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Fortified/Functional Beverages in Bulgaria

  • ID: 2646834
  • Report
  • Region: Bulgaria
  • 21 pages
  • Euromonitor International
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Fortified brand extensions within FF fruit/vegetable juice were a popular strategy to offer specific value and sustain interest. The slow performance of overall juice encouraged brand owners to maintain a more visible presence in lower-priced categories such as fortified brand extensions to build on the stable demand and consumers’ lower level of awareness regarding juice content.

The Fortified/Functional Beverages in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Fortified/functional Beverages in Bulgaria

List of Contents and Tables
Headlines
Prospects
Positive Development for Ff Juice Drinks (up To 24% Juice)
Search for Fusion Experience in Beverages
Ff Hot Drinks Struggles Due To Focus on Children and Breakfast
Competitive Landscape
Hell Energy Drink Leverages Health and Wellness Trends To Boost Value Growth
Nestlé Dominates Ff Hot Drinks
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 6 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 7 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 8 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Executive Summary
Stable Economic Growth and Increasing Urban Population Drive Demand for Health and Wellness
Health and Wellness Trends in Soft Drinks Impacted by High Price Sensitivity
Health and Wellness Attractive for Innovative Start-ups
Modern Grocery Retailers Key Distribution Channel for Popular Products
Stable Growth Predicted for Forecast Period
Market Data
Table 11 Sales of Health and Wellness by Type: Value 2013-2018
Table 12 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 13 Sales of Health and Wellness by Category: Value 2013-2018
Table 14 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 15 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 16 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 17 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 18 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 19 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 20 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 21 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 22 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 23 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 24 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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