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Home and Garden in Indonesia

  • ID: 2646925
  • Report
  • April 2020
  • Region: Indonesia
  • 44 pages
  • Euromonitor International
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In 2019, home and garden in Indonesia recorded strong growth as the property industry continued to grow at a stable rate, according to Indonesia’s Real Estate Association. The strong growth in home and garden was also supported by urbanisation, with more people moving to big cities and purchasing new housing. The number of urban households in Indonesia currently stands at 56%, four percentage points higher than the same figure in 2014.

The Home and Garden in Indonesia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Content and Tables

EXECUTIVE SUMMARY
  • Population and demographics are the main growth drivers in home and garden
  • One-stop-shop solution for convenience-seeking consumers
  • ASEAN-China free trade agreement increases presence of Chinese brands
  • E-commerce’s slow growth sees pure-play online retailers open offline stores
  • Home and garden will continue to see strong growth over the forecast period
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2014-2019
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
  • Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES
  • Summary 1 Research Sources
HEADLINES

PROSPECTS
  • Due to affordable landed housing, gardening products have good forecast period prospects
  • Gardening equipment remains small as most consumers prefer hiring a gardener
  • Smart gardening remains uncommon in Indonesia
COMPETITIVE LANDSCAPE
  • Unbranded products continue to dominate gardening
  • Some consumers choose modern furnishing stores for their gardening shopping
  • As consumers remain price sensitive, local brands are preferred
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2014-2019
  • Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Gardening: % Value 2015-2019
  • Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
  • Table 14 Distribution of Gardening by Format: % Value 2014-2019
  • Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Pure-play online retailers are expanding aggressively in offline channels
  • Free delivery, installation and design services key for consumers seeking a one-stop shop solution
  • LED lamps growing aggressively as some manufacturers stop selling other lighting products
COMPETITIVE LANDSCAPE
  • Fabelio is disrupting home furnishings
  • Mattresses remains fragmented as it attracts more home furnishing specialists
  • Signify Indonesia remains a strong leader in lighting
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2014-2019
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
  • Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
  • Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Millennials starting families and urbanisation driving home improvement growth
  • Home paint drives premiumisation in home improvement
  • Expensive gas prices sees local ceramics manufacturers struggling
COMPETITIVE LANDSCAPE
  • Dulux the clear leader in home paint, but strong competition exists among other players
  • Oulu’s growth is a threat to other bathroom and sanitaryware manufacturers
  • Roman leads floor and wall covering despite increasing competition
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2014-2019
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
  • Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
  • Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Indonesian government acts to support the local ceramic tableware players
  • Indonesians still see homewares as good gifting products
  • E-commerce sees a sharp increase in its share of retail distribution
COMPETITIVE LANDSCAPE
  • Tupperware a leader in terms of new product launches
  • Lock & Lock continues growing, driven by various strategies
  • Thermos Indonesia Trading most dynamic player in homewares
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2014-2019
  • Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
  • Table 34 Sales of Homewares by Material: % Value 2014-2019
  • Table 35 NBO Company Shares of Homewares: % Value 2015-2019
  • Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
  • Table 37 Distribution of Homewares by Format: % Value 2014-2019
  • Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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