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Home and Garden in South Korea

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    Report

  • 49 Pages
  • June 2025
  • Region: South Korea
  • Euromonitor International
  • ID: 2674519
Home and garden in South Korea witnessed robust value growth in 2024, driven by evolving lifestyles, urbanisation, and government support. Gardening expanded significantly due to the rising public interest in floriculture, supported by initiatives like the government’s Flower Road programme aimed at beautifying urban spaces and boosting tourism.

The Home and Garden in South Korea report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home and garden in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2019-2024
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
  • Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GARDENING IN SOUTH KOREAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Gardening category thrives amid urban demand and government backing
  • 99 Flower Co Ltd and Nongwoo Bio Co Ltd bring innovation to the gardening category
  • Home improvement and gardening stores lead growth in home gardening
PROSPECTS AND OPPORTUNITIES
  • Healthy growth in gardening will be driven by urbanisation and e-commerce
  • Floriculture and government initiatives set the stage for growth of horticulture
  • Technological advances will bring new smart gardening solutions
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2019-2024
  • Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Gardening: % Value 2020-2024
  • Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
  • Table 14 Distribution of Gardening by Format: % Value 2019-2024
  • Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN SOUTH KOREAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Urban consumers seek home furnishings to create stylish and functional outdoor spaces
  • Hanssem Co Ltd holds notable lead in home furnishings
  • Homewares and home furnishing stores take the lead in distribution
PROSPECTS AND OPPORTUNITIES
  • Solid future growth in home furnishings in alignment with urbanisation and lifestyle shifts
  • Indoor living is expected to grow well amid rising demand for stylish, space-saving designs
  • Modular indoor furniture is expected to grow well during the forecast period
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2019-2024
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
  • Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
  • Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN SOUTH KOREAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Home improvement grows well driven by DIY culture, ageing apartments and wellness trends
  • LG Hausys and Hansol Homedeco lead with innovation in design, eco-friendly materials and lifestyle-driven solutions
  • Home improvement and gardening stores remains the dominant distribution channel
PROSPECTS AND OPPORTUNITIES
  • Home improvement set to prosper amid ageing homes and DIY culture
  • Focus on eco-friendly, space-efficient, and tech-driven products in bathrooms, flooring, and hand tools
  • Leading player unveils sustainable luxury vinyl tiles
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2019-2024
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
  • Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
  • Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN SOUTH KOREAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Homewares witnesses growth as demand for dining, kitchenware and furniture rises
  • Groupe SEB Korea and Thermos Korea leads homewares through product innovation and localisation
  • Grocery retailers are key distribution channel for homewares
PROSPECTS AND OPPORTUNITIES
  • Kitchenware to post best performance as economic challenges limit growth
  • Demand for stove-top cookware declines as modern appliances and space-saving solutions gain popularity
  • Corelle's Duranano cookware collection grows in popularity due to its sustainable, health-conscious design and advanced nanotechnology
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2019-2024
  • Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
  • Table 34 Sales of Homewares by Material: % Value 2019-2024
  • Table 35 NBO Company Shares of Homewares: % Value 2020-2024
  • Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
  • Table 37 Distribution of Homewares by Format: % Value 2019-2024
  • Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029