2021 was a recovery year for a number of industries in Indonesia, including home and garden, following a negative performance in 2020 due to the impact of the COVID-19 pandemic. With the country’s vaccination programme covering more Indonesians, consumer confidence continued to increase, and economic growth turned positive during 2021.
This Home and Garden in Indonesia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term.
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Home and Garden in Indonesia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term.
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY- Home and garden in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for home and garden?
- Table 1 Sales of Home and Garden by Category: Value 2016-2021
- Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021
- Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021
- Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021
- Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2016-2021
- Table 6 Distribution of Home and Garden by Format: % Value 2016-2021
- Table 7 Distribution of Home and Garden by Format and Category: % Value 2021
- Table 8 Forecast Sales of Home and Garden by Category: Value 2021-2026
- Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026
- Summary 1 Research Sources
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Gardening rises as a hobby during home seclusion, driving growth
- Watering dominates sales of gardening equipment
- Most sales are through home improvement and gardening stores
- Rising incomes will help propel growth for gardening
- High fragmentation set to continue in gardening
- Low maintenance and decorative plants likely to be popular
- Table 10 Sales of Gardening by Category: Value 2016-2021
- Table 11 Sales of Gardening by Category: % Value Growth 2016-2021
- Table 12 NBO Company Shares of Gardening: % Value 2017-2021
- Table 13 LBN Brand Shares of Gardening: % Value 2018-2021
- Table 14 Distribution of Gardening by Format: % Value 2016-2021
- Table 15 Forecast Sales of Gardening by Category: Value 2021-2026
- Table 16 Forecast Sales of Gardening by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Rebound for home furnishings as purchasing power rises
- Rising demand for new property contributes to growth
- IKEA expands, which should drive its sales moving forward
- Growth to be driven by new households and rising incomes
- Switch to LED will lead to decline for older formats of lighting
- Smaller house will need storage furniture to make the best use of space
- Table 17 Sales of Home Furnishings by Category: Value 2016-2021
- Table 18 Sales of Home Furnishings by Category: % Value Growth 2016-2021
- Table 19 NBO Company Shares of Home Furnishings: % Value 2017-2021
- Table 20 LBN Brand Shares of Home Furnishings: % Value 2018-2021
- Table 21 LBN Brand Shares of Light Sources: % Value 2018-2021
- Table 22 Distribution of Home Furnishings by Format: % Value 2016-2021
- Table 23 Forecast Sales of Home Furnishings by Category: Value 2021-2026
- Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Government action to maintain the housing market
- Players use television and internet advertising for promotion
- Arwana Citramulia sees share growth, driven by various developments
- Economic improvements set to drive growth in the forecast period
- Stronger competition will lead to more promotions and discounts
- More colours and sizes expected in tiles and decorative paint
- Table 25 Sales of Home Improvement by Category: Value 2016-2021
- Table 26 Sales of Home Improvement by Category: % Value Growth 2016-2021
- Table 27 NBO Company Shares of Home Improvement: % Value 2017-2021
- Table 28 LBN Brand Shares of Home Improvement: % Value 2018-2021
- Table 29 Distribution of Home Improvement by Format: % Value 2016-2021
- Table 30 Forecast Sales of Home Improvement by Category: Value 2021-2026
- Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Hobby baking and cooking and rising incomes boost sales
- Growing health awareness also leads to more home cooking
- New Tupperware launch fails to drive sales growth for the company
- Additional purchases and trading up set to contribute to strong growth
- Kitchen set to drive growth as consumers are inspired
- New launches in food storage will help drive growth
- Table 32 Sales of Homewares by Category: Value 2016-2021
- Table 33 Sales of Homewares by Category: % Value Growth 2016-2021
- Table 34 Sales of Homewares by Material: % Value 2016-2021
- Table 35 NBO Company Shares of Homewares: % Value 2017-2021
- Table 36 LBN Brand Shares of Homewares: % Value 2018-2021
- Table 37 Distribution of Homewares by Format: % Value 2016-2021
- Table 38 Forecast Sales of Homewares by Category: Value 2021-2026
- Table 39 Forecast Sales of Homewares by Category: % Value Growth 2021-2026