Home and Garden in Indonesia - Research and Markets

2021 was a recovery year for a number of industries in Indonesia, including home and garden, following a negative performance in 2020 due to the impact of the COVID-19 pandemic. With the country’s vaccination programme covering more Indonesians, consumer confidence continued to increase, and economic growth turned positive during 2021.

This Home and Garden in Indonesia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term.

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home and Garden market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2016-2021
Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021
Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2016-2021
Table 6 Distribution of Home and Garden by Format: % Value 2016-2021
Table 7 Distribution of Home and Garden by Format and Category: % Value 2021
Table 8 Forecast Sales of Home and Garden by Category: Value 2021-2026
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026

SOURCES

Summary 1 Research Sources

GARDENING IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Gardening rises as a hobby during home seclusion, driving growth
Watering dominates sales of gardening equipment
Most sales are through home improvement and gardening stores

PROSPECTS AND OPPORTUNITIES

Rising incomes will help propel growth for gardening
High fragmentation set to continue in gardening
Low maintenance and decorative plants likely to be popular

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2016-2021
Table 11 Sales of Gardening by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Gardening: % Value 2017-2021
Table 13 LBN Brand Shares of Gardening: % Value 2018-2021
Table 14 Distribution of Gardening by Format: % Value 2016-2021
Table 15 Forecast Sales of Gardening by Category: Value 2021-2026
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2021-2026

HOME FURNISHINGS IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rebound for home furnishings as purchasing power rises
Rising demand for new property contributes to growth
IKEA expands, which should drive its sales moving forward

PROSPECTS AND OPPORTUNITIES

Growth to be driven by new households and rising incomes
Switch to LED will lead to decline for older formats of lighting
Smaller house will need storage furniture to make the best use of space

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2016-2021
Table 18 Sales of Home Furnishings by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Home Furnishings: % Value 2017-2021
Table 20 LBN Brand Shares of Home Furnishings: % Value 2018-2021
Table 21 LBN Brand Shares of Light Sources: % Value 2018-2021
Table 22 Distribution of Home Furnishings by Format: % Value 2016-2021
Table 23 Forecast Sales of Home Furnishings by Category: Value 2021-2026
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026

HOME IMPROVEMENT IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Government action to maintain the housing market
Players use television and internet advertising for promotion
Arwana Citramulia sees share growth, driven by various developments

PROSPECTS AND OPPORTUNITIES

Economic improvements set to drive growth in the forecast period
Stronger competition will lead to more promotions and discounts
More colours and sizes expected in tiles and decorative paint

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2016-2021
Table 26 Sales of Home Improvement by Category: % Value Growth 2016-2021
Table 27 NBO Company Shares of Home Improvement: % Value 2017-2021
Table 28 LBN Brand Shares of Home Improvement: % Value 2018-2021
Table 29 Distribution of Home Improvement by Format: % Value 2016-2021
Table 30 Forecast Sales of Home Improvement by Category: Value 2021-2026
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026

HOMEWARES IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS