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Better For You Packaged Food in Norway

  • ID: 2651676
  • Report
  • February 2020
  • Region: Norway
  • 23 pages
  • Euromonitor International
Similar to all aspects of agriculture and food in Norway, there are clear regulations of what type of claims can be made for better for you packaged food. By far, the most common better for you claims on packaged food in Norway are “contains 30% less fat” or “contains 30% less sugar”. These statements are regulated by the Norwegian Food Safety Authority which calculates a weighted average of, for example, the sugar content of all similar products.

The Better For You Packaged Food in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Better For You Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
List Of Contents And Tables
  • Headlines
  • Prospects
  • Healthier Options Impact Weighted Salt And Sugar Averages, Diminishing Better For You Range
  • Trends For Natural And Easy To Identify Packaging Is Diminishing The Quantity Of Products Classified As Better For You Packaged Food.
  • Government Initiatives Undermine Better For You Packaged Food
  • Competitive Landscape
  • Domestic Dairy Giants Tine And Q-Meieriene Strengthen Positions Thanks To Strength In Dairy
  • Mars Norge Loses Share As Orkla Confectionery & Snacks Launch Ff Chewing Gum
  • Branded Options Continue To Dominate Better For You Packaged Food
  • Category Data
  • Table 1 Sales Of Bfy Packaged Food By Category: Value 2014-2019
  • Table 2 Sales Of Bfy Packaged Food By Category: % Value Growth 2014-2019
  • Table 3 Nbo Company Shares Of Bfy Packaged Food: % Value 2015-2019
  • Table 4 Lbn Brand Shares Of Bfy Packaged Food: % Value 2016-2019
  • Table 5 Distribution Of Bfy Packaged Food By Format: % Value 2014-2019
  • Table 6 Forecast Sales Of Bfy Packaged Food By Category: Value 2019-2024
  • Table 7 Forecast Sales Of Bfy Packaged Food By Category: % Value Growth 2019-2024
  • Executive Summary
  • Health And Wellness Continues To Perform Well In 2019
  • Sugar Reduction Remains A Hot Topic Among Consumers
  • Large Players Continue To Dominate
  • Modern Grocery Retailers Maintains Its Grip
  • Positive Outlook For Health And Wellness
  • Market Data
  • Table 8 Sales Of Health And Wellness By Type: Value 2014-2019
  • Table 9 Sales Of Health And Wellness By Type: % Value Growth 2014-2019
  • Table 10 Sales Of Health And Wellness By Category: Value 2014-2019
  • Table 11 Sales Of Health And Wellness By Category: % Value Growth 2014-2019
  • Table 12 Sales Of Health And Wellness By Prime Positioning: Value 2014-2019
  • Table 13 Sales Of Health And Wellness By Prime Positioning: % Value Growth 2014-2019
  • Table 14 Nbo Company Shares Of Health And Wellness: % Value 2015-2019
  • Table 15 Lbn Brand Shares Of Health And Wellness: % Value 2016-2019
  • Table 16 Distribution Of Health And Wellness By Format: % Value 2014-2019
  • Table 17 Distribution Of Health And Wellness By Format And Category: % Value 2019
  • Table 18 Forecast Sales Of Health And Wellness By Type: Value 2019-2024
  • Table 19 Forecast Sales Of Health And Wellness By Type: % Value Growth 2019-2024
  • Table 20 Forecast Sales Of Health And Wellness By Category: Value 2019-2024
  • Table 21 Forecast Sales Of Health And Wellness By Category: % Value Growth 2019-2024
  • Table 22 Forecast Sales Of Health And Wellness By Prime Positioning: Value 2019-2024
  • Table 23 Forecast Sales Of Health And Wellness By Prime Positioning: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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