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Home and Garden in Australia

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    Report

  • 42 Pages
  • May 2023
  • Region: Australia
  • Euromonitor International
  • ID: 2646923
In 2022, home and garden witnessed a strong slowdown in its growth rate in current value terms, and a decline in sales at constant 2022 prices. This was underpinned by the diminishing of the pandemic-induced spending splurge and the consumer appetite for creating a comfortable living environment. Macroeconomic uncertainties such as rising interest rates and inflation also acted as a dampener on growth, moderating consumer interest in home and garden products.

The analyst's Home and Garden in Australia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product Coverage:
Home Improvement and Gardening, Homewares and Home Furnishings.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME AND GARDEN IN AUSTRALIA
EXECUTIVE SUMMARY
  • Home and garden in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2017-2022
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
  • Table 6 Distribution of Home and Garden by Format: % Value 2017-2022
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2022
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2022-2027
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GARDENING IN AUSTRALIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Gardening players adapt to the pandemic surge in Australia
  • Rising interest in organic farming and grow-your-own
  • Strong emphasis on efficient watering systems amidst water scarcity
PROSPECTS AND OPPORTUNITIES
  • Boost to sales of indoor plants as homeowners improve liveability
  • Increase in robotic lawn mowers as consumers seek convenient options
  • E-commerce set to show significant growth moving forward
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2017-2022
  • Table 11 Sales of Gardening by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Gardening: % Value 2018-2022
  • Table 13 LBN Brand Shares of Gardening: % Value 2019-2022
  • Table 14 Distribution of Gardening by Format: % Value 2017-2022
  • Table 15 Forecast Sales of Gardening by Category: Value 2022-2027
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
HOME FURNISHINGS IN AUSTRALIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Consistent attitude towards home furnishings following the pandemic
  • Smaller brands have a significant presence in home furnishings
  • Sustainability is a key focus of new product launches
PROSPECTS AND OPPORTUNITIES
  • E-commerce set to grow, but offline will remain key for big-ticket items
  • Home office furniture set to see the best performance
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2017-2022
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2018-2022
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2019-2022
  • Table 21 LBN Brand Shares of Light Sources: % Value 2019-2022
  • Table 22 Distribution of Home Furnishings by Format: % Value 2017-2022
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2022-2027
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
HOME IMPROVEMENT IN AUSTRALIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Growth in home improvement underpinned by appetite for renovation
  • Minimalism and aesthetics are key considerations for floor covering
  • Sustainability and chemical-free are key drivers when choosing paint
PROSPECTS AND OPPORTUNITIES
  • Interest in outdoor renovation set to drive growth of flooring
  • E-commerce set to see rapid growth in home paint and power tools
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2017-2022
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2017-2022
  • Table 27 NBO Company Shares of Home Improvement: % Value 2018-2022
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2019-2022
  • Table 29 Distribution of Home Improvement by Format: % Value 2017-2022
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2022-2027
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027
HOMEWARES IN AUSTRALIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Homewares in Australia faces the challenge of saturation
  • Premiumisation trend drives value growth in homewares
  • Rising interest in sustainability as consumers seek eco-friendly options
PROSPECTS AND OPPORTUNITIES
  • Eating at home and the coffee culture set to be key drivers for dining
  • E-commerce likely to see improvement
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2017-2022
  • Table 33 Sales of Homewares by Category: % Value Growth 2017-2022
  • Table 34 Sales of Homewares by Material: % Value 2017-2022
  • Table 35 NBO Company Shares of Homewares: % Value 2018-2022
  • Table 36 LBN Brand Shares of Homewares: % Value 2019-2022
  • Table 37 Distribution of Homewares by Format: % Value 2017-2022
  • Table 38 Forecast Sales of Homewares by Category: Value 2022-2027
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2022-2027