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Home and Garden in Brazil

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    Report

  • 49 Pages
  • June 2025
  • Region: Brazil
  • Euromonitor International
  • ID: 2646924
Sales of home and garden maintained a positive performance in Brazil in 2024, albeit at a lower level of growth than seen across the previous two years. This slowdown is attributed to persistent macroeconomic challenges, including higher-than-expected inflation and interest rates. Whilst inflation is slowing down compared to the spikes seen in 2021 and 2022, it remains at levels higher than ideal.

The Home and Garden in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home and garden in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2019-2024
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
  • Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GARDENING IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Urban and small-space gardening techniques continue to gain in popularity
  • Tramontina maintains company lead while Forth Jardim shows the most dynamic growth
  • Grocery retailers expand their ranges of gardening supplies to attract one-stop-shop consumers
PROSPECTS AND OPPORTUNITIES
  • Gardening set to maitain ongoing positive sales, at lower yet stable levels of value growth
  • Urban gardening to thrive, with vertical farming and a focus on healthy living
  • Consumers set to embrace convenience with automated tools and user-friendly products
CATEGORY DATA
  • Table 33 Sales of Gardening by Category: Value 2019-2024
  • Table 34 Sales of Gardening by Category: % Value Growth 2019-2024
  • Table 35 NBO Company Shares of Gardening: % Value 2020-2024
  • Table 36 LBN Brand Shares of Gardening: % Value 2021-2024
  • Table 37 Distribution of Gardening by Format: % Value 2019-2024
  • Table 38 Forecast Sales of Gardening by Category: Value 2024-2029
  • Table 39 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Brazil's home improvement sector sees stronger growth in 2024 compared to 2023
  • BASF maintains its lead, while Makita and Apex Tool Group shows the strongest growth
  • Retailers extend their in-store offerings to the digital space to attract consumers
PROSPECTS AND OPPORTUNITIES
  • Sales expected to slow down and stabilise, while floor tiles is tipped as a category to watch
  • Power tools will increasingly focus on sustainability, safety, and smart technology
CATEGORY DATA
  • Table 10 Sales of Home Improvement by Category: Value 2019-2024
  • Table 11 Sales of Home Improvement by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Home Improvement: % Value 2020-2024
  • Table 13 LBN Brand Shares of Home Improvement: % Value 2021-2024
  • Table 14 Distribution of Home Improvement by Format: % Value 2019-2024
  • Table 15 Forecast Sales of Home Improvement by Category: Value 2024-2029
  • Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sales of homewares supported by cultural shifts towards home-centric lifestyles
  • Tramontina SA maintains its lead in homewares and partners with Just Eat for porcelain plate promotion
  • Online convenience and the offline in-person experiences combine to boost sales
PROSPECTS AND OPPORTUNITIES
  • Sales expected to decrease over the forecast period, albeit consumers will continue to demand stylish dining products
  • Multi-functional kitchenware to grow, as urbanisation reshapes consumer preferences
  • New legislations for metal cookware now in place
CATEGORY DATA
  • Table 17 Sales of Homewares by Category: Value 2019-2024
  • Table 18 Sales of Homewares by Category: % Value Growth 2019-2024
  • Table 19 Sales of Homewares by Material: % Value 2019-2024
  • Table 20 NBO Company Shares of Homewares: % Value 2020-2024
  • Table 21 LBN Brand Shares of Homewares: % Value 2021-2024
  • Table 22 Distribution of Homewares by Format: % Value 2019-2024
  • Table 23 Forecast Sales of Homewares by Category: Value 2024-2029
  • Table 24 Forecast Sales of Homewares by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Home furnishings sales growth slows due to economic headwinds
  • Itatiaia Móveis maintains lead in home furnishings, with a focus on sustainability
  • In-store sales remain the most relevant, while retailers expand their omnichannel presence
PROSPECTS AND OPPORTUNITIES
  • Home furnishings will see slowly increasing value growth over the forecast period
  • Modular and multifunctional furniture to gain popularity as consumers seek space optimisation
  • Brazilian furniture sector poised for growth, showcasing design innovation on the global stage
CATEGORY DATA
  • Table 25 Sales of Home Furnishings by Category: Value 2019-2024
  • Table 26 Sales of Home Furnishings by Category: % Value Growth 2019-2024
  • Table 27 NBO Company Shares of Home Furnishings: % Value 2020-2024
  • Table 28 LBN Brand Shares of Home Furnishings: % Value 2021-2024
  • Table 29 LBN Brand Shares of Light Sources: % Value 2021-2024
  • Table 30 Distribution of Home Furnishings by Format: % Value 2019-2024
  • Table 31 Forecast Sales of Home Furnishings by Category: Value 2024-2029
  • Table 32 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029