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Better For You Packaged Food in Vietnam

  • ID: 2651677
  • Report
  • February 2020
  • Region: Vietnam
  • 24 pages
  • Euromonitor International
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Thanks to Vietnam’s strong economy and an increase in average income, Vietnamese consumers have more money to spend for health and education. As a result of having both greater income and greater access to health and wellness packaged food, they are enjoying a higher quality of life along with higher living standards.

The Better For You Packaged Food in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Better For You Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Headlines
  • Prospects
  • Interest Boosted By Rising Incomes And Health Awareness, But Wider Distribution And Better Marketing Is Needed To Emerge From Niche Status
  • Rising Incidences Of Diabetes And Cardiovascular Problems Prompt Some Consumers To Look Towards Reducing Their Intake Of Sugar, Fat And Salt
  • Appreciation For Western Products Increases Likelihood That More Imported Bfy Packaged Food Products Will Be Well Received In Vietnam
  • Competitive Landscape
  • Vietnamese Can Choose From A Wide Variety Of Bfy Products, Which Are Also Widely Distributed
  • Sugar Confectionery Players Adopt Strong Marketing Activities And Generate More Interest In Sugar-Free (Non-Ff) Gum By Launching New Flavours
  • Potentially Harmful Effects Of Excessive Salt Intake Prompt Some Consumers To Reduce Their Salt Use When Cooking, But They Still Prefer (Salty) Fish Sauce
  • Category Data
  • Table 1 Sales Of Bfy Packaged Food By Category: Value 2014-2019
  • Table 2 Sales Of Bfy Packaged Food By Category: % Value Growth 2014-2019
  • Table 3 Nbo Company Shares Of Bfy Packaged Food: % Value 2015-2019
  • Table 4 Lbn Brand Shares Of Bfy Packaged Food: % Value 2016-2019
  • Table 5 Distribution Of Bfy Packaged Food By Format: % Value 2014-2019
  • Table 6 Forecast Sales Of Bfy Packaged Food By Category: Value 2019-2024
  • Table 7 Forecast Sales Of Bfy Packaged Food By Category: % Value Growth 2019-2024
  • Executive Summary
  • Rising Health-Consciousness Linked To Rising Incomes And Growing Awareness Of Nutrition
  • Fortified/Functional Benefits From Clear Positioning And Growing Affluence
  • Vinamilk Benefits From Strength In Ff Dairy And Wide Range Of Trusted Brands
  • Traditional Grocery Retailers Remain Key To Reaching Consumers
  • Strong Growth Ahead As Health And Wellness Trend Continues To Build
  • Market Data
  • Table 8 Sales Of Health And Wellness By Type: Value 2014-2019
  • Table 9 Sales Of Health And Wellness By Type: % Value Growth 2014-2019
  • Table 10 Sales Of Health And Wellness By Category: Value 2014-2019
  • Table 11 Sales Of Health And Wellness By Category: % Value Growth 2014-2019
  • Table 12 Sales Of Health And Wellness By Prime Positioning: Value 2014-2019
  • Table 13 Sales Of Health And Wellness By Prime Positioning: % Value Growth 2014-2019
  • Table 14 Nbo Company Shares Of Health And Wellness: % Value 2015-2019
  • Table 15 Lbn Brand Shares Of Health And Wellness: % Value 2016-2019
  • Table 16 Distribution Of Health And Wellness By Format: % Value 2014-2019
  • Table 17 Distribution Of Health And Wellness By Format And Category: % Value 2019
  • Table 18 Forecast Sales Of Health And Wellness By Type: Value 2019-2024
  • Table 19 Forecast Sales Of Health And Wellness By Type: % Value Growth 2019-2024
  • Table 20 Forecast Sales Of Health And Wellness By Category: Value 2019-2024
  • Table 21 Forecast Sales Of Health And Wellness By Category: % Value Growth 2019-2024
  • Table 22 Forecast Sales Of Health And Wellness By Prime Positioning: Value 2019-2024
  • Table 23 Forecast Sales Of Health And Wellness By Prime Positioning: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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