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In 2017, the Brazilian economy finally recorded GDP growth, after years of decline during the economic crisis that began in 2014. This fact, which was closely linked to record-low inflation rate and interest levels, helped support the most important driving force behind home improvement and gardening: the construction industry.
The Home and Garden in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Home and Garden in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME AND GARDEN IN BRAZIL
Executive Summary
Home and Garden Records Moderate Growth, Driven by Slow Economic Recovery
Recovery Is Slow
Most Categories Within Home and Garden Remain Highly Fragmented
Home Improvement and Gardening Stores: the Most Dynamic Channel
Urbanisation and Demographic Changes Bring Significant Opportunities
Market Data
Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Urbanisation and Verticalisation Play Vital Roles in Crafting New Gardening Habits
Verticalisation Intensifies Indoor Gardening Activities
Internet Retailing Increases in Importance in Terms of Both A Distributor and As An Information Provider
Competitive Landscape
Tramontina Continues To Lead Gardening in 2017, Supported by Hand Tools and Power Tools
Fragmentation of Gardening Hinders the Consolidation of Strong Brands Within Garden Care and Horticulture
Private Label Has Potential, Supported by Home Improvement and Gardening Stores
Category Data
Table 8 Sales of Gardening by Category: Value 2012-2017
Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Gardening: % Value 2013-2017
Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
Table 12 Distribution of Gardening by Format: % Value 2012-2017
Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Headlines
Prospects
Despite Its Slowness, the Recovery of the Construction Industry Drives Both New Launches and Sales Within Home Furnishings
Led Lighting Gains Momentum As Home Renovation and New Households Increase Sharply
Home Textiles Posts A Modest Recovery, Supported by Trading Down
Competitive Landscape
Abundance of Furniture Manufacturers Offers Opportunities for Retailers To Explore Their Own Brands
Increase in Branding
Brands Targeting Middle- and Lower/middle-income Households Start To Rebound
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2012-2017
Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022
Headlines
Prospects
Despite the Lacklustre Performance From the Real Estate Industry, Home Renovations Support Home Improvement in 2017
Standard-priced Paint Increases Its Presence Within Decorative Paint
Global Trends in Coverings Arrive Locally and Are Well Accepted by Brazilian Consumers
Competitive Landscape
Akzo Nobel Continues To Challenge the Leader Basf
Two of the Most Important Tile Manufacturers Recover Losses From 2015 and 2016
Private Label Posts Rapid Growth Across Many Categories
Category Data
Table 23 Sales of Home Improvement by Category: Value 2012-2017
Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022
Headlines
Prospects
Improving Economic Conditions Result in A Positive Performance
Food Storage Continues To Outperform Other Categories
Value-added Cookware Lacks Development Compared With Other Product Areas
Competitive Landscape
Tupperware Continues To Rank Second Within Homewares
Fierce Competition in Cookware Is Challenging for Traditional Manufacturers
Private Label Far From Taking Off in Brazil
Category Data
Table 30 Sales of Homewares by Category: Value 2012-2017
Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022
Executive Summary
Home and Garden Records Moderate Growth, Driven by Slow Economic Recovery
Recovery Is Slow
Most Categories Within Home and Garden Remain Highly Fragmented
Home Improvement and Gardening Stores: the Most Dynamic Channel
Urbanisation and Demographic Changes Bring Significant Opportunities
Market Data
Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Urbanisation and Verticalisation Play Vital Roles in Crafting New Gardening Habits
Verticalisation Intensifies Indoor Gardening Activities
Internet Retailing Increases in Importance in Terms of Both A Distributor and As An Information Provider
Competitive Landscape
Tramontina Continues To Lead Gardening in 2017, Supported by Hand Tools and Power Tools
Fragmentation of Gardening Hinders the Consolidation of Strong Brands Within Garden Care and Horticulture
Private Label Has Potential, Supported by Home Improvement and Gardening Stores
Category Data
Table 8 Sales of Gardening by Category: Value 2012-2017
Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Gardening: % Value 2013-2017
Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
Table 12 Distribution of Gardening by Format: % Value 2012-2017
Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Headlines
Prospects
Despite Its Slowness, the Recovery of the Construction Industry Drives Both New Launches and Sales Within Home Furnishings
Led Lighting Gains Momentum As Home Renovation and New Households Increase Sharply
Home Textiles Posts A Modest Recovery, Supported by Trading Down
Competitive Landscape
Abundance of Furniture Manufacturers Offers Opportunities for Retailers To Explore Their Own Brands
Increase in Branding
Brands Targeting Middle- and Lower/middle-income Households Start To Rebound
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2012-2017
Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022
Headlines
Prospects
Despite the Lacklustre Performance From the Real Estate Industry, Home Renovations Support Home Improvement in 2017
Standard-priced Paint Increases Its Presence Within Decorative Paint
Global Trends in Coverings Arrive Locally and Are Well Accepted by Brazilian Consumers
Competitive Landscape
Akzo Nobel Continues To Challenge the Leader Basf
Two of the Most Important Tile Manufacturers Recover Losses From 2015 and 2016
Private Label Posts Rapid Growth Across Many Categories
Category Data
Table 23 Sales of Home Improvement by Category: Value 2012-2017
Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022
Headlines
Prospects
Improving Economic Conditions Result in A Positive Performance
Food Storage Continues To Outperform Other Categories
Value-added Cookware Lacks Development Compared With Other Product Areas
Competitive Landscape
Tupperware Continues To Rank Second Within Homewares
Fierce Competition in Cookware Is Challenging for Traditional Manufacturers
Private Label Far From Taking Off in Brazil
Category Data
Table 30 Sales of Homewares by Category: Value 2012-2017
Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
