, mood, sleep, and stress management. Distribution is through supermarkets, convenience stores, specialty stores, online platforms, and more, targeting adults, seniors, and children.

The brain health functional food and beverage market research report is one of a series of new reports that provides brain health functional food and beverage market statistics, including brain health functional food and beverage industry global market size, regional shares, competitors with a brain health functional food and beverage market share, detailed brain health functional food and beverage market segments, market trends and opportunities, and any further data you may need to thrive in the brain health functional food and beverage industry. This brain health functional food and beverage market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The brain health functional food and beverage market consists of sales of brain-boosting supplements, nootropic-infused snacks, memory-supporting functional foods, and stress-relief drinks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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