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Home and Garden in Brazil

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    Report

  • 46 Pages
  • May 2023
  • Region: Brazil
  • Euromonitor International
  • ID: 2646924
Home and garden in Brazil saw a marked acceleration in current value growth in 2022, with a double-digit increase. However, a significant proportion of this growth can be attributed to rising inflation and price increases caused by higher materials and logistics costs, in addition to supply chain issues. Brazil’s inflation rate stood at 9.3% in 2022, which was below the Latin American average of 15.2%, but still exerted pressure on consumers’ incomes.

The analyst's Home and Garden in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product Coverage:
Home Improvement and Gardening, Homewares and Home Furnishings.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME AND GARDEN IN BRAZIL
EXECUTIVE SUMMARY
  • Home and garden in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2017-2022
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
  • Table 6 Distribution of Home and Garden by Format: % Value 2017-2022
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2022
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2022-2027
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
HOME IMPROVEMENT IN BRAZILKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Price increases drive up value sales of decorative paint
  • Uptake of DIY boosts sales of hand tools
  • Floor tiles sees the strongest growth within floor covering
PROSPECTS AND OPPORTUNITIES
  • Demand for home improvement set to slow over the forecast period
  • E-commerce set to see growth in decorative paint
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2017-2022
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2017-2022
  • Table 27 NBO Company Shares of Home Improvement: % Value 2018-2022
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2019-2022
  • Table 29 Distribution of Home Improvement by Format: % Value 2017-2022
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2022-2027
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027
HOME FURNISHINGS IN BRAZILKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Current value growth in home furnishings being driven by inflation
  • Mattresses shows dynamism due to technological innovation
  • Emergence of premium, personalised furniture online
PROSPECTS AND OPPORTUNITIES
  • LED lamps set to see the fastest forecast period growth
  • E-commerce boosts sales of smaller players in mattresses
  • Space reduction in urban homes will drive demand for multifunctional and storage furniture
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2017-2022
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2018-2022
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2019-2022
  • Table 21 LBN Brand Shares of Light Sources: % Value 2019-2022
  • Table 22 Distribution of Home Furnishings by Format: % Value 2017-2022
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2022-2027
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
GARDENING IN BRAZILKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Gardening continues to see strong growth in 2022
  • Tramontina retains the lead in Brazil’s fragmented gardening category
  • Internet helps boost the popularity of horticulture
PROSPECTS AND OPPORTUNITIES
  • Growth to slow across gardening categories
  • Robotic lawn mowers will be more resilient than the walk power format
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2017-2022
  • Table 11 Sales of Gardening by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Gardening: % Value 2018-2022
  • Table 13 LBN Brand Shares of Gardening: % Value 2019-2022
  • Table 14 Distribution of Gardening by Format: % Value 2017-2022
  • Table 15 Forecast Sales of Gardening by Category: Value 2022-2027
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
HOMEWARES IN BRAZILKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Out-of-home lifestyles affect growth in 2022
  • Desire for quality and safety drives premiumisation in kitchen utensils
  • Despite flat sales, e-commerce remains important in homewares
PROSPECTS AND OPPORTUNITIES
  • Homewares set to see slow value growth over the forecast period
  • Beverageware will see growth due to high replacement rate
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2017-2022
  • Table 33 Sales of Homewares by Category: % Value Growth 2017-2022
  • Table 34 Sales of Homewares by Material: % Value 2017-2022
  • Table 35 NBO Company Shares of Homewares: % Value 2018-2022
  • Table 36 LBN Brand Shares of Homewares: % Value 2019-2022
  • Table 37 Distribution of Homewares by Format: % Value 2017-2022
  • Table 38 Forecast Sales of Homewares by Category: Value 2022-2027
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2022-2027