Home and Garden in Indonesia

Report
45 Pages
May 2023
Region: Indonesia
Euromonitor International
ID: 2646925

2022 saw a significant slowdown in value growth across home and garden in Indonesia as demand faltered somewhat after very strong growth was recorded across most categories in 2021 due to demand picking up substantially as the impact of the COVID-19 pandemic wore off. However, demand has now either matched or exceeded pre-pandemic levels in virtually all categories.

The analyst's Home and Garden in Indonesia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product Coverage:
Home Improvement and Gardening, Homewares and Home Furnishings.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home and Garden market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

HOME AND GARDEN IN INDONESIA

EXECUTIVE SUMMARY

Home and garden in 2022: The big picture

2022 key trends

Competitive landscape
Retailing developments
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2017-2022
Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
Table 6 Distribution of Home and Garden by Format: % Value 2017-2022
Table 7 Distribution of Home and Garden by Format and Category: % Value 2022
Table 8 Forecast Sales of Home and Garden by Category: Value 2022-2027
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

GARDENING IN INDONESIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Grow-your-own food movement gathers pace during the post-pandemic era
Urban farming rises to prominence in key towns and cities throughout Indonesia
Gardening equipment sees rising demand due to issues with Indonesia's soil

PROSPECTS AND OPPORTUNITIES

Demand for gardening likely to even out during the post-pandemic era
Gardening equipment made from sustainable materials to become more relevant
The rising interest in so-called ”tropical homes” to bolster demand for gardening

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2017-2022
Table 11 Sales of Gardening by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Gardening: % Value 2018-2022
Table 13 LBN Brand Shares of Gardening: % Value 2019-2022
Table 14 Distribution of Gardening by Format: % Value 2017-2022
Table 15 Forecast Sales of Gardening by Category: Value 2022-2027
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2022-2027

HOME FURNISHINGS IN INDONESIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Demand for rugs continues to increase during the post-pandemic era
Outdoor living continues to boom as more consumers choose to entertain at home
Greater energy efficiency of LED lamps supports rising demand

PROSPECTS AND OPPORTUNITIES

Window coverings slated for an acceleration in sales growth
Chests of drawers to become popular as an affordable storage solution
The tropical homes movement set to influence the future of home furnishings

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2017-2022
Table 18 Sales of Home Furnishings by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Home Furnishings: % Value 2018-2022
Table 20 LBN Brand Shares of Home Furnishings: % Value 2019-2022
Table 21 LBN Brand Shares of Light Sources: % Value 2019-2022
Table 22 Distribution of Home Furnishings by Format: % Value 2017-2022
Table 23 Forecast Sales of Home Furnishings by Category: Value 2022-2027
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027

HOME IMPROVEMENT IN INDONESIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Home paint increasingly viewed as a cost-effective way to spruce up homes
Hand tools and cordless drills increasingly considered essential household items
Floor covering benefits from the greater focus on the home environment

PROSPECTS AND OPPORTUNITIES

Demand for other power tools to continue rising over the forecast period
Sustainability trend to develop further as consumers seek to reduce ecological impact
Functionality and localisation set to remain influential trends and drive sales growth

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2017-2022
Table 26 Sales of Home Improvement by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Home Improvement: % Value 2018-2022
Table 28 LBN Brand Shares of Home Improvement: % Value 2019-2022
Table 29 Distribution of Home Improvement by Format: % Value 2017-2022
Table 30 Forecast Sales of Home Improvement by Category: Value 2022-2027
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027

HOMEWARES IN INDONESIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Wood, ceramic and glass increasingly popular as materials for beverageware
An underwhelming performance for cutlery in 2022 after strong value growth in 2021
Durability of homewares becomes increasingly important for local consumers

PROSPECTS AND OPPORTUNITIES

Homewares slated for positive growth over the forecast period
Homewares increasingly likely to be manufactured from sustainable materials

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2017-2022
Table 33 Sales of Homewares by Category: % Value Growth 2017-2022
Table 34 Sales of Homewares by Material: % Value 2017-2022
Table 35 NBO Company Shares of Homewares: % Value 2018-2022
Table 36 LBN Brand Shares of Homewares: % Value 2019-2022
Table 37 Distribution of Homewares by Format: % Value 2017-2022
Table 38 Forecast Sales of Homewares by Category: Value 2022-2027
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2022-2027

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