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Fortified/Functional Packaged Food in the US

  • ID: 2646798
  • Report
  • February 2020
  • Region: United States
  • 6 pages
  • Euromonitor International
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Protein fortification has become commonplace in many categories throughout packaged food. While products such as protein fortified sweet biscuits and snack bars have proven successful, protein fortified pasta has struggled for a number of years. Even as many consumers hope to increase protein consumption, they do not seem to be attracted to the idea of pasta with added protein.

The author's Fortified/Functional Packaged Food in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Fortified/Functional (FF).

Data coverage: market sizes historic and forecasts, company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Headlines
  • Prospects
  • Protein Fortified Pasta Struggling To Attract Health-Conscious Consumers
  • Better Performance For Sugar-Free Varieties Of Fortified Functional Sugar Confectionery
  • Fortified/Functional Cereal Bars Continues Its Freefall, Performing Worst Among Segments
  • Competitive Landscape
  • Fortification Of Sweet Biscuits Helps Brands To Differentiate In An Indulgent Segment
  • Awake Explores Alternative Path To Growth For Fortified/Functional Cereal Bars, Though Doubts Remain
  • Previously Resistant Brand Trumoo Falls Victim To Milk’S Difficult Realities
  • Category Data
  • Table 1 Sales Of Fortified/Functional Packaged Food By Category: Value 2014-2019
  • Table 2 Sales Of Fortified/Functional Packaged Food By Category: % Value Growth 2014-2019
  • Table 3 Key Functional Ingredients In Fortified/Functional Breakfast Cereals: % Value 2014-2019
  • Table 4 Key Functional Ingredients In Fortified/Functional Bread: % Value 2014-2019
  • Table 5 Key Functional Ingredients In Fortified/Functional Sugar Confectionery: % Value 2014-2019
  • Table 6 Key Functional Ingredients In Fortified/Functional Milk: % Value 2014-2019
  • Table 7 Key Functional Ingredients In Fortified/Functional Sweet Biscuits: % Value 2014-2019
  • Table 8 Sales Of Fortified/Functional Yoghurt By Standard Fat Vs Reduced Fat: % Value 2014-2019
  • Table 9 Nbo Company Shares Of Fortified/Functional Packaged Food: % Value 2015-2019
  • Table 10 Lbn Brand Shares Of Fortified/Functional Packaged Food: % Value 2016-2019
  • Table 11 Distribution Of Fortified/Functional Packaged Food By Format: % Value 2014-2019
  • Table 12 Forecast Sales Of Fortified/Functional Packaged Food By Category: Value 2019-2024
  • Table 13 Forecast Sales Of Fortified/Functional Packaged Food By Category: % Value Growth 2019-2024
  • Executive Summary
  • Health And Wellness Innovation Has Widespread Impact Across Us Food And Beverage Categories
  • Led By Animal Analogues, Free From Continues To Shine Bright
  • Beverage Categories Shifting Towards Functionality
  • Non-Store Retailing Slowly Chipping Away At Dominance Of Modern Grocery Retailers
  • Changing Consumers Set To Bolster Forecast Growth For Health And Wellness
  • Market Data
  • Table 14 Sales Of Health And Wellness By Type: Value 2014-2019
  • Table 15 Sales Of Health And Wellness By Type: % Value Growth 2014-2019
  • Table 16 Sales Of Health And Wellness By Category: Value 2014-2019
  • Table 17 Sales Of Health And Wellness By Category: % Value Growth 2014-2019
  • Table 18 Sales Of Health And Wellness By Prime Positioning: Value 2014-2019
  • Table 19 Sales Of Health And Wellness By Prime Positioning: % Value Growth 2014-2019
  • Table 20 Nbo Company Shares Of Health And Wellness: % Value 2015-2019
  • Table 21 Lbn Brand Shares Of Health And Wellness: % Value 2016-2019
  • Table 22 Distribution Of Health And Wellness By Format: % Value 2014-2019
  • Table 23 Distribution Of Health And Wellness By Format And Category: % Value 2019
  • Table 24 Forecast Sales Of Health And Wellness By Type: Value 2019-2024
  • Table 25 Forecast Sales Of Health And Wellness By Type: % Value Growth 2019-2024
  • Table 26 Forecast Sales Of Health And Wellness By Category: Value 2019-2024
  • Table 27 Forecast Sales Of Health And Wellness By Category: % Value Growth 2019-2024
  • Table 28 Forecast Sales Of Health And Wellness By Prime Positioning: Value 2019-2024
  • Table 29 Forecast Sales Of Health And Wellness By Prime Positioning: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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