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Beauty and Personal Care in India

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    Report

  • 132 Pages
  • June 2022
  • Region: India
  • Euromonitor International
  • ID: 2646909
After a year of little movement in 2020, 2021 was a year of recovery for beauty and personal care in volume terms, and to a greater extent in current value terms. Although COVID-19 disrupted the Indian economy during Q2 of 2021, when mobility restrictions and home isolation continued, the rest of the year offered a strong opportunity for recovery. The vaccination drive allowed the restoration of mobility.

This Beauty and Personal Care in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY

  • Beauty and personal care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
  • CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

MARKET DATA

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
  • Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
  • Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
  • Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

SOURCES

  • Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN INDIA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Disruption in supply chains results in inflationary pressure on raw materials
  • Demand for mass products gains importance due to pandemic disruption
  • Rise in demand for products with Ayurvedic, herbal and organic labelling

PROSPECTS AND OPPORTUNITIES

  • Vaccination and greater mobility to aid the recovery of mass colour cosmetics
  • Rural areas to offer strong opportunity for mass beauty and personal care
  • Mass beauty and personal care retailers to aggressively acquire D2C brands

CATEGORY DATA

  • Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
  • Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
  • Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
  • Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026

PREMIUM BEAUTY AND PERSONAL CARE IN INDIA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Restrictions on international mobility continue to benefit sales of domestic retailers
  • Expansion of online presence makes premium offerings more accessible to consumers in smaller cities
  • Discounting continues in premium fragrances due to the second pandemic wave in the first half of 2021

PROSPECTS AND OPPORTUNITIES

  • Premium beauty and personal care companies offered strong opportunity by younger population
  • Men’s grooming to drive growth in premium beauty and personal care
  • Technologies such as artificial intelligence (AI) to disrupt beauty and personal care

CATEGORY DATA

  • Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
  • Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
  • Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
  • Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

BABY AND CHILD-SPECIFIC PRODUCTS IN INDIA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Competition intensifies as companies focus on expansion
  • Demand for organic/chemical-free/Ayurvedic baby and child-specific products rises
  • White space in child-specific products

PROSPECTS AND OPPORTUNITIES

  • Premium baby and child-specific products to offer potential
  • Large population base in the age bracket 0-3 years offers potential
  • D2C format to gain strong momentum during the forecast period

CATEGORY DATA

  • Table 22 Sales of Baby and Child-specific Products by Category: Value 2016-2021
  • Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
  • Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
  • Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
  • Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
  • Table 27 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
  • Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
  • Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
  • Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026

BATH AND SHOWER IN INDIA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Rises in raw materials prices result in price hikes for bar soap
  • Urban areas drive demand for body wash/shower gel
  • Hand sanitisers experiences a slump in demand as increasing vaccination results in control of pandemic spread

PROSPECTS AND OPPORTUNITIES

  • Gen Z and gen alpha to offer strong potential for body wash/shower gel
  • Strong potential for liquid soap in rural areas
  • Premiumisation to gain momentum in bar soap

CATEGORY DATA

  • Table 31 Sales of Bath and Shower by Category: Value 2016-2021
  • Table 32 Sales of Bath and Shower by Category: % Value Growth 2016-2021
  • Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
  • Table 34 NBO Company Shares of Bath and Shower: % Value 2017-2021
  • Table 35 LBN Brand Shares of Bath and Shower: % Value 2018-2021
  • Table 36 Forecast Sales of Bath and Shower by Category: Value 2021-2026
  • Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
  • Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026

COLOUR COSMETICS IN INDIA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Eye make-up benefits as face mask usage continues
  • Rise in demand for transfer-proof/smudge-proof lipsticks
  • Competition increases as influx of new players continues

PROSPECTS AND OPPORTUNITIES

  • Mergers and acquisitions to dominate colour cosmetics
  • Virtual try-ons to gain strong momentum during the forecast period
  • Middle-aged women offer untapped opportunities

CATEGORY DATA

  • Table 39 Sales of Colour Cosmetics by Category: Value 2016-2021
  • Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
  • Table 41 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
  • Table 42 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
  • Table 43 LBN Brand Shares of Eye Make-up: % Value 2018-2021
  • Table 44 LBN Brand Shares of Facial Make-up: % Value 2018-2021
  • Table 45 LBN Brand Shares of Lip Products: % Value 2018-2021
  • Table 46 LBN Brand Shares of Nail Products: % Value 2018-2021
  • Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
  • Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
  • Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026

DEODORANTS IN INDIA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Deodorants back in demand as mobility returns
  • New entrants set to raise the competition in deodorants
  • Pocket-sized deodorants to attract consumers from non-metro cities

PROSPECTS AND OPPORTUNITIES

  • Rise in working population to provide a new customer base for deodorant brands
  • Deodorants as a gift item to provide expansion opportunity, mainly in urban areas
  • Discounts and offers are a threat to the growth of deodorants

CATEGORY DATA

  • Table 50 Sales of Deodorants by Category: Value 2016-2021
  • Table 51 Sales of Deodorants by Category: % Value Growth 2016-2021
  • Table 52 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
  • Table 53 NBO Company Shares of Deodorants: % Value 2017-2021
  • Table 54 LBN Brand Shares of Deodorants: % Value 2018-2021
  • Table 55 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
  • Table 56 Forecast Sales of Deodorants by Category: Value 2021-2026
  • Table 57 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
  • Table 58 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026

DEPILATORIES IN INDIA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Robust volume growth on the back of an increase in social interaction
  • Competition becoming intense with the entry of new players
  • Focus on natural ingredients in hair removers to attract highly cognisant customers

PROSPECTS AND OPPORTUNITIES

  • Increasing awareness to provide clarity to consumers
  • Surge in demand for epilators a threat in the long run for leader Reckitt Benckiser
  • Encouraging trials from male consumers an impetus for growth

CATEGORY DATA

  • Table 59 Sales of Depilatories by Category: Value 2016-2021
  • Table 60 Sales of Depilatories by Category: % Value Growth 2016-2021
  • Table 61 NBO Company Shares of Depilatories: % Value 2017-2021
  • Table 62 LBN Brand Shares of Depilatories: % Value 2018-2021
  • Table 63 Forecast Sales of Depilatories by Category: Value 2021-2026
  • Table 64 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026

FRAGRANCES IN INDIA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Restrictions on international travel offer domestic opportunities for premium fragrances
  • Second half of 2021 sees a rebound for fragrances
  • Indian ethnicwear brands expand their portfolios by entering fragrances

PROSPECTS AND OPPORTUNITIES

  • Artificial intelligence (AI) to take over the fragrance selection process during the forecast period
  • Stabilisation of COVID-19 to result in new investments and expansion initiatives
  • Indian fragrance attar to gain momentum during the forecast period

CATEGORY DATA

  • Table 65 Sales of Fragrances by Category: Value 2016-2021
  • Table 66 Sales of Fragrances by Category: % Value Growth 2016-2021
  • Table 67 NBO Company Shares of Fragrances: % Value 2017-2021
  • Table 68 LBN Brand Shares of Fragrances: % Value 2018-2021
  • Table 69 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
  • Table 70 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
  • Table 71 Forecast Sales of Fragrances by Category: Value 2021-2026
  • Table 72 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026

HAIR CARE IN INDIA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Early greying of hair and hair fall issues trigger growth of Ayurvedic natural oils
  • Return of social events allows for recovery of colourants and styling agents
  • Inflationary pressures result in companies increasing the price of hair oils

PROSPECTS AND OPPORTUNITIES

  • Competition in salon professional hair care to intensify
  • Onion juice set to gain traction as an ingredient in hair care products
  • Demand for anti-pollution hair care products to rise as pandemic situation stabilises

CATEGORY DATA

  • Table 73 Sales of Hair Care by Category: Value 2016-2021
  • Table 74 Sales of Hair Care by Category: % Value Growth 2016-2021
  • Table 75 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
  • Table 76 NBO Company Shares of Hair Care: % Value 2017-2021
  • Table 77 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
  • Table 78 LBN Brand Shares of Hair Care: % Value 2018-2021
  • Table 79 LBN Brand Shares of Colourants: % Value 2018-2021
  • Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
  • Table 81 LBN Brand Shares of Styling Agents: % Value 2018-2021
  • Table 82 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
  • Table 83 Forecast Sales of Hair Care by Category: Value 2021-2026
  • Table 84 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
  • Table 85 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026

MEN'S GROOMING IN INDIA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Working from home and casualisation allow the beard trend to strengthen
  • Tier-1 and tier-2 cities still offer strong growth potential
  • Men’s grooming sees intense competition

PROSPECTS AND OPPORTUNITIES

  • Men’s shaving experiences premiumisation and substitution in the same breath
  • Pandemic to aid the growth of men’s body wash/shower gel during the forecast period
  • Gen Z and gen alpha offer strong opportunity for men’s grooming products

CATEGORY DATA

  • Table 86 Sales of Men’s Grooming by Category: Value 2016-2021
  • Table 87 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
  • Table 88 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
  • Table 89 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
  • Table 90 NBO Company Shares of Men’s Grooming: % Value 2017-2021
  • Table 91 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
  • Table 92 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
  • Table 93 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
  • Table 94 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026

ORAL CARE IN INDIA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Commercialisation of Ayurveda in oral care intensifies, to attract increasingly health-conscious urban consumers
  • E-commerce channel rapidly grows, as it facilitates the introduction of new products and aids contactless purchase
  • Focus on associating oral care with overall health to increase significance of oral care products

PROSPECTS AND OPPORTUNITIES

  • National Oral Health Policy to provide a boost to players due to higher awareness in rural areas
  • Focus on functionality and creating an experience for the customer will contribute to premiumisation of toothbrushes
  • Emphasis on the flavour of toothpaste to create a niche for children and attract younger consumers

CATEGORY DATA

  • Table 95 Sales of Oral Care by Category: Value 2016-2021
  • Table 96 Sales of Oral Care by Category: % Value Growth 2016-2021
  • Table 97 Sales of Toothbrushes by Category: Value 2016-2021
  • Table 98 Sales of Toothbrushes by Category: % Value Growth 2016-2021
  • Table 99 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
  • Table 100 NBO Company Shares of Oral Care: % Value 2017-2021
  • Table 101 LBN Brand Shares of Oral Care: % Value 2018-2021
  • Table 102 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
  • Table 103 LBN Brand Shares of Toothpaste: % Value 2018-2021
  • Table 104 Forecast Sales of Oral Care by Category: Value 2021-2026
  • Table 105 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
  • Table 106 Forecast Sales of Toothbrushes by Category: Value 2021-2026
  • Table 107 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026

SKIN CARE IN INDIA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Pandemic-driven disruption results in a focus on an online presence for skin care retailers
  • Skin care brands from Korea focus on offering Korean beauty (K-beauty) products
  • Indian celebrities launch their own skin care brands

PROSPECTS AND OPPORTUNITIES

  • Anti-agers to offer opportunities for skin care companies during the forecast period
  • Growing use of artificial intelligence (AI) to offer personalised skin care solutions
  • Demand for herbal and Ayurvedic skin care products to remain strong

CATEGORY DATA

  • Table 108 Sales of Skin Care by Category: Value 2016-2021
  • Table 109 Sales of Skin Care by Category: % Value Growth 2016-2021
  • Table 110 NBO Company Shares of Skin Care: % Value 2017-2021
  • Table 111 LBN Brand Shares of Skin Care: % Value 2018-2021
  • Table 112 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
  • Table 113 LBN Brand Shares of Anti-agers: % Value 2018-2021
  • Table 114 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
  • Table 115 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
  • Table 116 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
  • Table 117 Forecast Sales of Skin Care by Category: Value 2021-2026
  • Table 118 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026

SUN CARE IN INDIA


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Sun care experiences challenges
  • Opportunity for sun care companies in blue light protection creams
  • Rise in vaccination allows mobility, benefiting sun care

PROSPECTS AND OPPORTUNITIES

  • Healthy living to result in increased demand for sun care
  • Men offer strong opportunity for sun care products
  • Summer of 2022 to offer strong opportunity for sun care

CATEGORY DATA

  • Table 119 Sales of Sun Care by Category: Value 2016-2021
  • Table 120 Sales of Sun Care by Category: % Value Growth 2016-2021
  • Table 121 NBO Company Shares of Sun Care: % Value 2017-2021
  • Table 122 LBN Brand Shares of Sun Care: % Value 2018-2021
  • Table 123 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
  • Table 124 Forecast Sales of Sun Care by Category: Value 2021-2026
  • Table 125 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026