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Fortified/Functional Beverages in Norway

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    Report

  • 25 Pages
  • January 2022
  • Region: Norway
  • Euromonitor International
  • ID: 2651670
FF energy drinks accounts for the majority of retail volume sales of FF beverages in Norway and the category continued to see strong growth in 2021. Sales continued to be boosted by reduced cross-border trade with Sweden for much of 2021 as a result of the COVID-19 pandemic. In regular times, faced with no restrictions, young adults will often purchase FF energy drinks during day trips to Sweden and therefore with this trend being impeded by COVID-19 this benefited domestic sales.

The Fortified/Functional Beverages in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

FORTIFIED/FUNCTIONAL BEVERAGES IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Off-trade volume sales of FF beverages remain elevated in 2021
  • Push towards reduced sugar energy drinks
  • FF powder concentrates remains a small category with little competition
PROSPECTS AND OPPORTUNITIES
  • Slowdown in growth ahead for FF beverages but positives remain
  • Key forecast trends: New flavours and continued shift towards reduced sugar products
  • E-commerce on the rise spurred on by the pandemic
CATEGORY DATA
  • Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
  • Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
  • Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
  • Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021
  • Table 5 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
  • Table 6 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
  • Table 7 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
  • Table 8 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
  • Table 9 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN NORWAY
EXECUTIVE SUMMARY
  • Health and wellness in 2021: The big picture
  • Importance of healthy living remains key trend
  • Ringnes, Tine and Coca-Cola remain the leaders in HW packaged food and beverages
  • Retailing developments
  • What next for health and wellness?
MARKET DATA
  • Table 10 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 11 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 12 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 13 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 14 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 15 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 16 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 17 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 18 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 19 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 20 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 21 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 22 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 23 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 24 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 25 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources