Better For You Packaged Food in China

There is increasing consumer awareness of reduced-sugar BFY products in China, with a clear anti-sugar trend among an increasing percentage of the local population, given sugar is associated with ageing, obesity and diabetes. The success of Genki Forest using erythritol in its sugar-free carbonates has been seen as providing a good balance between a sugar-free product that offers a good taste. As a result, more food products are following suit, including yoghurt, biscuits and chocolate.

The Better For You Packaged Food in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Better For You Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.