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Home and Garden in Brazil

  • ID: 2646924
  • Report
  • April 2020
  • Region: Brazil
  • 46 pages
  • Euromonitor International
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Home and garden in Brazil continued to show signs of recovery in 2019 amidst an improving economy, with the year marked by cautious optimism following a year of uncertainty in 2018 with the country electing a new president, Jair Bolsonaro, and a lorry drivers’ strike which added to distribution problems for many producers and retailers.

The Home and Garden in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Home and Garden in Brazil
  • April 2020
List of Contents and Tables

Executive Summary
  • A number of positive indicators support increasing demand for home and garden in Brazil
  • Sustainability and desire for calming environments within increasingly urban landscape
  • Increasingly fragmented competitive landscape due to entry of independent small players
  • Increasing importance of adopting omnichannel strategy to expand consumer reach
  • Positive economic indicators set to support stronger performance by home and garden over the forecast period
Market Data
Table 1 Sales of Home and Garden by Category: Value 2014-2019
Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

Coronavirus(COVID-19)

Sources
Summary 1 Research Sources

Headlines

Prospects
  • Urban jungle trend supported by apartment-dwelling smaller households
  • Brazilians turn to cultivating home produce, while greater value is being driven by more affluent consumers investing in high-tech gadgets
  • E-commerce increasingly popular amongst younger generations of gardeners
Competitive Landscape
  • Local player Tramontina retains leadership of highly fragmented competitive landscape
  • Forth Jardim looks to improve operations and customer service through Logithink
  • Nutriplan benefits from urban jungle trend with increasing demand for pots and planters
Category Data
Table 10 Sales of Gardening by Category: Value 2014-2019
Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Gardening: % Value 2015-2019
Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
Table 14 Distribution of Gardening by Format: % Value 2014-2019
Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024

Headlines

Prospects
  • Moderately optimistic Brazilians purchase range of home furnishings to add character to living environments
  • Contrasting trends amongst consumers of indoor furniture
  • LEDs benefit from greater environmental concerns with energy-efficient positioning
Competitive Landscape
  • Leading player Coteminas benefits from demand for appreciation for local products and home textiles
  • E-commerce marketplace Moby adopts omnichannel strategy to expand consumer reach
  • Zôdio announces closure after two years in Brazil
Category Data
Table 17 Sales of Home Furnishings by Category: Value 2014-2019
Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024

Headlines

Prospects
  • Brazilians set to gradually regain spending confidence and invest in their homes through home improvement
  • Increasing number of Brazilians attempt to perform own renovation tasks to add value to homes and save money
  • Recovery in sight for home paint
Competitive Landscape
  • BASF retains leadership but experiences pressure from competitively-priced private label
  • Strong performance for local player Tramontina in cordless drills
  • Investments for major ceramic tile producers
Category Data
Table 25 Sales of Home Improvement by Category: Value 2014-2019
Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024

Headlines

Prospects
  • Price-sensitive consumers still choose design over quality to cheaply update kitchens with accessible homewares
  • Influenced by home-cooking trend and popular celebrity chefs, affluent Brazilians look to invest in premium quality stove top cookware
  • Design could increasingly become differentiating factor following implementation of quality standards
Competitive Landscape
  • Leading player Tramontina aims to recover lost ground over forecast period with new cast iron cookware range
  • Brinox continues to make impressive gains with expanding product portfolio
  • E-commerce attracts young homeowners searching for contemporary and affordable homewares
Category Data
Table 32 Sales of Homewares by Category: Value 2014-2019
Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
Table 34 Sales of Homewares by Material: % Value 2014-2019
Table 35 NBO Company Shares of Homewares: % Value 2015-2019
Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
Table 37 Distribution of Homewares by Format: % Value 2014-2019
Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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