Upon the outbreak of COVID-19 in March 2020, manufacturers and retailers were unprepared to cope with the first lockdown restrictions which included mandatory store closures nationwide for non-essential channels. With many players having little to no e-commerce presence, this resulted in zero sales for a significant number of businesses during this time.
This Home and Garden in Malaysia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term.
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Home and Garden in Malaysia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term.
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY- Home and garden in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for home and garden?
- Table 1 Sales of Home and Garden by Category: Value 2016-2021
- Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021
- Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021
- Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021
- Table 5 Distribution of Home and Garden by Format: % Value 2016-2021
- Table 6 Distribution of Home and Garden by Format and Category: % Value 2021
- Table 7 Forecast Sales of Home and Garden by Category: Value 2021-2026
- Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026
- Summary 1 Research Sources
KEY DATA FINDINGS
2021 DEVELOPMENTS
- COVID-19 crisis helps gardening gain traction in urban areas
- Rising share for unbranded products and e-commerce as consumers seek affordability and special deals
- Local player retains lead as Ikano Corp slips to fourth place
- Lasting trend towards homegrown vegetables in urban areas
- Convenience and pricing to remain key to consumer purchasing decisions
- E-commerce to continue gaining share thanks to convenience and value for money offers
- Table 9 Sales of Gardening by Category: Value 2016-2021
- Table 10 Sales of Gardening by Category: % Value Growth 2016-2021
- Table 11 NBO Company Shares of Gardening: % Value 2017-2021
- Table 12 LBN Brand Shares of Gardening: % Value 2018-2021
- Table 13 Distribution of Gardening by Format: % Value 2016-2021
- Table 14 Forecast Sales of Gardening by Category: Value 2021-2026
- Table 15 Forecast Sales of Gardening by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Sales hit by project postponements and festival lockdown with home office and storage furniture being the only categories to benefit
- Mattress rental and cleaning services continue to develop thanks to increased hygiene-consciousness
- Ikano Corp extends lead thanks to wide range and affordable prices
- Permanent working from home shift is expected to influence further home furnishings demand
- Economic consequences of pandemic to undermine demand
- As e-commerce continues to rise in popularity, a multi-channel approach is likely to be key to success
- Table 16 Sales of Home Furnishings by Category: Value 2016-2021
- Table 17 Sales of Home Furnishings by Category: % Value Growth 2016-2021
- Table 18 NBO Company Shares of Home Furnishings: % Value 2017-2021
- Table 19 LBN Brand Shares of Home Furnishings: % Value 2018-2021
- Table 20 LBN Brand Shares of Light Sources: % Value 2018-2021
- Table 21 Distribution of Home Furnishings by Format: % Value 2016-2021
- Table 22 Forecast Sales of Home Furnishings by Category: Value 2021-2026
- Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Postponement of projects undermines demand in home improvement, though some begin their own DIY activities
- HOMA continues to be popular upon opening of mobile showroom
- White Horse retains lead, whilst Nippon Paint gains share thanks to desire for range with antibacterial, child-safe properties
- Poor performance of property market to undermine demand, though growing trend for DIY will mitigate this
- Mr. DIY to expand store network in more rural areas with Mr. DIY Express branches
- Potential for development of smart lighting thanks to robust finances amongst more affluent consumers
- Table 24 Sales of Home Improvement by Category: Value 2016-2021
- Table 25 Sales of Home Improvement by Category: % Value Growth 2016-2021
- Table 26 NBO Company Shares of Home Improvement: % Value 2017-2021
- Table 27 LBN Brand Shares of Home Improvement: % Value 2018-2021
- Table 28 Distribution of Home Improvement by Format: % Value 2016-2021
- Table 29 Forecast Sales of Home Improvement by Category: Value 2021-2026
- Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Rise in home cooking and at-home dining continues to support category sales
- Tupperware retains lead although Zebra Kitchenware narrows the gap
- Significant shift to e-commerce continues, despite desire for quality outranking price
- Economic uncertainty could maintain popularity of cooking at home and continue to boost stove-top cookware sales
- Potential for upmarket trend despite challenging economic conditions
- E-commerce trend expected to stick in homewares
- Table 31 Sales of Homewares by Category: Value 2016-2021
- Table 32 Sales of Homewares by Category: % Value Growth 2016-2021
- Table 33 Sales of Homewares by Material: % Value 2016-2021
- Table 34 NBO Company Shares of Homewares: % Value 2017-2021
- Table 35 LBN Brand Shares of Homewares: % Value 2018-2021
- Table 36 Distribution of Homewares by Format: % Value 2016-2021
- Table 37 Forecast Sales of Homewares by Category: Value 2021-2026
- Table 38 Forecast Sales of Homewares by Category: % Value Growth 2021-2026
