Apparel and footwear posts double-digit positive growth in the 2021-2022 period, in a strong rebound following the slumps seen during the time of the pandemic. However, this spike is more in relation to the previous drop and does not herald the same expected growth moving forward. Moreso, performance has been erratic over the periods in consideration, with restrictions still in place until spring 2021 and a disappointing winter 2021-2022 period.
The Apparel and Footwear in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Apparel and Footwear in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel and Footwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
APPAREL AND FOOTWEAR IN FRANCEEXECUTIVE SUMMARY
- Apparel and footwear in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
- Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022
- Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022
- Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
- Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
- Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
- Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022
- Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022
- Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
- Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
- Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
- Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Womenswear continues to see improving sales, whilst recovery to pre-pandemic levels continues
- Polarised trends drive sales, with seasonal factors also at play
- The big players are back in the game in 2022
- Challenges due to lower purchasing power, working from home and resilience of designers’ brands
- Lower consumption levels and the rise of second-hand clothing set to suppress sales, with “Made in France” and sustainable products attracting attention
- Crossover expected between local digital native brands and the recovery of pure platform players
- Table 13 Sales of Womenswear by Category: Volume 2017-2022
- Table 14 Sales of Womenswear by Category: Value 2017-2022
- Table 15 Sales of Womenswear by Category: % Volume Growth 2017-2022
- Table 16 Sales of Womenswear by Category: % Value Growth 2017-2022
- Table 17 NBO Company Shares of Womenswear: % Value 2018-2022
- Table 18 LBN Brand Shares of Womenswear: % Value 2019-2022
- Table 19 NBO Company Shares of Women's Nightwear: % Value 2018-2022
- Table 20 LBN Brand Shares of Women's Nightwear: % Value 2019-2022
- Table 21 NBO Company Shares of Women's Outerwear: % Value 2018-2022
- Table 22 LBN Brand Shares of Women's Outerwear: % Value 2019-2022
- Table 23 NBO Company Shares of Women’s Swimwear: % Value 2018-2022
- Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022
- Table 25 NBO Company Shares of Women's Underwear: % Value 2018-2022
- Table 26 LBN Brand Shares of Women's Underwear: % Value 2019-2022
- Table 27 Forecast Sales of Womenswear by Category: Volume 2022-2027
- Table 28 Forecast Sales of Womenswear by Category: Value 2022-2027
- Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
- Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Menswear sees rebounding recovery, thanks to the reopening of tourism and the rise of lower-priced brands
- Athleisure and streetwear gain ground on formal menswear but working from home still dampens sales
- Ongoing competition between Decathlon and Intersport stores, while the Kiabi brand expands through the launch of new outlets
- More creativity expected, although inflation and other threats will likely dampen growth
- Ongoing tri-polarisation expected, as pure players gradually rediscover their places
- Strong opportunities for growth in the marriage of DNVB and sustainable apparel
- Table 31 Sales of Menswear by Category: Volume 2017-2022
- Table 32 Sales of Menswear by Category: Value 2017-2022
- Table 33 Sales of Menswear by Category: % Volume Growth 2017-2022
- Table 34 Sales of Menswear by Category: % Value Growth 2017-2022
- Table 35 NBO Company Shares of Menswear: % Value 2018-2022
- Table 36 LBN Brand Shares of Menswear: % Value 2019-2022
- Table 37 NBO Company Shares of Men’s Nightwear: % Value 2018-2022
- Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022
- Table 39 NBO Company Shares of Men’s Outerwear: % Value 2018-2022
- Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
- Table 41 NBO Company Shares of Men’s Swimwear: % Value 2018-2022
- Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022
- Table 43 NBO Company Shares of Men’s Underwear: % Value 2018-2022
- Table 44 LBN Brand Shares of Men’s Underwear: % Value 2019-2022
- Table 45 Forecast Sales of Menswear by Category: Volume 2022-2027
- Table 46 Forecast Sales of Menswear by Category: Value 2022-2027
- Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
- Table 48 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Childrenswear sees stagnant sales, as consumers focus on the second-hand segment
- Is childrenswear the ill-favoured or unloved category of apparel and footwear?
- Kiabi maintains its top place, while Okaïdi and Orchestra develop their omnichannel strategies
- French parents want the best for their children, whilst favouring the lowest prices
- Declining trends in birth rates set to further dampen sales
- Creativity is the key to create a new way from the old
- Table 49 Sales of Childrenswear by Category: Volume 2017-2022
- Table 50 Sales of Childrenswear by Category: Value 2017-2022
- Table 51 Sales of Childrenswear by Category: % Volume Growth 2017-2022
- Table 52 Sales of Childrenswear by Category: % Value Growth 2017-2022
- Table 53 NBO Company Shares of Childrenswear: % Value 2018-2022
- Table 54 LBN Brand Shares of Childrenswear: % Value 2019-2022
- Table 55 Forecast Sales of Childrenswear by Category: Volume 2022-2027
- Table 56 Forecast Sales of Childrenswear by Category: Value 2022-2027
- Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
- Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Dynamic category benefits from both sporting activities and athleisure trends
- Sports superstores continue their battle - mainly between Decathlon and Intersport
- Sneakers remain the objects of all desires, with strong sustainability trends seen
- Ongoing positive outlook, mainly thanks chain brand clothing habits and more casual styles
- Good news ahead for sportswear, thanks to the resumption of a wider range of sporting activities
- Second-hand a double-edged sword opportunity for sales of sneakers
- Table 59 Sales of Sportswear by Category: Value 2017-2022
- Table 60 Sales of Sportswear by Category: % Value Growth 2017-2022
- Table 61 NBO Company Shares of Sportswear: % Value 2018-2022
- Table 62 LBN Brand Shares of Sportswear: % Value 2019-2022
- Table 63 Distribution of Sportswear by Format: % Value 2017-2022
- Table 64 Forecast Sales of Sportswear by Category: Value 2022-2027
- Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Sales of jeans bounce back to strength, thanks to casual clothing trends
- Consumers are over their “lockdown disaffection” for jeans, supporting stronger 2022 sales
- Levi’s remains the absolute leader in 2022, while local brands are growingly dynamic
- Come back to more mature growth expected, with greater opportunities in eco-friendly jeans
- Players focus on relocating manufacturing process to France, to mitigate supply chain issues
- Hip-hop culture and athleisure trends will pose variable competition to jeans, as jeans manufacturers are forced to move with the times
- Table 66 Sales of Jeans by Category: Volume 2017-2022
- Table 67 Sales of Jeans by Category: Value 2017-2022
- Table 68 Sales of Jeans by Category: % Volume Growth 2017-2022
- Table 69 Sales of Jeans by Category: % Value Growth 2017-2022
- Table 70 Sales of Men’s Jeans by Category: Volume 2017-2022
- Table 71 Sales of Men’s Jeans by Category: Value 2017-2022
- Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022
- Table 73 Sales of Men’s Jeans by Category: % Value Growth 2017-2022
- Table 74 Sales of Women’s Jeans by Category: Volume 2017-2022
- Table 75 Sales of Women’s Jeans by Category: Value 2017-2022
- Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022
- Table 77 Sales of Women’s Jeans by Category: % Value Growth 2017-2022
- Table 78 NBO Company Shares of Jeans: % Value 2018-2022
- Table 79 LBN Brand Shares of Jeans: % Value 2019-2022
- Table 80 Forecast Sales of Jeans by Category: Volume 2022-2027
- Table 81 Forecast Sales of Jeans by Category: Value 2022-2027
- Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
- Table 83 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
- Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027
- Table 85 Forecast Sales of Men’s Jeans by Category: Value 2022-2027
- Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027
- Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027
- Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027
- Table 89 Forecast Sales of Women’s Jeans by Category: Value 2022-2027
- Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027
- Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Hosiery continues its recovery, with trends starting to reverse
- Sheer hosiery will re-face the challenges it saw prior to its 2022 bounce-back
- Kindy acquires other labels, while the ailing Dim is sold
- Mature category of non-sheer hosiery set to further cannibalise sheer hosiery
- Opportunities remain for “Made in France” socks to shine
- Eco-friendly products and support stocking in sheer hosiery have room for growth
- Table 92 Sales of Hosiery by Category: Volume 2017-2022
- Table 93 Sales of Hosiery by Category: Value 2017-2022
- Table 94 Sales of Hosiery by Category: % Volume Growth 2017-2022
- Table 95 Sales of Hosiery by Category: % Value Growth 2017-2022
- Table 96 NBO Company Shares of Hosiery: % Value 2018-2022
- Table 97 LBN Brand Shares of Hosiery: % Value 2019-2022
- Table 98 Forecast Sales of Hosiery by Category: Volume 2022-2027
- Table 99 Forecast Sales of Hosiery by Category: Value 2022-2027
- Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027
- Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Appreciable results for a very disparate category
- Fashion masks had already begun to disappear before the end of the last restrictions
- Bipolarisation in a highly fragmented competitive landscape
- Apparel accessories to suffer from its non-essential nature during the post-pandemic years
- Good news for some premium and luxury accessories, such as silk scarves
- Bleak prospects for sales of more formal accessories, such as ties and even belts
- Table 102 Sales of Apparel Accessories by Category: Volume 2017-2022
- Table 103 Sales of Apparel Accessories by Category: Value 2017-2022
- Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
- Table 105 Sales of Apparel Accessories by Category: % Value Growth 2017-2022
- Table 106 NBO Company Shares of Apparel Accessories: % Value 2018-2022
- Table 107 LBN Brand Shares of Apparel Accessories: % Value 2019-2022
- Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027
- Table 109 Forecast Sales of Apparel Accessories by Category: Value 2022-2027
- Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027
- Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Ambivalent results for 2022: disappointing winter sales but appreciable increase during the spring and summer
- “Sneakermania” set to continue, thanks to sportswear/streetwear trends
- The global greats remain confident, whilst small brands may face challenges
- Footwear set to return to historical patterns, with some current trends set to continue
- Could sneakers even face challenges ahead?
- Sustainable sneakers on the rise, although they will remain a niche for now and are not coveted by serious collectors
- Table 112 Sales of Footwear by Category: Volume 2017-2022
- Table 113 Sales of Footwear by Category: Value 2017-2022
- Table 114 Sales of Footwear by Category: % Volume Growth 2017-2022
- Table 115 Sales of Footwear by Category: % Value Growth 2017-2022
- Table 116 NBO Company Shares of Footwear: % Value 2018-2022
- Table 117 LBN Brand Shares of Footwear: % Value 2019-2022
- Table 118 Distribution of Footwear by Format: % Value 2017-2022
- Table 119 Forecast Sales of Footwear by Category: Volume 2022-2027
- Table 120 Forecast Sales of Footwear by Category: Value 2022-2027
- Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027
- Table 122 Forecast Sales of Footwear by Category: % Value Growth 2022-2027
