Alcoholic Drinks in Italy

The health trend that encourages consumers to reduce their consumption of alcoholic drinks was still having an effect on the market in 2018, as was the premiumisation trend, which saw Italian consumers demanding and willing to pay for high quality. Innovations, new product developments and communication campaigns from players were mostly focused on premium-quality segments and ecological smart packaging rich in design. Average prices increased.

The author's Alcoholic Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.