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Home and Garden in the Philippines

  • ID: 2666746
  • Report
  • Region: Philippines
  • 38 pages
  • Euromonitor International
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The Philippines faced several policy changes impacting the economy in general in 2018, but despite all this, Filipino spending on household goods continued to grow. The residential property sector is still on a rise, making new home buyers still the primary growth drivers of the home and garden industry, and this is not only concentrated in key cities such as Metro Manila but has started expanding to provinces as well.

The author's Home and Garden in Philippines report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Home and Garden in the Philippines

List of Contents and Tables
Executive Summary
Market Conditions Remain Favourable for Home and Garden
Industry Anticipates Entry of A Major Player
High Levels of Fragmentation With Increased Competition
Store-based Retailers Dominate Home and Garden Sales
New Market Segments To Sustain Growth
Market Data
Table 1 Sales of Home and Garden by Category: Value 2013-2018
Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 6 Distribution of Home and Garden by Format: % Value 2013-2018
Table 7 Distribution of Home and Garden by Format and Category: % Value 2018
Table 8 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Rising Number of Households Drive Floor Covering Demand
Filipinos Increasingly Opt for DIY in House Renovations
Home Improvement and Gardening Stores Is the Dominant Retail Channel
Competitive Landscape
Pacific Paint Philippines Leads With Innovations
Online Presence Expected To Intensify Competition
Category Data
Table 10 Sales of Home Improvement by Category: Value 2013-2018
Table 11 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 13 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 14 Distribution of Home Improvement by Format: % Value 2013-2018
Table 15 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023
Headlines
Prospects
Urban Gardening Drives New Trends
Horticulture Dominates
Home Improvement and Gardening Specialist Retailers Offer One-stop Solutions
Competitive Landscape
Government Continues Pushing for More Initiatives and Measures
Nutrition Board, Agriculture Dept Work With Players To Increase Health Awareness, Boost Small-scale Farmers, Rural Communities
Leading Gardening Players Compete With Diversified Niche
Category Data
Table 17 Sales of Gardening by Category: Value 2013-2018
Table 18 Sales of Gardening by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Gardening: % Value 2014-2018
Table 20 LBN Brand Shares of Gardening: % Value 2015-2018
Table 21 Distribution of Gardening by Format: % Value 2013-2018
Table 22 Forecast Sales of Gardening by Category: Value 2018-2023
Table 23 Forecast Sales of Gardening by Category: % Value Growth 2018-2023
Headlines
Prospects
Local Manufacturers Enjoy Established Brand Presence
New Innovation and Designs Excite Emerging Sophisticated Market
Wide Variety of Market Preference Will Sustain Growth
Competitive Landscape
Tupperware Maintains Lead
Omega Houseware's Grand Relaunch
Unbranded Products Proliferate in E-commerce
Category Data
Table 24 Sales of Homewares by Category: Value 2013-2018
Table 25 Sales of Homewares by Category: % Value Growth 2013-2018
Table 26 Sales of Homewares by Material: % Value 2013-2018
Table 27 NBO Company Shares of Homewares: % Value 2014-2018
Table 28 LBN Brand Shares of Homewares: % Value 2015-2018
Table 29 Distribution of Homewares by Format: % Value 2013-2018
Table 30 Forecast Sales of Homewares by Category: Value 2018-2023
Table 31 Forecast Sales of Homewares by Category: % Value Growth 2018-2023
Headlines
Prospects
Home Furnishings Continues To Enjoy Favourable Market Conditions
Marketing Strategies Also Evolve To Adapt To Consumer Behaviour
Younger Group A Key Growth Segment
Competitive Landscape
Furniture Stores Step Up
Led Lights Still Has Plenty of Room for Growth
Internet Retailing Not Yet Very Significant
Category Data
Table 32 Sales of Home Furnishings by Category: Value 2013-2018
Table 33 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 35 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 36 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 37 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 38 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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