Home and Garden in the Philippines

  • ID: 2666746
  • Report
  • Region: Philippines
  • 40 pages
  • Euromonitor International
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Home and garden in the Philippines witnessed accelerated growth in 2017 as housing structures continued to be built or expanded, even as outdoor and indoor living spaces continued to shrink. Amidst increasing purchasing power, affordability remained a primary consideration among consumers who gravitated towards more practical offerings. Nevertheless, premium products found commercial opportunities, whilst higher-priced but well-established brands maintained competitive positions.

The publisher's Home and Garden in Philippines report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-ter.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME AND GARDEN IN THE PHILIPPINES

Executive Summary
Accelerated Growth Buoyed by Housing Construction and Purchasing Power
Inclination Towards Eco-friendliness and Technology Direct Product Development
Local Brands Lead As Consumers Value Practicality and Reputation
Specialist Channels Prevail But Non-mainstream Channels Offer Advantages
Living Spaces Will Continue Shrinking and Drive Demand for Compact Furnishings

Market Data

Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
New Ventures Help First-time Growers As Government Agencies Promote Urban Gardening
Gardening Hand Tools Outperform Gardening Power Tools Due To Practicality
Specialist Stores Dominate Whilst Grocery and Online Channels Offer Potential
Competitive Landscape
Ramgo Is the Most Prominent Brand in Gardening
Gardening Remains Highly Fragmented
Local Brands Dominate As Foreign Brands Emerge

Category Data

Table 8 Sales of Gardening by Category: Value 2012-2017
Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Gardening: % Value 2013-2017
Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
Table 12 Distribution of Gardening by Format: % Value 2012-2017
Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Headlines
Prospects
Shift Towards Space-saving Pieces To Optimise Small Living Areas
Domestic Manufacturers Offer Eco-friendly Designs and Local Craftsmanship
Led Lamps, Sitting Furniture and Bed Textiles Enjoy Strong Growth Due To Favourable Trends
Competitive Landscape
Indoor Furniture Players Generate Largest Value Due To Wide Portfolios
Domestic Players Lead As International Brands Cater To Smaller Premium Segments
Kitchen Furniture Enjoys Renewed Growth As the Popularity of Kitchen Aesthetics Increases

Category Data

Table 15 Sales of Home Furnishings by Category: Value 2012-2017
Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022
Headlines
Prospects
Power Tools Generates Highest Growth and Interest
Practicality and Versatility Influence Consumer Preference for Floor and Wall Coverings
Home Improvement Specialists Supply Most Products and Eye An Omnichannel Strategy
Competitive Landscape
Home Paint Players Dominate
Renowned Global Brands Are Favoured Except for Decorative Paint
Varying Degrees of Concentration According To Level of Technicality

Category Data

Table 23 Sales of Home Improvement by Category: Value 2012-2017
Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022
Headlines
Prospects
Continued Growth Despite Increasing Inclination for Dining Out and Food Delivery
Cookware Enjoys Continuous Product Development Amid Expanding Product Range
Mainstream Retailers Still Preferred, But Alternative Channels Help Differentiate
Competitive Landscape
Tupperware Retains Lead Due To Strong Brand Presence
Complexity of Product Range Keeps Homewares Highly Fragmented
Foreign Brands Enjoy Strong Interest, But Local Brands Remain Competitive

Category Data

Table 30 Sales of Homewares by Category: Value 2012-2017
Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022
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